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TELE-DARJI
SUBMITTED FOR THE PARTIAL FULFILLMENT FOR THE AWARD OF
DEGREE OF
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DECLARATION OF ORIGINAL WORK
Student’s Declaration:
I
--------------- (PLEASE INDICATE STUDENT’S NAME, AND STUDENT NO.) hereby declare that
the work submitted for the module
---------------------- is my original work. I have not copied from any other students’ work or
from any other sources except where due reference or acknowledgment is made explicitly,
nor has any part been authored by another person.
Date submitted
Name of student:-
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ACKNOWLEDGEMENT
I would like to express my special thanks of gratitude to our H.O.D. DR. JYOTI
AGARWAL Ma’am who gave me the golden opportunity to do this wonderful
opportunity to pen down a innovative business plan and also helped me in doing a
lot of Research and i came to know about so many new things I am really thankful
to her.
I would like to express my special gratitude and thanks to our Coordinator MR.
SHARAD CHANDRA Sir for giving me such knowledge of marketing which i
inculcated in making of this business plan and also for their throughout attention
and time.
I would like to express my gratitude towards my parents & my college mate MR.
ADIYA SHUKLA for their kind co-operation and encouragement which help me in
completion of this project.
However, it would not have been possible without the kind support and help of
many individuals and organizations. I would like to extend my sincere thanks to all
of them who have willingly helped me out with their abilities.
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PREFACE
I respect to the allotted project, I have inherited myself as an entrepreneur in this
organization but informally it is a sacred place for me as it’s my first practical exposure to an
organization to know and get aware to an organizational real practical stressful
environment. Although I am student of MBA It is a two year full time degree courses. So far
this training is scheduled for first semester syllabi of AKTU i.e. (Mini Project) as a separate
topic to be asked in detail in viva-voice conducted by external Thus study will provided me a
better opportunity to survive in cut throat competition with a prosperous existence. I have
tried my best to gain out of well framed circumstances & with the help of experienced
personnel who helped me out so for become possible to them. As being a very confidential
functioning many things are there which can’t be known but on the basis of gathered
information and certain hints, the project has been formed. It may have something missing
but I have tried to present all things what I have received. Although this report has been got
checked by different personnel but after that if there is some shortcomings I expect it to be
rectified. So the whole study bifurcated in different parts. Certain observations &
suggestions also have been stated which if possible to be reviewed.
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TABLE OF CONTENTS
ACKNOWLEDGEMENT
PREFACE
TABLE OF CONTENTS
EXECUTIVE SUMMARY
OBJECTIVE OF INNOVATION
NEED OF INNOVATION
SOURCE OF IDEA
PROTOTYPE
TECHNICAL FEASIBILITY
MARKET ANALYSIS
CONCLUSION
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EXECUTIVE SUMMARY
Tailored Suits, Shirts, Sherwani, Pathani, we stitch almost everything, Book today
and our Expert Designer will visit you at your doorstep.
Are you looking for Corporate Dress designing or tailoring, then you are at the right
place, we are expert in designing corporate uniform.
Why should grown-ups have all the fun? We love to cater to the little ones too.
Not only do we stitch beautiful pieces of clothing but we help you maintain those
too.
Specially made clothing for your very special day, Custom made clothes for Bride
and Groom
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Introduction Of The Service
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finesse in design. The bespoke services are tailored for fashion junkie who
loves to embrace the latest fad.
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Product detail Description with
Diagram
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Objective Of The Innovation
The womens who have sewing machines can also utilize their skills and earn.
I am much updated of the latest in the fashion trends and can keep up with the
customer’s demands.
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Need Of Innovation
Yes as we all know India is a labour intensive country (both male and female) so the
time given for tailoring the cloth is not a easy task
Innovation isn't just something new, it's something different and useful. Innovation
management is the process of managing innovative ideas. Innovation can improve
productivity, create new revenue streams, increase employee loyalty, save costs.
Successful innovation management will transform big ideas into reality.
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Source Of Idea
Human mind:- Human mind is the main source of innovations. In
business, innovation often results when ideas are applied by the company in
order to further satisfy the needs and expectations of the customer
Unexpected Occurrences:- Consider, first, the easiest and simplest source of
innovation opportunity: the unexpected. ...
Incongruities. ...
Process Needs. ...
Industry and Market Changes. ...
Demographic Changes. ...
Changes in Perception. ...
New Knowledge.
Innovation is based upon bright ideas. the human mind thinks of new things that can
better fulfill an existing need. In this process he thinks of filling his needs in new ways
and by devising new products and mechanisms. Demographics: Our lifestyles can
also be a source of innovation
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PROTOTYPE
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USES OF THE SERVICE
Companies tend to have trusted advisors who may have relations around the world.
