l m f f. c o m .

a u
 BOOK YOUR TICKETS NOW!
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TUESDAY MARCH 15
LMFF DESIGNER AWARD 2011
Presented by Woolmark
Supported by Vogue Australia
LMFF FASHION INDUSTRY FORUM 1 – RETAIL DETAIL
Presented by Colonial First State
Global Asset Management
Supported by WGSN
LMFF SIDEWALK – FOREVER NEW
Presented by City of Melbourne and The Herald Sun
L’ORÉAL PARIS RUNWAY 1
Presented by GRAZIA
L’ORÉAL PARIS RUNWAY 2
Presented by Vogue Australia
Supported by Woolmark
PA G E 1 0
LMFF is an annual celebration of fashion, design, business and creative endeavour.
THURSDAY MARCH 17
LMFF BUSINESS SEMINAR
Presented by the Victorian State Government,
More than ever, the 2011 Festival recognises the avalanche of inspiration Westfield and EYE
required to invigorate individuals, businesses, a city, a country AND beyond. LMFF SIDEWALK – JEANSWEST
Presented by City of Melbourne and The Herald Sun
L’ORÉAL PARIS RUNWAY 3
Join us in Melbourne AND the regions to be part of the unique energy that is Presented by Madison
the Australian fashion industry. Indulge your love of design and style, develop L’ORÉAL PARIS RUNWAY 4
Presented by InStyle
your own creative interests and gather knowledge for business and retail success.
LMFF MENSWEAR RUNWAY
Presented by Specsavers and Peroni
LMFF connects the designers, consumers & retailers who keep Supported by GQ Australia
Australian fashion alive.
PA G E 1 2
CONNECT WITH US! SATURDAY MARCH 19
FASHION WEEKEND AT LMFF
Presented by Shop til you drop
LMFF TRUNK SHOW – READY TO WEAR
E-NEWSLETTER
Presented by City of Stonnington
LMFF SIDEWALK – COTTON ON
Presented by City of Melbourne and The Herald Sun
LMFF TRUNK SHOW – BRIDAL
Presented by City of Stonnington
D eta i ls a r e c o r r ect at t h e t i m e OF p r i n t i n g b u t a r e s u bject to change. L’ORÉAL PARIS RUNWAY 7
Fo r the l at est p rogr am u p dat es v i s i t l m ff.c o m .au Presented by Cosmopolitan
04—05 LMFF.COM.AU PA G E 1 6
MONDAY MARCH 14
FASHION FULL STOP:
DECADES OF AUSTRALIAN FASHION & MUSIC
Presented By David Jones
& L’Oréal Paris
PA G E 0 9
WEDNESDAY MARCH 16
LMFF SIDEWALK – CITY CHIC
Presented by City of Melbourne and The Herald Sun
Supported by Cosmopolitan
MARIE CLAIRE & L’ORÉAL PARIS BEAUTY WORKSHOP
LMFF FASHION INDUSTRY FORUM 2 – E-TAIL DETAIL
Supported by WGSN
LMFF NATIONAL GRADUATE SHOWCASE
Presented by Sportsgirl
LMFF TRUNK SHOW – JACK LONDON
Presented by City of Stonnington
LMFF RED CARPET RUNWAY
Presents Alex Perry
PA G E 1 1
FRIDAY MARCH 18
THE HERALD SUN MARKETING BREAKFAST
MARIE CLAIRE & L’ORÉAL PARIS BEAUTY WORKSHOP
LMFF TRUNK SHOW – MIMCO
Presented by City of Stonnington
L’ORÉAL PARIS RUNWAY 5
Presented by Harper’s BAZAAR
L’ORÉAL PARIS RUNWAY 6
Presented by Frankie Magazine
PA G E 1 5
SATURDAY MARCH 19
CONTINUED
LMFF OFFSITE RUNWAY 1
Supported by Yen
LMFF OFFSITE RUNWAY 2
Supported by Yen
PA G E 1 7
Laura Anderson
Festival Chairman
This year the L’Oréal Melbourne
Fashion Festival celebrates 15
extraordinary years of making
dreams a reality.
The creative genius of Grant
Pearce has touched every aspect
of the 2011 program. From fashion
to celebrity, staging to production...
this year’s program will delight and
make the aspirational accessible.
The incredible Festival team have
made his vision a reality through
their passion and commitment to
excellence in all they do. The
generous support and commitment
of the Festival’s sponsors, partners
and Board has enabled the Festival
to support the fashion industry in
immeasurable ways. Their vital
contribution is what makes the
Festival possible.
LMFF’s position as one of the
most respected and largest
consumer fashion events in the
world provides unprecedented
opportunities for so many. This
year we are putting more and
more resources into the hands of
the fashion industry and linking
together global networks, assisting
the industry in maximising its
potential both here and overseas.
Here’s to making Dreams Come True...
Ted Baillieu MP
Premier of
Victoria
The Victorian Government is proud
to have been a major partner of
the L’Oréal Melbourne Fashion
Festival since its inception in 1997.
A key highlight on Melbourne’s
fashion and events calendar, LMFF
is a significant contributor to
Melbourne’s continuing position
as Australia’s retail, fashion and
design capital.
In 2011, we are again being
treated to a diverse program of
events including the inaugural
large scale consumer launch,
a stronger digital presence, a
menswear runway show, and
a second industry forum
business event.
In celebrating 15 years, the L’Oréal
Melbourne Fashion Festival is
recognised both nationally and
internationally as the leading
event of its kind. It stimulates
activity across the retail, textiles,
clothing and footwear, and
creative sectors.
I commend the organisers on
their staging of this key event
and on their long-term,
wide-ranging commitment to
Victoria and to the local
fashion industry.
Johan Berg Robert Doyle
Managing Director, Lord Mayor
L’Oréal Australia Melbourne
L’Oréal Paris has been a proud
supporter of the Festival since
its inception and is honoured
to have played such a part in
its success.
In our ninth year as naming rights
partner, we are truly excited to
continue working with Australia’s
leading consumer fashion event.
As the world’s largest cosmetic
company, L’Oréal has a rich cultural
history supporting fashion and the
arts both nationally and
internationally. L’Oréal Paris is
involved in fashion events globally
because they are a fantastic
opportunity to showcase our hair
and make-up expertise.
The L’Oréal Melbourne Fashion
Festival has a unique place in
the fashion calendar in Australia
and we are exceptionally proud
to be involved.
Once again, we look forward to
celebrating all the glamour and
excitement that is the L’Oréal
Melbourne Fashion Festival
in 2011.
The creativity and sophistication
of Melbourne’s fashion and design
industries are globally recognised.
Events such as the L’Oréal
Melbourne Fashion Festival reveal
the city’s strengths to a wider
audience, placing fashion firmly
at the centre of our culture.
The City of Melbourne is delighted
to bring fashion to more people
than ever with a series of free
LMFF Sidewalk presentations and
public fashion shows.
Like all Melburnians, I take pride in
the diversity of our designers and
fashion industry professionals
and embrace this opportunity to
celebrate them.
The City of Melbourne is proud
to support LMFF, an impressive
showcase of Melbourne’s
imaginative fashion and
retail experiences.
06—07 LMFF.COM.AU
Grant Pearce
LMFF Creative
Director
For my first year as Creative
Director of this Festival I really
wanted to celebrate the
innovative and creative pulse
of Australian fashion, from the
1960s to the present.
Across time and borders, fashion
and the arts have always
responded to gloomy economic
times with colour and verve.
I believe this season and this
Festival epitomise and rejoice
in that tradition.
With spectacular new events,
greater variety and more targeted
business offerings than ever, I am
confident that fashion lovers and
the people who make and retail to
them will walk away inspired,
entertained and informed.
LMFF connects consumers and
businesses alike with the best of
fashion worldwide and establishes
Melbourne as a global platform for
new collections, connections and
conversations.
I look forward to sharing in the
inspiration with you.
 MONDAY
MARCH 14

