Beruflich Dokumente
Kultur Dokumente
BUSINESS JOURNAL
MARCH 2011
In this issue.... Introduction to Social Media Marketing:
A Practical Workshop for Professionals
Join the Chamber on Tuesday, March 8, for this hands-on train-
ing workshop and gain the tools you need to market your
business using social media!
On Tuesday, March 8, at 9:00 a.m. please join us for this unique training opportu-
nity at Fresno Pacific University, 11000 River Run Blvd. Ste. 200. In this two-hour
2011 Annual Dinner Recap.......2 workshop you will learn the skills you need to get started marketing your business using
Promoting Our Community
social media such as Facebook, Twitter and LinkedIn. Instructors Carlin Jones, Arts
Chairman’s Circle Focus ................. 2 Council of Kern; Jennifer Baldwin, California State University, Bakersfield; and
Committee Reports ......................... 8 Spencer Schluter, Greater Bakersfield Chamber of Commerce will guide you to
Ribbon Cuttings .............................. 12 social media competency with lecture and hands-on instruction.
New Members ................................. 13 Cost is $35 for Chamber members, $70 for non-members. All attendees are asked
Renewing Members ........................ 14 to supply their own laptop that meets the minimum system requirements, or they may
Member News ................................. 15 reserve a rental laptop for an additional $5.00. RSVP at www.bakersfieldchamber.
org or call (661) 327-4421. Please include number of attendees and laptop rentals in
Representing Business your RSVP. Seating and laptop rentals are limited. For more information call Spencer
New NLRB Rule ............................. 1,3 Schluter, (661) 327-4421 or email sschluter@bakersfieldchamber.org
SJVAPCD Rule 9410 ...................... 3 If you plan to bring your own laptop it must meet minimum system requirements,
Chamber Budget Survey ................. 4,5 please visit www.bakersfieldchamber.org for more information. Instructors will not be
Survey Comment Analysis.............. 5 able to assist with technical problems caused by laptops that do not meet these require-
Small Business & High Speed Rail 9 ments.
Providing Business Education and
Networking Opportunities Sponsored By:
Introduction to Social Media .......... 1
Annual Dinner Recap ...................... 2
Heartland Saloon Spring Social ...... 10
Networking Breakfast ..................... 9
BAH Spring Tradeshow Mixer ....... 16
Building a Strong Economy
Chamber Fights Proposed Rule That Creates
W.A.C.E. Conference Recap ........... 6
Chamber in Action .......................... 7
Imbalance in Employer-Employee Rights
The National Labor Relations Board (NLRB), an independent federal agency com-
prised of a board of five members appointed by the President and charged with admin-
istering the National Labor Relations Act (NLRA), has proposed a new rule requiring
employers to post notices informing employees of their rights under the NLRA. The
NLRA is the primary law governing the relationship between unions, employers, and
employees with the private sector.
The Greater Bakersfield Chamber of
Commerce is dedicated to:
The proposed rule would apply to all private-sector employers engaged in interstate
commerce and subject to the NLRA. Though the proposed notice appears similar to
• Building a Strong Economy those already required, like those that describe rights under the Americans with Disabili-
• Providing Networking and ties Act, and the Family Medical Leave Act, among others; the proposed notice appears
Business Education Opportunities to favor organized labor. For example, the notices do not advise an employee of their
• Promoting Our Community right to object to paying union dues or fees for political purposes. Nor does the pro-
• Representing the Interests of posed notice inform employees how to decertify a union or that an employee would lose
Business with Government the right to directly bargain with management as a result of unionizing. The proposed
See NLRB on Page 3
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2011 Annual Dinner Gala Honors
Chairman’s
Circle
Thank You to
2011 Members!
Outgoing Chamber Veterans and
Welcomes New Leadership
• Aera Energy LLC Celebrating service to Bakersfield and the
business community in 2010, the Chamber’s
• Barbich Hooper King Dill Hoffman
annual dinner gala on Jan. 27 was a festive
• Bright House Networks
occasion highlighted by champagne toasts,
• Jim Burke Ford music and art. 2010 Chairman of the Board
• Carney’s Business Technology Center Rick Riley, Townsend Design, passed the
• Castle & Cooke California, Inc. gavel to 2011 Chairman Sheryl Chalupa,
• Chevron Goodwill Industries of South Central
California.