Although it may take only a few seconds to google parties that can offer the required
assistance, we can be of added value because :
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FUNCTIONAL AREAS OF SERVICES
It is usually easier to identify separate functional areas because people work together
in departments. Each department carries out the tasks that relate to its particular
area.
The main ones you are likely to meet in business are shown below.
1. Sales and marketing will be involved in achieving targets linked to developing new
markets or increasing sales.
2. Human resources will be involved in arranging staff training activities and supporting
the continuous professional development of all staff.
3. Finance will be expected to monitor and support aims and objectives linked to
keeping costs low to improve profitability.
4. Production will be set targets relating to quality or meeting planned production
schedules.
Administrative Function
The administration is a support function required by all businesses, and this does not
mean just doing keyboarding or filing.
Senior administrators carry out a wide range of tasks, from monitoring budgets to
interviewing new staff for their departments.
Routine administrative tasks include opening the mail, preparing and filing
documents, sending emails and faxes.
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COMPETITORS ANALYSIS
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SWOT ANALYSIS OF SERVICE
While strengths and weaknesses are internal, they are measured on a comparative
benchmark. Opportunities and threats are external — your opportunity is usually at
the expense of another company in your industry. Likewise, threats come from the
competition. Therefore monitoring your competition on an ongoing basis is a
necessity.
STRENGTH:- No Competitors
WEEKNESS:- Not Much Knowledge about the
Current scenario.
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TECHNICAL FEASIBILITY
A technical feasibility study assesses the details of how you intend to deliver a
product or service to customers. Think materials, labor, transportation, where your
business will be located, and the technology that will be necessary to bring all this
together. It's the logistical or tactical plan of how your business will produce, store,
deliver, and track its products or services.
A technical feasibility study is an excellent tool for both troubleshooting and long-
term planning. It can serve as a flowchart of how your products and services evolve
and move through your business to physically reach your market.
It's the logistical or tactical plan of how your business will produce, store, deliver, and
track its products or services.
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MARKET ANALYSIS
A market analysis is a quantitative and qualitative assessment of a market. It looks into the
size of the market both in volume and in value, the various customer segments and buying
patterns, the competition, and the economic environment in terms of barriers to entry and
regulation.
Segmentation helps marketers to be more efficient in terms of time, money and other
resources. Market segmentation allows companies to learn about their customers.
They gain a better understanding of customer's needs and wants and therefore can
tailor campaigns to customer segments most likely to purchase products.
One technique used to identify a target market is market segmentation. The five
basic forms of segmentation are demographic (population
statistics), geographic (location), psychographic (personality or lifestyle), benefit
(product features), and volume (amount purchased).
The target market is composed of men and women, 18-40 years of age, with mid-
range incomes. The target customer is very fashion forward and trend conscious,
residing in an urban area. They are either shopping for themselves or for their
children.
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POSITIONING OF THE BUSINESS IN MARKET
This is created through the use of promotion, price, place and product.
There are five main strategies upon which businesses can base their positioning.
Positioning based on product characteristics. ...
Positioning based on price. ...
Positioning based on quality or luxury. ...
Positioning based on product use or application. ...
Positioning based on competition. Types of positioning in marketing
Pricing. Pricing is an essential factor that impacts the decisions of most customers. ..
Quality. Quality can help rebuff most pricing wars. ...
Differentiation. ...
Convenience. ...
Customer service. ...
User group. ...
Create a strong competitive position. ...
Improve sales.
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COSTING AND PRICING OF THE SERVICE
Many service-based businesses struggle to come up with a fair and profitable
pricing strategy. Unlike product pricing, you can’t exactly quantify all the costs
that go into providing a service.
The expenses that go into providing a service are more subjective than the
expenses that go into making a product. How much you charge customers doesn’t
always directly correlate with the amount you pay to perform services.
In service industries, finding a target profit margin is not as simple. You don’t have
an original price to reference. Instead, your pricing formula for services should
account for the intangible aspects of running your business, such as time and
value.
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Pricing Strategies for Service Businesses
There are many different pricing strategies to choose from. Here are 11:
4. Economy pricing: Set low prices because overheads are low. Your
costs may be low for several reasons. Perhaps you use software to
organize and manage your business instead of hiring an assistant. Or
maybe you have a special arrangement with one of your suppliers which
allows you to get inexpensive supplies.
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7. Competitive pricing: Charge according to what the competition
charges. While competitors can give you a good idea of where to start,
remember that your business is unique. Just because someone is charging
a specific price doesn’t mean you should match or undercut them.