Part fashion runway, part rock concert and part theatrical spectacular,
‘Fashion Full Stop: Decades of Australian Fashion & Music’ launches LMFF 2011 with
unprecedented splendour; worshipping and wondering at the iconic characters,
colours and couture that form our fashion history.
Join us in celebrating designers, labels, styles and moments that have shaped
Australian fashion, decade by decade, from the 1960s to today.
‘Fashion Full Stop.’ is a feast for the senses with music, screen, sound and light
producing a complete fashion celebration.
Australian designers past and present, celebrity models, live performers and DJs,
dancers and fashion lovers will come together to celebrate all that makes
Australian fashion unique!
Monday March 14
Giveaways and fashion fun from 4.00pm
Show begins 5.30pm
The Plenary, Melbourne Convention and Exhibition Centre
1 Convention Centre Pl, South Wharf, Melbourne
Premium Reserve $79
A Reserve $59
B Reserve $39
Family and group packages available

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08—09 LMFF.COM.AU
 TUESDAY WEDNESDAY
MARCH 15 MARCH 16
LMFF DESIGNER AWARD 2011 LMFF SIDEWALK – CITY CHIC
Presented by Woolmark Presented by City of Melbourne and the Herald Sun
Supported by Vogue Australia Supported by Cosmopolitan
By invitation 12.00pm
Main Stage, Federation Square
LMFF FASHION INDUSTRY FORUM 1 – RETAIL DETAIL Free Event!
Presented by Colonial First State Global Asset Management
Supported by WGSN MARIE CLAIRE & L’ORÉAL PARIS BEAUTY WORKSHOP
Doors open 3.00pm Doors open 12.30pm
Forum 3.30pm - 5.30pm Workshop 1.00pm - 2.00pm
BMW Edge, Federation Square Grand Ballroom, Sofitel Melbourne On Collins
Tickets $75 Tickets $35
Includes a marie claire magazine and L’Oréal Paris gift bag (valued at over $100)
LMFF SIDEWALK – FOREVER NEW
Presented by City of Melbourne and the Herald Sun LMFF FASHION INDUSTRY FORUM 2 – E-TAIL DETAIL
4.30pm Supported by WGSN
Main Stage, Federation Square Doors open 3.00pm
Free Event! Forum 3.30pm – 5.30pm
BMW Edge, Federation Square
L’ORÉAL PARIS RUNWAY 1 Tickets $75
Presented by GRAZIA
Carla Zampatti, Leona Edmiston, Nina Maya, Rachel Gilbert, LMFF NATIONAL GRADUATE SHOWCASE
Romance Was Born, sass & bide, Tina Kalivas Presented by Sportsgirl
6.30pm Ana Diaz, Celene Bridge, Genevieve Kulesza, Jason Hewitt, Jennifer Chua, Jennifer Nebel,
Peninsula, Central Pier, Docklands Jessica O’Connor, Kate Sala, Kate Watson, Laura Anderson, Sangeeta Singh, Sarah Mok
Premium Reserve $95 6.30pm
Reserved Seating $49 Peninsula, Central Pier, Docklands
Premium Reserve $70
Reserved Seating $35
L’ORÉAL PARIS RUNWAY 2
Presented by Vogue Australia
Supported by Woolmark
LMFF TRUNK SHOW – JACK LONDON
Featuring LMFF Designer Award 2011 Finalists: Presented by City of Stonnington
Arnsdorf, Bassike, Dress Up, ELLERY, 8.30pm
From Britten, Laurence Pasquier, Lui Hon, Song for the Mute Functions on Chapel, Prahran Town Hall
9.00pm Tickets $49
Peninsula, Central Pier, Docklands
Premium Reserve $95
Reserved Seating $49
LMFF RED CARPET RUNWAY
PRESENTS ALEX PERRY
Doors open 8.30pm
Runway 9.00pm
BOOK YOUR TICKETS NOW! Royal Exhibition Building
TICKETMASTER OUTLETS Premium tickets $195
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CALL 13 61 00 Standing room (show only) $55
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10—11 LMFF.COM.AU
 THURSDAY
MARCH 17
LMFF BUSINESS SEMINAR
Presented by the Victorian State Government, Westfield and EYE
Doors open 8.30am
Seminar 8.50am – 4.00pm
Grand Ballroom, Sofitel Melbourne On Collins
Tickets $450
Includes lunch and refreshments
Following the Business Seminar, presenters and delegates
are invited to attend a cocktail reception presented by Chambord ®.

