PROJECT REPORT

ON

“CONSUMER PERCEPTION SURVEY OF

BHARTI AIRTEL TELECOMMUNICATION”
 PROJECT SUBMITTED TO

SUBMITTED BY:
SATYAM MEHRA
SEMESTER-IV
(2008-2011)

DAYANAND ACADEMY OF MANAGEMENT STUDIES

KANPUR
(AFFLITED TO: UP TECHNICAL UNIVERSITY,
LUCKNOW)

ACKNOWLEDGEMENT

Someone has said ‘learning is a journey from cradle to the

grave’.
 I would sincerely like to thank MR. NISHI RAJ, Territory
Development Manager (TDM), BHARTI AIRTEL, Kanpur who
ensured my learning as giving me some very interesting projects
over there with intention to give me a scope of lot of practical
experiences in the field of marketing. He has been very nice, patient
and helpful to me. Sometimes I was really feeling very enthusiastic
about his approach to guide us while we interacted less but I can
understand that he believes in results and that made me more
responsible in this mean time to grab his significant attention
towards my project.

I wish to express my heartiest gratitude to Mrs. Neeru

Tondon, Director, Dayanand Academy of Management Studies,
Govind Nagar Kanpur.

COMPANY PROFILE
Bharti Tele-Ventures Limited was incorporated on July 7, 1995 for promoting
investments in telecommunications services. Its subsidiaries operate telecom
services across India. Bharti Tele-Ventures is India's leading private sector
provider of telecommunications services based on a strong customer base
consisting of approximately 11.84 million total customers which constitute,
approximately 10.98 million mobile and approximately 857,000 fixed line
customers, as of March 31 , 2009.

Bharti Airtel
 Public
Type
BSE: 532454
Industry Telecommunications
Founded July 07, 1995
Founder(s) Sunil Bharti Mittal
Headquarters New Delhi, India
Sunil Mittal
(Chairman) & (MD)
Key people
Sanjay Kapoor
(CEO)
Wireless
Telephone
Products
Internet
Satellite television
Revenue ▲ US$ 7.254 billion (2009)[1]
Operating
▲ US$ 2.043 billion (2009)[1]
income
Net income ▲ US$ 1.662 billion (2009)[1]
Total assets ▲ US$ 11.853 billion (2009)[1]
Bharti Enterprises (64.76%)
Owner(s) SingTel (30.5%)
Vodafone (4.4%)
Employees 25,543 (2009)
Website Bharti.com

Bharti Airtel (BSE: 532454) formerly known as Bharti Tele-

Ventures LTD (BTVL) is the largest cellular service provider in
India, with more than 124 million subscribtions as of February 2010.
[2]
With this, Bharti is now the worlds third-largest, single-country
mobile operator and sixth-largest integrated telecom operator. It
also offers fixed line services and broadband services. It offers its
TELECOM services under the Airtel brand and is headed by Sunil
Bharti Mittal. The company also provides telephone services and
broadband Internet access (DSL) in top 95 cities in India. It also
acts as a carrier for national and international long distance
communication services. The company has a submarine cable
landing station at Chennai, which connects the submarine cable
connecting Chennai and Singapore.

It is known for being the first mobile phone company in the world to
outsource everything except marketing and sales. Its network
operations are provided by Ericsson, business support by IBM and
transmission towers by another company.[3] Ericsson agreed for the
first time, to be paid by the minute for installation and maintenance
of their equipment rather than being paid up front. This enables the
company to provide pan-India phone call rates of Rs. 1/minute
(U$0.02/minute).

The businesses at Bharti Airtel have always been structured into

three individual strategic business units (SBU's) - Mobile Services,
Airtel Telemedia Services & Enterprise Services. The mobile
business provides mobile & fixed wireless services using GSM
technology across 23 telecom circles while the Airtel Telemedia
Services business offers broadband & telephone services in 95
cities and has recently launched a Direct-to-Home (DTH) service,
Airtel Digital TV. Shahrukh Khan is the brand ambassador of the
mobile company and Kareena Kapoor and Saif Ali Khan are the
brand ambassadors of the DTH Company. The company provides
end-to-end data and enterprise services to the corporate customers
through its nationwide fiber optic backbone, last mile connectivity in
fixed-line and mobile circles, VSATs, ISP and international
bandwidth access through the gateways and landing station.

Globally, Bharti Airtel is the 3rd largest in-country mobile operator

by subscriber base, behind China Mobile and China Unicom. In
India, the company has a 24.6% share of the wireless services
market, followed by 17.7% for Reliance Communications and 17.4%
for Vodafone Essar. In January 2010, company announced that
Manoj Kohli, Joint Managing Director and current Chief Executive
Officer of Indian and South Asian operations, will become the Chief
Executive Officer of the International Business Group from 1st April
2010. He will be overseeing Bharti's overseas business. Current Dy.
CEO, Sanjay Kapoor, will replace Manoj Kohli and will be the CEO
with effective from 1st April, 2010.

Organisation Structure
As an outcome of a restructuring exercise conducted within the company; a
new integrated organizational structure has emerged; with realigned roles,
responsibilities and reporting relationships of Bharti’s key team players. With
effect from March 01, 2006, this unified management structure of 'One Airtel'
will enable continued improvement in the delivery of the Group’s strategic
vision.

Bharti Airtel - Organization Structure

Company History - Bharti Airtel
Bharti Tele-Ventures was incorporated on July 7, 1995 as a company with
limited liability under the Companies Act, for promoting telecommunications
services. Bharti Tele-Ventures received certificate for commencement of
business on January 18, 1996. The Company was initially formed as a wholly-
owned subsidiary of Bharti Telecom Limited. The chronology of events since
Bharti Tele-Ventures was incorporated in 1995 is as follows:

Calendar year & Events-

1995

- Bharti Cellular launched cellular services'AirTel'in Delhi

1996

- STET International Netherlands NV, or STET, a Company promoted by

Telecom Italia, Italy acquired a 20% equity interest in Bharti Tele-Ventures

- Bharti Telenet launched cellular services in Himachal Pradesh

1997

- British Telecom acquired a 21.05% equity interest in Bharti Cellular

- Bharti Telenet obtained a license for providing fixed-Line Services

1998

- Bharti Telecom and British Telecom formed a 51% -49% joint venture,
Bharti BT Internet for providing Internet services
- First Indian private fixed-line services launched in Indore in the Madhya
Pradesh circle on June 4, 1998 by Bharti Telenet there by ending fixed-line
services Monopoly of DoT (now BSNL)

1999

- Warburg Pincus (through its investment company Brentwood Investment

Holdings Limited) acquired a 19.05% equity interest in Bharti Tele-Ventures

- Bharti Tele-Ventures (by acquiring a 63.45% equity interest in SC Cellular

Holdings) acquired an effective 32.36% equity interest in Bharti Mobile
(formerly JT Mobiles), the cellular services provider in Karnataka and
Andhra Pradesh circles

- New York Life Insurance Fund, or NYLIF, acquired a 3% equity interest in

Bharti Cellular

2000

- Bharti Tele-Ventures acquired an effective equity interest of 40.5% in Bharti

Mobinet (formerly Skycell Communications), the cellular services provider
in Chennai

- Bharti Tele-Ventures acquired a 30.2% equity interest of Telecom Italia in

Bharti Telenet and 18.8% from Bharti Telecom there by making Bharti
Telenet a 100% subsidiary of Bharti Tele-Ventures

- SingTel (through its investment company Pastel Limited) acquired STET's

15.3% equity interest in Bharti Tele-Ventures

- Bharti Tele-Ventures acquired an additional effective 41.64% equity interest

in Bharti Mobile (by acquiring the remaining 36.55% equity interest in SC
Cellular) resulting in Bharti Tele-Ventures holding an effective 74% equity
interest in Bharti Mobile.

2001

- Bharti Tele-Ventures acquired NYLIF's 3% equity interest in Bharti Cellular.

- Bharti Telesonic entered into a joint venture, Bharti Aquanet, with SingTel f
or establishing a submarine cable landing station at Chennai

- Bharti Tele-Ventures issued additional equity for approximately US$ 481.30

million to SingTel, Warburg Pincus, AIF group, IFC, NYLIF, and Seejay
Cellular and Bharti Telecom

- Bharti Cellular acquired a 100% equity interest in Bharti Mobitel (formerly

Spice Cell ), the cellular services provider in Kolkata

- Bharti Tele-Ventures acquired 85% and 15% in Bharti Telespatial from

Bharti Telecom and Intel, respectively

- Bharti Tele-Ventures acquired a 44% equity interest in Bharti Cellular from

British Telecom, thereby making Bharti Cellular its 100% subsidiary

- Bharti Tele-Ventures acquired an additional 49% equity interest in Bharti

Mobinet from Millicom International and BellSouth International, thereby
owning 89.5% equity interest in Bharti Mobinet, which was further
Increased to 95.3% following an issuance of additional equity shares by
way of rights issue

- Punjab license restored to Bharti Mobile by the DoT and migration to NTP -
1999 accepted Bharti Cellular entered into license agreements to Provide
cellular services in eight new circles following the fourth operator cellular
license bidding process

- Bharti Telenet entered into license agreements to Provide fixed-line

services in the Haryana, Delhi, Tamil Nadu and Karnataka circles

- Bharti Telesonic entered into a license agreement with the DoT to provide
national long distance services across India - Bharti Aquanet, Bharti
Telesonic and Bharti Cellular entered into license agreements with the
DoT to provide ISP services in India

- Bharti Telesonic launched national long distance Services under the brand
name of IndiaOne
- Bharti Telenet launched fixed line services in Haryana under the brand
name of TouchTel.

