Questions Answers Of Case Study Coke and

Pepsi in India
Case Study: Coke and Pepsi in India

Question # 1:  Identify the ongoing issues in this case with respect to issue management,
crisis management, global business ethics, and stakeholder management. Rank these in
terms of their priorities for Coca Cola and for PepsiCo.

Answer: In this case there are several management, ethical issues and crisis management issues
are discussed in connection of Pepsi cola and Coca Cola multinational companies’ business
practices in India. The most concerning issue which was found by the India’s Center for Science
and Environment that the soft drinks test has shown high levels of pesticides residue in Coke and
Pepsi. In India water shortage was experienced by the people around the Coke’s bottling plants.
Violating the environmental ethics in India Coke and Pepsi founded in scared water as the UN
stated that the country has worst water in the world. In 2006 it was founded that most of Indian
grounded water is contaminated with pesticides residue. In Wall Street Journal it was admitted
by the companies that they are unable to handle the problem as they have to. In 2011, it is
concluded after a research that PepsiCo has severely underestimates the water use in India, they
were unable to maintain water balance, most of their plants are established in water stressed area
and there is low commitment to local water stewardship. Coca-Cola also found involved in
activities of worsening the water condition.

Question # 5:  How do companies protect themselves against the nonstop allegation of
special interest groups that have made them a target? Is stakeholder management an
answer?

To avoid the allegation from the local organizations and common people, there is need to
improve stakeholder management and through this way, the soft drink companies should concern
towards their social corporate responsibilities. Companies should ensure that their activities will
left no harm for the local people. They should deal with the local population and environment by
friendly approaches. Companies should not establish their plant in highly water stressed areas.
There should be proper waste deposing system so that the ground water and the fertility of the
land could not be harmed. Moreover, there is need to concern the health issues in the
manufacturing of soft drinks.

Questions/Answers Of Case Study: Coke and Pepsi in India Submitted by Dated Case Study:
Coke and Pepsi in India Question # 1:Identify the ongoing issues in this case with respect to
issue management, crisis management, global business ethics, and stakeholder management.
Rank these in terms of their priorities for Coca Cola and for PepsiCo. Answer: In this case there
are several management, ethical issues and crisis management issues are discussed in connection
of Pepsi cola and Coca Cola multinational companies’ business practices in India. The most
concerning issue which was found by the India’s Center for Science and Environment that the
soft drinks test has shown high levels of pesticides residue in Coke and Pepsi. In India water
shortage was experienced by the people around the Coke’s bottling plants. Violating the
environmental ethics in India Coke and Pepsi founded in scared water as the UN stated that the
country has worst water in the world. In 2006 it was founded that most of Indian grounded water
is contaminated with pesticides residue. In Wall Street Journal it was admitted by the companies
that they are unable to handle the problem as they have to. In 2011, it is concluded after a
research that PepsiCo has severely underestimates the water use in India, they were unable to
maintain water balance, most of their plants are established in water stressed area and there is
low commitment to local water stewardship. Coca-Cola also found involved in activities of
worsening the water condition. Question # 5:How do companies protect themselves against the
nonstop allegation of special interest groups that have made them a target? Is stakeholder
management an answer? To avoid the allegation from the local organizations and common
people, there is need to improve stakeholder management and through this way, the soft drink
companies should concern towards their social corporate responsibilities. Companies should
ensure that their activities will left no harm for the local people. They should deal with the local
population and environment by friendly approaches. Companies should not establish their plant
in highly water stressed areas. There should be proper waste deposing system so that the ground
water and the fertility of the land could not be harmed. Moreover, there is need to concern the
health issues in the manufacturing of soft drinks.

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