• Continental Labor & Staffing Resources
Thanks are extended to Bakersfield Vice
• Daniells, Phillips, Vaughan & Bock
Mayor David Couch for officiating the
• Dowling, Aaron & Keeler, Inc. swearing-in ceremony; Barry Zoeller, Tejon
• Golden Empire Transit District Ranch Company, for serving as Master of
• Gregory D. Bynum & Associates, Inc. Ceremonies; the Jazz Quartet from the Ba-
• Hall Ambulance Service kersfield Symphony, for providing outstand-
ing musical entertainment; Jarrod McNaugh-
• Kern Schools Federal Credit Union
ton, Vice President of Marketing for San
• Klein, DeNatale, Goldner, et al.
Joaquin Community Hospital, for singing
• Mercy Hospitals of Bakersfield the national anthem; and Greg Adamson with
• Mid State Development Corporation his Facing the Music artistic performance.
• Occidental of Elk Hills, Inc.
• Pacific Gas & Electric Company
• Rabobank, N.A.
• San Joaquin Community Hospital
• State Farm Insurance
• Stinson’s Stationers, Inc.
• Tejon Ranch Company
• TelePacific Communications
Photos Courtesy of Iger Studio
• Wells Fargo Bank
• Law Offices of Young Wooldridge LLP
Special Thanks To Our Gala Sponsors:
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Chamber Surveys Which issues facing California today are the most important for the governor and state
legislature to work on in 2011?
Members on 21%
23%
Budget 12%
9%
California Governor Jerry Brown
recently submitted a proposed budget that
seeks to address the State’s approximate
$28 billion shortfall. His budget offers
a combination of cuts, re-alignment of
certain government services, extending Economy and Healthcare State Budget Taxes Education Crime
Jobs and Deficit
tax increases enacted in 2009, and the Healthcare
elimination of Redevelopment Agencies Costs
and Enterprise Zones that have been
touted as vehicles used to create jobs
and bring businesses into economically Overall, do you think things in California are going in the right direction or the wrong
depressed areas of the State. direction?
While the Governor’s proposed 3%
budget will impact many of us in different
Right Direction
ways, we are particularly interested in
how the Governor’s budget will impact Wrong Direction
the business community and how our 22%
No Response
members may feel about those effects.
In February the Chamber surveyed its
members about the state of California’s
budget and some of the Governor’s plans
to balance it. Here are their responses.
46%
2%
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Governor Brown has proposed eliminating funding for state tax Governor Brown has proposed eliminating funding for local
benefits for enterprise zones, in order to redirect that tax revenue to redevelopment agencies, in order to redirect that tax revenue to
local governments for schools and other local services. local governments for schools and other local services.
Do you support eliminating enterprise zones for the reasons stated Do you support eliminating redevelopment agencies for the
above? reasons stated above?
2% 3% 1%
Yes Yes
No 14% No
15%
Undecided Undecided
No Opinion No Response
No Response
53% 53%
32%
28%
Redevelopment Agency
Funding Spurs Many
Survey Comments
By Debbie Moreno, CEO
The write-in comments associated
with the survey show that members are
frustrated, worried and disgusted with
government. Take the question regarding
redevelopment agencies above. Many felt
that the work of redevelopment agencies
was good but the system was bureaucratic
and fraught with waste. Others felt
the agencies have value but for now,
everything needs to be cut back. Some
respondents even said at this time we
need to eliminate redevelopment agencies
but NOT divert the money to education
or anywhere else, as suggested by the
Governor… “the point right now is to cut,
and that means everywhere.”
