EXECUTIVE SUMMARY

Innovation at its finest. Juan Mobile Company aims to provide a top-notch mobile made especially
for the Filipino people. The goal is to be the first established smart-phone distributor and other
electronic devices made here in the Philippines with the best Filipino engineers.

Cellular phones have revolutionized the communications arena, redefining how we perceive
technology and communication, from the old telegraphy to today’s technology (e.g. smartphones).
Traditionally, cellular phone remained out of the hands of most consumers due to their high cost.
Due to this, phone carriers have invested time and resources into finding ways to give the systems
high capacity and therefore low cost.

Today, however, cellular phones are consumer electronics devices with over 59 million subscribers.
Cell phones have stopped being an exclusive status symbol of high-powered lawyers only and are
now in the hands of million consumers.

Juan Mobile Co. is taking advantage of this opportunity to become a prominent group in the cellular
communications industry. It is the goal of our company to become established as the leading
distributor of wireless communications services in the Philippines

I. General Company Description

Company Goals and Objectives

Goals:

 To be the leading mobile company producer/distributor nationwide

 To produce electronic gadgets with the highest quality specifically designed for the Filipinos
and from our own resources
 To increase employment for Filipinos and educate them on the country’s economy

Objectives:

 To obtain 85% employee CISM certification

 To have a company of full-time employees with salary and benefits
 To encourage technology and scientific education for the Filipino people

Don Antonio Heights Navaro, 1234 Pampanga City, PhilippinesPostal Address: P.O. Box 1101 Pampanga City

Email: juanmobile@mobilemail.com website: www.juanmobilecorp.com

Business Philosophy:

Modern day. Modern way. Innovation by Juan, for Juan is our motto.

 For Juan, because providing a smartphone worthy of its people that

can “support” to the needs of these days and in this country is crucial to our daily living
 By Juan, because the Filipinos are people with high technology and
engineering skills that desires and deserves to be recognized

Industry Description

The cell phone industry is the fastest growing sector in the larger communications industry
today. Right now, the Internet is one of the industries attracting use by the largest numbers of
people globally. The cell phone industry is primarily engaged in the manufacturing of mobile
phones, including mobile phone handsets. As of now, the cell phone industry is totally
concentrated on moving forward technologically. It is one of the fastest moving industries in the
world, growing alongside up-and-coming technologies and innovations, building upon the
progress of "smartphones" and other phone feature and segments made in recent years.

Don Antonio Heights Navaro, 1234 Pampanga City, PhilippinesPostal Address: P.O. Box 1101 Pampanga City

Email: juanmobile@mobilemail.com website: www.juanmobilecorp.com

II. Products and Services

Juan Mobile Co. will offer a world class mobile phone produced and manufactured by Filipino for
the Filipino. The company promises a high quality product that can compete worldwide.

 The flagship mobile phone

Rizal S Phone

Specifications

NETWORK Technology GSM / HSPA / LTE

2G bands GSM 850 / 900 / 1800 / 1900 - SIM 1 & SIM 2
3G bands HSDPA 850 / 900 / 1900 / 2100 - Global
  HSDPA 850 / 900 / 2100 - India
4G bands LTE band 1(2100), 2(1900), 3(1800), 4(1700/2100), 5(850), 7(2600),
8(900), 18(800), 19(800), 26(850), 28(700), 38(2600), 41(2500) -
Taiwan
  LTE band 1(2100), 3(1800), 5(850), 8(900), 40(2300) - India

Don Antonio Heights Navaro, 1234 Pampanga City, PhilippinesPostal Address: P.O. Box 1101 Pampanga City

Email: juanmobile@mobilemail.com website: www.juanmobilecorp.com

 Speed HSPA 42.2/5.76 Mbps, LTE Cat4 150/50 Mbps
GPRS Yes
EDGE Yes

LAUNCH Announced 2017, January

Status Available. Released 2017, February

BODY Dimensions 149.5 x 73.7 x 8.6 mm (5.89 x 2.90 x 0.34 in)

Weight 148 g (5.22 oz)
SIM Dual SIM (Micro-SIM/Nano-SIM, dual stand-by)

DISPLAY Type IPS LCD capacitive touchscreen, 16M colors

Size 5.2 inches (~67.7% screen-to-body ratio)
Resolution 720 x 1280 pixels (~282 ppi pixel density)
Multitouch Yes

PLATFORM OS Android OS, v10.0.1 (Potato)

Chipset Mediatek MT6737M
CPU Deca-core 2.25 GHz Cortex-A53
GPU Mali-T720MP2

MEMORY Card slot microSD, up to 1 TB (uses SIM 2 slot)

Internal 16 GB, 2 GB RAM or 32 GB, 3 GB RAM

CAMERA Primary 13 MP, f/2.2, autofocus, LED flash

Features Geo-tagging, touch focus, face detection, panorama, HDR

Don Antonio Heights Navaro, 1234 Pampanga City, PhilippinesPostal Address: P.O. Box 1101 Pampanga City

Email: juanmobile@mobilemail.com website: www.juanmobilecorp.com

 Video 1080p@30fps
Secondary 5 MP, f/2.0

SOUND Alert types Vibration; MP3, WAV ringtones

Loudspeaker Yes
3.5mm jack Yes
  - Active noise cancellation with dedicated mic

COMMS WLAN Wi-Fi 802.11 b/g/n, Wi-Fi Direct, hotspot

Bluetooth v4.0, A2DP, EDR
GPS Yes, with A-GPS, GLONASS, BDS
Radio FM radio
USB microUSB v2.0, USB On-The-Go

