History

Small Beginning, Big Vision, Great Ambitions. Havmor Ice Cream began its branded
life in 1944 in Karachi, in undivided India. By 1947, it was a popular local brand there.

But in 1947, in the wake of the partition, its founder Satish Chona had to join the exodus
into India, with virtually no moveable assets. Searching for a new turf, he tried out Dehra
Dun and Indore, and finally, settled down in Ahmedabad.

No, it was not a case of “Brand Relocation”, or anything else as fanciful. He had to start
the venture from scratch again. In fact, he had to begin from a hand-cart at the
Ahmedabad Railway Station, churning out the Ice Cream manually.

He called this fledgling brand 'Havmor' - a neologism for 'Have More' - which meant the
customer got more value for money, and more taste to relish from his Ice Creams.

Perhaps he didn't know it then, but he had laid the foundation for one of Western India's
most enduring market legends.

And good quality, like good character, wins over the situation sooner or later.

Today, Havmor Ice Cream is a delicious facet of Western India's daily life and part of its
market lore. It reaches hundreds of thousands of consumers through 50 main outlets and
12000 plus dealers.

That's a very very long way from a hand-cart.

Good Old Values, New Generation Leadership
Mr.Pradeep Chona, son of Late Shri Satish Chona, today heads the Havmor
conglomerate. He has continued his father's quality obsession and streak of innovation.

To his father's motto - 'Achchai, Sachchai, Safai'. He added a suffix - “Navu Su Che?”

Now that is quite simple, but a powerful reason for taste innovation. In fact, that is not
even a corporate axiom. It is the question regular Havmor customers ask at frequent
intervals. Because they expect Havmor to keep pleasing their palates in new ways,
always.

Mr.Pradeep Chona set off a series of Changes at Havmor - in technology, in quality &
hygiene standards, in management, in HRD and in the overall corporate environment.
This re-engineering was complemented by capacity expansions and a flurry of
promotional activities, to maintain the company's market presence intact in competitive
times...
Sometime back, Ankit Chona, Mr.Pradeep Chona's son also joined the business after
completing his graduation from the United States. He has been a driving force in
expanding the Restaurant division as well as popularizing the Company owned Ice
Cream & Fast Food parlours known as HAV FUNN. He has brought a lot of innovation
and standardization in the business.

Profile.
Our successful business strategy is to provide a good taste. After being founded in 1944,
Havmor has progressed to become a blue chip Ice Cream brand of Western India, placing
itself one of the top three in sales. Through the years we have supplied a large range of
eatables from Ice Creams like Candies, Topo Cones, Kulfis, to snacks like Samosas, Chana
Puri, Jumbo Grilled along with a range of international cuisines like Punjabi, Mughlai,
Chinese and Continental.

Keeping Ahmedabad as the base we have a total of 50 parlours and restaurants spread
throughout Western India and a dealership of 12000+ covering over 35% of the market
share. These numbers indicate nothing more than proving that Havmor has become
Gujarat’s favourite ice cream brand today!

HAVMOR GROUP OF COMPANIES

2nd Floor, Kashmira Chambers

BehindPopular House, Navrangpura
Ahmedabad 380 009. Gujarat, INDIA
Tel : +91 79 26577070 / 26575030 / 26575144
Fax : +91 79 26575100

havmor@havmor.com