Exceeds Standard “5” Meets Standard “3”
Production Quality
Graphics • Purposefully used to create an
emotional response
• Assist in presenting an overall
theme
• Appeal to the audience and
enhance trailer
• Compliment and work well
with soundtrack
• Help explain and reinforce key
content
• Included a graphic of the cover
with the title and author
• Appears to be no plagiarism
Audio • Clearly and effectively assists
(music/sound/narration) in communicating theme,
mood, and setting
• Creates an emotional response
• Includes effective narration
and/or sound effects
Pacing • Fits the storyline and builds
the mood
• Segments are long enough to
make each point clear.
• Trailer fits within the 1-2
minute time limit
Conventions There are either no mistakes with
conventions or the ones made are
productive and fit with the trailer
Needs Improvement “1”
• Assist in presenting overall
theme
• Compliment and work well
with soundtrack
• Help explain key content
• Included the title and author
without a graphic of the cover
• Evidence of some plagiarism
• Assists in communicating
theme, mood, and setting
• Kept in balance and does not
overpower the trailer
• Fits the storyline and moves at
a steady pace: fast enough to
hold audience interest and
slow enough to include
enough information
• Trailer fits within the 1-2
minute time limit
There are one or two mistakes with Many distracting conventional
conventions that do not fit with the mistakes
mood and theme of the trailer
Comments
• Unrelated to overall theme
• Do not enhance to content of
the trailer
• Evidence of plagiarism
Or:
• Trailer is completely void of
graphics
• Failed to mention the title and
author of the book
• Cut off and inconsistent
• Insufficiently communicates
the theme, mood, and setting.
• Overpowers the overall
message of the trailer
Or:
• Trailer is completely void of a
soundtrack
• Is either too long and does not
advance the storyline or too
short to assist in engaging with
the story

Exceeds Standard “ 3”
Planning
Storyboard • Easy to read
• All elements are clearly
written, labeled, or drawn so
that another person could create trailer with some questions
the trailer
• Complete with sketches for notes
each section, detailed notes,
about scenes, transitions,
sounds, etc.
Content/Organization
Hook Hooks are used throughout the
whole trailer to build interest
Transitions • Information presented in a
logical, interesting sequence
• Easy to follow
• Ideas are connected with
smooth, effective transitions
True to Book • Conveys the mood, theme,
and setting of the book to create
an emotional response through
selection of events/details
included
• Provides enough
information about the book to
spark interest w/o giving away
ending
Book Trailer Rubric
Meets Standard “2” Needs Improvement “1” Comments
• Easy to read • Difficult to read/follow
• Clearly written so that with rough or no drawings and
another person could create the labels
• Would be difficult to create
• Lacks sketches, and extra without asking many questions
• Lacks sketches and notes
Includes a hook at the No hook evident
beginning to grab the attention (e.g. the trailer is just a
of the audience collection of facts, or a
summary of the book)
• Information presented in a • Difficult to follow
logical sequence • Little to no sequence of
• Easy to follow information or ideas
• Ideas are connected with • Little or no evidence of
transitions transitions
• Reflects mood, theme and • Does not convey the proper
setting and includes important mood of the story and includes
details unimportant details
• Provides enough • Gives away the ending
information to spark interest
without giving away the ending
 Exceeds Standard “ 3”
Persuasive Audience wants to run out and
read the book immediately
Communication/ Collaboration
Respectful & Courteous  Seeks others ideas.
Communication  Keeps to topic of
discussion.
 Gives examples of
evidence to support ideas.
 Invites comments on
own views/ideas
Builds on Contributions of  Extends another's
Others response by adding more
information
 Asks for elaboration
 Integrates ideas
 Speaks to both sides of
an issue
Working with Others:  Stays focused on task
Contributes to Group's  Assumes responsibility
Effectiveness for completing assignments
 Completes assignments
on time
 Reflects on
contributions to group
Final Product  Project was completed 
and saved in shared file in a and saved in shared file
timely manner
Meets Standard “2” Needs Improvement “1” Comments
Convinces audience that that Is not persuasive in convincing
book is worth reading audience to read the book
 Reasoning for  Criticizes ideas.
agreement or disagreement  Uses “put-downs,”
sometimes confusing or unclear. inappropriate humor or sarcasm.
 Contributes ideas.  Ideas presented are off
 Receives comments on topic.
own ideas in a comfortable way.  Interrupts others when
 Keeps on topic. speaking.
 Encourages others to
contribute.
 Asks for explanation of  Repeats own ideas
ideas  Adds ideas that are not
 Supports ideas of related to the topic
others
 Accepts responsibility  Reluctant group
for completing tasks participant
 Needs reminders to  Actions distract from
complete assignments group's progress
 Sometimes distracted  Uncomfortable with
but is able to get refocused with sharing ideas in a large group
gentle reminder  Easily distracted from
 Asks for help when task
needed
Project was completed  Project was completed
but not saved to shared file