LMFF SIDEWALK – JEANSWEST

Presented by City of Melbourne and the Herald Sun
12.00pm
Main Stage, Federation Square
Free Event!

L’ORÉAL PARIS RUNWAY 3

Presented by Madison
Arthur Galan AG, Bianca Spender, camilla and marc, Carl Kapp,
Flannel, LIFEwithBIRD, Lisa Ho, Yeojin Bae
6.30pm
Peninsula, Central Pier, Docklands
Premium Reserve $95
Reserved Seating $49

L’ORÉAL PARIS RUNWAY 4

Presented by InStyle
Christine, Fernando Frisoni, Ginger and Smart, Lucette, Manning Cartell,
Megan Park, Nicola Finetti, Thurley
8.30pm
Peninsula, Central Pier, Docklands
Premium Reserve $95
Reserved Seating $49

LMFF MENSWEAR RUNWAY

Presented by Specsavers and Peroni
SUPPORTED BY GQ AUSTRALIA
LMFF brings menswear back to the runway in 2011 with an exceptional
collection of Australian and international designers.
Festival Bar open 9.00pm
Runway 10.30pm
Peninsula, Central Pier, Docklands
Premium Reserve $95
Reserved Seating $49
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12—13 LMFF.COM.AU
 FRIDAY
MARCH 18
THE HERALD SUN MARKETING BREAKFAST
Doors open and breakfast served 7.30am
Presentations 8.00am - 9.00am
Grand Ballroom, Sofitel Melbourne On Collins
Tickets $105

MARIE CLAIRE & L’ORÉAL PARIS

BEAUTY WORKSHOP (REPEAT)
Doors open 12.30pm
Workshop 1.00pm - 2.00pm
Grand Ballroom, Sofitel Melbourne On Collins
Tickets $35
Includes a marie claire magazine and L’Oréal Paris gift bag (valued at over $100)

LMFF TRUNK SHOW – MIMCO

Presented by City of Stonnington
5.00pm
For event details visit lmff.com.au
Tickets $49

L’ORÉAL PARIS RUNWAY 5

Presented by Harper’s BAZAAR
Aurelio Costarella, Collette Dinnigan, Dion Lee, Jayson Brunsdon,
Scanlan & Theodore, Toni Maticevski, Willow
6.30pm
Peninsula, Central Pier, Docklands
Premium Reserve $95
Reserved Seating $49

L’ORÉAL PARIS RUNWAY 6

Presented by frankie magazine
Alice McCall, Alpha60, Dhini, Gorman, Karen Walker,
Kate Sylvester, Limedrop, Nevenka
9.00pm
Peninsula, Central Pier, Docklands
Premium Reserve $95
Reserved Seating $49

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14—15 LMFF.COM.AU
 SATURDAY SATURDAY
MARCH 19 MARCH 19 continued

The Penthouse Mouse Bar

FASHION WEEKEND AT LMFF Open for drinks before and after the Offsite Runways.
Presented by Shop til you drop Bar open 7.00pm – 11.30pm
Everyone’s favourite designer sale comes to LMFF!
Shop for fabulous clothes and accessories from a selection of
Australia’s leading designers. LMFF OFFSITE RUNWAY 1
Fashion Weekend runs Friday March 18 to Sunday March 20 SUPPORTED by Yen
Maïa, Central Pier, Docklands Alexi Freeman, Jolet, Leonard Street, Livia Arena,
Tickets $10 One Fell Swoop, Metias, Thanh
8.00pm
LMFF TRUNK SHOW – READY TO WEAR Penthouse Mouse @ Shed 4, Docklands
Presented by City of Stonnington Reserved seating $45
Featuring sophisticated womenswear collections from celebrated local Standing room $30
designers and brands from across the Stonnington precinct.
Cable Melbourne, Body by Dainy Sawatzky, John Cavill, Lisa Barron, LMFF OFFSITE RUNWAY 2
Lisa Taranto, Not Your Daughter’s Jeans and more SUPPORTED by Yen
10.00am above, Arj Selvam, Extinct, House of Baulch,
Malvern Town Hall, Kuwaii, Trimapee
Tickets $49 10.00pm
Penthouse Mouse @ Shed 4, Docklands
LMFF SIDEWALK – COTTON ON Reserved seating $45
Presented by City of Melbourne and the Herald Sun Standing room $30
12.00pm
Main Stage, Federation Square
Free Event!