2002

- Comes out with issue of 18.53 crore equity shares Through book building
route with a floor price of Rs 45 per share, received bid for 18.55 crore
shares. Through the issue, it becomes the first company in India to come
out with 100% book building issue

- Issue price fixed at Rs 45 per share, floor price fixed by the company.
Raises Rs 834 crore Shares listed on BSE, NSE and DSE opens at 11%
Premium to its issue price of Rs 45 Enters into a 5-year agreement with
Escotel and ETL of the Escorts group to contract leased line connectivity
for its cellular operations

- Mr. Ravi Akhoury ceases to be Director of Bharti Telesonic DoT grants ILD
Telephony License to Bharti Telesonic, subsidiary of the company

- Signs MoU with Telia AB to buy out their 26% stake in Bharti Mobile

- Ties up with SSC (Secondary School Certification)Board, Hyderabad,

where Bharti will announce SSC results to its customers on their mobile
phones ICICI Bank ties up with Bharti for pre-paid mobile cards
via ATMs

-Bharti forays into Mumbai with offers Alpine International Ltd. and ELM
International Ltd. Acquire shares of Bharti Tele-Ventures

-Sunil Mittal, Chairman & Managing Director of the Company, bags

Businessman of the year award by Business India

2003

-Airtel breaks interconnectivity with Tata Teleservices in Andhra Pradesh Circle

 -Company accorded its approval for amalgamation of its Subsidiary companies
viz: Bharti Telenet Ltd, Bharti Telesonic Ltd, Bharti Broadband Networks Ltd
and Bharti Comtel Ltd through scheme of Amalgamation. The merged entity
would be renamed as Bharti Infotel Ltd

-Air Tel launches Local direct dialling facility in Chennai circle -Mobilises 5 m
long term foreign currency borrowings for expansion of cellular operations

-Bharti Cellular unveils Care Touch service

-Bharti Group's cellular brand Airtel has unveiled free Multimedia messaging
services (MMS) for its customers. The company has also rolled out pan-India
GPRS (General Packet Radio Services) for its corporate subscribers

-Launches its `IndiaOne Meet Xpress' audio-conferencing service

-Punjab, Haryana get free incoming calls from Airtel

-AirTel provides SMS facilities to hearing impaired in Chennai

-Goa, Maharashtra gets 'voice portal' services by Bharti Cellular

-Launches free additional connection to its new subscribers in New Delhi

-Mr Sin Hang Boon and Mr Wong Hung Khim have resigned from the Board of
Directors of Bharti Tele Ventures Ltd with effect from February 27, 2003.

Bharti Announces New Organisational Structure

Among other management changes, effective 1 April 2007, Sanjay
Nandrajog will be the new executive director, international operations and
managed services, and P Swaminathan will take over as executive
director, Bharti Infratel.

Tuesday, March 13, 2007: Bharti Airtel has announced a new organisational
structure to help propel the organisation towards aggressive growth, effective 1
April 2007. Sanjay Nandrajog will be the new executive director, international
operations and managed services. P Swaminathan will take over as executive
director, Bharti Infratel, which is the new foray of Bharti group into telecom
infrastructure management.
In his new role, Sanjay will be responsible for locations like Sri Lanka, a wholly
owned operation and in Seychelles, Jersey and Guernsey as managed
services.

In addition, any other new licenses will also come under his purview and all
current CEOs of these operations will now directly report to Sanjay Nandrajog.
In his previous stint as executive director, north, he was leading the largest
region for the mobility business of the group.

In his new role, Swaminathan will help build synergies and cost efficiencies
based on substantial infrastructure sharing, energy conservation etc. He has
successfully led the integrated Tamil Nadu, as a director and CEO. Both Sanjay
and Swaminathan will continue to report to Manoj Kohli, president, Bharti Airtel.

K Srinivas is being promoted as executive director, mobility east. Jayant Khosla

is the new executive director, mobility west. Deepak Mehrotra is being
promoted as director, mobility south. Additionally, Mehrotra will provide the
guidance and ensure a smooth transition to his successor V. Venkatesh, who is
being promoted as CEO, Karnataka circle. K Srinivas, Jayant Khosla and
Deepak Mehrotra will continue to report to Sanjay Kapoor, Jt president, Bharti
Airtel Ltd. Commenting on the new organisational structure, Manoj Kohli,
president, Bharti Airtel Ltd, said, "The formation of a new structure is the result
of the organisation's objective to transition high performers across businesses
and provide them with larger responsibilities. I am confident that through these
changes in the leadership teams, we will enable Bharti Airtel to take a quantum
leap in setting 'best in class' performance parameters both in India as well as
overseas."

Airtel provides SMS cricket updates

 -Bharti Mobinet Ltd, the Bharti group company that provides the AirTel mobile
service in Chennai, today launched its GPRS (General Packet Radio Service)
network and an MMS (multi-media messaging) on the GPRS platform

-AirTel unveils new ring tones for Karnataka cellular Market

-AirTel Subscribers exceed 3 million mark

-AirTel unveils RAD system

-Mr P M Sinha resigns from the Board of Directors of the Company with effect
from March 31, 2003.

-Bharti TeleVentures announces the completion of merger with Bharti Mobitel

-Bharti Mobitel Ltd. merged with Bharti Cellular Ltd.

-AirTel reintroduces 'Mobile 2 Mobile' offer for Karnataka customers

-AirTel, Touchtel jointly offer freeTouchtel land line for post-paid Airtel
connection

-AirTel rolls out voice mail service for pre-paid Customers.

-AirTel unveils new scheme for pre-paid customers giving away free talk time
worth Rs 10 crore

-Airtel surpasses 4 lakh subscriber base in Karnataka

-Bharti announces new tariff plan AirTel 012-Offers 0-1-2, a new cellular
package for the customers, which means zero charges on incoming calls, Re 1
on mobile-to-mobile outgoing calls, Rs 2 on mobile-to- mobile STD calls.

-Rolls out Airtel messenger service

-AirTel offers bundled handset, connection package for Rs 5715

-Airtel slashes SMS rates to 60 paise; excludes Delhi and Mumbai

-Bharti cellular, wholly owned subsidiary of Bharti Tele-Ventures, increases its

stake to 100% in Bharti Mobile

-Iinks distribution pact with Hathway Cable. With this alliance, Bharti is said to
be the first telecom firm to step into television distribution services

-Six cell operators move over from Bharti to VSNL

-Airtel augments cellular coverage in TN by including Arcot & Walajapet in its

network

-Airtel ties up with Coke in Chennai to sell its Magic prepaid cards

-Airtel embarks on network expansion in Hyderabad

-Airtel unveils IndiaOne Long Distance Calling Card

-Airtel introduces unified tariff package in TN, Chennai

-Airtel becomes front runner in Karnataka's mobile services market

-Bharti Tele launches 'Always on' service to its subscribers

-SBI, AirTel announce EMI offer at Rs 299

-Bharti and MTV join hands to launch new SIM card

-AirTel unveils new post-paid scheme at zero rental

-AirTel launches `Happy Plan' in AP

-Airtel emerges as the highest selling pre-paid card

-Airtel join hands with Alcatel & Videocon to launch new scheme

-AirTel service provider touches 5 lakh customers in Punjab

-Airtel offers 5 new services for its customers in Mumbai

-Bharti launches first dual band network in Delhi

-Gets 14th place among top 25 Cos in India

-Bharti Mobile crosses 4 lakh mobile subscribers in AP

-Airtel holds top position in terms of dealer penetration

-Prof. V S Raju has been inducted on the Board of Directors of the Company.

-Touchtel launches SMS service in fixed line phones in Karnal, Panipat

-AitTel unveils special offers in Kerala

-AirTel launches InnoWest for the western region

-Bharti Tele-Ventures enters into an agreement with Telesystem (Mauritius)

Pvt. Ltd

-Airtel slashes out going sms price to 30ps

- AirTel on December 16, 2003 announced the launch of expense tracker
service, which provides customers the option of tracking their day-to-day
expenses on a daily or monthly basis. To avail of this service, the customer
should register himself by sending EXP REG Your mail ID{gt} to 3020. This
service will allow a user to track expenses, while on the move by sending
an SMS. Each SMS sent to 3020 would cost Rs 3.

-AirTel introduces MTV Club Card in Chennai

2004

-Bharti unveils new card for Mecca piligrims

-AirTel enrolls 50,000 customers in its mobile service in 60 days

-Launches WAP enabled portal Service in Kerala

- Bharti Cellular's AirTel has extended its mobile connectivity to Karaikkal,

Nagur, Mannargudi and Kovilpalayam in Tamil Nadu circle.

-Airtel customer base touches new high of 5 lakh mark in Andhra Pradesh

- Mobile service provider AirTel is launching its first ever MMS (Multi Media
service) downloads in Tamil. The launch of this service has been timed to
coincide with Pongal.

-AirTel tie up with MAA TV

-Airtel launches Rs 50 pre-paids recharge

 -AirTel launched a family pack for its post-paid Customers in Chennai on
January 29. According to a press release, the family pack may have a
maximum of 10 members spread across the country. The combined
Basic plan fixed charges/rental of all family members in the pack will have to
be equal to Rs 450 but less than Rs 1000 for the family 450 pack and above Rs
1000 for the family 1000 pack. The offerings under family pack 450 include 15
free mobile to mobile STD minutes within the family, 50 free local calling
minutes to each family member, calls within the family in same circle at 50
paise per minute, 25 free local SMS and one subscription alert service free for
3 months.

-Bharti Tele-Ventures enters into a three year service agreement with Ericsson

-Bharti Tele-Ventures (BTVL) has signed and received unified access service
licence to provide GSM services in five circles including Uttar Pradesh (East),
West Bengal & Andaman Nicobar, Orissa, Bihar and Jammu & Kashmir. The
licence has been granted to Bharti Cellular Ltd (BCL), the cellular arm and
subsidiary of BTVL.

-Airtel announces the signing of the first-ever bilateral roaming agreement

between an Indian mobile service provider and its counterpart in Pakistan. This
facility will be available to pre-paid as well as post-paid customers. AirTel's
roaming agreement is with Mobilink, the only GSM cellular service provider in
Pakistan

-Acquires switching systems from Tekelec that will give a technological edge to
the company

-Bharti Tele-Ventures Ltd signed an information technology outsourcing deal

with infotech major IBM, estimated to be in the range of 0-750 million for a ten-
year period.

