Business Communication: communication used to

promote a product, service, or organization; relay

information within the business; or deal with legal and
similar issues. It is also a means of relying between a supply
chain, for example the consumer and manufacturer.

At its most basic level, the purpose of communication in the

workplace is to provide employees with the information they
need to do their jobs.[1]

Business Communication encompasses a variety of topics,

including Marketing, Branding, Customer relations,
Consumer behaviour, Advertising, Public relations, Corporate
communication, Community engagement, Research &
Measurement, Reputation management, Interpersonal
communication, Employee engagement, Online
communication, and Event management. It is closely related
to the fields of professional communication and technical
communication.

Business is conducted through various channels of

communication, including the Internet, Print (Publications),
Radio, Television, Ambient media, Outdoor, and Word of
mouth.

Business Communication can also refer to internal

communication. A communications director will typically
manage internal communication and craft messages sent to
employees. It is vital that internal communications are
managed properly because a poorly crafted or managed
message could foster distrust or hostility from employees.[2]

Business Communication is a common topic included in the

curricula of Masters of Business Administration (MBA)
programs of many universities

There are several methods of business communication,

including:
 • Web-based communication - for better and improved
communication, anytime anywhere ...
• e-mails, which provide an instantaneous medium of
written communication worldwide;
• Reports - important in documenting the activities of any
department;
• Presentations - very popular method of communication
in all types of organizations, usually involving
audiovisual material, like copies of reports, or material
prepared in Microsoft PowerPoint or Adobe Flash;
• telephoned meetings, which allow for long distance
speech;
• forum boards, which allow people to instantly post
information at a centralized location; and
• face to face meetings, which are personal and should
be succeeded by a written followup

TOOLS

1) WEB BASED:
In software engineering, a web application or webapp [1] is
an application that is accessed via web browser over a
network such as the Internet or an intranet. It is also a
computer software application that is coded in a browser-
supported language (such as HTML, JavaScript, Java, etc.)
and reliant on a common web browser to render the
application executable.

Web applications are popular due to the ubiquity of web

browsers, and the convenience of using a web browser as a
client, sometimes called a thin client. The ability to update
and maintain web applications without distributing and
installing software on potentially thousands of client
computers is a key reason for their popularity. Common web
applications include webmail, online retail sales, online
auctions, wikis and many other functions.

2) E MAIL:
 Electronic mail, often abbreviated as email or e-mail, is a
method of exchanging digital messages, designed
primarily for human use.

An electronic mail message consists of two components, the

message header, and the message body, which is the
email's content. The message header contains control
information, including, minimally, an originator's email
address and one or more recipient addresses. Usually
additional information is added, such as a subject header
field.

The foundation for today's global Internet e-mail service was

created in the early ARPANET and standards for encoding of
messages were proposed as early as, for example, in 1973
(RFC 561). An e-mail sent in the early 1970s looked very
similar to one sent on the Internet today. Conversion from
the ARPANET to the Internet in the early 1980s produced the
core of the current service.

Network-based email was initially exchanged on the

ARPANET in extensions to the File Transfer Protocol (FTP),
but is today carried by the Simple Mail Transfer Protocol
(SMTP), first published as Internet Standard 10 (RFC 821) in
1982. In the process of transporting email messages
between systems, SMTP communicates delivery parameters
using a message envelope separately from the message
(headers and body) itself.

Originally a text-only communications medium, email was

extended to carry multi-media content attachments, which
were standardized in 1996 with RFC 2045 through RFC 2049,
collectively called, Multipurpose Internet Mail Extensions
(MIME).

E-mail systems are based on a store-and-forward model in

which e-mail computer server systems accept, forward,
deliver and store messages on behalf of users, who only
need to connect to the e-mail infrastructure, typically an e-
mail server, with a network-enabled device (e.g., a personal
computer) for the duration of message submission or
retrieval. Rarely is e-mail transmitted directly from one
user's device to another's.

3) REPORT :
In writing, a report is a document characterized by
information or other content reflective of inquiry or
investigation, which is tailored to the context of a given
situation and audience. The purpose of reports is usually to
inform. However, reports may include persuasive elements,
such as recommendations, suggestions, or other motivating
conclusions that indicate possible future actions the report
reader might take. Reports can be public or private, and
often address questions posed by individuals in government,
business, education, and science.[1] Reports often take the
structure of scientific investigation: Introduction, Methods,
Results and Discussion (IMRAD). They may sometimes follow
a problem-solution structure based on the audience's
questions or concerns. As for format, reports range from a
simpler format with headings to indicate topics, to more
complex formats including charts, tables, figures, pictures,
tables of contents, abstracts, summaries, appendices,
footnotes, hyperlinks, and references.

The purpose of a report is to show information collected to

the reader about certain topics, usually to set targets or to
show a general view on the subject in hand.[2] Another
purpose is to discuss and analyze ideas and thoughts on any
problems or improvements to be made and to inform the
audience. They can either persuade, suggest or to motivate
conclusions.

A report is an extended formal document with lots of pages

that shows different types of information with details of the
findings like e.g. Methodology, findings and added
Appendices. The document structure is easily navigated by
using a table of contents, so the audience can easily find
specific information by clear headings and a set structure of
text and images.
4) Presentation :
Presentation is the practice of showing and explaining the
content of a topic to an audience or learner. A presentation
program, such as Microsoft PowerPoint, is often used to
generate the presentation content.