LMFF TRUNK SHOW – BRIDAL

Presented by City of Stonnington
Featuring premium bridal designers and boutiques
from High Street, Armadale.
2.00pm
Malvern Town Hall
Tickets $49

L’ORÉAL PARIS RUNWAY 7

Presented by Cosmopolitan
Alannah Hill, Bettina Liano, Joveeba, Maurie & Eve,
Talulah, Wayne Cooper, White Suede
6.30pm
Peninsula, Central Pier, Docklands
Premium Reserve $95
Reserved Seating $49
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16—17 LMFF.COM.AU
 Photography BY
Daniela Federici
Featuring
Melissa George
Art direction
& design by
paper stone scissors

18—19 LMFF.COM.AU
L’ORÉAL PARIS
RUNWAY
Peninsula, Central Pier
161 Harbour Esplanade, Docklands
Renowned for their drama and
style, each L’Oréal Paris Runway
presents Autumn/Winter
collections from Australia’s
leading designers.
Embrace the fashion editor
within, soak up the atmosphere
and experience the energy that
is fashion.
LMFF SIDEWALK
Presented by City of
Melbourne and the Herald Sun
MAIN STAGE, Federation Square
Corner Swanston Street and
Flinders Street, Melbourne
Fashion for everyone; this is the
spirit of Sidewalk. Free, open-air
runways at Federation Square,
the social and artistic heart
of Melbourne.
LMFF TRUNK SHOWS
Presented by City of
Stonnington
FUNCTIONS ON CHAPEL
Prahran Town Hall,
255A Chapel Street, Prahran
MALVERN TOWN HALL
Corner High Street and
Glenferrie Road, Malvern
The City of Stonnington, home
to some of Melbourne’s most
fashionable addresses, proudly
presents the LMFF Trunk Show series
– intimate, salon style presentations
of Australian designers. Enjoy an
atmosphere of exclusivity and style
in distinctive venues.
LMFF OFFSITE
RUNWAYS
Supported by Yen
Penthouse Mouse @ SHED 4
Shed 4, North Wharf Road,
Victoria Harbour, Docklands
This is the new and exciting
home to independently spirited
fashion labels showcasing
their collections. In collaboration
with the annual ‘Penthouse
Mouse’ event, LMFF p rese nts t h e
i na ug ura l Offsite Runways.
Celebrate the closing night of the
Festival at the Penthouse Mouse
Bar; open before and after LMFF
Offsite Runways.
MARIE CLAIRE &
L’ORÉAL PARIS
BEAUTY WORKSHOP
GRAND BALLROOM
SOFITEL MELBOURNE ON COLLINS
25 Collins Street, Melbourne
Conquer the cosmetics
counter and look your best
with unmissable insider tips
from the experts. L’Oréal Paris
Make-Up Director, Rae Morris,
and marie claire Beauty Director,
Emily Taylor, show you how to
put your best face forward in
the season ahead.
20—21 LMFF.COM.AU
LMFF DESIGNER
AWARD 2011
Presented by Woolmark
Supported by Vogue Australia
Australia’s most prestigious
award for emerging fashion
design talent, eight finalists
will showcase in an intimate
runway at which the 2011 Award
winner will be announced.
LMFF NATIONAL
GRADUATE
SHOWCASE
Presented by Sportsgirl
Peninsula, Central Pier
161 Harbour Esplanade, Docklands
Collections from 12 of Australia’s
most impressive fashion graduates
go on show at LMFF. See design
spirit at its purest and witness
the arrival of Australia’s newest
design visionaries.
LMFF LMFF
RED CARPET MENSWEAR
RUNWAY RUNWAY
Presents Alex Perry Presented by Specsavers and Peroni
Supported by GQ Australia
Wednesday March 16
Doors open 8.30pm, Runway 9.00pm
Thursday March 17
Festival Bar open 9.00pm
Royal Exhibition Building Doors open 10.00pm, Runway 10.30pm
9 Nicholson Street, Carlton Peninsula, Central Pier, Docklands
Premium tickets $195 Premium Reserve $95
Includes drink on arrival, reserved seating, Reserved Seating $49
gift and post-show cocktail party catered
by Tommy Collins. LMFF brings menswear back to the runway in 2011
with an exceptional collection of Australian and
Standing room $55 international designers.
Includes drink on arrival and show only.
Stay tuned to lmff.com.au where we will disclose
Designer collection previews have long been the the global fashion icon who will be making a
exclusive domain of fashion editors and buyers special appearance on the runway!
worldwide. Not anymore! This year LMFF introduces
Red Carpet Runway, the first public presentation of
Alex Perry’s glamorous and glorious Spring/Summer
collection, which YOU can attend.
Hailed the “King of the Corset” and the “Boss of the
Ball Gown”, Alex Perry is known for his dramatic
couture and international success. Stride onto the
red carpet to join the fashion elite under the
magnificent domed ceilings of the Royal Exhibition
Building.
Limited premium tickets are available for
this one night only event.
 LMFF BUSINESS
SEMINAR Presented by GRAEME FIDLER &
the Victorian State Government, MICHAEL HERZ
WESTFIELD & EYE CREATIVE DIRECTORS
Bally
Graeme and Michael were appointed joint Creative
Directors of luxury Swiss brand, Bally, in March 2010.
Thursday March 17 Prior to Bally, Graeme and Michael headed the
Doors open 8.30am, Seminar 8.50am - 4.00pm design team at Aquascutum, the London-based
heritage brand, as respective heads of menswear
Grand Ballroom, Sofitel Melbourne On Collins and womenswear.
25 Collins Street, Melbourne
Graeme has also worked closely with Ralph Lauren
setting up his RLX line in New York, while Michael
Tickets $450 worked with Marc Jacobs at Iceberg, as well as with
Includes lunch and refreshments Alber Elbaz at Guy Laroche.
The duo will discuss the challenges of creating
Following the Business Seminar, a modern vision while nurturing and managing
presenters and delegates are invited to attend a brand heritage and exploring the essential essence
Cocktail Reception presented by Chambord®. of a brand.
Jan Nord, Senior Vice President
Creative Director - Brand & New Business
& Jörgen Andersson, Senior Vice President
Director - Brand & New Business
Esprit
Having worked together in the retail landscape
for over 10 years, Jan and Jörgen were recently
recruited by Esprit to refine and revitalise the
iconic fashion brand.
Prior to Esprit, Jan held a similar role at H&M for over
nine years and has also been involved with brands
such as Cheap Monday and Weekday, specialising in
the creative and advertising fields.
Jörgen began his career working in one of H&M’s
retail stores and held various positions with the
Swedish-based retailer throughout his 25-year
tenure, including Global Marketing Director and
Global Buying Director of Menswear.
Jan and Jörgen will talk exclusively about how to
successfully reinvent a brand as well as manage
creativity and a design driven fashion business.

