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It is well evident that work experience is an indispensable part of every this practical
profession course. In the same manner practical training in any every individual who is
undergoing financial course without the practical exposure one cannot consider himself
as a qualified manager, during the training period the student learns through his own
experience, the real situation of corporate and to put theoretical knowledge into practice.
This experience is very valuable for the student & plays a leading and important role in
the career life of the student. Hence to fulfill this requirement, the I completed my
training is SHAREKHAN LTD.
When I entered in organization, I felt like stepping into altogether a new world. At
first everybody seems strange and unheard but as the time passes, one understanding the
concept & the working of the organization and their by develop professional relationship.
Initially it is felt as if classroom study was irrelevant and it is use less in my concern’s
working but gradually it is realized that all the basic fundamental concept studied are
linked in one other ways to the organization but how & what can be done with the
fundamentals depends upon the intellectual & applicability of the individual it is just the
matter to modify the theory so to apply it is to given practical solution sincerely believe
that ther is no better place to learn training.
My topic of study as “ANALYSIS OF INVESTOR IN STOCK MARKET &D-
MAT SERVICES AT SHAREKHAN LTD.”
ACKNOWLEDGMENT
I would also like to thank to Dr. G.P.Bisaria (Director of B.N.P.G. Girls College gudie
Dr. Rajni Arora) for their help and cooperation throughout the project
EXEUTIVE SUMMARY
I worked as a management trainee under a sales executive. Where they had assigned me
sales profile . They provided me leads of those people who visits share khan website. My
work is to call those people and convert their call in sales. In which first I have to explain
about the share khan then tell them about the product of share khan in which they can
invest their money. There are lots of products and portfolio for short term, midterm and
long term for the investment and for this first they have to open D-mat account and
trading account. There are two schemes for the D-mate account.
First one is retail or fast trade. This scheme is for normal client. In this there is opening
chare that is 750rs. And one is margin check that is 5000rs. And this is refundable they
can withdrawal the money after the opening of account.
Seconds one is prepaid account in this they have to give advance brokerage like 2000,
6000, 18000, 30000, 60000, 100000; this amount is valid for one year and in this there is
no opening charges for D-mat and trading account and the share khan also provides trade
tiger of share khan it’s a software basis to open their account in share khan and then we
have to follow their deadliness. Then we have to update their status in LMS.
CONTENT
India has a well-established securities market with a long history of organized trading.
The earliest recorded capital market dealing in India has transactions in loan stocks of the
East India Company towards the end of 18th Century. By 1830, a wide range of bank and
cotton mill securities were being trade in Mumbai and Calcutta. The Enactment of the
Companies Act, 1850 which introduced the concept of limited liability ot India, served to
stimulate activity in the securities markets.
Trading in securities is taken place in India right from the close of the 18 th
century. The first stock exchange in India was set up in 1875 in Bombay known as Native
stock Exchange. This was the first stock exchange set up in Aisa as the Tokyo stock
exchange was set up in 1878. The first Stock exchange in the world was set up about two
hundred years ago in London.
The stock exchanges were placed under the exclusive regulation of the
Government through proclamation in 1950 of the constitution of India. Under the
securities through proclamation in 1950 of the Constitution of India. Under the securities
contracts (Regulation) Act., 1956 only those stock exchanges recognized by the
Government were permitted and the Government was vested with wide pores of
supervision and control exchanges. Soon after the implementation of this Act, the
Government recongnized the exchanges at Bombay, Calcutta, Ahmedabad, Delhi,
Madras, Hyderabad and Indore.
Definition
What the term Stock Exchange implies is evident from the following features
of an exchange
S Security provided for investors.
T Tax benefits, planning and exemptions.
O Optimum return on investment.
C Cautious approach.
K Knowledge of market.
E Eligibility for accruals.
X Xchange of securities transacted.
C Cycolpedia of listed companies.
H High yield.
A Authentic Information.
N New Entrepreneurs encouraged.
G Guidance of investors and companies.