-Jayant Khosla, new chief executive officer, Mumbai

-Signs MoU to join the South East Asia - Middle East - Western Europe 4
(SEA-ME-WE-4) consortium along with 15 other global telecom operators.
 -Bharti Tele-Ventures has struck a deal with Shyam Telecom to buy out the
latter's 67.5 per cent stake in cellular services company Hexacom for Rs 430
crore.

-Bharti Tele garners 0 m via FCCBs

- Samsung India Electronics Limited has tied up with cellular operator Bharti for
bundling its mobile handsets with a connection.

-The Bharti group finalised a Rs 500-crore deal to share its national long-
distance (STD) network with VSNL in a first-of-its-kind accord between two top
telecom service providers in a bid to optimise capacities in the NLD segment.

- Internet gateway and services provider, Videsh Sanchar Nigam Ltd. (VSNL)
has signed a Right to Use (RoU) agreement to deploy mobile telephony major,
Bharti Tele-Ventures' existing National Long Distance (NLD) backbone.

-Airtel offers talktime transfer service

-Airtel has announced money-back guarantee offer in case of call drop or poor
network experience for its subscribers
Airtel launched two-way international roaming
and GPRS for prepaid customers in the
Maharashtra and Goa circles

-India's leading cellular company Bharti Tele-Ventures has bagged the Asian
Mobile News operator of the year award in India and the subcontinent

-Bharti Tele-Ventures Ltd has awarded a million equipment contract to

Swedish telecoms company Ericsson

-Bharti Televentures announced formation of a new strategic business

unit to offer various telecom and IT services through a single contact

-Bharti Televentures unveiled a mobile portal featuring sports,entertainment

and news among others

-Airtel ties up with Micro Tech to set up 'Mcops' vehicle security system

-Bharti Tele-Venture on July 19 launched ring back tone service which is a

personalized mobile music service where the caller hears songs and other
sound clips instead of the traditional switchboard ring-ring tone

-Airtel, a private telecom services provider, has commissioned its first 24x7
customer service centre in Andhra Pradesh

-Airtel unveils Rs 199 pre paid card

-AirTel join hands with NMIMS to offer executive MBA programme

-AirTel introduces new scheme for hearing impaired in Maharashtra & Goa

-AirTel inks pact with JP Mobile

- Rolls out Enhanced Data Rate for Global Evolution (EDGE) network in
Pune on September 9, 2004, Ties up with Nokia for sale of Nokia 6230,
an EDGE-enabled handset.

-AirTel unveils first virtual calling cards in India

-BTVL rolls out EDGE services in Bangalore

-Airtel rolls out Full Talktime Advantage card

-Airtel rolls out wi-fi services in Mumbai

-BTVL launches new 'Airtel Broadband Friendly Offer'

-Airtel launches GPRS services for pre-paid customers

-Airtel partners with ITPO to set up Wi-Fi network in Delhi

-Airtel launches EDGE services and a new pre-paid plan for Chennai

-Airtel introduces LAS in Karnataka

2005

-Airtel launches video services for its GPRS customers on February

22, 2005

-Airtel unveils new TV ad featuring Sachin, Sharukh

-Bharti Tele-Ventures launches telecom network in Andaman & Nicobar

-BTVL unveil fixed line, broadband services

-Bharti inks 5-m deal with Nokia for rural network expansion

-Bharti Tele Ventures Ltd has announced that Airtel, ICICI Bank &
VISA have joined hands to launch mChq - a revolutionary new service -
a credit card on the mobile phone

-Bharti Tele Ventures - Airtel introduces BlackBerry Connect in

India

-Bharti Tele Ventures announces agreement with Vodafone

-Airtel unveils 'free flight' offer

-Airtel unveils starter pack

-Bharti Tele-Ventures launches under sea cable system

2006

-Airtel unveils Re 1 STD plans

-Airtel launches NetXpert.

-Airtel launches Post2Pre recharging service on April 04,2006.

-Airtel sets up customer centre

-Mobile service provider Airtel today announced the launch of `Save

My Phone Contact' service for its pre-paid and post-paid customers in
Delhi

-Bharti Tele Ventures bags 'Wireless Service Provider of the Year' &
'Competitive Service Provider of the Year' awards

-Sunil Mittal bags CEO of the Year award

-Cellebrum join hands with Airtel

-Airtel Mega unveiled in Coimbatore

-Airtel joins hand with Microsoft

-Bharti Airtel Ltd has informed that Microsoft and the Company
announced a strategic partnership that will offer a range of software
and services for small and medium businesses (SMBs) in India.

-Bharti Airtel Ltd on Nov 8, announced a first-of-its-kind alliance with the Adani
Group for establishing an end-to-end modern telecommunication network
infrastructure for the latter's multi-sector special economic zone (SEZ), located
near Mundra Port in Kutch district of Gujarat.

2007
-Bharti Airtel, telecom major, has come out with a slew of
initiatives including buying out SingTel's 50 per cent stake in joint
venture under sea cable company Network i2i for 0 million.

-Bharti Airtel on Feb 11, has been awarded QCI-DL Shah National Award
on Economics of Quality.

-Bharti Airtel Ltd has announced the following changes in the

operational leadership structure and roles in the Company effective
April 01, 2007.

-Bharti Airtel Ltd on April 01, 2007, has announced the reduction in
International Long Distance Tariffs (ISD) for all its mobile
customers in India.

-Airtel signs agreement with HTC for touch screen mobile.

2008

- Nokia Siemens Networks on Jan 3 declared that it has been awarded a

multi million euro contract from Bharti Airtel Ltd for deployment of a single
interactive voice response (IVR) platform across 23 circles. The three-year
turnkey contract comprises designing, planning, systems integration and
optimisation services to raise overall customer experience. The new IVR
solution will enable Airtel to deliver services such as voice SMS, televoting, call
management services, caller ring back tone and voice portal on a faster time-
to-market basis and, therefore, reduce OPEX costs.

- Bharti Airtel Ltd on February 13, 2008 has announced that it has
achieved the 60 million customer mark. This landmark has catapulted
Bharti Airtel into the club of top mobile operators in the world in
terms of subscriber base. The 60 million customer base covers mobile
as well as fixed line and broadband customers.

- Bharti Airtel tied up with US-based Apple Inc to bring the popular
GSM-based iPhone in the country.

- Bharti Airtel Ltd has forged a technology alliance with Infosys Technologies
Ltd to launch its Direct-to-Home (DTH) television services. Infosys, through its
digital convergence platform, will offer a suite of products including devices,
application servers and interactive applications for Airtel's DTH services.
2009

- Bharti Airtel HAS signed a five-year managed services deal valued

at 0 million with Alcatel Lucent for its fixed-line and broadband
operations.

- Bharti Airtel launched the 'Airtel Advantage' initiative. The initiative is aimed at
offering the added advantage to Airtel customers to be in touch with each other
at an affordable rate of 50 paise per minute, be it a national long distance call
(STD) or a local call.

- In order to create products and services for the small, medium and
Large enterprises, Bharti Airtel and Cisco announced a strategic business
alliance. The alliance would combine the strengths of Airtel's network service
and Cisco' Internet Protocol (IP) technologies.

- Bharti Airtel - Airtel and mChek announce milestone of One Million users;
introduce a broad range of new mCommerce services.

2010

- Bharti Airtel submitted its bid for 3G spectrum, the auction for which starts
from April 9.
 Board of Directors
The board of directors of the Company has an optimum mix of executive and
non-executive directors, which consists of two executive and fourteen non-
executive directors.The Chairman and Managing Director, Mr. Sunil Bharti
Mittal, is an Executive Director and the number of Independent Directors on the
Board is 50% of the total board strength. The independence of a director
is determined on the basis that such director does not have any material
pecuniary relationship with the Company, its promoters or its management,
which may affect the independence of the judgment of a Director. The board
members possess requisite skills, experience and expertise required to take
decisions, which are in the best interest of the Company

The composition of the Board is as under:

Sunil Bharti Mittal

Rajan Bharti Mittal

Akhil Gupta

Rakesh Bharti Mittal

Chua Sock Koong

N. Kuma

Craig Ehrlich

Mauro Sentinel

Pulak Chandan Prasad

Bashir Abdulla Currimjee

Ajay Lal

Arun Bharat Ram

Manoj Kohl

Nikesh Arora

Tan Yong Choo

Lim Chuan Poh

Bharti Airtel Announces Strategic Organisation
Changes For Future Growth 13.01.10 05:32 Age:
101 days

• Creates International Business Group for enhanced focus on

international expansion beyond India and South Asia

• Manoj Kohli to head the International Business Group and lead

Airtel’s global foray as CEO (International) & Joint MD

• Sanjay Kapoor promoted to CEO, Bharti Airtel (India and South

Asia) to consolidate Airtel’s leadership position

New Delhi, January 13, 2010: Bharti Airtel Limited, one of Asia’s leading
telecom services provider, today announced strategic organizational changes
with the objective to enhance its focus on expanding operations to international
markets beyond India and South Asia and further consolidate its leadership
position in India.

The company announced the creation of a new, empowered and dedicated

International Business Group that will be responsible for expanding the
company’s operations beyond India and South Asia region. Manoj Kohli, who is
currently the CEO (India and South Asia) & Joint MD of the company, will head
the International Business Group as CEO (International) & Joint MD and will
continue to be a member of the Bharti Airtel Board. The International Business
Group will comprise a team of seasoned and experienced professionals,
including from within the Bharti group, from areas such as Business
Development, Networks & IT, SCM, Project and Performance Excellence,
Brand and Customer Experience.

Sanjay Kapoor, currently the Deputy CEO of the company, will be elevated to
the position of CEO (India and South Asia), Bharti Airtel. Sanjay would have
end-to-end responsibility of leading India and South Asia businesses of Bharti
Airtel and will drive growth and business synergies in Mobile Services,
Telemedia Services, Enterprise Services and DTH. He will lead Bharti Airtel
towards strengthening its position as a benchmark in innovative practices,
brand leadership, operational efficiency, customer value and leadership depth.