BRAND: THE ESSENCE OF BUSINESS

The LMFF Business Seminar has been Australia’s most influential fashion industry
event for 15 years – bringing the world’s brightest designers, marketers, retailers
and creative thinkers to Melbourne for one essential and inspirational day.
The 2011 LMFF Business Seminar is all about branding for the future:
how to create your own brand DNA, leverage brand heritage, strengthen brand
loyalty and build brand equity.
This intensive and instructive day explores the future for new and established Jefferson HACK MIKAEL SCHILLER
businesses, utilising a team of international big thinkers Editorial Director CEO
with superior and relevant business experience. The Dazed Group ACNE Studios
At age 19 Jefferson co-founded the seminal As CEO of ACNE (Ambition to Create Novel Expressions)
publication, Dazed & Confused, and his empire now Studios, Mikael works with the fashion, publishing and
also includes Dazed Digital, Another Magazine and furniture divisions of the company. He has extensive
Another Man. experience in international branding, business
HOSTED BY Robyn Holt, Publishing Executive & Global Fashion Commentator development and has an expert understanding on the
Jefferson has pioneered new approaches in dynamics between art and industry.
journalism, film, photography and digital media,
The former Editor-In-Chief of With extensive experience in the collaborating with luminaries across these fields. Mikael, a graduate of the Stockholm School of
Australian Vogue Living, Robyn lifestyle, fashion and cosmetics Discovering new ways for consumers to engage Economics, will speak from first hand experience
has held the roles of CEO for industries, Robyn will share her with content is the cornerstone of his approach. about how ACNE works across disciplines in order
Conde Nast, Australia and Russia expertise on tapping into the to create its global, contemporary and progressive
and for Yves Saint Laurent zeitgeist to build a brand. With 20 years of experience at the forefront of fashion message and, indeed, its own universe.
Australia. She was also one of fashion media, Jefferson will discuss new media
the founding members of the trends and challenge delegates to consider the
iconic Monocle Magazine. future of magazines and how storytelling is
changing in this new digital media landscape.

22—23 LMFF.COM.AU Visit lmff.com.au for event updates

LMFF FORUM 1
RETAIL DETAIL

FASHION
Presented by Colonial First State
Global Asset Management
Supported by WGSN

INDUSTRY
David Bush Peter Harris Erin Mullaney Mark Ritson
Tuesday March 15 General Manager - PRESIDENT Renowned UK Buyer CONSULTANT & Associate
Doors open 3.00pm Womenswear Pedder Group Professor of Marketing
Forum 3.30pm - 5.30pm David Jones university of melbourne

FORUMS
David is a driving force Peter formed the Hong Erin’s extensive Mark is an Associate
HARNESSING RETAIL POTENTIAL behind the creation of Kong based Pedder experience across all Professor of Marketing
the David Jones Fashion Group in 2003 under elements of retail has and an expert on branding.
Retail Detail is a brand new LMFF initiative Family, having secured the parent company established her Mark has spent the last
to put Australian designers and retailers exclusive agreements Lane Crawford Joyce reputation in the fashion 10 years as Advisor and
BMW Edge on the fast track to market success. It’s a
with more than 60 of Group. The Pedder Group industry. Responsible in-house Professor for
Australia’s most operates the footwear for developing retail LVMH in Europe, Asia &
Federation Square volatile commercial landscape and only the celebrated designers. and accessories concepts, buying and the US, working with
Melbourne fittest will survive. During his two decades divisions within Lane merchandising and senior executives from
at David Jones, David has Crawford and Joyce strategic consulting Louis Vuitton, Fendi,
Join retail and marketing experts as they also been instrumental Boutiques, On Pedder, Erin has worked for Tag Heuer, Dior and
Tickets $75 per forum in introducing renowned Pedder Red and joint distinguished UK stores: Dom Perignon.
share their insider knowledge on what international brands into venture partnerships Selfridges, Harrods
Visit lmff.com.au global retailers are doing to access new the Australian market, including Christian and Browns.
markets and develop a sustainable such as Dolce & Gabbana Louboutin. The Group
for event updates and Celine. has multiple operating
competitive edge. territories throughout Asia.

