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SEPTEMBER 2018, VOLUME 4 | ISSUE 7

INSIDE THIS ISSUE FORGET BOOK SALES…


The Altucher Report Made Me Rich, Here’s How You REALLY Make Money
by Trevor Chapman
A few years back, I introduced my readers to the Self-Publishing…
Alibaba Arbitrage. One reader in particular ran
with the idea… and made a fortune. Here’s how
he did it… When I was a kid, I wanted to be a thing. I’d just stare at a paper. How
writer. would I even describe the moves?
Page 7 Rotate the top? Spin the middle a
I even got a publishing deal. I was half-rotation? I didn’t know what I
really good at solving a Rubik’s Cube was doing and nobody could help
Canna-Businesses, Continued
during the infamous “Rubik’s Cube me and I couldn’t look it up on the
This month, I have yet another incredible business
story from an entrepreneur who found a way to mania” of 1982. I would obsessively internet.
make it big in the legal marijuana industry… try to solve a Rubik’s Cube, and I
think I had my time down to about And then my teachers started ban-
Page 10
a minute. ning me from bringing in a cube to
class. My rights to free cubing were
The Podcast Corner: Roy Niederhoffer Now people can do it blindfolded being infringed upon!
How do you take the pain? in 12 seconds or
something insane like And then my “pub-
Page 13
that. But at the time, I I wanted to be an lisher” went to jail.
felt like I was the first author. I wanted Apparently in his old
Crypto Corner: Crypto Is a Global one to do it that fast. to have a comma. business (he would
Phenomenon — Here’s How We’ll Or the second. James Altucher, dispose of garbage
Take Advantage made of steel and re-
I wanted to write a comma, 'author.'
cycle the steel) he was
This month, I provide insight into one Russian firm
that has the opportunity to lead the red state’s
book about it. I con- bribing people to get
cryptocurrency efforts… and make investors very tacted a small, obscure publisher. him steel that wasn’t garbage from
rich in the process. He said to me, “If you write it, I’ll construction sites. Or something
Page 14 buy it.” like that. I never understood. But
he went to jail.
So I started writing it. But I had
The Altucher Report Portfolio a problem. I started to like girls. That wasn’t my first attempt at a
Page 16
I started to obsess. And I’m not book. But it was the closest I got
blaming anyone, but I got writer’s during my 12 grades of school.
block.
I wanted to be an author. I wanted
There were no computers then so to have a comma. James Altucher,
I was trying to handwrite every- comma, “author.”
continued on next page…
I didn’t even think about the House, Penguin, Hay House and People are hungry for knowledge.
money. I felt worthless in every Wiley have all published me) They are hungry for entertain-
other area of my life. Bullies were ment. They are hungry to better
bullying. Girls weren’t going out • Unprofessional self-publishing, themselves and go from “stuck” to
with me. My parents were busy. I where I’d just finish a book “unstuck.” I know I was.
was lonely. and upload it to
Amazon for both And if you write books
I thought having a book would the Kindle version If you write books that can help people,
give me some status. Maybe I and the paperback that can help people, they will pay. There is
would make some friends. version without they will pay. There money out there.
any real editing or is money out there.
I thought writing a book would But it’s not just selling
design the book that gets you
allow me to forever join some com-
munity of authors. They would • Professional self-publishing. money. There are many ways, and
never be able to kick me out. Choose Yourself was the first book I will go over a few of them in this
I used this method for. I wrote intro.
But I relied too much on someone
else choosing me. the book; hired a line editor (for Sometimes people ask me why I
grammar), a content editor, a want to share this.
And of course, I couldn’t write cover designer and an interior
down a single page. designer; and had people help For one thing, I enjoy it. I love tak-
me with marketing. I did this ing something I know and writing
with my next several books and about it in ways that can help people.
The Gatekeepers they were huge successes The other thing is maybe there’s a
Are Gone • Direct publishing. One or two little anger in me over all the times
In 2003 I finally got a deal to write books I’ve written were NEVER that the gatekeepers in the world
my first book. I wrote the book published on Amazon. Instead, I have said no to me. Maybe I want
during the summer of 2003 and it published them directly to you, to hurt them a little.
came out around March 2004. the people on this email list. I hope this is not the main reason.
I wrote 18 books after that. The I’m friends with agents, editors,
My self-publishing course cov-
only year I didn’t write a book was publishers, authors and other peo-
ers the latter two. Professionally
2017, but I was focused on going ple who make their living from the
self-publishing and THEN perhaps mainstream publishing industry.
up on stage doing stand-up come- using alternative methods to get
dy, and that took my book-writing distribution for your book. The But I feel like every time I truly
time. I also started doing three
course actually covers everything LOVED something and wanted to
podcasts a week (now I’m back
from idea generation to writing to accomplish something in that part
down to two) and I was advising
how to get every aspect of the book of my life, someone said NO to me
on the TV show Billions.
professionally done as if you were a and I felt really bad.