E. Equity cult.
Regulation & Need of Stock exchange:
The need to regulate stock exchanges was felt in 1921 first when atlay committee
recommended Bombay Stock Exchange Securities Contract Control Act Passed in 1925.
Ltater on, Securities contract (Regulation) Act was made in 1956 and securities Contract
(Regulation) Rule in 1957. Certain powers now vest with SEBI 30 th January 1992, on
promulgation of SEBI, Act, 1992.
The Securities Contracts, (Regulation) Act, 1956 was enacted to prevent
undesirable transactions in securities by regulation the business of dealing terein, by
prohibitions options and by providing for certain , by prohibiting matters. The provisions
and rules enable smooth functions of the stock Exchange. The Act, empowers the Stock
Exchange to regulate the functioning of Exchanges through their bye- laws such as
The main function of the Stock Exchange is to act as a medium by which securities can
be converted into case and vice-versa. Stock Exchange has a set mechanism the price of
securities on the basis and supply of securities. The importance of the stock exchange is
as follows:-
1- Providing regular market to the securities.
2- Encouraging investment habits in general public.
3- Providing liquidity to the securities.
4- Providing a mechanism for continue our evolution.
5- Encouraging capital formation.
6- Acting as an intermediary between buyers and sellers.
7- Providing stability in the prices of securities.
8- Publishing regularly stock price quotation.
9- Providing facility of a trading hall for the member to transact business.
SECONDARY MARKET
It is that market where securities are regularly bought and sold. The primary
market is related with the issue whereas the secondary market relates to the trading of
such securities The secondary market provides liquidity to the investor. Trading in
secondary market is governed by the bye laws and regulation of the stack exchange
concerned. After the securities are listed on a recongnized market these can be freely
transferred through its members. The trading operation are carried for a fixed number of
number of hour in a trading hall called trading ring. The stock exchange provides
necessary information to the investor. The SEBI has issued various guideline to regulate
and control the operations of secondary markets there are different type of secondary
markets operating in the country.
SSKI group also comprises institution broking and corporate Finance. While the
institutional broking division caters to the largest domestic and foreign institutional
investors, telecom and media. SSKI holds a sizeable portion of the market in each of
these segments.
Share khan is one of the leading retail brokerage firms in the country. It is the retail
broking arm of the Mumbai-based SSKI group which has over eight decades of
experience in the stock broking business. Share khan offeres its customers a wide range
of equity related services including trade execution on BSE, NSE, Derivatives, depository
services, online trading, investment advice etc.
With more than 150 share shops in 80 cities, and India’s premier portal,
www.sharekhan.com, we reach out to customers like no else. Sharekhan offers you trade
execution execution facilities on the BSE and the NSE for cash as well as derivatives,
depository services and most importantly, investment advice tempered by 80 years of
research and broking experience.
Share khan is India’s leading retail financial services company. They have over 588 share
shops across 213 cities in India. While their size and strong balance sheet allow them to
provide customer with varied products and services at very attractive prices, their over
750 client relationship Mangers are dedicated to serving customer unique needs.
Share khan is lead by a highly regarded management team that has invested crores
rupees into a world class infrastructure that provides clients with real time service & 24/7
access to all information and products. Their flagship share khan Professional Network
offers real-time prices, detailed data and news, intelligent analytics, and electronic trading
capabilities, right at your fingertips. This powerful technology complemented by their als.
Share khan client relationship Mangers are available to the customers to help with
their financial planning and investment needs. To provide the highest possible quality of
service, Share khan provides full access to all our products and services through multi-
channels.
CLASSIC ACCOUNT:
This account allows the client to trade through our website and is suitable
for the retail investor who is risk-averse and hence prefers to invest in stocks or who do
not trade too frequently.
FEATURES:
SPEEDTRADE:-
FEATURES:-
Instant order Execution and Confirmation.
Single Screen trading terminal (NSE AND BSE BOTH)
Real-time streaming quotes, tic-by-tic charts.
Market summary (cost traded scrip, highest value etc.)
Hot keys similar to brokers terminal.
Alerts and reminders.
Back-up facility to place trades on direct phone lines.