Book your tickets now!

Ticketmaster outlets
ticketmaster.com.au or
CALL 13 61 00
Booking fees may apply
FORUM 2
E-TAIL DETAIL
Supported by WGSN
Wednesday March 16
Doors open 3.00pm
Gual Barwell JO HUNT, WOMENSWEAR BRAND BUYER KATHERINE MILESI
Forum 3.30pm - 5.30pm DIRECTOR - ASIA PACIFIC & JEMMA DYAS, MARKETPLACE Fashion Scout Partner
Contagious Magazine ASOS.com Deloitte
Is e-commerce right for your business?
Gual is forging a solid ASOS.com is the UK’s Jemma and Jo both Katherine is leading the
Go behind the scenes with the industry’s reputation working with largest independent have extensive buying delivery of Deloitte’s
most successful operators to discover agencies and advertisers online fashion and experience. Prior to digital strategy, design
across Asia Pacific. beauty retailer, with ASOS, Jemma worked and implementation
how they are harnessing the online world Driving strategic insight over 40,000 branded with Selfridges and services to many of
of retail. A panel of e-tailing experts share and creative inspiration, and own label products Browns, while Jo held Australia’s largest
their experience and insights in building Gual is helping available and over roles within the House organisations.
communicators navigate 1,500 new lines added of Fraser. Katherine has also
successful online businesses. the complex consumer each week. worked extensively
and brand environment. across the retail sector
From pin-pointing where to start and building with 22 years experience
effective platforms, to embracing social in multi-channel, online
media and technological changes – discover and integrated marketing.
what works on the web.

24—25 LMFF.COM.AU
 THE HERALD SUN

MARKETING LMFF FASHION

BREAKFAST ENTERTAINMENT
Friday March 18 In 2011, LMFF is excited to offer
Doors open and breakfast served 7.30am tailored entertainment packages to
Presentations 8.00am - 9.00am create a unique opportunity to
Grand Ballroom, Sofitel Melbourne On Collins experience fashion on all levels.
25 Collins Street, Melbourne
Combine business with pleasure as
Tickets $105 you and your guests witness the
latest in fashion while enjoying
Navigating the world of digital marketing hospitality at its finest. Packages
It’s no secret technological revolutions have changed the way people communicate include L’Oréal Paris Runways, LMFF
and consume media, giving rise to the new social networks. With growing numbers Business Seminar, LMFF Fashion
of communication channels and the explosion of all things digital transforming the Industry Forums and the ultimate
way we market our brands – are we doing it well and can we do it better? LMFF Red Carpet Runway.

Learn practical, profitable and progressive communications strategies for your All with flexible dining options,
business, based on lessons learned in the real and virtual worlds. reserved seating and more.

BUSINESS MEETS FASHION

$550 per person
RED CARPET RUNWAY PACKAGE
$235 per person
L’ORÉAL PARIS RUNWAY PACKAGES
Jonny Bauer Karson Stimson Packages starting from $95 per person
HEAD OF STRATEGY FOUNDER AND DIRECTOR
Droga 5 We Are DigitaL
Australian Jonny Bauer is responsible for leading Karson has 17 years experience in using digital to
and evolving the strategy function at Droga5 New connect business and brands with their customers
York, assisting clients to innovate and stay ahead to produce commercial outcomes. His expertise lies
in the digital world. With a portfolio including Puma, in internet retailing, multi-channel strategy,
Coca-Cola, Kraft and Droga5’s own IP, Jonny has customer engagement, digital marketing and
helped lead brands towards marketing revolutions social media. Tailor-made packages also available.
and is the recipient of the Jay Chiat Planning
Grand Prix Award, as well as multiple Effies, Lions Karson’s portfolio includes award-winning digital For more information
and Pencils awards. strategies for major clients such as Mimco, Wittner, visit lmff.com.au/packages
Walt Disney Company, AFL, Coca-Cola, Nike, and eBay. P: +61 3 9654 5599
Prior to Droga5, Jonny was Group Planning Director He is also on the national board of the Australian
at BBH and worked for storied London brand Interactive Media Industry. E: corporate@lmff.com.au
consultancy, A Vision.
Book your tickets now!
Ticketmaster outlets
ticketmaster.com.au or 13 61 00
Visit lmff.com.au for event updates Booking fees may apply 26—27 LMFF.COM.AU
 LMFF CULTURAL Far beyond the runway, fashion infiltrates and permeates all
areas of artistic and creative life.

PROGRAM
LMFF’S Cultural Program has been inspiring and educating a
creatively engaged audience since 1996. This year, in a broader and
bolder presentation than ever, galleries, cinemas, restaurants,
classrooms, regional cities and more showcase creative works
SUPPORTED BY ARTICHOKE MAGAZINE
with fashion in their blood.

