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Market desde tu ordenador
Available applications
Recent activity
Paid vs Free
Applications Evolution
Applications Evolution, 2010
180000
169092
160000
148764
140000
124862
120000 111116
103804
97555
100000
87247
82874 Total
80000 70697 70162 Free
Source: http://www.androidzoom.com/android_applications/by_popularity
Category analysis
Total number of applications by category
2. Free applications will continue to dominate: As indicated in the analysis section, free
applications took the lead in 2010. The free distribution of applications is a common technique for
gaining users. Within the free applications group there are two main types: those sponsored by
other services, whose sole aim is to generate activity (twitter, Facebook…) and those with an
indirect commercial objective (mainly advertising). It is in the latter type where we believe things
will improve. The new characteristics and models of mobile advertising allow room for optimism
and we can expect improved profitability for companies who want to maintain their
developments with advertising.
Source: http://mashable.com/2011/01/13/android-surpasses-iphon/
3. The rise of the Books and reference category. The use of tablets as digital books, together with
the inertia of more mature products such as Kindle, points to the creation of more applications in
this area, leading to a significant rise in the number of applications available in the “Books and
reference” category.
4. Google will be one of the main developers of its own platform. In contrast to Apple with iOS,
Google plays the main role as applications developer for the Android platform. Google Maps,
Google Translate or Google Googles are the applications most downloaded by users, a clear
demonstration of this prominence. Over the next year, we can expect this trend to continue, with
Google as the forerunner in creating applications for its own operating system.
Development of more mature business solutions. The current data indicates that
Android devices are used mainly for leisure purposes. However, the inbuilt device
features and native integration of services such as Google Apps, Contacts or GMail
provide a window of opportunity for Android as a platform that could also attract a
business audience that currently uses RIM or Microsoft solutions.
One of the main reasons that updates get delayed (or don’t even happen) is due to the
need to migrate and integrate each manufacturer’s proprietary system (like HTC Sense). A
major improvement in this area would be the ability to separate the presentation layer
from the system’s core, allowing updates to be received instantly.
Longer trial period for applications. The 15-minute trial period for applications installed
from Android Market is clearly insufficient. One solution would be to differentiate
between application categories; after all, trying out a game is not the same as testing an
application for professional use, so the time given for each should be different.