DIAL-N-TRADE-
Along with enabling access for their trade online, the CLASSIC and
SPEEDTRADE ACCOUNT also gives their customers Dial-n-trade services. With this
service, all the customers need to do is dial to their dedicated phone lines 1-800-22-7050.
IPO On-line
The customers can apply all the forthcoming IPO online hassle-free.
CHARGES
TABLE-1
Charge Classic Account Speed Trade Account
Special rate of Account Rs. 750/- Rs. 1000/-
Opening
Monthly Commitment Rs. NIL Rs. 500/-
Rate of Brokerages Intraday-0.10% Intraday- 0.10%
Delivery-0.50% Delivery-0.50%
SOURCE:www.sharekhan.com
Refundable in case the brokerage is more than Rs. 500/-=p.m. Or quarterly generated
brokerage to be 1500/- **Taxes as per govt.
For speed Trade the monthly refcurring fee of Rs.500 per month is very nominal
considering the benefits of the product. This access charges will be debited to all the new
customers signed up after Sep 15 2004. And at the end of the month if the client has
contributed more than Rs. 500 as brokerage the access charge of Rs. 500 will be credited.
Back to the clients account. Please not- this credit of Rs. 500 will be refunded only to
customers who have contributed more than Rs. 500 as brokerage during the month.
DEPOSITORY CHARGES:
BROKERAGE CHARGED
TIE UPS: Tie up with six banks i.e. HDFC Bank Ltd, Oriental Bank of Commerce, IDBI
Bank Ltd., Citi Bank, United Bank of India and UTI Bank for online money transfer.
DOCUMENT REQUIRED
As per KYC guide lines there needs to be photo identity and Address proof of the
customer. The required documents are mentioned below:
THEORITICAL
FRAMEWORK
OF
INVESTMENT
&
D-MATERIALIZATION
INVESTMENT
What is Investment?
Invest is a term with several closely related meanings in fiancé and economics. It
refers to the accumulation of some kind of assest in hopes of getting future return from it.
In theoretical economics, investment means the purchase (and thus the
production) of capital goods-goods which are not consumed but instead used in
future production.
In finance, investments means buying monetary or paper asset, for example equity
investment or real stat investment may than provide a future income and increase
in value.
Investment is spending on capital goods by firms and government, which will allow
increased production of consumer goods and services in future time periods. Be careful
not to consfuse the economist’s definition of investment with another interpretation-that
investment involves putting funds into financial assets such as stocks and shares.
TYPES OF INVESTORS
Investors- who do good amount of homework about the industry and company they
want to invest in & usually with medium to long term horizon.
Speculators- Bet on future movement in the price of an asset. Who try to make big bucks
in a short time?
D-MAT PROCESS
NSDL 2
DP
5 4 1
7
REGISTRAR
INVESTOR
OPTIONS
AVAILABLE
FOR
INVESTMENT
5- REAL ESTATES:
Real estate is a legal term (in some jurisdictions ) that encompasses land along
with anything permanently affixed to the land, such as buildings. Fixtures include
buildings, fences and things attached to buildings, such as plumbing, heating, and
light fixtures. Property that is not affixed is regarded as personal property. Fox
example, furniture and draperies are items of personal property. Within the real
estate sector, foreign investment is now permitted in construction and project
development related to both residential and commercial development related to
both residential and commercial development in
6- SHARE MARKET:
The capital of the company is divided into the number of equal parts known as
shares and holders of these shares are called shareholders or owner of the
company and company provide part of profit to shareholder out of net profit is
known as dividend and at the time of loss the shareholders have to bear the loss
also.
TYPES OF SHARES:-
EQUITY SHARES:
Equity Shares is the owners capital in the company. The holders of these shares
are the real owners of the company. They have control over the working of the company.
Equity shareholders are paid dividend after paying it to the preference shareholders.
PREFERENCE SHARES:
These shares have certain preferences as compared to other types of shares. These
shares are given two preferences. First is for payment of dividend and second is for
repayment of capital at the time of liquidation of company.