But there are still a few months left one-person publishing company.
I’ve been rejected by book publish-
in 2018 and I have a book or two in ers hundreds of times. And not
me that I’m going to release soon. This article is not about the
course. by “the boss” — the head of the
With my 19 books, I would say I’ve publishing company — but by more
tried four methods of publishing: But I’m going to share part of that like the assistant to the assistant to
course by describing some of the the agent, who would then pitch the
• Traditional mainstream publish- ways to make money from writing editorial assistant, who would then
ing (HarperCollins, Random a book. pitch the editor, who would then

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2 THE ALTUCHER REPORT


pitch the marketing department, Every book you sell, you make “Oh my god,” I said.
who would ask the bookstores money.
what they would buy and then they “You were right,” he said. And I
would pitch the actual publisher. With traditional publishing, you didn’t disagree with him.
have a deal with a publisher that is
Someone along that line would say worked out by an agent. If his book stayed there for one or
NO. two days, he would’ve sold a few
If your book is going to be $18, then thousand copies and that would
That’s a gatekeeper, and they’re maybe the wholesale price is $10. be it.
found in every industry, in every
area of life worth succeeding in. You get 15% of that minus your But his book stayed at No. 2 for
agent’s 20%, so 12% altogether. TWO YEARS. They sold millions
I wanted to write a book. And I of copies.
Sell 5,000 copies (which is enough
didn’t want anyone to say no to me.
to get you on the New York Times The friend was Stephen Dubner
But… but… don’t the publishers Best Seller list) and you make and the book was Freakonomics.
make sure only good books get $6,000. If your advance from the
published? traditional publisher was greater And then there was SuperFreakonom-
than $6,000, you have to wait until ics, Think Like a Freak, the Freako-
Not at all. Publishers are, quite cor- you can pay back the advance. nomics podcast and on and on.
rectly, in it only for the money. And
for them, you make money only if I know a few people who have Check out my many podcasts
you sell a lot of books. They don’t traditionally published who made with Stephen Dubner to hear more
care at all about the author’s career a good amount of about it.
or other ways you can make money. money on book sales
(although not the You can create a Suffice it to say, he’s
So there might be a lot of reasons bulk of the money better book when made good money on
they made). With book sales. But he’s
they say no that have nothing to you self-publish. And
do with the quality of the book. high book sales, you made more using the
you can make more techniques I describe
It just might not be in the demo- almost certainly can
money because you below.
graphic that is selling that year. make multiples of that
using the techniques I are not just depen-
Another thing to note: At author- dent on book sales. Several people who
describe below.
central.com, a site started by my have been on my
friend and former podcast guest One time I was hav- podcast make their
Hugh Howey, he did a study of all ing lunch with a friend of mine. money just from book sales. This
books on Amazon and determined This was in 2003, I think. His next is extremely rare. And these people
that, on average, the books that book was about to come out and are all fiction writers, so they
were self-published actually had he was in a state of panic. can write multiple books for one
HIGHER star ratings and more series.
“What if this doesn’t work out?”
five-star reviews than books pub- he asked me. “What if the book They have crafted their skills so
lished by traditional publishers. flops? This is my fourth book. I their books are page-turners. In
This is what I learned: You can might not be able to get another most cases, thriller page turners.
create a better book when you self- book deal.”
Ken Follett has sold over 100
publish. And you can make more “Don’t worry,” I said, “I read the million copies of his books. Judy
money because you are not just draft, remember? This book is go- Blume, maybe 150 million. And
dependent on book sales. ing to be a home run.” Brad Meltzer, Alex Berenson and
Hugh Howey have all sold mil-
Cashing In I honestly didn’t know. But I lions of copies of their books.
wanted to be reassuring.
Let’s discuss some of the ways you As far as I know, they just make
can make money via self-publishing. A few days later he called me. money off of book sales. Hugh
A) Book sales “Check out the Amazon rankings.” Howey started off just self-pub-
lishing. And Andy Weir (author of
I have to bring it up first only I checked. His book was No. 2. The Martian, which sold millions)
because it IS the traditional way to in the entire store. The only book also started off just self-publishing.
make money from writing a book. ahead of it was a Harry Potter book. Oh, and so did one of my first
THE ALTUCHER REPORT 3
generated more money for me on have NOT done, but I know many
Let Me Help You Choose Yourself than the paperback. people who have. Of course, with
a book you can sell other rights:
Say YES to You He also told me, “Don’t just do this TV rights, movie rights, etc.