On the flip side, respondents said don’t
punish local government agencies for
stimulating the economy, while others
said, let’s at least finish projects that are
started before funds are cut. While the
idea shared repeatedly in the survey, that
redevelopment funds are good when
times are good and a luxury in tight
budget times like now, there is a real
possibility that once cut, the funds will
never come back. If California’s more
than 400 local redevelopment agencies
are eliminated, it will result in the loss
of hundreds of thousands of jobs and
billions of dollars in local economic
activity throughout the state…some of it
in our own backyard.
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Chamber Staff
Participates in Counselors to America's Small Business
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Building Relationships Through Committee Connections
Ambassadors / Mixer Heartland Saloon Spring Social Youth Leadership Bakersfield Advi-
Steve Bohn, Principal Financial Group – Chair Maggie Cushine, Boys & Girls Club of Kern County sory Council
The committee enjoyed a presentation – Chair Shonna Shearson, Kern Schools Federal
from Don Clark, Kern Veterans Memorial Plans are moving along for the upcoming Credit Union – Chair
Foundation, Inc. Additionally, we heard Chamber Fundraiser scheduled for April 14th, The Council was very busy in February,
from Kelly Sloan, Bakersfield Marriott at 2011 at the Kern County Fairgrounds from organizing two programs during the month.
the Convention Center for the 5 minute 6-10:00pm. We are looking for auction donations, Arts & Culture was the focus of the Feb.
commercial. We hope that you can join us for Black Jack table sponsors and volunteers too. If 2 class. Thanks are extended to Advisory
the March Business After Hours Trade Show you are interested, please contact Pauline Bartlett Council Chairs Jill Egland, Arts Council of
Mixer on March 24th at the Double Tree Hotel at the Chamber. Kern; Renee Goodwin, Community Volun-
from 5:30-8:00pm. Booths are limited so reserve Staff Contact: Pauline Bartlett teer; Lili Marsh, The Petroleum Club; and
yours now. Otherwise, bring plenty of business Beth Pandol, Bakersfield Museum of Art.
cards and be ready to do some networking. International Business and Trade Health and Human Services was the focus
Staff Contact: Pauline Bartlett Bob Meadows, Union Bank - Chair of the Feb 23 class. Thanks go to Advisory
Council Chairs Heidi Carter Escudero, KC
Business Development The International Business and Trade
Dept of Human Services; Leslie Golich,
Eric Merz, Institute for Business Excellence – Chair Committee met in February and welcomed a
Kaiser Permanente; and Michele Newell,
Thank you to Jim Pentico, Dale Carnegie presentation from Mark Evans, Associate Dean
Aera Energy LLC. These outstanding
Training of Central California for allowing and Professor of Economics at CSUB’s School
day programs were made possible through
us to enjoy the recent presentation from of Business and Public Administration. In
the sponsorship support of Aera Energy
Mr. Michael Crom, Dale Carnegie & addition, the Committee continued its work
LLC, Bakersfield Association of Real-
Associates on Re-Engage and Re-Energize planning and preparing for its World Trade Day
tors, Bright House Networks, Colombo
Your Employees. Next we have a very useful 2011 event that is scheduled for May 5, 2011.
Construction, Kaiser Permanente and San
hands-on seminar titled An Introduction to Staff Contact: Romeo Agbalog
Joaquin Community Hospital.
Social Media Marketing: A Practical Workshop Staff Contact: Tonya Sterling
for Professionals (see front page article for more Leadership Bakersfield
details). Make your reservations now, since Bryan Burrow, Bank of America – Chair
space is limited. The February Leadership Bakersfield Class
Staff Contact: Pauline Bartlett Day tackled the issues of Growth/Community
Issues and the Government Process. Serving as
Energy
Day Chairs were Matt Constantine, County of
Tony Moreno, Valley Clean Air Now - Chair
Kern and Steven Teglia, City of Bakersfield.