5) MEMO :
A memorandum or memo is a document or other
communication that aids the memory by recording events or
observations on a topic, such as may be used in a business
office. The plural form is either memoranda or
memorandums.

A memorandum may have any format, or it may have a

format specific to an office or institution. In law specifically, a
memorandum is a record of the terms of a transaction or
contract, such as a policy memo, memorandum of
understanding, memorandum of agreement, or
memorandum of association. Alternative formats include
memos, briefing notes, reports, letters or binders. They
could be one page long or many. If the user is a cabinet
minister or a senior executive, the format might be rigidly
defined and limited to one or two pages. If the user is a
colleague, the format is usually much more flexible. At its
most basic level, a memorandum can be a handwritten note
to one's supervisor.

Dean Acheson famously quipped that "A memorandum is not

written to inform the reader but to protect the writer".
Charles Peters wrote that "bureaucrats write memoranda
both because they appear to be busy when they are writing
and because the memos, once written, immediately become
proof that they were busy." (Charles Peters. How Washington
Really Works. Reading, MA: Addison-Wesley, 1983.)
6) Internet :
The Internet is a global system of interconnected computer
networks that use the standardized Internet Protocol Suite
(TCP/IP). It is a network of networks that consists of millions
of private and public, academic, business, and government
networks of local to global scope that are linked by copper
wires, fiber-optic cables, wireless connections, and other
technologies.The Internet carries a vast array of information
resources and services, most notably, the inter-linked
hypertext documents of the World Wide Web (WWW) and
the infrastructure to support electronic mail, in addition to
popular services such as online chat, file transfer and file
sharing, online gaming, and Voice over Internet Protocol
(VoIP) person-to-person communication via voice and video.

The Internet has also become a large market for companies;

some of the biggest companies today have grown by taking
advantage of the efficient nature of low-cost advertising and
commerce through the Internet, also known as e-commerce.
It is the fastest way to spread information to a vast number
of people simultaneously. The Internet has also subsequently
revolutionized shopping—for example; a person can order a
CD online and receive it in the mail within a couple of days,
or download it directly in some cases. The Internet has also
greatly facilitated personalized marketing which allows a
company to market a product to a specific person or a
specific group of people more so than any other advertising
medium.

Examples of personalized marketing include online

communities such as MySpace, Friendster, Orkut, Facebook
and others which thousands of Internet users join to
advertise themselves and make friends online. Many of
these users are young teens and adolescents ranging from
13 to 25 years old. In turn, when they advertise themselves
they advertise interests and hobbies, which online marketing
companies can use as information as to what those users will
purchase online, and advertise their own companies'
products to those users.

7) Fax :
Fax (short for facsimile, from Latin fac simile, "make similar",
i.e. "make a copy") is a telecommunications technology used
to transfer copies (facsimiles) of documents, especially using
affordable devices operating over the telephone network.
The word telefax, short for telefacsimile, for "make a copy at
a distance", is also used as a synonym. Although fax is not
an acronym, it is often written as “FAX”. The device is also
known as a telecopier in certain industries. When sending
documents to people at large distances, faxes have a
distinct advantage over postal mail in that the delivery is
nearly instantaneous, yet its disadvantages in quality have
relegated it to a position beneath email as the prevailing
form of electronic document transferal

8) Telephone :
The telephone (from the Greek: τῆλε, tēle, "far" and φωνή,
phōnē, "voice") is a telecommunications device that is used
to transmit and receive electronically or digitally encoded
sound (most commonly speech) between two or more people
conversing. It is one of the most common household
appliances in the developed world today. Most telephones
operate through transmission of electric signals over a
complex telephone network which allows almost any phone
user to communicate with almost any other user. Graphic
symbols used to designate telephone service or phone-
related information in print, signs, and other media include
℡, ☎, ☏, and ✆.

9) LETTER:
A letter is a written message from one person to another.
The role of letters in communication has changed
significantly since the 19th century. Historically, letters (in
paper form) were the only reliable means of communication
between two persons in different locations.

As communication technology has diversified, posted letters

have become less important as a routine form of
communication; they however still remain but in a modified
form. For example, the development of the telegraph
shortened the time taken to send a letter by transferring the
letter as an electrical signal (for example in Morse code)
between distant points. At the telegraph office closest to the
destination the letter, the signal was transfered back into a
hard copy format and sent as a normal mail to the persons
home. This allowed the normal speed of communication to
be drastically shortened for larger and larger distances. This
required specialized technicians to encode and decode the
letter. The facsimile (fax) machine took this one step further
and an entire letter could be completely transfered in
electronic form from the senders house to the recievers
home by means of the telephone network as an image.

Today, the Internet is becoming or has become the

predominate medium for sending letters. The term e-mail,
meaning electronic mail, has entered into everyday speech.
By analogy, the term letter is sometimes used for e-mail
messages with a formal letter-like format. Historically, letters
exist from the time of ancient India, ancient Egypt and
Sumer, through Rome, Greece and China, up to the present
day. Letters make up several of the books of the Bible.
Archives of correspondence, whether for personal,
diplomatic, or business reasons, serve as primary sources for
historians.

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