Mr. Sunil Bharti Mittal, Chairman & Managing Director, Bharti Airtel said, “The
next phase of our journey is set to be another game changer – requiring
superior thrust and focused leadership. We continue to win in the Indian
telecom market, which is going through a phase of hyper competition. At the
same time, we will be developing comprehensive plans for our journey to cover
emerging markets beyond India and the South Asia.”

“Bharti Airtel has one of the finest management teams in the country and a
strong leadership pipeline. This new structure will leverage our management
depth and build a strong platform for fulfilling our global vision. Manoj and
Sanjay, are amongst the finest professionals in telecom industry not just in
India but across the world and have contributed immensely to the success of
Bharti Airtel. I wish both of them the very best for their new assignments.”
added Mr. Sunil Bharti Mittal.

Both Manoj and Sanjay will report to Sunil Bharti Mittal, Chairman & Managing
Director, Bharti Airtel. The new organization structure is effective 01 April 2010.

About Bharti Airtel

Bharti Airtel Limited, a group company of Bharti Enterprises, is among Asia’s

leading integrated telecom services providers with operations in India and Sri
Lanka. The company had an aggregate of over 118 million customers as of end
November 2009, including 116.01 million mobile customers. Bharti Airtel has
been ranked among the six best performing technology companies in the world
by Business Week.

Bharti Airtel is structured as four strategic business units - Mobile, Telemedia,

Enterprise and Digital TV. The mobile business offers services in India and Sri
Lanka. The Telemedia business provides broadband, IPTV and telephone
services in 95 Indian cities. The Enterprise business provides end-to-end
telecom solutions to corporate customers and national and international long
distance services to carriers. The Digital TV business provides Direct-to-Home
TV services across India. All these services are provided under the Airtel brand.
Airtel’s national high-speed optic fibre network currently spans over 113,326
Rkms covering all the major cities in India. The company has two international
landing stations in Chennai and Mumbai, that connect two submarine cable
systems - i2i to Singapore and SEA-ME-WE-4 to Europe

Bharti Airtel extends partnership with Ericsson

• Airtel users to enjoy an enhanced voice quality and faster data access
• Agreement will enable Airtel to put in place a converged network and expanded
coverage in rural India
• Ericsson will expand and upgrade Airtel’s network in 15 circles

New Delhi, March 31, 2010: Bharti Airtel and Ericsson further strengthened their
strategic partnership with a USD 1.3 billion network expansion contract. Airtel users
will enjoy an enhanced voice quality and faster data access. The agreement will
enable Airtel to put in place a converged network and expanded coverage in rural
India. Ericsson will expand and upgrade Airtel’s network in 15 of India’s 22 telecom
circles.

“Our pioneering model of aligning with strategic partners who share our vision and
bring in world-class experience and expertise to execute our plans has helped us
focus on our customers and market place,” says Sanjay Kapoor, CEO- India & South
Asia, Bharti Airtel. “The extension of our fifteen years association with Ericsson is
testimony to the strength of the relationship as well as the success of the model. We
continue to be delighted with Ericsson’s expertise in network expansion and
transformation, helping us to reduce operating expenditures and enhance network
quality. This way we can continue to provide a superior customer experience.”

Hans Vestberg, President and CEO of Ericsson, says “Airtel is poised to spearhead
the next telecom revolution in India and take the 2G experience to greater heights. In
this partnership, we will set a new benchmark for the world in terms of network size
and quality, types of services and end-user experience.”

As part of this contract, Ericsson will supply its industry-leading portfolio of energy
efficient 2G/2.5G radio base stations, circuit and packet core, microwave transmission
and Intelligent Network. In addition, Ericsson will ensure that Bharti Airtel’s core and
transport network is 3G-ready in order to reduce time to market and enable the fast
rollout of 3G services at a later date. The expansion covers introduction of some of the
latest technologies within the wireless world which will bring better quality voice to end
users, support more users in using one base station, enhanced data rates using
Evolved EDGE technology and other new services.

Ericsson is the largest telecom network supplier supplying, for example, mobile, wire
line, DTH, device management and variety of services such as prepaid to Airtel.

About Bharti Airtel Limited : Bharti Airtel Limited, a group company of Bharti
Enterprises, is among Asia’s leading integrated telecom services providers with
operations in India, Sri Lanka and Bangladesh. In South Asia, the company had an
aggregate of over 134 million customers as of the end February 2010, including 124.6
million mobile customers in India. Bharti Airtel has been ranked among the six best
performing technology companies in the world by BusinessWeek.

Bharti Airtel is structured as four strategic business units – Mobile, Telemedia,

Enterprise and Digital TV. The mobile business offers services in India, Sri Lanka and
Bangladesh. The Telemedia business provides broadband, IPTV and telephone
services in 94 Indian cities. The Enterprise business provides end-to-end telecom
solutions to corporate customers and national and international long-distance services
to carriers. The Digital TV business provides DTH services across India. All these
services are provided under the Airtel brand. Airtel’s national high-speed optic-fiber
network currently spans over 118,337km across India. Airtel's international network
infrastructure includes ownership of the i2i submarine cable system and consortium
ownership in five global undersea cable systems, SEA-ME-WE 4, EIG, I-ME-WE, AAG
and UNITY
Bharti Airtel crosses the 50 million customer mark
01.10.07 08:37 Age: 3 yrs

Category: Recent Highlights, FY2007-2008

Becomes the fastest private telecom company in the world to achieve this
milestone

• Enters into the league of the world’s top telecom companies,

moves towards top 5 global mobile companies
• Adds last 25 Million in just 14 months, accelerates towards the
100 million customer mark
• Rapidly expands network, to roll out across all census towns and
over 5,00,000 villages – covering over 95% of the population.

New Delhi, October 1, 2007: Bharti Airtel, India’s leading telecommunication

services provider, today announced that it had crossed the 50 million customer
mark. With this, Bharti Airtel has achieved the distinction of becoming the
fastest private telecom company in world to achieve this landmark in a single
country - within 143 months of start of operations. The 50 million customer base
covers mobile as well as broadband & telephone customers.

Commenting on this major global landmark, Mr. Akhil Gupta, Joint Managing
Director, Bharti Airtel said, “We are delighted to have achieved this major
landmark, which puts Bharti Airtel amongst the top telecom companies in the
world. It underlines the strength of our unique business model and our vision to
provide affordable services like lifetime prepaid to customers across the length
and breadth of the country. I would like to thank our partners for having shared
our vision. This milestone highlights the emergence of India as one of the top
telecom markets in the world and we are proud to have been at the forefront of
this growth. Going forward, we believe this growth momentum will remain intact
and we are gearing towards the 100 million customers mark.”

Bharti Airtel crossed the 10 million customer mark in November 2004. In July
last year, it crossed the 25 million customer mark. The company added the next
25 million customers in just 14 months. This is amongst the fastest rate of
customer additions by any telecom company in the world.

Mr. Manoj Kohli, President & CEO, Bharti Airtel added, “This is a very proud
moment for us and I would like to thank our 50 million customers for believing in
Airtel. It is a tribute to our commitment to provide best-in-class services to our
customers and lead the market with exciting innovations. We are committed to
create a world-class organization and benchmark it with the best in the world.
As the market gets ready for the next wave of growth, we are committed to
expanding our telecom networks wider and deeper across the country and
partner India’s growth story.”

In the mobile business, Bharti Airtel plans to make considerable investments

in Network expansion to establish presence in all census towns and over
500,000 villages across India by 2010, thereby covering 95% of the country’s
total population. The company’s strategic focus will be on further strengthening
the Airtel brand through best-in-class customer service, which is backed by
wide national distribution.

In the Enterprise business, Bharti Airtel will invest substantially in the long
distance business to achieve the scale of a global carrier within next 2-3 years.
It is also strengthening the corporate business towards becoming a preferred
managed services partner for the top 2000 corporations. In Broadband &
Telephone SBU, Bharti Airtel will initiate large-scale deployments of broadband
network infrastructure in 94 towns, with a sharp focus on the home and SME
segments. It is readying to offer triple play to its customers with the launch of its
IPTV service. The company is also looking at commencing national DTH
operations by the end of the current fiscal.
About Bharti Airtel Limited:

Bharti Airtel Limited, a group company of Bharti Enterprises, is India’s leading

integrated telecom services provider with an aggregate of 50 million customers.
Bharti Airtel has been rated among the best performing companies in the world
in the BusinessWeek IT 100 list 2007.

Bharti Airtel is structured into three strategic business units - Mobile services,
Broadband & Telephone (B&T) services and Enterprise services. The mobile
business provides mobile & fixed wireless services using GSM technology
across 23 telecom circles. The B&T business provides broadband & telephone
services in 94 cities. The Enterprise services provide end-to-end telecom
solutions to corporate customers and national & international long distance
services to carriers. All these services are provided under the Airtel brand.
Airtel’s high-speed optic fibre network currently spans over 53,000 kms
covering all the major cities in the country. The company has two international
landing stations in Chennai that connects two submarine cable systems - i2i to
Singapore and SEA-ME-WE-4 to Europe.
The Airtel subscriber base according to COAI - Cellular
Operators Association of India as of January 2010[16]]
was:

• Chennai - 4,656,675
• Delhi - 1,822,208
• Mumbai - 3,003,201
• Kolkata - 2,746,100
• Madhya Pradesh - 6,212,992
• Gujarat - 5,112,601
• Andhra Pradesh - 12,425,791
• Karnataka - 12,153,094
• Tamil Nadu - 8,033,771
• Kerala - 3,076,728
• Punjab - 4,581,187
• Maharashtra - 6,518,134
• Uttar Pradesh - 3,653,016
• Uttar Pradesh East - 8,462,726
• Rajasthan - 9,925,141
• West Bengal & Andaman and Nicobar Islands - 5,070,213
• Himachal Pradesh - 1,273,922
• Bihar - 10,338,828
• Orissa - 3,836,091
• Assam - 2,194,310
• North East. States - 1,357,383
• Jammu and Kashmir - 1,804,047

The total is 131,714,243 or 32.86% of the total 404,349,733 GSM mobile

connections in India till December 2009; and presently the Number 1 operator
in India.