I’ve written 19 books. Five of them I in your room. Do it in a real studio
published using traditional publish- with an audio engineer.” Depending on the book and level of
ers. All the others I self-published. interest, this can be anywhere from
So I booked a professional place $5,000 to $1 million, but chances
I will NEVER use a traditional pub- that had done many audiobooks. I are it’s closer to $5,000. This varies
lisher again. spent two days “reading” the book. depending on if the show/movie is
Everyone has a book inside them… I put reading in quotes because I made, is syndicated, etc.
but most people are too scared to riffed a lot. I riffed so much that it
do anything about it. Too scared
Do not rely on this as a way to
became the “unabridged” edition.
of starting… too scared of rejec- make money from writing a book.
It’s almost like a different product
tion… too scared they’re not good than the book. I told different sto- E) Email marketing
enough… ries, made jokes, etc. It’s hard for
And it’s a shame… Think of how me to just read straight off a page. This is one of the powerful differ-
many millions of books die every ences between self-publishing and
Then the studio got it ready for traditional publishing:
day without ever getting the chance
Audible and I uploaded it through
to be born…
Audible to Amazon. YOU control the marketing. A
Don’t let that happen to your book. basic way you can do this is by
It also makes your book page look changing the price occasionally
The publishing gatekeepers are more professional. You now have a
and making special deals on either
gone. No one has the power to re- Kindle version, a paperback version
Amazon or other book websites.
ject you. Your only obstacle is you. and an Audible version. Eventually,
I also had a hardcover version and But email marketing is even better.
Get out of your own way. Say YES
an MP3 version.
to the book inside of you. Say YES
The owner of a big email list (about
to you! C) Foreign rights 200,000 names on his list) contact-
I’ll show you how… Click here. I have sold the foreign ed me and told me he
loved Choose Yourself
rights to many of my Making money off
books in about 20–30 and wanted to sell it on
guests, Wayne Dyer, who has sold of book sales is just his list for $20 and we
countries. I split the the first step.
tens of millions of copies of his money 50-50 with a would split the profits
books. foreign rights agent 50-50.
But making money off of book who goes to the Frankfurt Book
I said, “But they can buy it on Ama-
sales is just the first step. Fair every year with my books and
zon for $0.99 for the Kindle version
sells to publishers of other coun-
tries. or $8.99 for the paperback.”
There’s nothing wrong with making
money this way. But if your book is So we worked out a deal.
This isn’t a lot of money but it’s
doing so well that it is making a liv- not horrible. I just sold the foreign
ing for you, then trust me when I say I wrote several additional chapters.
rights to one of my books, The Rich Plus, I wrote a special report on
there are also many additional ways Employee, to Portugal for $3,000
to make money from your book. Choose Yourself investing.
and I took $1,500. Across 20 books
B) Audiobook and 20 countries, some of which Then I called Amazon and asked
pay more, it starts to add up. if I could make a special order of
Tucker Max (who has sold over 3 20,000 hardcovers. They said yes
And it’s free money. I love getting
million copies of his books) con- and I think it was the first time they
an email from my foreign rights
vinced me to do an audiobook for did that. I think Choose Yourself
agent. I open up the email, reply
Choose Yourself. with “agreed” and I cash the check might be their most successful non-
a few days later. fiction self-published book ever.
I had never listened to an audio-
book. I couldn’t believe people D) Other rights My friend with the email list wrote
listened to books that way. But I was a nice letter about the book to his
very, very wrong. The audiobook has This is the only thing on this list I subscribers.
4 THE ALTUCHER REPORT
He sold out all 20,000 books. That He’s written several ebooks, al- I) Course
was a nice check to get. though I told him he can just upload
those to Amazon and they will be A friend of mine, Dorie Clark, who
There are hundreds of email lists has written for this newsletter mul-
available in paperback as well.
out there, covering almost every tiple times, has written several books.
possible interest. Write a good book He’s got a list of testimonials of
She used her books to build up her
and you can make deals with lists. him speaking (he’s been doing it speaking engagements and then
for 15 years, but you have to start used her books, speaking engage-
Something ZERO traditional pub-
somewhere). ments and opportunities to write
lishers will do.
The main thing: If a company is articles for prestigious websites to
F) Collect emails build up her email list.
deciding on two speakers for their
Even better, use your book to col- executive retreat, the one with the She then created a course on how
lect emails. Your own email list will book written will get the gig. to improve sales.
become your most powerful asset.
My very first book got me several A book might cost $20. But a
This is more important than being speaking gigs. Including being course requires a lot more work to
in bookstores, getting on Good a spokesperson for create. And a course
Morning America or anything else. Fidelity at every major might also have a lot
This is more important more value than a
A big email list is how you can sell investing conference.
more books and, as we will see in a than being in book- book. So she might
bit, other products. I made 50 times more stores, getting on charge $500 for a
from my speaking gigs Good Morning America course.