CAlENDAR OF featured EVENTS FOR MARCH 2011

Daniela Federici An exhibition following the career and work of Australian photographer,

M T W T F S S
‘A Retrospective’ Daniela Federici. Early works will be shown alongside iconic advertising,
Presented by Nikon travel, fashion and celebrity images.
Sophie Gannon Gallery Join Daniela in an intimate fashion photography workshop on
2 Albert Street, Richmond Thursday March 17 at 6.00pm.
March 14 – April 2

1 2 3 4 5 6 ManStyle Witness the evolution of men’s fashion from the eighteenth century to
The Ian Potter Centre: the present day. Drawn largely from the NGV Collection, ManStyle will
NGV Australia and NGV feature over 80 works exploring influential ideas in menswear over the
LMFF International past three centuries via designers such as Pierre Cardin, Jean Paul
Cultural Lyndal Walker March 11 - October 30 Gaultier, Rick Owens, Romance Was Born, Hedi Slimane, Walter Van
Program Exhibition, The First Cut, Beirendonck and Vivienne Westwood.
begins! CCP RMIT Gallery

7 8 9 10 11 12 13 Wedding Gowns: Care and In a prelude to the forthcoming exhibition, ‘The White Wedding Dress:
ispystyle: Conservation 200 Years of Wedding Fashion’ (opening August 2011), join NGV Senior
Fashion Nation: Career Crush Conservator of Textiles, Solitaire Osei, as she discusses textile
Creating a Workshops, Bendigo Art Gallery
Skilled Design Picture Me: LMFF Cultural Village 42 View Street, Bendigo conservation and how best to care for your wedding gown.
Industry, Craft A Model’s Program Roadshow March 22
Victoria Diary, ACMI Launch, PHM Theatrette
6.00pm 7.30pm 6.00pm 10.00am

14 15 16 17 18 19 20 Fashion Models on Film See the modelling industry from every angle during this boutique
Daniela Daniela ACMI Cinemas season of films. Plumb the depths of agency life in the 1980s, observe
Federici Federici Federation Square the towering height reached by supermodels in the 1990s and discover
Fashion Fashion the current state of modelling and the latest sensations.
Exhibition The Clothing Photography March 10 - 31
commences, Exchange, ManStyle: Workshop,
Sophie Gannon No Vacancy Dandies, NGV Sophie Gannon
Gallery Gallery 6.30pm 12.30pm Gallery 6.00pm LMFF FESTIVAL WEEK
21 22 23 24 25 26 27 Craft Victoria ‘New Textiles’ explores connections between clothing and the body,
Liz Williamson: New Textiles experimenting with different weaves, textures and structures.
Wedding The Weeping Dress examines presence, absence and impermanence
Gowns: Martha McDonald: The Weeping Dress
Care and Fashions Stills, 31 Flinders Lane, Melbourne arising from deep research into Victorian mourning culture.
Conservation, Sofitel March 10 – April 23
Bendigo Art Melbourne on Drawn From Fashion,
Gallery Collins Finders Keepers Shed 4

28 29 30 31 Drawn From Fashion at Using photos from previous LMFF runway events, 15 young Australian
Finders Keepers Market artists hand-picked by the team at online design store Leeloo, will
Shed 4, North Wharf Road, create original works using methods based in fashion illustration, art
Mannequin, Victoria Harbour, Docklands and graphic design.
Como Check out March 26 - 27
Historical Craft Victoria’s
House Exhibitions…
PHM11 Held this year in the immense Shed 4 Docklands, Penthouse Mouse
These featured events are just a snapshot of the 60+ activities that form the LMFF Cultural Program for 2011. Shed 4, North Wharf Road, returns in 2011 bigger and better than ever.
Check out lmff.com.au/culturalprogram for more details and events. Victoria Harbour, Docklands Don’t miss the LMFF Cultural Program launch party at PHM on
March 11 - 19 Friday March 11 at 6.00pm!
28—29 LMFF.COM.AU