On the 9th of May, 2009 Airtel signed a major deal with Manchester United
Football Club. As a result of the deal, Airtel gets the rights to broadcast the
matches played by the team to its customers.
 About Airtel and Airtel Calling Cards

Airtel Tired of a no-network or a disturbed network or an unclear voice? Your

search for the most money saving and easy calling facility ends at Airtel.
Enabling 50 million valued customers get in touch with one another everyday
across the globe, Airtel introduces new features for you regularly. You can avail
a whole array of prepaid and post-paid options at the most competitive prices-
the best among all telecom providers so that all sections of people from any
part of India can enjoy the Airtel experience.

Delivering quality services in three sectors-mobile, telemedia (ATS) and

enterprise, Bharti Airtel today stands as the numero uno among the country's
telecom services provider. We are the only telecom brand awarded with the
global 'Best Brand of the Year' award and also credited as the best GSM carrier
across Asia. If you collect the statistics from every state in India on Airtel users,
you will be amazed that the majority belongs to the Airtel family.

Airtel Call Home

There's good news for all those who are settled in the USA including students
and business visitors there. Airtel has launched Airtel Call Home, the USA to
India Calling Cards service. Cheaper than all other USA to India calling cards,
the Airtel Call Home Calling Cards is a must-have for you to stay in touch back .
By Airtel Calling Cards you can go mobile in US and talk to your friends, family
and clients at only 6 Cents per minute on any mobile and 7 cents a minute on
landline phones. At so less the cost, almost half the rate of other USA to India
calling cards, you can enjoy an uninterrupted and unmatched quality talking
experience. Registering for Airtel Call Home Calling Cards is so simple and
easy.
 Free Airtel GPRS, only Airtel

You need a PC or a Laptop and the required connectivity tools ,ie.,

Serial/USB cable OR Infrared Device OR Bluetooth dongle

1) Activate Airtel Live! ( It’s FREE so no probs)

2) Create TWO Airtel gprs data accounts (yep TWO) and select the
FIRST as the active profile.

3) Connect your mobile to the PC (or Laptop) and install the driver for
your mobile’s modem.

4) Create a new dial-up connection using the NEW CONNECTION

WIZARD as follows

Connecting Device : Your mobile’s modem

ISP Name : Airtel (or anything you like)
Phone Number : *99***2#
Username and Password : blank

5) Configure your browser and download manager to use the proxy

100.1.200.99 and port 8080.( My advice is to use Opera since you
can browse both wap and regular websites)

6) Connect to the dial-up account. You will be connected at 115.2

kbps (but remember, that is a bad joke).

7) Pick up your mobile and try to access any site. You will get “Access
Denied…”(except for Airtel Live!). IT DOES NOT MATTER.
Keep the mobile down.

8 ) On the PC ( or Laptop) open your browser, enter any address ,

press ENTER and…….WAIT

9) After a few seconds the page will start to load and you have the
WHOLE internet at your disposal.
 Branding Based of Consumer Perception

Branding has everything to do with consumer perception. Brand

is the link between the message that companies want to convey to the target
market and the message that the target market perceives of the message.
Perception is, in itself, a complex phenomenon that plays a major role in
influencing complex human behaviour – and a better understanding of the idea
of perception would throw a lot of light on the importance of this phenomenon in
branding and advertising.
At a basic level, people never know facts – at best, they only think they know.
And they know only that which they perceive. When people perceive, they are
in receipt of sensory signals that get translated into images or objects in their
mind. In reality, what those signals depict may not be what it is interpreted to
be.
Perception and Human Behaviour: This problem of perception, where
what is perceived may not be what it really is, arises on account of the
numerous sensory impulses that the human mind receives. And perception is
largely dependant on the personality, the person’s experiences, his mood, his
emotions, his past and his future aspirations. Experiments conducted on

perception have yielded results that have underlined the importance of

projecting the right image to the person to whom the message is addressed; on
a similar scale, the phenomenon of perception also provides insights into the
vulnerability of the human mind, as to how easily human perception can be
distorted and manipulated to suit the purpose and intent of the message.

Psychological Experiment on Perception: In an experiment done on

two sets of subjects, they were presented with the CV of a lecturer. Team A
was presented with the CV where words were modified to give a dull and
boring impression of the lecturer; Team B was given the same CV of the same
lecturer where words were modified to give an impression of energy and vitality.
Expectedly, teams A and B portrayed the same CV as being dull and
interesting, respectively.

Later, members of the two teams were asked to attend a lecture by the lecturer
simultaneously. At the end of the lecture, when asked for their feedback, Team
A said the lecturer was cold and aloof while Team B said the Lecture was warm
and friendly! (Ref: Marketing Magazine)

The human mind can easily be influenced to make it see only what we want it to see
and it sees only that which it thinks the reality is. It is this power of perception that
needs to be carefully leveraged by advertisers and marketers to influence consumer
behaviour. Brands that do not pay attention to the phenomenon of Perception risk being
dumped, despite representing products of the best quality.
Bharti Airtel awards USD 700 million network
expansion Contract to Nokia Siemens Networks

(New Delhi, India – February 11, 2010)

• Airtel users to enjoy an enhanced service experience due to state-of-the-

art network technology equipment.

• The network upgrade will enable Bharti Airtel to achieve higher customer
satisfaction in a more cost effective manner.

• Nokia Siemens Networks is expanding and upgrading the operator’s

2.5G network to increase network capacity by 50% in eight circles.

Bharti Airtel Limited, Asia’s leading integrated telecom services provider and
Nokia Siemens Networks today further strengthened their strategic partnership
with a USD 700 million network expansion contract. The contract includes
network planning, implementation and project management, handling of local
logistics and materials, as well as system integration for the base station sites.

This GSM network expansion will cover the eight existing circles of Mumbai,
Maharashtra & Goa, Gujarat, Madhya Pradesh & Chattisgarh, Bihar &
Jharkhand, Orissa, Kolkata and West Bengal where Nokia Siemens Networks
already provides equipment and managed services for Bharti Airtel. With close
to 60% of Airtel’s monthly customers coming from rural regions, this contract
will enable Airtel to further aggressively expand its footprint into rural India.
“Airtel continues to drive innovation and leadership in the telecom sector. This
expansion will not only expand our networks deeper into the rural hinterland but
will also allow us to deliver a rich end-user experience, and satisfy the
increasing demand for top-quality services,” said Sanjay Kapoor, chief
executive officer designate,

Bharti Airtel. “We are delighted with Nokia Siemens Networks’ proven expertise
and deep understanding of our requirements along with the assurance of
network infrastructure that helps us sustain our leadership edge in India.”

“The unprecedented growth in the Indian telecommunications sector is

compelling telecom operators to offer compelling solutions,” said Rajeev Suri,
chief executive officer at Nokia Siemens Networks. “With this upgrade, Bharti
Airtel can enhance network efficiency for a better end-user experience and, just
as importantly, reduce the overall cost of owning and operating its network.”

Nokia Siemens Networks will deploy its energy-efficient network solutions,

including Flexi multi-radio base stations, packet core platforms and microwave
solutions for new and legacy networks to boost performance at a lower total
cost of ownership and reduced carbon footprint.

The project will result in improvements to network capacity and spectral

efficiency by employing a full range of services comprising network planning,
implementation and optimization. Nokia Siemens Networks will also provide an
operations and business management platform for the effective monitoring and
management of the network. In addition, the company will ensure that Bharti
Airtel’s core and transport network is 3G-ready in order to reduce time to
market and enable the fast rollout of 3G services at a later date.

Nokia Siemens Networks already supplies Bharti Airtel with a wide spectrum of
solutions, including device management, mobile network portability, next-
generation fixed-network and an interactive voice response system.
Now record TV from your mobile with ‘Airtel digital TV
Recorder’

A first of its kind example of convergence between the mobile and TV screen

• Offers industry first feature to record TV shows from anywhere in the world
using mobile phone

• Provides unique features of search, series recording, time recording

• Available at Rs. 6990/- across India for new customers and Rs 5990/- for
existing Airtel digital TV customers
New Delhi, April 7, 2010: Airtel digital TV- the DTH service from Bharti Airtel -
today announced the launch of ‘Airtel digital TV Recorder’, an enhanced Set
Top Box (STB) with capability to record live television, anytime, anywhere. A
first of its kind example of convergence between the mobile and TV screen,
Airtel offers customers the convenience, to record their favourite shows using
their mobile phones from anywhere in the world.

Speaking on the occasion, Ajai Puri, Director and CEO - DTH, Bharti
Airtel, said, “At Airtel, we believe that the key to our brand is innovation and
technology is one vital element of our innovation endeavours. This product
would be a lifestyle enabler that will significantly change TV viewing trends in
India. It is also strategic as it brings together the TV screen and the Mobile
screen. The launch underlines our key strength of understanding consumer
needs and using technology to deliver a simple elegant benefit through the
most ubiquitous element of ones life today- the mobile.”