Use your book to get a big email list. on that book than I or anything else.
actually made from I don’t know her exact
There are several ways to do this: numbers, but let’s say
the book itself.
her email list is 20,000 people and
1. On the first page (or the last she sells her course to only 5%
And the more books you write and
page), say, “For a free extra (1,000 people). That’s $500,000
the more aggressively you look for
chapter, click here.” Readers give she makes on her course, minus
speaking gigs, the more you will
their email address and you send her costs.
get.
the free chapter. My self-pub-
lishing course provides some H) Consultant Another friend of mine does one
email list providers you can use, course a year. Her latest online
or you can just Google it. Tucker Max was telling me about course was how to get your proj-
his company, Scribe Media (for- ect/business/brand in the media.
2. Offer the entire book for free merly Book in a Box), which helps
on Twitter (the PDF version) in She charges $700 and probably
professionals who are experts makes about $1 million a year
exchange for an email address. in their field — but not expert from her home.
3. Write several free chapters and writers — put together their first
put an ad on Facebook offering book. But a book gives the credibility
users the free chapters in ex- your audience needs.
His very first client was a specialist
change for their email address. What can you do a course on?
in helping retailers create some-
thing called “pop-up stores.” Anything you want.
And so on.
This is not a huge audience. Here’s an idea: Come up with 10
G) Speaker
Hence, self-publishing was the ideas for courses. Make Facebook
This could really be a course unto only choice. ads for each idea. Put them on Face-
itself: How to be a professional book. See which ones get clicked on.
speaker. Tucker’s company helped her write
Whatever gets the most clicks is
and publish her book.
I just had lunch yesterday with a what you build your course about.
friend of mine who makes over She closed probably an extra $1 J) Newsletter
$1 million a year as a speaker. He million in business as a result of
speaks at 70 engagements a year, being the only consultant in her Similar to the course above but I’ll
usually big corporations. space with a book. describe an example.
THE ALTUCHER REPORT 5
You’ve probably seen me promote my crazy. But she did it. And he said
good friend Tim Sykes’ newsletter on yes. And so did two others.
how to invest in stocks on a Friday
and sell on a Monday. He calls it his L) Adviser
Weekend Profits newsletter. A friend of mine has written several
He wrote a book a long time ago best-selling books. You would think
and used that to build his email list. he made millions from his books
He also does deals with other email and you’d probably be right.
lists.
But because of his books, he be-
I’ve spoken at the conferences he came an adviser to many successful way to generate more emails, get
puts together for his subscribers. Silicon Valley companies. After he more interest in your books, get
Some of his subscribers have made wrote his books, he moved out there sponsors that can prove profitable
millions of dollars by following the and networked effectively, and many and generate content that can lead
advice in his newsletters. companies soon wanted him on to new books.
their board.
This is too much value to put in a I just had Gilbert Gottfried on my
book, although his initial book was So far, he’s made much more from podcast. And last week I had on
riveting and attracted his first email these companies than he can ever Henry Winkler (the Fonz). Over
subscribers. possibly make from his books. the past four years I’ve met many of
my heroes and I’m so grateful for this
I don’t know how well he is doing But the books gave him the oppor- podcast.
now. But I remember a few years tunity.
ago he told me his business gener-
ated $22 million in revenues. M) Franchise the brand
Live Your Best Life
Again, what can you write a news- Hal Elrod wrote the best-selling These are just a few of the ways one
letter on? book The Miracle Morning. He’s can make money by self-publishing
come on one of my podcasts to books. The book is the foot in the
Anything you want. talk about it and the door, but then each of the above
The general rule of experiences that led ways open the door further and fur-
thumb in the newslet- Write 300 words a to it. ther to money and opportunity.
ter business is to write day. And you will
in one of these three Six years later, it’s still My life changed when I started self-
write a book or two the No. 1 book in the
categories: How to get publishing. It changed in every way
a year. business category. Self-
paid, how to get laid imaginable. And other than selling
or how to lose weight. published. TV rights (although I’m working on
But I bet there are more categories that), I have used all of the above
But then he started getting other
that would work. techniques (and more) to make
authors to write The Miracle Morning
for Parents and Families, The Miracle money.
K) One-on-one coaching
Morning for Entrepreneurs, etc. Even though I cover much of this
If you put your email address in in our newly released self-pub-
your book and say you offer one- Heck, I even wrote the foreword
to The Miracle Morning for Writers, lishing course, I wanted to share
on-one coaching, people will write
which was written by Steve Scott this information with you.
to you.
(also a former podcast guest). Write one page a day. Write 300
Don’t be afraid to charge a lot.
Altogether, that franchise makes words a day. And you will write a
One friend of mine was contacted Hal a good deal of money, but it book or two a year. Just try it so
by a wealthy man for one-on-one started with that initial self- you can see what happens, so you
“life coaching.” She was going to published book, combined with can develop the skills of this amaz-
say she would do it for $1,000 a an active Facebook community. ing craft and so you can see what
month but her daughter told her, opportunities it brings.