FEATURES Sensors Fingerprint (rear-mounted), accelerometer, proximity, compass

Messaging SMS(threaded view), MMS, Email, Push Email, IM
Browser HTML5
Java No
  - Google Drive (100 GB cloud storage)
- MP3/WAV/eAAC+ player
- MP4/H.264 player
- Document viewer
- Photo/video editor
- Power Bank function

BATTERY   Non-removable Li-Po 4130 mAh battery

Stand-by Up to 720 h (3G)
Talk time Up to 20 h (3G)
Music play
Up to 87 h

Don Antonio Heights Navaro, 1234 Pampanga City, PhilippinesPostal Address: P.O. Box 1101 Pampanga City

Email: juanmobile@mobilemail.com website: www.juanmobilecorp.com

Competitive Advantages/Disadvantages

Juan Mobile has a distinct advantage to the other competitor worldwide. We dedicate a
tremendous amount of time to research to ensure the best innovation in all of our products.

III. Marketing Plan

 What is the total size of your market?

 Is there a current demand for your product?
 What are the trends?
 Is there growth opportunity?
 Are there any barriers you face to being successful as a start-up?

Customers

Our target customers range from young to old and they will primarily be professional and non-
professional Filipinos There is one important theme here and that is: Innovation by Juan, for Juan.

Our most popular customer groups will most likely be the different companies in need of
communication services provider such as schools, common businesses, and other companies.

Competition

Don Antonio Heights Navaro, 1234 Pampanga City, PhilippinesPostal Address: P.O. Box 1101 Pampanga City

Email: juanmobile@mobilemail.com website: www.juanmobilecorp.com

As we all know, the mobile industry as rocketed since the nineties, making it a fairly large number
of competition for the new mobile providers and distributors in the Philippines.

The objectives of mobile marketing campaigns are straightforward: increase brand awareness,
generate a customer profile opt-in database, drive up attendance to events or visits to a store,
improve customer loyalty and increase revenues. Mobile Marketing does not stand alone; rather
it leverages traditional promotional channels, such as the recent Mobile Marketing Campaigns
associated with American Idol, The Apprentice, and the 2004 Superbowl MVP campaigns. The
traditional marketing promotional value chain consists of campaign sponsor (the brand),
marketing agency, content provider, and traditional promotional channel such as TV, radio, paper
media or even the Internet.

The different competition includes Apple, Huawei, Nokia, Oppo, and others.

However, there is yet no known mobile specially made here in the Philippines, thus making it an
advantage for this company.

Promotion

Short-term marketing strategies are those that bring will bring us a temporary boost in traffic.
Although these techniques are very important to our over-all plan, they are only a temporary
traffic source and must not be solely relied upon. Short-term marketing strategies include:

 Purchasing Advertising

 Bulletin Boards

Don Antonio Heights Navaro, 1234 Pampanga City, PhilippinesPostal Address: P.O. Box 1101 Pampanga City

Email: juanmobile@mobilemail.com website: www.juanmobilecorp.com

  Search Engines

Long-term marketing strategies are those that will bring us a steady stream of targeted traffic
over time. These strategies will continue to produce results even years down the road. Long-term
marketing strategies include:

Don Antonio Heights Navaro, 1234 Pampanga City, PhilippinesPostal Address: P.O. Box 1101 Pampanga City

Email: juanmobile@mobilemail.com website: www.juanmobilecorp.com

  Opt-in Lists

 Freebies

 Content

By creating and implementing a balanced marketing strategy, using both short-term and long-
term strategies, Juan Mobile will drive a steady stream of targeted traffic to our website.

Promotional Budget

Monthly spending really depends on our sales. We anticipate approximately 1 shipment of paper
a month, 1

IV. Sales Forecast

₱1,000,000

₱900,000

₱800,000

₱700,000

₱600,000
Juan Mobile
₱500,000 Apple
Samsung
₱400,000 #REF!

₱300,000

₱200,000

₱100,000

₱0
0 Year 1 Year 2 Year 3 Year 4 Year 5

Don Antonio Heights Navaro, 1234 Pampanga City, PhilippinesPostal Address: P.O. Box 1101 Pampanga City

Email: juanmobile@mobilemail.com website: www.juanmobilecorp.com

 Sales Forecast showed here is exceptionally moderate — in spite of the fact that we point
high, we chose to demonstrate a moderate development and reexamine the arrangement on a
yearly premise. Generally speaking we hope to extend the volume substantially more quickly

V. Operational Plan

Production

We are producing our products in our own factory in Clark Pampanga Freeport Zone. As
our products become highly in demand we are planning to boost our production. We also plan to
keep a tight rein on stock by executing month to month stock checks and will conform our
strategies all the time appropriately.

Location

We are located in Clark Pampanga Freeport Zone along P. Cruz Street. Our factory
is in line with the great companies in Pampanga which the market is patronizing due to the
products. We have chosen Clark Pampanga as our location because of some factors. First, is the
accessibility with its ample space to put up our factory and it is accessible to Metro Manila and
second is the low cost of land.

Personnel

Juan Mobile will be controlled by the organizers, with a probability of procuring maybe a
couple part-time employees. We have figured in these pay rates into our conjectures. On the off
chance that we do bring on workers there will be broad preparing required to guarantee that our
item quality and client administration is constantly steady.

Don Antonio Heights Navaro, 1234 Pampanga City, PhilippinesPostal Address: P.O. Box 1101 Pampanga City

Email: juanmobile@mobilemail.com website: www.juanmobilecorp.com