Airtel digital TV Recorder will be available at Rs 6990/- to all new customers

and at Rs 5990/- to all existing Airtel digital TV customers going in for an
upgrade. To avail the service, customers can buy the digital TV Recorder from
a near-by retailer and call customer care at 18001028080 for activation.
Customers need to send an sms from the registered mobile number linked to
the Airtel digital TV account with ‘mguide’ to 54325 and download the mobile
recording application. Using their customer ID and password they can log on
and record shows from any mobile Java and GPRS enabled handset.
Airtel digital TV Recorder offers many unique features
to customers:

• HDMI port for video output

• Stores upto 100 hours of recording

• Option to search for any television show up to 7 days in advance using the
remote

• Option to search for any television show for 2 days on mobile

• Facility to pause live television programme for upto 45 minutes

• Offers ease of search by program name, show details and/or date/time using
the remote

• Provides program information instantly, including description, length and

rating on the mobile

• Convenience to record a single episode or an entire series in just two clicks

using the remote

• Option to give fixed time based commands to record show

The Airtel digital TV recorder offers customers the unique advantage of a HDMI
(High Definition Multi Media Interface) port for Video output which means
customers with the latest LCD TVs can enjoy the highest picture quality. In
addition the Airtel digital TV Recorder allows the customer to search
programmes by name or time or click on Most Viewed Channels for easy
surfing. These unique features coupled with a great viewing experience are
backed by 24x7 customer care.
Airtel digital TV – the DTH service from Bharti Airtel – is a leading national level
DTH service in the country on MPEG 4 with DVBS 2 technology. Airtel has
introduced the first universal remote in India, 9 interactive (iTV) applications, a
multilingual EPG, low battery indicator and more that offer customers the
freedom to book movie ticket or update themselves on the latest stock news.

About Bharti Airtel Limited : Bharti Airtel Limited, a group company of Bharti
Enterprises, is among Asia’s leading integrated telecom services providers with
operations in India, Sri Lanka and Bangladesh. The company has an aggregate
of around 137 million customers across its operations. Bharti Airtel has been
ranked among the six best performing technology companies in the world by
BusinessWeek.

Bharti Airtel is structured as four strategic business units - Mobile, Telemedia,

Enterprise and Digital TV. The mobile business offers services in India, Sri
Lanka and Bangladesh. The Telemedia business provides broadband, IPTV
and telephone services in 94 Indian cities. The Enterprise business provides
end-to-end telecom solutions to corporate customers and national and
international long distance services to carriers. The Digital TV business
provides DTH services across India. All these services are provided under the
Airtel brand. Airtel’s national high-speed optic fiber network currently spans
over 118,337 Rkms across India. Airtel's international network infrastructure
includes ownership of the i2i submarine cable system and consortium
ownership in five global undersea cable systems, SEA-ME-WE 4, EIG, I-ME-
WE, AAG and UNITY.
AIRTEL 3G-I PHONE
 Bharti Airtel will sell iPhone 3GS in India

Bharti Airtel has announced that it has reached an agreement to sell the iPhone
3GS in India. Bharti Airtel is the largest cellular service provider in India, with
more than 124 million subscribers. In a statement, Bharti Airtel said the
agreement would allow Bharti to bring the latest iPhone to India "in the coming
months" without setting an exact release date.

The iPhone 3G has been sold in India by both Bharti Airtel and Vodafone since
August 22, 2008, but the iPhone 3GS has yet to go on sale.

Most Indian service providers struggle to ensure decent call quality and while
the rest of the world is preparing to adopt 4G, India is gearing up to welcome
3G. The announcement came a day after Bharti submitted its bid in a
bandwidth auction for 3G mobile telephony services in India.

The successful bidders will be allowed to offer 3G services on a commercial

basis from September 1st. At present, no deal has been announced for the
iPhone 3GS at Vodafone.
 Consumer Behavior

Value and Relationship Quality

Dr. Jill Novak, University of Phoenix, Texas A&M University.

Consumers choose goods and services based on the assumption that they
will be rewarded with value and satisfaction. Consumption is the process by
which goods and services are used and assigned a level of value by the
consumer. That level could be positive, if the customer was satisfied, or it
could be negative if they did not find any value in their purchase. Marketers
have to provide the right combination of quality, price and customer service
in order to give customers positive value and satisfaction. That will in turn
create happy, loyal customers. The formula looks like this:
Quality + Price + Customer Service = Value and Satisfaction
If a product/service is provided that has low quality, and a
high price, that does not create a happy, satisfied customer. At the same
time, having a great product at the best possible price means nothing if the
customer is treated badly, or not provided with the opportunity to return
unwanted items.
So what is meant by 'Quality?'

Quality is a product or service's ability to meet the customers' need or

want. Quality is difficult to define, and varies with each consumer, however
we can take a look at some of the components of quality for products and
services:

Services

Responsiveness-Services are performed in a prompt manner.

• Reliability-The
service is performed right, the first time, and all
subsequent times.
• Assurance-Knowledgeable and friendly employees are essential as
customers will equate employees behavior with the entire company. If a
customer has a bad experience with an employee, they will be less likely
to purchase from the entire company's offerings. Customers expect
technical competence and professionalism from salespeople.

• Empathy-Providing individualized attention to customers will make them

feel special and keep them coming back.
• Tangibles-Some services provide physical evidence that they occurred,
for example a restaurant cooks (service) and provides the food
 CORPORATE SOCIAL RESPONSIBILITY (CSR)

Overview
At Bharti, CSR is a way of life. Each department and employee strives to be
sensitive to the stakeholders and environment within their work context. Bharti
encourages employees to take decisions and design business-linked
processes that are sensitive to communities and environment.

Corporate Social Responsibility (CSR) in Bharti encompasses much more than

only social outreach programs. It is an integral part of the way Bharti conducts
its business. The essence of Bharti’s commitment to Corporate Social
Responsibility is embedded in the ‘Corporate Values’, which stem from its
deepest held beliefs. These Values are:

• To be responsive to the needs of our customers

• To trust and respect our employees

• To continuously improve our services – innovatively and expeditiously

• To be transparent and sensitive in our dealings with all stakeholders

We encourage our employees to take decisions and design business

processes, keeping in mind the following:

• Ethics, fairness and being correct

• Meeting and going beyond compliances and legal requirements

• Showing respect and sensitivity towards stakeholders and communities,

and Nurturing the environment

We practice our CSR beliefs and commitments through a three-pronged

approach:

• Engaging with stakeholders

• Ensuring stakeholder sensitive policies and practices

• Undertaking programs for our employees, community and environment

 Bharti Airtel sensitizes its employees towards CSR issues at various forums.
We feel that it is important that each employee should understand the
importance of environmental, social and economical aspects while taking
business decisions. At Bharti, each employee is sensitized towards CSR
issues and thus operations at the ground level are influenced. Such
sensitization exercises have resulted in many socially and environmentally
sensitive decisions on the ground. For example, Confidence Plan for hearing
impaired people, covers noise-making DG sets at extra cost, investing in
consumer awareness campaigns to ensure safe use of mobile are some
examples of the above.

Employee’s

Overview

We believe that one of the most important drivers of growth and success for
any organization is its people. At Bharti Airtel, our ‘Mantra’ for employee delight
focuses on 5 Ps – People, Pride, Passion, Processes and Performance.

Bharti Airtel has been recognized among the Best Employers in the Country for
two successive years – being 14th in 2003 & jumping ahead of several other
large conglomerates to an enviable position of the 2nd Best Employer in the
Country in 2004. This is a clear demonstration & acknowledgement of the
robust, progressive, people as well as business aligned Human Resource
practices, which the organization has developed and implemented remarkably
in a very short span of time.

Bharti Airtel follows an “open door policy” to approach the management, which
helps resolve issues with mutual agreements. We encourage people to stand
up against any unfair treatment for which we have the Office of the
Ombudsman, where employees can raise any issues regarding business and
workplace conduct. Bharti ensures transparency through the various
communication policies, strategies and plans. . Regular Employee
Communication Forums provides a platform for the employees to raise issues
that require resolution.
Our leaders strongly believe in facilitating and initiating activities that help
employees manage their health and well-being. Our focus always remains to
redefine leadership; we develop leaders who enable performance and inspire
their people to unleash their potential. Our people orientation reflects in our
vision of being “targeted by top talent”, and a key aspect of our business focus
“building a best-in-class leadership team that nurtures talent at every level.”

Employee friendly HR policies have been put in place, which amply reflect the
organization’s concern for its people. Some typical examples of these policies
and practices include a family-day at office, half day leave for birthdays, gifts for
anniversaries, compulsory 10 days off, festival celebration with family, no
official
meetings on weekends, five day weeks, concierge services, call center
engagement programs etc. These “care” policies and practices are applied
across the organizational levels without any discrimination.

From self-management workshops to aerobics sessions, yoga classes to

provision of relaxation/meditation rooms, we ensure that every employee keeps
a check on his/her fitness. Tie-ups with leading health service organizations
enable our employees to undertake periodical health check-ups depending
upon their age. This facility is also extended to employee family members at
discounted rates. The company provides Flexible Group Mediclaim insurance
to all employees, covering all kinds of illnesses, accidents and hospital
coverage for serious ailments. Apart from these specific engagements, we
regularly organize health check up camps, eye check-up camps and stress
management sessions. Some of our offices have opened gymnasiums/fitness
facilities to ensure that the fitness fanatics do not have to worry about time
constraints to remain fit. At many of our locations, we have hired psychologists
who undertake personal counseling sessions for employees.

Bharti Airtel offers a flexible compensation structure to its employees wherein

the employees have the flexibility to structure their fixed component of their
compensation according to their requirements within the ambit of legislation.

Even a sweeper in the corporate office must understand that, if he does not
keep the office clean, the visiting shareholders could question the company’s
ability to manage a business if they cannot manage their premises well”

Mr. Akhil Gupta

Our Performance Linked Incentive (PLI) schemes are linked with the variable
component of our compensation structure. This component is linked to both the
individual performance against his/ her set KRAs (Key Result Areas) and the
overall performance of the business entity that an employee belongs to.
Our leaders and managers understand the need to bring clarity to employees
about how their roles, goals and actions align the realization of organization’s
vision and goals.
The mechanisms like Performance Management System (PMS) and Talent
Management Process (TMP) are the key sources of identifying the training
needs of the employees and check to competency levels for promotion

Environment, Health and Safety

Overview
At Bharti we believe in the philosophy to refuse, reduce, reuse and recycle. The
company has taken many initiatives in this regard, both within the offices for the
benefit of our employees; and for outside world for the convenience of the
people

Few examples of the initiatives taken are mentioned below:

(a) Most of the new Airtel buildings recycle waste water for sanitary and cooling
of equipment purposes e.g. DG sets and AC systems. These buildings also
have rain water harvesting systems for ground water replenishment where
appropriate.