“No! Tell him you are charging $1 N) Podcast
million a year.” And at the very least (and this was
A podcast is not always the best true for me as well), you can make
She thought her daughter was way to make money. But it’s a great more friends.
6 THE ALTUCHER REPORT
THE ALTUCHER REPORT MADE ME RICH
How I Made Over $1 Million Using the Alibaba Artbitrage Strategy...
to Amazon and lets them deal and asked for help from my young
with all of the shipping, storage bride, admitting for the first time
and logistics that I alone could not fix this.
• Sell the Product: She earns six I remember coming home for her
figures per year! birthday with a guinea pig (all
that I could afford) in a cardboard
This strategy really is as simple as that! box because a plastic cage was a
One reader in particular, Trevor, few bucks more — more than I
wrote all about how the Alibaba had.
Arbitrage changed his life, and the Excited to give it to her, I searched
steps he took to make it work for through the house but could not
him. He shares his story and his find her.
advice below…)
Eventually I heard her in the
I was young in my 20s with a mul- closet, crying, on the phone with
By Trevor Chapman tistate company, over 40 employ- the credit card companies, asking
ees and millions in revenue…
them to defer our payments.
(Note from James: A couple years We had opened an office in Florida
back, I introduced my readers to an I learned two things over the next
for one reason: At the end of the
incredible moneymaking idea, called six months:
season I planned to buy a sail-
the Alibaba Arbitrage. boat, float down to Necker Island 1. Never go into a business peo-
If you’re not familiar with my article and hang out with my best friend ple cancel when times get tough.
on the Alibaba Arbitrage strategy, Richard Branson. Of The recession was one
you can take a look here. But here’s a course, he didn’t actu- of the toughest times
quick overview: ally know I existed, Whatever you do, on record for most
but that didn’t stop do it simply. people, and overnight
• Identify a Product: Find a me from opening that the pest control busi-
popular product on Amazon and office in Florida and ness I’d spent years
read all the one-star reviews to imagining that one day I could building vanished into thin air.
see what people’s complaints make our friendship happen.
were with the product. The idea 2. Whatever you do, do it sim-
is that this is a top-selling prod- Oh, that naiveté of youth! ply. I kept attempting to fix the
uct even with flaws; imagine the problem by adding more things
Within a few short months, it all
same product but without all the to my ever-growing to-do list.
came crashing down.
flaws that people hate about it Anytime you want to make last-
It was the recession and I lost near- ing change, you start by asking
• Source the Product: Contact ly everything: tens of thousands of yourself the question, "What will
overseas suppliers who could customers, dozens of employees, I no longer tolerate?"... Life is
help you source the product with my life savings, my dreams… already too complex. Complicat-
the changes the market is asking ing a bad situation even more by
for (yes, you can do that now, Even my self-confidence. adding more layers will never fix
thanks to the internet). And it’s a complicated situation.
cheap. The friend who first told I remember lying on the floor,
me about this idea buys products curled up in the fetal position, Resolute, I followed those two
for $1.40 each and sells them for stressed about payroll so much rules. Years later, I had not only re-
$19.95–20.95 each that an internal thought about covered but was doing much better
"tomorrow" brought an immedi- than prior. I was a "success story."
• Ship the Product: My friend ate external manifestation today. I
ships all of her products directly crawled into our master bedroom But something was missing…
THE ALTUCHER REPORT 7
I found myself working 12–16 That’s when I got to thinking, with The key here is to NOT focus on
hour days. I had cash, but I lacked a little elbow grease, can you re- creating a trend. Do NOT try to
any semblance of freedom… ally make something from almost invent anything amazing. Do what
nothing like James wrote in his the experts say: Copy, copy, copy.
Despite the positive signs, there newsletters? Could you really You need to find what other people
was still a polarity in my soul I have the power to control not only are successfully selling, find out
could not reconcile. your financial destiny but your HOW they are selling it and then
I woke up every day with this time and freedom too? market it similarly. Here is the
feeling that TREVOR, you are more secret sauce to doing just that:
With zero prior experience in
than the life you are living. • Go to Facebook
e-commerce, I used $200 and put
A few more years went by. More the James Altucher Alibaba Arbi-
trage method to the test. • In the search bar, type: “get
of the same. I had given up hope yours here,” “free shipping,”
of spending time with my family, “claim yours here,” “while sup-
I hit $1 million 92
consumed with the plies last,” “limited time,” etc.
days later, $2 million
day-to-day of making
I woke up every day 90 days after that…
a living. • Scroll down and find your future
with this feeling that and a 10-figure acqui-
products
That’s when I came TREVOR, you are sition in under a year.
