Franklin Templeton Partners with iGrad on New Personalized Financial

Wellness Platform

Franklin Templeton and iGrad/Enrich partner to provide personalized financial wellness platform
for financial professionals to share with defined contribution (DC) plan sponsors and participants.

San Diego, CA, March 08, 2021 --(PR.com)-- Franklin Templeton has partnered with San Diego-based
financial education company iGrad to develop MyFi Guide™, a financial wellness digital platform
designed for financial professionals to share with defined contribution (DC) plan sponsors and
participants.

Powered by iGrad’s award-winning Enrich™ financial wellness solution, MyFi Guide features the Your
Money Personality™ financial behavior assessment, which analyzes each user’s financial “personality.”
The MyFi Guide financial wellness platform also offers:

- Financial education courses with personalized action plans on topics including budgeting, mortgages,
healthcare, college savings, student loan repayment, banking, credit, financial planning and more
- Retirement and home affordability analyzers
- A suite of student loan and higher education tools
- Personal finance calculators and a real-time budget tool

The Enrich financial wellness solution uses artificial intelligence to provide employees the most relevant
content based on their financial situation and stage of life. Meeting employees where they are in their
financial journey increases relevancy of content and engagement around financial topics. This is a critical
factor when trying to reach an underserved population that typically lacks access to individualized
financial guidance.

Franklin Templeton’s 2020 U.S. Retirement Income Strategies and Expectations (RISE) survey revealed
that employees have a wide range of financial priorities, with 30 percent indicating saving for retirement
is their top priority, while 40 percent prioritize paying off debt and 45 percent consider saving for
unforeseen emergencies most important.

“We can improve the likelihood of American workers reaching their retirement goals through increased
personalization,” said Yaqub Ahmed, head of Franklin Templeton’s U.S. Retirement and Insurance. “We
know that successful retirement planning is not an isolated exercise. It is connected to overall financial
well-being and developing good financial habits. Through MyFi Guide we will help financial
professionals take personalization at scale beyond investments to the financial goal level.”

Employers and financial professionals can play important roles in reducing the financial stress of their
employees and clients. Nearly 85 percent of Americans say they are stressed about personal finances,
according to an October 2020 survey by the National Endowment for Financial Education.

“Financial stress is proven to negatively impact both physical and mental well-being, lower workplace

Page 1/3
PR.com Press Release Distribution Terms of Use
productivity and increase healthcare costs,” said iGrad founder and President Rob LaBreche. “We are
thrilled to be partnering with Franklin Templeton on this important financial wellness initiative.”

Enrich is used by more than 20,000 employers and more than 300 financial institutions nationwide to
provide behavior-changing financial literacy education, tools and resources to employees, customers and
members.

The workplace is the financial hub for many American workers, and MyFi Guide is an important part of
Franklin Templeton’s overall workplace digital strategy. Harshendu Bindal, Managing Director, Digital
Strategy and Wealth Management, put this new offering into a broader context by stating, “Our goal is to
help financial professionals and employers deliver better outcomes to employees in the workplace
through an ecosystem of digital solutions that address a range of financial challenges and goals. We aim
to achieve this through strong partnerships with companies like iGrad who have a differentiated expertise
in their area of focus.”

About iGrad
iGrad is a San Diego-based financial technology company that offers artificial intelligence-powered
financial wellness solutions to more than 600 colleges and universities, more than 20,000 employers and
more than 300 financial institutions. iGrad’s Your Money Personality™ was recently recognized by the
Institute for Financial Literacy with the 2020 Excellence in Financial Literacy Education (EIFLE) Adults’
Education Program of the Year award. iGrad is one of three 2020 honorees in the inaugural Barron's
Celebrates: Financial Empowerment, after being selected by a team of judges for its contributions to
improving the financial health and security of Americans. iGrad also received the 2019 Eddy Award for
Financial Wellness by Pensions & Investments for its Enrich platform. For more information about the
iGrad platform, visit https://www.igradfinancialwellness.com. For more information about the Enrich
platform for employers and financial institutions, visit https://www.enrich.org.

About Franklin Templeton

Franklin Resources, Inc. [NYSE: BEN], is a global investment management organization with
subsidiaries operating as Franklin Templeton and serving clients in over 165 countries. Franklin
Templeton’s mission is to help clients achieve better outcomes through investment management
expertise, wealth management and technology solutions. Through its specialist investment managers, the
company brings extensive capabilities in equity, fixed income, multi-asset solutions and alternatives.
With offices in more than 30 countries and approximately 1,300 investment professionals, the
California-based company has over 70 years of investment experience and approximately $1.5 trillion in
assets under management as of January 31, 2021. For more information, please visit
franklintempleton.com and follow us on LinkedIn, Twitter and Facebook.

Page 2/3
PR.com Press Release Distribution Terms of Use
Contact Information:
iGrad / Enrich
Jennifer Wezensky
269-274-4071
Contact via Email
https://www.enrich.org/

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/832376

News Image:

Page 3/3
PR.com Press Release Distribution Terms of Use