“Our house washing package is our most requested and most profitable
service. This is a full soft wash of siding, windows, and gutters).
Homeowners like this package because it takes care of all services with
one detailed visit…For our crew to be profitable, we have to do a certain
amount of revenue per day. Small jobs are okay to slot in, but we like to
have a good-size house wash for each crew for each day. From a
profitability perspective, it’s much better.”
For example, parents who use house cleaning services are not really
paying for the service itself, but the time it frees up so they can spend with
their children. Charging for your services based on value lets you charge a
premium and protects you from the all-too-common price haggling that
occurs with some customers.
11. Hourly-based pricing: Estimate how long a job will take and
multiply it by your hourly rate. Although this pricing strategy may be suitable
when starting a business, do use it with caution as it has its downfalls:
You aren’t rewarded for becoming better and faster at what you do
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Clients may feel you’re purposefully taking your time on a job so you
can earn more
The focus is on the cost of the service rather than the value, which
opens you up to price haggling
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FINANCIAL FEASIBILITY OR AVAILABLE
SOURCES OF FUNDS
Putting all your eggs in one basket is never a good business
strategy. This is especially true when it comes to financing your
new business. Not only will diversifying your sources of financing
allow your start-up to better weather potential downturns, but it will
also improve your chances of getting the appropriate financing to
meet your specific needs.
Keep in mind that bankers don't see themselves as your sole source of funds. And
showing that you've sought or used various financing alternatives demonstrates to
lenders that you're a proactive entrepreneur.
Whether you opt for a bank loan, an angel investor, a government grant or
a business incubator, each of these sources of financing has specific advantages
and disadvantages as well as criteria they will use to evaluate your business.
Here's an overview of seven typical sources of financing for start-ups:
1. Personal investment
When starting a business, your first investor should be yourself—either with your
own cash or with collateral on your assets. This proves to investors and bankers that
you have a long-term commitment to your project and that you are ready to take
risks.
2. Love money
This is money loaned by a spouse, parents, family or friends. Investors and bankers
considers this as "patient capital", which is money that will be repaid later as your
business profits increase.
When borrowing love money, you should be aware that:
3. Venture capital
The first thing to keep in mind is that venture capital is not necessarily for all
entrepreneurs. Right from the start, you should be aware that venture capitalists are
looking for technology-driven businesses and companies with high-growth potential
in sectors such as information technology, communications and biotechnology.
Venture capitalists take an equity position in the company to help it carry out a
promising but higher risk project. This involves giving up some ownership or equity in
your business to an external party. Venture capitalists also expect a healthy return
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on their investment, often generated when the business starts selling shares to the
public. Be sure to look for investors who bring relevant experience and knowledge to
your business.
BDC has a venture capital team that supports leading-edge companies strategically
positioned in a promising market. Like most other venture capital companies, it gets
involved in start-ups with high-growth potential, preferring to focus on major
interventions when a company needs a large amount of financing to get
established in its market.
4. Angels
Angels are generally wealthy individuals or retired company executives who invest
directly in small firms owned by others. They are often leaders in their own field who
not only contribute their experience and network of contacts but also their technical
and/or management knowledge. Angels tend to finance the early stages of the
business with investments in the order of $25,000 to $100,000. Institutional venture
capitalists prefer larger investments, in the order of $1,000,000.
In exchange for risking their money, they reserve the right to supervise the
company's management practices. In concrete terms, this often involves a seat on
the board of directors and an assurance of transparency.
5. Business incubators
Business incubators (or "accelerators") generally focus on the high-tech sector by
providing support for new businesses in various stages of development. However,
there are also local economic development incubators, which are focused on areas
such as job creation, revitalization and hosting and sharing services.
Commonly, incubators will invite future businesses and other fledgling companies to
share their premises, as well as their administrative, logistical and technical
resources. For example, an incubator might share the use of its laboratories so that
a new business can develop and test its products more cheaply before beginning
production.
Generally, the incubation phase can last up to two years. Once the product is ready,
the business usually leaves the incubator's premises to enter its industrial production
phase and is on its own.
Businesses that receive this kind of support often operate within state-of-the-art
sectors such as biotechnology, information technology, multimedia, or industrial
technology.
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comprehensive listing of various government programs at the federal and provincial
level.
Criteria
Getting grants can be tough. There may be strong competition and the criteria for
awards are often stringent. Generally, most grants require you to match the funds
you are being given and this amount varies greatly, depending on the granter. For
example, a research grant may require you to find only 40% of the total cost.