MONDAY
March 14
Sofitel ‘Fashion Stills’
Exhibition
Running from March 14
Sofitel Melbourne On Collins
sofitelmelbourne.com.au
Internationally acclaimed
photographers share their
immortalised emblematic
photographs of faces of the
fashion runway and exclusive
behind the scenes glimpses of
Dior, Chanel, Jean-Paul Gaultier
and Yves St Laurent.
Tuesday
March 15
L’Oréal Paris Luncheon
By Invitation
The coveted annual L’Oréal Paris
Luncheon will see the who’s who
of the fashion and beauty
industries come together for
a delightful afternoon.
QV Fashion Fusion Shows
12:30pm, 1:30pm & 5:00pm
QV Square – Free Event
Witness the spectacular fusion of
fashion and contemporary dance
as they cross paths on a unique
catwalk. Indulge in the ultimate
shopping experience with special
discounts and offers from leading
designers and brands.
For more info visit qv.com.au.
L’Oréal Paris Powder Room
Open throughout the Festival.
Central Pier, Docklands.
Playing host to the gorgeous and
glamorous, L’Oréal Paris experts
will provide professional advice
on cosmetics, skincare, haircare
and hair colour. Plus, all visitors
receive a complimentary gift bag!
For opening times visit lmff.com.au.
The Chadstone
Runway Shuttle
LMFF venues & CBD pickup points.
Join the fashion elite and jump
on board the FREE Chadstone
Runway Shuttle.
For shuttle timetable visit
lmff.com.au.
30—31 LMFF.COM.AU
KOOKAÏ Runway Show
7.30pm Maïa, Docklands.
ticketmaster.com.au
KOOKAÏ’s stylish, pretty and
Parisian inspired designs will be
showcased at a glamorous
evening runway event.
WESTFIELD VIP BAR LAUNCH
5:30pm The Boardwalk
Central Pier, Docklands
Westfield Doncaster hosts
the Festival’s private VIP bar,
providing extra comfort for
designers from Westfield
Doncaster and LMFF,
international guests, media and
valued Westfield customers.
WEDNESDAY
March 16
Middletons Fashion Law
Breakfast
7:30am Middletons, Rialto South
Tower, Level 25, 525 Collins Street
Melbourne
Lawyers from Middletons will
discuss recent cases concerning
garment copying, counterfeiting,
and parallel importing in the
fashion industry. Don’t miss your
opportunity to hear from the experts.
Bookings: rsvp@middletons.com
Chadstone VIP Shopping &
Fashion Party
9.00am – 11.00pm
Chadstone - The Fashion Capital collections by the magnificent
Exclusive offers and runway
shows featuring new collections
from leading Australian and
international designers.
Chadstone Qee Designer
Toy Exhibition
10:00am
Runs from March 16 - April 3
Chadstone - The Fashion Capital
Art, design and fashion collide
in this Australian first exhibition
featuring 12 of our most
celebrated designers.
Thursday
March 17
LMFF GRADUATE COLLECTION
SHOWROOM
By appointment
Melbourne’s GPO - Designer
Fashion Parades 12.30pm,
1.30pm & 6.00pm
Discover Autumn/Winter inspiration
with a series of vibrant catwalks at
Melbourne’s GPO. Leading Australian
and international designers will
showcase key looks and collections
in an intimate runway setting.
For more info visit
melbournesgpo.com.au.
Friday
March 18
Fashion Weekend at LMFF
Presented by Shop Till You Drop
Open until Sunday March 20
Central Pier, Docklands
Tickets $10
Everyone’s favourite designer sale
comes to LMFF! Shop for fabulous
clothes and accessories from a
selection of Australia’s leading
designers, with discounts of up
to 70% off.
For tickets and info visit
fashionweekend.com.au.
Collins234 Boutique
Garden Fashion Shows
12pm, 12.30pm, 1pm, 1.30pm, 2pm
& 5pm, 234 Collins Street,
Melbourne, Free Event
Enter if you dare into the luscious
Collins234 Boutique Garden to view
a series of inspiring fashion shows
featuring Autumn/Winter 2011
boutiques at this retail centre.
For more info visit collins234.com.au.
Saturday
March 19
Sanpellegrino Café
Society Exhibition
Friday March 4 – Sunday March 20
Southgate, Free exhibition
An annual exhibition of the
collaboration between RMIT
Photography students and
Melbourne cafés. The brief: “Café
Society has evolved over the past
10 years and become an integral
part of our lifestyle. Photograph
your interpretation of café
society in 2010.”
Visit lmff.com.au
for more information
 P
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WESTFIELD Doncaster Festival would like to extend a
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icy cold Peroni, cocktails by Their customised t-shirts are

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HIG H ST mineral water or a Lavazza by Dion Lee. Footwear courtesy of

coffee while you soak up Volley OC, produced in association
the atmosphere. with LMFF.
FEDERATION SQUARE MELBOURNE CONVENTION & MALVERN TOWN HALL
Corner Swanston Street EXHIBITION CENTRE Corner High Street
and Flinders Street 1 Convention Centre Place and Glenferrie Road
Melbourne South Wharf Malvern
SOFITEL MELBOURNE CENTRAL PIER FUNCTIONS ON CHAPEL
ON COLLINS 161 Harbour Esplanade PRAHRAN TOWN HALL
25 Collins Street Docklands 255A CHAPEL STREET
Melbourne Prahran
SHED 4
ROYAL EXHIBITION North Wharf Road
BUILDING Victoria Harbour WILSON PARKING
9 Nicholson St Docklands Wilson Parking’s PlatinumPark
Carlton Card is your key to the city with
access to over 35 car parks
in and around melbourne. Visit
wilsonparking.com.au to apply. 32—33 LMFF.COM.AU
PR INCIPAL PARTNER GOVERNMENT PARTNER OFFICIAL PRODUCT PARTNERS

MAJOR PARTNERS platinum paRtners

GOLD PARTNERS

EVENT PARTNERS MEDIA pa Rtners

 LMFF BOARD OF DIRECTORS
Laura Anderson, Chairman
Christiana McCudden, COMPANY SECRETARY
Robert Buckingham
Colette Garnsey
Howard Goldberg
Leonard Hamersfeld
Launa Inman
Tony Kendall
Sue Morphet
Jacquie Naylor
Katie Somerville
Nia Stavropoulos
Wai Tang

LMFF STAFF
Grant Pearce, Creative Director
Kiri Delly, General Manager
Chauntel Scarr, Head of Marketing & Communications
Fay Nwokobia, Head of Business Development
Sarah Clements, Head of Industry Relations & Strategy
Yolanda Finch, Creative Producer
Caroline Buckley, Event Manager
Anna Riordan, Business Development Senior Executive
Brittany Singleton, Creative Executive
Haley Berryman, Marketing & Communications Executive
Megan Tagliabue, Marketing & Communications Coordinator
Katja Lieb, Business Development Coordinator
Anthoula Goumas, Event Coordinator
Rachael Dyson-McGregor, Ticketing Manager
Torben Deinert, Ticketing Assistant
Jannelle Jorgensen, Corporate Hospitality Project Manager
Mikala Tai, Cultural Program Manager
Alex Rixon-Booth, Logistics Coordinator
Rebecca Lane, Executive Coordinator
Katherine Thomas, Office Administrator
Art di recti o n & d es i gn by pa pe r sto ne sc i sso rs