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Lovely school of business

Topic:- marketing plan of nokia
telecommunication(mobile sim cards)
Submitted to:-
submitted by:-
Gurdeep mam
Manjinder singh
RR1601 A 26
BBA MBA 7 sem
Term paper
Of
Product and brand management

Marketing plan of Nokia telecommunication (Nokia Sim card)

Executive summary
Nokia is engaged in the manufacturing of mobile devices
and in converging Internet and communications industries, with 128,445
employees in 120 countries, sales in more than 150 countries and global annual
revenue of EUR 50.7 billion and operating profit of 5.0 billion as of 2008. It is
the world's largest manufacturer of mobile telephones. Nokia produces mobile
devices for every major market segment and protocol, including GSM, CDMA,
and W-CDMA . Nokia offers Internet services that enable people to
experience music, maps, media, messaging and games. Nokia's
subsidiary Nokia Siemens Networks produces telecommunications
network equipment, solutions and services. as, it has a huge market share in
mobile phones, and now it can diversify into nokia networks i.e. nokia sims.it
can act as a new positioning by nokia.this diversification can help nokia to gain
more and more market share and also nokia has good faith in the minds of the
customers. So, it is easier for the company to attract new as well as existing
customers. Keeping in mind long term plans, different demands of the different
customers, competitors analysis, its strategies, their different products, market
analysis, different segmentation, etc nokia decided to launch mobile network
which can be at a huge success in the future.
Challenges:-
As, already there are no. of telecommunication networks like Airtel,
Vodafone, Idea, TATA, Reliance etc, so there will be huge competition in the
market. As our services are new in this sector we will face some challenges to

stand in this huge competition. on the other side as we are famous in nokia
mobile phones and we have good image in the minds of the customers, so it is
easier to convience our customers to switch to our brand. besides this there will
be difficulty in attracting new customers.
Current market Situation:-
The current market situation in this sector is full of competition.
Different players are providing different kinds of plans and services to attract
more and more customers. Every day each player is providing new plan to
attract others companies customer. The major leader in today’s context is
AIRTEL leading by VODAFONE by BSNL and IDEA.
Customer analysis:-
We will be targeting all segments of the people, by providing them all kinds of
services according to their need or wants. For example, we will be providing
different plans for different customers according to their usage and needs.
Today customers wants goods and services according to their need so we will
be having separate plans for students, teenagers, adults, service people,
business people etc. i.e. we will be providing customized products.
Competitor analysis:-
Airtel is leading the market with 93.923 million subscribers, capturing a market
share of 32.57%. BSNL bags third position with 46.684 million GSM
subscribers. Followed by this is Idea, with a subscriber base of 43.023 million in
comparison to 41.519 million a month earlier. The new entrant Aircel, ended
March with 18.478 million subscribers, holds 6.41% of market share. Reliance
Telecom GSM subscriber base reached 11.145 million from 10.745 million in
February 09.
So, Airtel, Vodafone, Bsnl , Idea, Aircel, Reliance are major competitors which
can hinders in the growth of Nokia.
Collaboration:-
As already Nokia is leading in mobile sector whole overall the world it does not require
any collaboration with any organization. Already customers are loyal to nokia and have
created a good image in the minds of its customers. Collaboration is needed when the
company is new in the market and not known to the people or when it has finance
problems. Nokia is well established brand need not ant collaboration.
Climate (PEST analysis)
Political Factors
Political factors include government regulations and legal issues and define both
formal and informal rules under which the firm must operate. Some examples
include:
•
tax policy
•
employment laws
•
environmental regulations
•
trade restrictions
•
political stability
All these factors should be kept in mind while the functioning of the
organization takes place. For the success of any organization political
relations should be good so that it in favour of the development of the
economy.
Economic Factors
Economic factors affect the purchasing power of potential customers and the firm's
cost of capital. The following are examples of factors in the macro economy:
•
economic growth
•
exchange rates
•
inflation rate
The present condition of the economy should be kept in the mind of the
organization, and should contribute towards the development of the economy.
Marketing Plan of Nokia Telecommunication
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marketing
Plan
total
team
term marketing
country
nokis
marketing nokia
sample marketing
current situation
(more tags)
marketing
Plan
total
team
term marketing
country
nokis
marketing nokia
sample marketing
current situation
market situation
different
current market
promotional
nokia sim
price
assignment
(fewer)

mankeshwarprasad
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