across a man who I more than the life • Do not settle on a product that
Here’s how I did it,
considered to have you are living. and how you can do
only you will like.
perhaps the unlikeli-
est success story. it too: You want to find a product with
hundreds of comments, hundreds
He had curly hair, was not particu- 1. YOUR VIRTUAL STOREFRONT of shares and (if it has a video ad)
larly handsome, spoke without the thousands or millions of views.
elegance of a statesman, was appar- I looked at nearly every e-com-
ently reclusive in crowds... yet he merce platform there is. I settled Choose up to 10 products this way
had achieved far more than many on Shopify. It’s simple to set up and then move on to Step 3.
of the people I held in esteem. and robustly flexible with third-
party apps. Prior to setting up the 3. SOURCING
More importantly, he seemed to store, you need a URL. Here are
have solved the issue of the polar- my thoughts: Our goal is to NOT hold inventory,
ity I was still struggling with. to NOT pay for a warehouse or
• If you are going to have a general fulfillment. We want to sell, drop-
I subscribed to this man's newsletter store, use a person’s name as the ship the product and earn cash. So
— The Altucher Report. URL: FirstLast.com follow the next steps carefully and
• If you will be targeting a specific you won’t be out a single dollar —
One day, I was reading the most
niche (outdoors, sports, beauty, you will ALWAYS earn more than
recent edition and came across an
you’re spending.
article about some newfangled ar- etc.), don’t try to build a brand
bitrage method involving Alibaba around some strange word you Go to AliExpress.com and search for
and Amazon. I was intrigued. A just thought of. Create a URL the products you selected in Step 2.
seed was planted. with a logical name: Outdoor-
Tool-Nation.com, CycleForLife. • Sort by orders. This helps sort
But I didn’t take action. com, BeautifulMillennial.com. out the dependable sellers from
the rest — the more orders, the
That’s when something happened
in my life that changed everything.
2. PRODUCTS more experience

Your goal, especially if you’re • Make sure your potential sup-


At the time, I owned a large, mul- plier has blue diamonds next to
tistate company. And my market- moonlighting, needs to be focused
on a ratio of time to cash: their name. If there are no dia-
ing department complained they monds, do not use this vendor as
needed more money. They were • How quickly can you break even? your supplier
spending, but they weren’t earning
anything for the dollars put out. I • How quickly can you start gener- • Make sure the product can be
was exasperated. ating profit? shipped to the U.S. through
8 THE ALTUCHER REPORT
ePacket. Do not use any other ✗ [Line Two] Scarcity or I’m far and away the most success-
method of shipping. EPacket of- constraining text ful person to ever come out of my
fers the fastest trackable delivery. high school…
✗ [Line Three] Call to action
Customers will charge back if
they have to wait longer than a ✗ [Line Four] Social validation. I now take each of my children on
few weeks a rite-of-passage trip with their dad
So an example might look like this: each year. We've summited Kiliman-
• Write a message to the vendor jaro, circumnavigated Mont Blanc
and tell them that you will be Do you love Warren Buffett? Do
and trekked into Choquequirao.
drop-shipping. Make sure they you invest?
understand that (1) they must We spend half a year on the road.
50% OFF until sold OUT!
process the order within 48
My story is a decade-long overnight
hours and (2) they must never Get yours here. (Link to URL of
send an invoice or promotions success story marked by one criti-
product, not store homepage.) cal, magnificent moment of seren-
with your orders
Comment “Yes” if you want a dipity: the James Altucher effect
• Make a list (in Google Docs or Ex- 100% ROI. — when something James writes
cel) with the following columns: hits you deeply and you make an
Item | Cost | My Price | URL | Or like this: attempt to change what is common
into the uncommon… amazing
• You want to make sure you are Do you have a road bike? Do you transformations take place.
marking up the product so you love cycling?
have at least a 60–70% margin. Most major publications reach out
If you have a winning product 50% OFF next 100 units! to me for comments on my field of
and it can sell for more, mark it expertise.... and like James, I share
up so you earn more. My best Claim yours here. (Link to URL
because success is sweetest when
product costs $4.99 and I sell it of product.)
shared.
for $59.99. Comment, tag, share if you LOVE
I invited my mom and dad to fol-
cycling.
4. AD COPY low in suit. With only $40 spare
• Add your product image to the change, they followed the path
This is the first part of the door-to- I forged from James' article... A
post. It should remove the link
door sale on Facebook: year later, a seven-figure company
Facebook automatically gener-
ates from your URL was created by two people in their
• Make a new page for your niche
early 60s.
(you might have multiple pages
• Post and you’re done.
for multiple niches, but one Not long after that, 300 people
Shopify store/URL) This seems way too followed suit as I've
simple, doesn’t it? My story is a decade- shown them what I
• Select “Brand” as the page type.