DEBENTURES:
Debenture is a document under the company’s seal which provides for the
payment of principal sum and interest thereon at regular intervals. A debenture holder is a
creditor of the company. A fixed rate of interest is paid on debentures irrespective of
profit or loss. Debentures are payable in priority over share capital. Debenture holders
have no right over the management of company.
7. DERIVATIVES:
8. COMMODITIES MARKET:
Commodity markets are markets where raw or primary products are exchanged.
These raw commodities are traded on regulated exchanges, in which they are
bought and sold in standardized contracts. A commodity has value, which
represents a quantity of human labor. The fact that it has value implies
straightaway that people try to economies its use. A commodity also has a use
value, and exchange value and a price.
13. PORTFOLIO:
A Portfolio is a combination of different investment assets mixed and matched for
the purpose of achieving and investor’s goal (s). Items that are considered a part
of your portfolio can include any asset you own from shares, debentures, bonds,
mutual fund units to items such a gold, art and even real estate etc. However, for
most investors a portfolio has come to signify an investment in financial
instruments like shares, debentures, fixed deposits, and mutual fund units.
TRADING PROCEDURE
1- Execution of Order
Orders got executed on finding the right match.
Matching Priority:
Best buy order-with highest price
Best sell order- with lowest price
The unmatched orders are queued in the system by price time priority basis.
2- Flow of Trading
4- Settlement Calendar
Activity Day
Trading T
Funds Pay-in T+2
Securities Pay-in T+2
Funds Pay-out T+2
Securities Pay-out T+2
Auction for Shortage T+3
Auction Pay-in/Pay-out T+5
RESEARCH METHODOLOGY
Research methodology is the way to systematically solve the problem Research is
common parlance to refer to a search for knowledge.
Research comprises defining problem formulation hypothesis or suggesting solution,
collecting, organizing or evaluating data and reaching conclusion and at last carefully
testing conclusion to determine whether fit the formulated hypothesis.
Research is a careful investigation or enquiries for new facts in any branch of knowledge.
Researchers are basically systematic enquiry with customer’s critical examination with
objective to search new facts or interpret know facts in light.
45 DAYS
To provide details about the various products and plans offered to customers in
the market.
To evaluate their product and investing decision of investors in the stock market.
To analyse the D-mat services provided by SHAREKHAN CO.LTD.
To recongnize area of improvement
TO define the area and reason of SHAREKHAN CO.LTD. having an edge over
other.
TYPE OF RESEARCH
The research consists of study of products of various brokerage houses in the city
of Udaipur. A detail analysis of the brokerage houses, their products, their
services.
LIMITATIONS OF STUDY
The limitations of the study are the following
1. Data Constraint:
Sometimes people are not giving accurate information:
The project relies on the data provided by clients of sharekhan where they reveal
the positive aspect of their plans and policies but some loopholes remain
uncovered.
The primary data is based on the data provided by the client and the prospective
client where they may avoid providing their exact view.
2. Time Constraint:
The number of other brokerage house is very large so it is not possible to cover all
the brokerage houses to evaluate actual competition. Thus the project is limited to
Sharekhan Ltd.
3. Margin money is necessary in our company for open a Demat A/c.
4. Market is so much volatile so investors are not interested to invest in the share
market.
5. Many people don’t aware from SHAREKHAN CO. LTD.
6. It is very difficult to make understand people the concept of demat Accounts.
7. As I am new to this share market it becomes difficult to solve the queries of
customers.
8. Cost constraint.
9. As I have to do marketing work it becomes difficult to roam in hot weather.
TARGET/TASKS
The Target for summer intership program is SHAREKHAN CO. LTD. Is
convincing people to invest of STOCK MARKET through our company.
Convince people to open DEMAT accounts inspire them to trade with our
company.
Share Khan is India’s leading retail financial services company. They have over 588
share across 213 cities in India. While their size and storng balance sheet allow them to
provide customers with varied products and services at very attractive prices, their over
750 Client Relationship Managers are dedicated to serving customers unique needs.
Share khan is lead by a highly regarded management team that has invested crores of
rupees into a world class infrastructure that provides clients with real time service & 24/7
access to all information and products. Their flagship Share Khan Professional Network
offers real time prices, detailed data and news, intelligent analytics and electronic trading
capabilities, right at your fingertips. This powerful technology complemented by their
als.