Thank you to Brenda Turner, San Joaquin Local government leadership provided a first-
Valley Air Pollution Control District and hand look at the opportunities and challenges
Susanne Campbell, Kern Council of Gov- facing our community. The class received
ernments for the recent presentation that gave an update on the California High Speed Rail
the committee some insights into the eTrip Project; toured the Mohawk Extension and YLB students take an art lesson at the Bakersfield
Programs for businesses with 100+ employ- Westside Parkway projects; learned about the Museum of Art
ees. Phase 1 starts in September and phases impact of the 2010 elections; and were pro-
2 and 3 will follow. Please join the commit- vided information on how to get involved on
tee for more informational presentations and local boards and commissions. The class day
programs. was made possible by the generous sponsor-
Staff Contact: Pauline Bartlett ships of Castle & Cooke California, Inc. and
Governmental Review Council Pacific Gas & Electric Company.
Jeff Green, Grimmway Farms - Chair Staff Contact: Tonya Sterling
In February the Governmental Review
Council (GRC) received updates on City and
County issues from newly elected Bakers-
field City Councilman Rudy Salas and Kern YLB class takes a walking tour of downtown
Bakersfield
County Supervisor Zack Scrivner. The GRC
also considered a new rule proposed by the
National Labor Relations Board that would
require employers to post a notice informing
employees of their rights under the National
Labor Relations Act. The discussion on the
proposed rule was led by Dick Castner, Ex-
ecutive Director, Western Regional Office of The Leadership Bakersfield class visits the Mohawk
the U. S. Chamber of Commerce. Street Extension of the Westside Parkway (View
Staff Contact: Romeo Agbalog Looking East Towards Truxtun Ave.)
Small Business to
Play a Role in High
Speed Rail
The California High-Speed Rail
Authority has begun the process of
establishing a policy encouraging
participation in project contracts by
Small Businesses (SB) and Disabled
Veteran Business Enterprises (DVBE),
the first draft of which was publicly
presented to the Board of Directors of
the High Speed Rail Authority during its
regular February meeting.
As it currently reads, the policy
calls for minimum contracting goals
of 25 percent for small businesses, and
3 percent for disabled veteran-owned
businesses. The policy reflects current
practices already being implemented
by the Authority. In FY 2009-10, the
Authority reported SB participation at
27.72 percent and 7.07 percent DVBE
participation, of the nearly $18.5 million
in contracts let during that fiscal year.
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Get the pros
working for you.
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plus specialized Human Resources solutions.
By consolidating these services, we have eliminated the uncertainty of monthly
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training | legal representation | policy development | employee handbooks | investigations | counseling
661.634.1200
www.kdghrsolutions.com David Blaine,
ESQ, SPHR
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Alon Bakersfield Property Inc. -
Bakersfield Refinery
6451 Rosedale Highway
(661) 326-4278
Kickoff for Reopening of Refinery
Hometown Buffet
4221 South H Street
(661) 397-9363
Grand Re-Opening - Restaurant
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Welcome Fifteen New Chamber Members
The businesses listed below have made a significant commitment to the community and an important investment in their future by joining the Chamber.
(Quotes provided by new members.) New members joined during the period of January 15 through February 14.
834-4126
Apartments .....................................2008 Watson Touchstone Real Estate ..............1981
Healthnet of California ...........................2009 Wholesale Fuels ......................................1987
Hodel’s Country Dining ..........................1986 Wilson’s Roofing.....................................1998
KBAK-TV/KBFX-TV ............................1953 Law Offices of Young Wooldridge LLP..1993
Kern County Builders Exchange ............1957
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PROMOTING OUR COMMUNITY
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C H A N G I N G T H E WAY YOU T H I N K
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U.S. Postage
PRSRT STD
Bakersfield,
2011 Board of Directors
Permit #61
Paid
CA
Chairman of the Board
Sheryl Chalupa
Goodwill Industries of South
Central California
Chairman of the Board Elect
Tim Terrio
Terrio Therapy Fitness, Inc.
Vice Chair Administration
Garrett Ming
Jim Burke Ford Lincoln Jaguar
Chamber Staff
President/CEO Debra L. Moreno
Director of Operations Tonya Sterling
Controller Jennifer Abercrombie
Marketing & Communications Mgr. Spencer Schluter
Project Manager Pauline Bartlett
Government Affairs Mgr. Romeo Agbalog
Operations Assistant Jean Scheiber
Director of Membership Tonya M. Dretzka
Information Specialist Janet Ursery
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