(b) All Airtel offices have energy efficient light fittings and DG sets. We also
ensure automation that enables energy savings in our buildings. Building
Management System (BMS) – Intelligent Building concept is being followed in
all the new Airtel building and campuses that are coming up. The BMS controls
The Heating, Ventilation and Airconditioning (HVAC) system,, electricity load
management, water management, parking management, security and safety
systems to ensure an efficiently run building on optimal resources.

(c) New buildings also incorporate the concept of and Energy Wheel which
optimises energy efficiency in buildings. The AC system in our buildings adds a
certain amount of fresh air periodically; In the process of adding this fresh air
the cool air within the building vents out which may result into higher usage of
energy to bring the cooling/ temperature back. The Energy Wheel concept
ensures that as we bring the fresh air in it is pre-cooled thereby optimizing
energy efficiency.
(d) Air quality is checked periodically in all Bharti Airtel offices, and based on
the results, duct cleaning, carpet cleaning, chair and sofa shampooing is
undertaken. Water quality is also monitored in cooling towers for DG sets and
Air Conditioner systems so that water born diseases such as legionella, etc. are
avoided.

(e) Use of air curtains on major office exits and double glazing also results in
significant energy saving.

(f)At the time of oil change in DG sets etc. the discarded oil for disposal is only
sent to companies/ vendors approved by the Central Pollution Control Board
(CPCB) for proper disposal as per CPCB approved processes. All Bharti Airtel
offices follow the basic requirements specified by the Pollution Control Board)
and ensure statutory compliance.

(g) All Bharti Airtel offices have fire alarm systems. Periodic fire drills are
carried out in Bharti Airtel offices as a practice. All Airtel offices are provided
with First Aid boxes and have identified people as First Aid specialists..

Bharti Airtel takes all its equipment from its key vendors, namely Nokia and
Ericsson, who comply with all the required health and safety norms. Each
contract with the supplier has a clause that they will comply with our code of
conduct and each year suppliers have to give Bharti Airtel a certificate that they
are compliant. There is an induction manual for sub-contractors to ensure that
they follow all the safety and statutory compliances as well as Bharti Standard
Operating Procedures.

Bharti Airtel is in the process of finalizing its Environment/ Health & Safety
Policy (EHS) and will apply for ISO 14001 compliance within the next 3 years
for each of its facilities.

For outside world

Reduce Paper usage: Due to technological innovations such as e-bills and

electronic recharging, Bharti Airtel customers are given a chance to help save
the environment. This has led to the major achievement of paper savings of
approximately 32,500 sq meter every month. This leads to the saving of 96
trees every year. In addition, as per calculations during 2005-06, and is
continuously improving since then. We save 49,000 sq meter in plastic monthly
as the reduced usage of paper coupons and bills. These results are all the
more remarkable, as these paper savings were achieved despite our customer
base increasing
Sharing Infrastructure: We promote and believe in sharing of
infrastructure (passive) with other telecom operators. This ensures that we can
continue to serve our customers while utilizing minimum resources. This is of
great help in nation like ours where we have a huge burden on our natural
resources
At present, we share around a quarter of our mobile cell sites across the
country, with other service providers.
We have extended our approach of sharing even for the rural areas, where it
makes lesser business sense for operators to roll out. Our efforts have been
well acknowledged by the regulator and the government, who have initiated
efforts for shared rural roll out.

Reducing Fuel Consumption due to travel: Bharti, having grown to

be a large company on many counts, faces the key issue of operations
coordination. While one would usually coordinate with others through face-to-
face meetings, Bharti has institutionalized the habit of using videoconferencing
and intranet facilities to interact. This significantly reduces the need for
transport and thereby fuel consumption, it saves on time and generally creates
a much more efficient working atmosphere. Bharti’s earnings calls, i.e. sharing
the results with our stakeholders, also happen via audio-bridge. This enables
investors and analysts world-wide to link in to the call and raise queries. Bharti
does not stop at providing these facilities for internal use though. By offering
our services, we enable people across the country to follow the same path and
cut down on transport. This is not only convenient; it also saves tremendous
fossil fuel consumption.

Green-Shelters: Another key initiative has been the deployment of

environmental friendly green-shelters at around 7,000 sites. These green-
shelters use high insulation material and Passive Cooling techniques like PCM,
a thermal salt, for indoor Base Transceiver Stations (BTS). Due to its high
freezing point, PCM provides cooling for 4 to 5 hours without any Air
conditioning, thus negating any need of electrical power or diesel generator
during that time. This not only saves cost but also minimizes pollution. These
green-shelters also keep noise at a minimum. Bharti is the first company in
India to initiate such a measure, and is well ahead of governmental regulations
on the matter.

Our Green shelter initiative has been appreciated by operators across the world
and is being studied for mass deployment in many countries.

Free-Cooling is another technique that we use to maintain temperature level

during night hours by circulating cooler natural air from outside to inside the
shelter by reworking air conditioner flows. This has reduced air conditioner
consumption by almost 30%.
Bharti Airtel is also working with its suppliers and experimenting with alternate
sources of energy like solar, wind, bio-fuel/ hydrogen to further reduce
environmental impact. We are very keen to look at the viability of these
technologies once experiments are being found to be successful like in the
case of Green Shelters.

Advertisement Material: Bharti Airtel uses aqua-based ink for all its in-
shop branding, in spite of its cost being three times the cost of ink which is
normally used. The aqua-based ink is environment friendly and does not emit
any fumes and hazard. Sometimes flex materials are used for hoardings, but
since they are not disposable these hoardings are donated to poor people so
that they can use it as roof-material on their huts.

Community Initiatives

Overview
Corporate Social Responsibility is embedded in, and built upon, the stated ‘values’ of
Bharti – the institution. These values guide all our activities and each employee is
encouraged to take decisions and design business-linked processes that are sensitive to
communities and environment.

“We have an obligation to fulfil to society and the communities in which

we operate, and help improve the quality of life for everyone, today and in
the future.”
Based on the basic guidelines and direction provided in the Code of Conduct, Bharti
has undertaken many community programs.

Bharti’s contribution to society is structured through two channels, namely,

(a) Bharti’s Corporate Social Responsibility (CSR) Initiatives, including initiatives
undertaken by way of employee mobilization as well as running environment related
programs; and
(b) Bharti Foundation, a separate vehicle established in 2000 to lead the CSR agenda of
Bharti Group of Companies

(a) CSR Initiatives @ Bharti Airtel

Bharti Airtel has a nation-wide presence that has grown at an exponential rate in the
recent years. Each local office undertakes special programs for the local community,
thereby reaching out to people. Many projects like material collection drive and blood
donation camps are organized for the welfare of the underprivileged community. Bharti
constantly searches for new, innovative ways of reducing the consumption of resources,
with the aim of leaving a better and greener earth for future generations.
Response to Disaster

Bharti Airtel’s response to Tsunami Disaster: Bharti Airtel undertook

the following initiatives for immediate relief and rehabilitation to Tsunami
victims:

1) Built a mobile network in Andaman & Nicobar islands in less than 3

months to aid rapid rehabilitation of the island

2) Donated Rs. 1 Crore to the Prime Minister’s Relief Fund, in

addition to

contributions from employees

Created 29 Airtel Crisis Communications centres in Tamil Nadu Raised

resources for Tsunami victims by initiatives such as a ‘Benefit Cricket Match’

Employees of Bharti Airtel also contributed through a Donation Collection Drive,

with a difference. All employees were not only given the freedom to choose the
amount they wished to donate, but also the agency they wished to donate to.
One if the most memorable actions was the heroic way in which a Bharti
employee re-established connections after Tsunami hit Tamil Nadu. After being
washed away by the wave, this employee went back to work on restoring
connectivity for the struck region. Word of his dedication spread within Bharti
and he received tremendous response from his fellow Bhartians. Over 80
emails addressed to him were and presented to him in recognition.
Bharti Airtel’s response to Assam, Bihar and West Bengal floods: Bharti Airtel
also partnered with an NGO to provide relief to the flood victims in the flood hit
areas of Assam, Bihar and West Bengal. A ‘Material Collection Drive’ was
undertaken across Bharti offices, for collection of material such as clothes,
utensils, footwear, blankets, dry ration and monetary donations. 55 cartons of
clothes and 65 kilos of ration were dispatched, in addition to monetary
contributions.

Bharti Airtel during Mumbai Floods: Bharti Airtel employees climbed up the
towers to restore the networks so that our customers could conveniently reach
its employees.

Bharti Airtel’s response to Kashmir earthquake: Bharti Airtel’s ‘Rapid

Response Team’ responded to the Kashmir earthquake by bringing more than
2000 food packets and water bottles to the affected area. Money, clothes,
woolens and blankets were also collected from employees to distribute among
earthquake victims.

Other initiatives of Bharti Airtel

Bharti Airtel employees have undertaken varies initiatives to reach out to the
local community. Some of such initiatives are listed below

Airtel Ashiana for underprivileged children at the Mohali office of Airtel

BIL North tied up with an NGO to distribute daily surplus food to needy children

Airtel Experience Centre by Access MP… for the benefit of the benefit of
visually impaired people as well as people from deprived section of society

Mobile Services Jammu & Kashmir donated free medicines, stationery, clothes
and other utility items at the ‘Missionaries of Charity Home for Destitutes’

Mobile Services MP & CG supported the ‘WalkaThon’ to create awareness

about diabetes on ‘World Diabetes Day’, organized by the Indian medical
Association

Airtel Maharashtra & Goa team visited the Thalassemia Ward of Sassoor
Hospital to interact with children as well as the families affected

Airel Kerala team visited an old age home and shared a day full of fun with the
members of he home

A tree plantation drive was carried out by Access-NCR, Access-North and

Access-UP West Circles, where in free tree saplings were planted.
Airtel Madhya Pradesh & Chhatisgarh planted trees on its fourth ‘Circle
Inception Day’
In Tamil Nadu, Airtel has adopted a corporation park in Chennai city.