Share Khan client Relationship Managers are available to the customers to help with their
financial planning and investment needs. To provide the highest possible quality of
service, Share khan provides full access to all our products and services through multi-
channels.
ANALYSIS IS AS FOLLOWS
When the investors were asked, for how long they are investing in the stock market. The
datas collected were as follows:
No. of years No. of investors in %
Less than 1 year 10
1-3 years 20
4-6 years 60
More than 6 years 10
When the investors were asked, which type of trading do they normally prefer.
The datas collected were as follows:
Attributes Rank
Brokerage fees 3
Services 1
Research & Advices 1
Complaints handing 2
Product basket 1
Interpretation
From the very start Stock Market has been an area of interest for the mass,
the investons and for the analyst. It has been a source of earning and profit for large while
some have also experienced its sour taste.
Stock Market has shown various colours to the investors all over the world and
has drawn the attention of many people. It has been one of the reasons for inflation. But
this inflation has not been a loner; It is also backed by increased in purchasing power and
disposable income.
The investors in the stock market have increased and so has completion. A rise in
the number of investors has drawn the attention of the brokerage houses and has lead to
rise in competition and so has increased the number of brokerage houses.
A brokerage house is one with help the investors invest their funds and gain profit
and in return charge brokerage and interest for the funds provided by them. A brokerage
house also provides facilities like account opening, transfer of shares, dematerialization
of shares, provides funds for the trading and so on Different companies have different
policies for providing funds.Few provide 2 Times of your investment while some up to
10 Time.
Every brokerage house has a survey team that helps the dealers and the team
suggests investment and guides them in investing their funds appropriately and gain
profit. The research team provides suggestions to the dealers and the dealers on the basis
of these investment tips help investment of funds.
All the brokerage houses have tie up with different banks to facilitate deposit and
withdrawal of fund. There exist a large number of brokerage houses and offer different
products and plans.
I strongly believe that a well functioning securities market is conductive sustained
economic growth. There have a number of studies, starting from world Bank and IMF to
various scholars, which have established robust relationship not only one way, but also
the both ways, between the development in the securities market and the economic
growth. An important study by Ross Levine and Sara Zervos (1996) finds that the stock
market development is highly significant statistically in forecasting future growth of per
capita GDP.
This happens, as market gets disciplined / developed/ efficient, it avoids the
allocation of scarce savings to low yielding enterprises and forces the enterprises to focus
on their performance which is being continuously evaluated through share prices in the
market and which faces the threat of takeover. Thus securities market converts a given
stock of investible resource to a larger flow of goods and services.
The securities market fosters economics growth to the extent that it
a) Augments the quantities of real savings and capital formation from any given
level of national income.
b) Increases net capital inflow from abroad.
c) Raises the productivity of investment by improving allocation investible funds.
d)Reduces the cost of capital.
The securities market provides a bridge between ultimate savers and
ultimate investors and creates the opportunity to put the ravings of the cautious at the
disposal of the enterprising thus promising to raise the total level of investment and hence
of growth. The indivisibility or lumpiness of many potentially profitable but large
investments reinforces this argument. These are commonly beyond the financing capacity
of any single economic unit but may be supported if the investor can gather and combine
the savings of many Moreover, the availability of yield bearing securities makes present
consumption more expensive relative to future consumption and, therefore, people might
be induced to consume less today. The composition of savings may also change with
fewer saving being held in the form of idle money or unproductive durable assets simply
because more divisible and liquid are available.
The securities market facilitates the internationalization of an economy by linking
it with the rest of the world this linkage assists through the inflow of capital in the form
of portfolio investment. Moreover a strong domestic corporate to raise capital in the
international market. This implies that the domestic economy is opened up to
international competitive pressures, which help to raise efficiency. It is also very likely
that existence of a domestic securities market will deter capital outflow by providing
attractive investment that causes investment alternatives to be compared with one another
produces allocation improvement over a system of segregated investment opportunities.