Significance
Approach
Innovation
Assessment of expertise
Need for the grant
Some of the problem areas where candidates fail to get grants include:
7. Bank loans
Bank loans are the most commonly used source of funding for small and medium-
sized businesses. Consider the fact that all banks offer different advantages,
whether it's personalized service or customized repayment. It's a good idea to shop
around and find the bank that meets your specific needs.
In general, you should know bankers are looking for companies with a sound track
record and that have excellent credit. A good idea is not enough; it has to be backed
up with a solid business plan. Start-up loans will also typically require a personal
guarantee from the entrepreneurs.
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BDC offers start-up financing to entrepreneurs in the start-
up phase or first 12 months of sales. You may also be able
to postpone the principal payments for up to 12 months.
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LIMITATIONS OF THE SERVICE
The following are some of the factors which put a limit on
the growth of a business:
In the same way, if fresh capital cannot be raised, expansion stops. But these are not
insurmountable obstacles.
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5. Operation of the Law of Diminishing Returns: It happens
sometimes that the expansion of an industry leads to increasing costs, and the
returns are less than proportionate. It will not be wise in such cases to expand the
business.
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How Customer Service Technology Will Change
the Future of Customer Service
1. Face-to-face video communication will increase.
Eye contact is powerful, and customers, more and more, will look at non-video, real-
time voice conversation as a thing of the past. Companies using video —
asynchronously, as "video voicemail" (e.g. Loom) or synchronously, as "video
conference" (e.g. Zoom with video) — are a generation ahead.
1. Bots can be there when you can't, like while your customer service team is asleep.
2. Bots can improve self-service for customers, and reduce expenses for vendors, by providing a
new, repeatable, and inexpensive method of communications.
Over the next 10-25 years, this technology will continue to make huge advances and
will be capable of doing even more of what humans are doing today. It will be smart
for customer-facing teams to keep up with bot progress and stay on the cutting edge
here to provide increasingly better experiences at increasingly lower costs.
Bots and AI will be a game-changer for customer support, where reps spend close to
90% of their time on the job repeating the answers to the same questions and
helping customers with the same issues over and over again.
.
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7. Self-service will become an absolute necessity.
Since the first time someone wrote a user manual, self-service has existed. And as
mentioned above, bots and AI offer new frontiers of self-service.
But more meaningfully, customers and users are changing rapidly, and they expect
more self-service avenues than ever before. As we can see from the chart below,
there are multiple types of self-service tools that businesses are providing to their
customers — ordered by popularity.
Image Source
These big businesses are embracing self-service because it lowers their costs
of doing business — but in doing so, they're also pushing the envelope on
more sophisticated methods of customer interaction. Over time, businesses
that can't or don't keep up with this change will look like dinosaurs to the
average consumer.
Reps who need more time learning the product will be able to master its features,
while employees who are more technically savvy will receive training that builds their
soft communication skills.
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To personalize your training, you'll need to survey your team before, during, and
after each exercise. Measure their performance and ask for feedback. This will not
only build trust with your new reps, but it will also create an onboarding process
that's unique to each agent.
Over the next five years, great customer success will become a critical competitive
advantage for companies, just like great customer support is today.
customer success will become an imperative from day one, increasing startup costs
and dipping margins for new entrants. It'll be an exciting new set of challenges to
stay ahead of that curve once it arrives — and if you're already doing customer
success at your company now, you're ahead of the game.
10. Customer service decisions will be more data-driven.
With that shift, there should be a noticeable influx of valuable data circulating
throughout customer service departments. Service technology records a variety of
information about customer interactions which are used to identify overlooked
customer needs or roadblocks. Customer support and success teams then utilize
this data to improve the customer's experience.
14. The frontline service rep will be more flexible and empathetic.
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CONCLUSION
The company's management is confident that The Company can achieve its
aggressive sales forecasts, generating total sales of approximately $XXX,XXX,
$XXX,XXX and $X,XXX,XXX in upcoming years, after the launch respectively. In
addition, The Companys' management has carefully considered its market, potential
customer base, and its ability to grow its sales average to capture market share in
the E tailoring industry.
The Company has the potential to become a highly regarded resource in local,
regional, national, and international markets. Due to the company's aggressive
marketing strategy, establishment of the company as a "unique" entity in its industry,
careful development of its products coupled with strategic partnerships with some of
the industry's leaders, and the company's profitable revenue model, The Company
has the potential to provide lucrative returns to potential investors.
For The Company to achieve status as an industry leader, it must secure initial
capital. This capital will be used for start-up costs, to establish a reputable
storefront, and to further develop the business, business infrastructure, internal
systems, product development, and extensive marketing and geographic positioning.
The Company will be able to achieve operational success for many years to come
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