Mobile Services Rajasthan supported the ‘Red Ribbon Caravan’ initiative of the
Rajasthan State AIDS Control Society, to spread awareness about HIV/ AIDS.
During the month-long campaign a caravan of fve vans covered 32 districts of
Rajasthan, to spread the awareness of HIV/ AIDS.

Airtel Delhi organized a Blood Donation Camp in association with Indian Red
Cross Society
(b) Bharti Foundation

Although CSR is executed at all levels in the organization, the Promoters of

Bharti Enterprises established Bharti Foundation in 2000 with a vision,
“To help underprivileged children and youth of our country realize their
potential.”
Bharti Foundation’s mission is to create and support programs that bring about
sustainable changes through education, use of technology and information and
best practice sharing.
Bharti Foundation has established itself the goals of improving accessibility and
quality of education at the school level for underprivileged children, and to
provide education and training opportunities to youth

Corporate Governance

Bharti Airtel Limited firmly believes in the principles of Corporate Governance

and is committed to conduct its business in a manner, which will ensure
sustainable, capital-efficient and long-term growth thereby maximising value for
its shareholders, customers, employees and society at large. Company’s
policies are in line with Corporate Governance guidelines prescribed under
Listing Agreement/s with Stock Exchanges and the Company ensures that
various disclosures requirements are complied in ‘letter and spirit’ for effective
Corporate Governance.

During the financial year 2003-04, your Company was assigned highest
Governance and Value Creation (GVC) rating viz. ‘Level 1’ rating by CRISIL,
which indicates that the company’s capability with respect to creating wealth for
all its stakeholders is the highest, while adopting sound Corporate Governance
practices.This rating was re-affirmed by CRISIL on April 20,2006.
Market Share Of All Communication Company (in India)

40
35
30
25
20
Series1
15
10
5
0
Airtel Reliance Vodafone Idea Other

Airtel Reliance Vodafone Idea Other

35 18 26 13 8
 RESEARCH METHODOLOGY

We have seen that marketing is basically consisting of spotting the

needs of customer and meeting them in the best possible manner. Survey

plays a key role in this process starting with market measurements. Survey

helps the firm in every component of marketing task. It helps the firm to acquire

a better understanding of the consumer, the competition and the marketing

environment. It also adds the formulation of marketing mix product, distribution

and pricing need marketing research support.

Methods used

Research Design : Survey Method

Sampling : Random Sampling

Research Method : Questionnaire method

Technique : Survey

Sample Size : 57 customers

Sample External : Kanpur city

Scope of study : Confined to Kanpur City only

 BHARTI AIRTEL LIMITED

This Chart Shown the Relation between Price, Dividends & Earning.
GRAPHICAL ANALYSIS OF FINDINGS

ve ry g o o d
good
no
c a n 't s a y

Very Good Good No Can't Say

10 17 15 15
This graph shows the uses of mobile services

yes
no
Yes No
31 26
 LIST OF MOBILE USER

CONTECT. OTH FEED

S.NO CUSTOMER NAME ADDRESS NO AIRTEL ER BACK

GLORY ICE CREAM

1 PARLOR ASHOK NAGER 9628087000 YES NO GOOD
2 GUGRATI NAMKEEN KIDWAI NAGER 9670476958 YES NO NO
AMANTRAD FAST
3 FOOD KIDWAI NAGER 3259344 NO YES NO
KRIMAT MANGODE CAN’T
4 BANDAR GOVIND NAGER 9889158893 NO YES SAY
CAN’T
5 UTTAM COLLECTION GOVIND NAGER 9838582032 NO YES SAY
6 FUN & COOL BARRA-2 9336275739 NO YES GOOD
CAN’T
7 DUVA FOOD GOVIND NAGER 9336014364 NO YES SAY
8 ANAMIKA FAST FOOD GOVIND NAGER 9336811532 NO YES NO
ARORA DOODH
9 BANDAR GOVIND NAGER 2652472 NO YES NO
SUSHIL PROVISION VERY
10 STORE GOVIND NAGER 9936149080 YES NO GOOD
DHARASAN GENERAL
11 & PROVISION STORE GOVIND NAGER 9935782883 YES NO GOOD
ADARSH PROVISION VERY
12 STORE GOVIND NAGER 9936962300 YES NO GOOD
VIDHARATHI CAN’T
13 SUNDAR PAN SHOP MARKET 9235080186 NO YES SAY
14 OHMI CORNER GOVIND NAGER 9307262585 NO YES NO
BALKRISHNA ASHOK
15 KUMAR STORE GOVIND NAGER 9838582016 NO YES NO
AJAY GENERAL VERY
16 STORE KIDWAI NAGER 9956868753 YES NO GOOD
17 PANDAY CORNER BARRA-2 9839806393 NO YES NO
18 KUMAR BHELPURI GOVIND NAGAR 9005452883 YES NO GOOD
CAN’T
19 KRISHNA SWEETS I.I.T. KANPUR 9918871655 NO YES SAY
938933245
20 NANAK BAKERISHOP NEHRU NAGER 6 NO YES NO
21 DIXIT. G.S. TILAK NAGAR 9935618152 YES YES GOOD
ANAND FRESH MULTI CAN’T
22 ST. KALYANPUR 9450139454 NO YES SAY
23 CHAURASIA PAN PANKI ROAD 3567474 NO YES NO
VERY
24 MAHA GORI. G.S. VIKAS NAGAR 9936269147 YES YES GOOD
KALESH MISTAAN
25 BANDAR ASHOK NAGER 8957546732 YES YES NO
MAA ANNAPURNA. CAN’T
26 G.S. KALYANPUR 9336909544 NO YES SAY
27 MANGLA DAIRY VIKAS NAGAR 9935020576 YES YES GOOD
VERY
28 KALAYAN-G GOVIND NAGAR 9793007766 YES YES GOOD
CHAWLA MARKET CAN’T
29 AMIT COLD DRINK CHAURAHA 9335264471 NO YES SAY

30 YAKUB ALI ARMAPUR 9956798841 YES NO GOOD

31 SHREE NATH SWEET GOVIND NAGAR 9919243999 NO YES NO
32 VISHAL TELECOM BHAUTI 9935418827 YES YES GOOD
33 KALAYAN-G LAKHANPUR COLONY 9936160899 YES NO GOOD
34 DAADIMA P.C.O. VIKAS NAGER 3272542 NO YES NO
LAXMI PROVISION
35 STORE VIKAS NAGER 9935240564 YES NO GOOD

CAN’T
36 YOOGI SWEET HOUSE KAUSALPURI 9336851733 YES NO SAY
ANAND MEDICAL
 FINDINGS

• From the survey of 57 Customers, it was found

that majority of those using Airtel since a year

and above, had opted for it initially because of its

good services.

• The major problems faced by Airtel operators

include unavailability of glow sign and banners.

• The main reason for opting Airtel provides Best

Signals.
 SUGGESTIONS

Supply distribution should improve in the

areas Like govind nagar, Barra and kidwai
nagar.

 Company should appoint Good Sales

Representative.

Over all services should be improved for

getting more sales and to be the market
leader.

The sales executives should try to avoid

making false commitments for relising short
term goals.

A new scheme in which local Airtel to Airtel

free to beat other.

Company should invest on advertising for

awareness of the product.
 SWOT ANALYSIS

STRENGTHS

 Best Network.

 Latest technology.

 Establish Brand Image.

 Good advertising network

WEAKNESS

 Entire infrastructure needs a face-lift.

 Unskilled labour.

 Fear of retrenchment among the workers.

 OPPORTUNITIES

 Wide market.

 Good rural market.

 Direct distribution.

THREATS

 Stiff competition.

 Changing of customer preference.

 CONCLUSION

EVERY THING IN THIS WORLD IS MADE TO UTILIZE

PROPERLY BUT IT SHOULD BE REACH AT THE PROPER
PERSON OR TO THE PERSON UTILIZED AREA. OTHERWISE
THE VALUE ADDED TO THOSE THINGS BECAME IN VEIN.

AS THERE IS A PROVERB THAT,

“FAR FROM EYE, FAR FROM HEART”

THUS MARKETING ROLE PLAYS A VERY IMPORTANT ROLE IN
ACHIEVING THE OBJECTIVES OF A COMPANY.
UNDOUBTLY, VALUE UTILITY IS CREATED BY MANUFACTURE
OF PRODUCT OR SERVICES BUT TIME AND PLACES
UTILITIES ARE CREATED BY MARKETING ROLE. ACCORDING
TO DRUCKER,”BOTH THE MARKET AND DISTRIBUTION
CHANNEL ARE OFTEN MORE CRUCIAL THAN THE PRODUCT”.
THEY ARE PRIMARY; THE PRODUCT IS SECONDARY. IN AN
ECONOMY LIKE THAT OF INDIA, WHERE MARGINAL
SHORTAGES CAN LEAD TO DISPROPORTATION DISTORTION
IN PRICES, A DEPENDABLE AND EFFICIENT DISTRIBUTION
SYSTEM IS VERY MUCH ESSENTIAL. THE DISTRIBUTION
SYSTEM CREATES A VALUE ADDED TO ALL MOST ALL
PRODUCTS.

ALL FROM THE ABOVE STUDY NOT WITHSTANDING ITS

RESTRUCTING EFFORTS AIRTEL IS STILL FAR AWAY WITH
ITS GREAT COMPETITOR LIKE VODAFONE & OTHER
TELECOM COMPANY.
 QUESTIONAIRE

CUSTOME ADDRES CONTEC OTHE FEED

S.NO. R NAME S T .NO. AIRTEL R BACK
 BIBLIOGRAPHY

REFERENCE

INTERNET

• www.google.co.in

MAGAZINES

• 4Ps Magazine

• Business Today

NEWSPAPER

• The times of India

• Business Standard

THANKIN
G
YOU