Almost embarrass- long overnight learned from James.
Fill in all details (don’t worry
about the audience targeting) ingly so, because of success story marked Dozens have made
the grammar, the copy by one critical, mag- millions. Over a
• Find an appropriate profile im- and the simplicity of nificent moment of hundred have retired
age and banner image for your it all. But don’t get serendipity: the from their day jobs.
store and upload it creative until you’re
James Altucher effect.
selling over $10K a Bob McNulty, the
• Pull images of your product from
day. Just follow the father of e-commerce
AliExpress
formula. said of me, "Trevor is the most tal-
• Ideally, you want the product ented person I have seen in business
I did and it changed my life. in the last 25 years."
photo to have a white background
Fast-forward to today, Harvard I have a top-five podcast, beating
• Create a new post with the
following type of format: Business Review said of me, "Today Tim Ferriss and Tony Robbins.
he is considered one of the greatest
✗ [Line One] Attention- experts in digital marketing in the I speak all over the world on mar-
grabbing question world." keting and internet technologies.

THE ALTUCHER REPORT 9


All of this came from taking action I invite you to follow in step and be he’s the founder of the Academy of
at James' recommendation. I am free. Arbitrage.
no different than you. In fact, I'm
a poor kid from Guam. The odds Trevor Chapman has been an en- Trevor is recognized as an expert on
trepreneur for over 15 years. His digital strategy. Harvard Business
were not in my favor.
companies have generated over Review wrote of him, "Today he is
I invite you to put your trust in $200 million in that time. He is considered one of the greatest experts
a man that I put my trust in — a also an early investor in over 20 in digital marketing in the world."
decision that changed my life. companies, and he’s often a keynote MIT Tech Review called him a "global
speaker at internet and entrepre- thought leader" in the digital space.
Follow his story. Read his books. neurship events and conferences.
Listen to his audio. If one of us can He has a top-10 business podcast, He can be found on all social media
change our life, we all can. The Trevor Chapman Show, and channels @jtrevorchapman.

CANNA-BUSINESSES, CONTINUED
Meet This Month's "Marijuana-Preneur"
event. That’s when an idea struck kind of limited where my clients
her: People could get married car- could utilize my services. I started
rying a cannabis bouquet — and building relationships with dif-
then smoke the cannabis after the ferent venues so that I could refer
ceremony. my clients to go to those specific
cannabis-friendly locations.
Just a couple weeks later, in Janu-
ary 2014 — the month cannabis It was during that first summer of
became recreationally legal in the being in business, in 2014, that
state of Colorado — she filed for one of my good friends, who was a
an LLC for Buds & Blossoms. wedding planner in the area, said,
"Bec, you're never go-
Less than five years
ing believe this, but a
later, Bec’s business Two years in I was photographer walked
Bec Koop has expanded to full- able to quit my out — literally left
scale cannabis event full-time job. his clients at the aisle
Over the past couple months, I’ve been planning. The busi-
— because he saw
introducing you to several entre- ness now operates
the groom smoking a
preneurs who have found enormous under the name Irie Weddings &
joint with his groomsmen before the
success in the legal cannabis industry. Events. She has a partner, Madlyne
wedding. He left them high and dry
I have another interview to share with Kelly, and several coordinators on
with a $5,000 nonrefundable con-
you this month. This month’s “mari- staff. Bec and Madlyne are also two
tract." It was all because the man
juana-preneur” proves once again that of the co-founders of the Cannabis
Wedding Expo. was uncomfortable with cannabis.
the booming marijuana industry pro-
vides countless opportunities for those Read on to learn how Bec’s bud I was just like, "Well, I know ven-
creative enough to find them… business blossomed… ues. I know photographers. I know
different vendors, caterers, bartend-
Back in December 2013, Bec Koop How did Buds & Blossoms get ers. I know plenty of people who
owned a traditional floral business started, and how did it grow will be open-minded and friendly if
and worked in the highest dispen- into Irie Weddings & Events? it's done right."
sary in the highest town in Amer-
ica (Alma, Colorado). One day, BK: I started off only doing can- That's when I got the inspiration
she was in the garden trimming a nabis flower arrangements. The to develop the additional business,
cannabis plant when she thought problem I was seeing in the called Cannabis Concierge Events.
to combine some of her trimmings beginning was that not all venues That was strictly the wedding
with some leftover flowers from an were cannabis-friendly yet, so that planning and event planning side,
10 THE ALTUCHER REPORT
to connect the clients with all of the [Madlyne] at the time that we re-
different vendors.We were operat- branded. She has been phenomenal Let’s Deal Drugs!