They provide a convenient market place to which investors and issues of securities go
and thereby avoid the need to search a suitable counterpart. The market provides
standardized products and thereby cuts the information costs associated with individual
instruments. The market institutions specialize costs associated with individual
instruments. The market institutions specialize and operate on large scale, which cuts
costs through the use of tested procedures and routines. There are also other
developmental benefits associated with the existence of a securities market.
First the securities market provides a fast-rate breeding ground for the skilled and
judgment Second an active securities market serves as on engine of general financial
development and may, in particular, accelerate the integration of informal financial
traditional assets such as gold and stocks of produce or, indirectly, may provide portfolio
assets for unit trusts, pension funds and similar FIS that raise savings from the traditional
assets for unit trusts pension funds and similar F/s that raise saving from the traditional
sector Third the existence of securities market enhances the scope, and provides
institutional mechanisms, for the operation of monetary and financial policy.
CONCLUSION
AND
SUGGESTION
CONCLUSION:
Indian economy globalizes and the capital market has been linked to the international
financial market. Foreign individuals and institutional investors are now encouraged to
participate into it. So, there is a need for raising the Indian Capital market in to the
international standards in terms of efficiency and transparency. One such measure is the
passing out of the Depository Act in the year 19960 Dematerialization of securities is one
of the major steps aimed at improving and modernizing the capital market and enhancing
the levels of investor’s protection measures which aims at eliminating the bad deliveries
and forgery of shares and expediting transfer of shares.
This study is giving an overview about the security market as is evident from the title of
work. It has given insight into the functioning and components of primary and secondary
market. It made clear the meaning of stock exchange which provides a platform to enlist
the company’s securities and facilitate the buying and selling of various securities like
shares, debenture, bonds, and government securities etc.
As has been discussed at the outset of concluding the work, that to cater to the growing
demands of globalization the trading in securities has been made more grandparent and
easy through the introduction of Depository Act in 1996 and the dealing in securities
have been made convenient through the dematerialization of securities. The regulatory
body SEBI has introduced revised procedures so as to combine the latest procedure of
securities dealing giving impetus on the investor protection.
After taking feedback from customer I knew that SHAREKHAN LTD is popular product
in the market and everyone knows the benefits of online share trading. They want to open
D-MAT account and take advantage of online and offline share trading.
This PROJECT has given us real practical experience of the market. During these 45
days we have meet to different people. I have prepared the questionnaire that has helped
us to know the market trends and customer preference related to D-Mat a/c and
commodity section. I have assessed their queries and grievances. We have also learnt
about how to deal with customers and solve their queries and how to convince theme by
the presenting the products of the company.
I thing that performance can be improved by the adopting some strategy of the marketing
like and know the customer satisfaction related to our company products.
SUGGESTIONS
services.
6. As most of the market is uncaptured and the investors are unaware of Sharekhan
Ltd. The co. should opt the strategy of aggressive advertisement through
telecallings, pamphlet distribution & make public aware about benefits of
investing with Sharekhan Ltd.
Bibliography
MAGAZINES:
Business world
Business Today
Journals of SHAREKHAN LTD.
NEWSPAPERS:
Business Line.
Economic Times.
WEBSTIES:
www.google.com
www.sharekhan.com
ANNEXURE-I
QUESTIONNAIRE
Q.1 Your Trading accounts is in which company?
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Yrs
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6) What are the reasons for operating with the stated company?
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Yes No
Yes No
9) What is the margin allowed and what are the services that you expect?
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10) Is there any difference in the service provided by local broker and corporate body? If
yes then please specify?
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11) Have you switched from one firm to another? If yes then reasons and which company
have you switched to?
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12) what are the different attributes that client looks forward for a brokerage house?
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13) What were the areas where the MOST could not meet the client’s expectation level?
Attributes Ranks
Brokerage fees
Services
Research & advices
Complaints handling
Products Basket
Remarks:-
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