ing as two different businesses, two to the team. Then we've got several
Making money from the marijuana indus-
different EINs, all that fun stuff, part-time day-of coordinators. try doesn’t have to be illegal or sketchy. As
and decided for sanity purposes these incredible entrepreneurs have shown
and for a fresh new face to create a At every wedding or event, all of
us, there are some awesome, legitimate
one-stop shop. We rebranded both our vendors had so many questions ways to get rich off this trend.
businesses under Irie Weddings & about cannabis that we decided to
develop an educational course to But if you’re looking for an even simpler
Events in January 2017. method, I’ve found one that may be right
train folks in the service and hospi-
tality industry, called High Class Ed- for you… And you don’t even have to live
What were your initial startup in a state where marijuana is legal.
costs? ucation. We developed the SCORE
certification. That means that you All you need is a computer, a brokerage
BK: Because wedding planning is understand Colorado's state laws account, and a few minutes each week…
such an intellectual service, thank- and regulations. You understand
fully the actual startup costs were Click here to learn how to earn cash
cannabis basics. You know how to
from cannabis…
pretty minimal. It was mostly appropriately check IDs. What are
marketing, websites, that kind of safe serving methods? How do you
stuff. On the floral side of our busi- prevent overconsumption? What do specific guidelines and requirements.
ness, I would say my startup costs you do when there's dual consump- Whereas if you are doing an ancil-
were around $1,500. We paid about tion of alcohol and cannabis? We lary business and you are not directly
$1,500 to lawyers to make sure that try to set up these event profession- selling the cannabis but you're sell-
we were compliant, the contracts als for success at any event where ing a service that incorporates it, it's
were up to par and that we were cannabis is going to be consumed. a different type of business model.
doing everything within the law.
Right now we are working to get Under the stipulations of canna-
How has the business grown over the backing from the governor and bis, we can only operate under the
the past four years? from the state so that it actually will model where the clients purchase
become a requirement for anybody the cannabis from a legal dispensary.
BK: I started off just as myself. Two who is serving cannabis at a private We collect a copy of their receipt,
years in I was able to quit my full- event. We're also talking to insurance and we keep that with our invoice.
time job. It was enough to make companies to see if these vendors That shows that they did not pur-
ends meet. Then it's just continu- can get discounts on their insur- chase the cannabis directly from us,
ously grown from there. ance for having their staff all trained because that would be incredibly
around cannabis consumption. illegal. Once it is purchased at the
We went from hosting about five
events a year to 32 events and What are some of the laws and dispensary, it is then gifted to our
counting. We’ve seen a 400% in- regulations you must adhere to as business, as is allowed under Colo-
crease in productivity over the last an ancillary cannabis business? rado Amendment 64. Then we gift
four years. We are literally booking it to the guests. Now, at a normal
as far as 2021 right now. We get BK: It depends on the level of in- alcohol bar, you can set out a tip jar.
phone calls pretty much every single corporation of cannabis. If you are Well, at a cannabis bar, you cannot,
week for people who are looking. going to sell or distribute, or you're because that would be considered a
going to make an edible, or anything financial exchange for the cannabis,
I brought on my business partner along those lines, there are very which is illegal. So understanding

THE ALTUCHER REPORT 11


a lot of these bylaws that pertain to in, and that high might linger for
your specific business is incredibly, six–eight hours. Given that circum-
incredibly important to make sure stance, that high would typically
that you stay compliant. exceed the duration of the event,
which then turns into a liability
How does the ID-ing situation when guests are leaving. Looking
work for a cannabis-friendly event? at all of those different situations is
BK: Different venues have differ- so, so important to make sure that
ent policies. Some venues prefer you're handling it the right way.
that everybody is 21 and up. Other
One budtender for every 35 guests is
venues ask that you have a separate
our typical ratio. Because chances are
consumption area that is minor-free.
that if someone has never consumed,
There are different options, depend-
they have a ton of questions. We want
ing on the venue's policies. We check
to be able to make sure that we can
IDs once folks are coming up to the
bud bar looking to consume. At that answer all of the questions every time.
point, we ask for their ID, no differ- How much do you charge for
ent than when somebody walks up these kinds of events?
to an alcohol bar requesting a glass of
wine or requesting a beer. BK: We have packages that start as
low as $250. We call it
How does the bud the Grow Your Own. least in motion. Then we also, ideally,
bar operate? Choosing the right would like to have one in the Pacific
That's for your DIY
method of consump- bride. It's more of just Northwest that can service both Port-
BK: We've got two tion is incredibly a consulting package land and Oregon. [Then we’d like to
different primary
important for the where we sit down for continue expanding] as more states be-
packages. One is called
the Flower Package. type of event. a couple hours and we come friendly. They just have to have
The Flower Package end up giving them a the same laws about gifting, as well
can be anything from bunch of suggestions. as the same laws about how cannabis
half-gram joints to glass to vapor- can be consumed at a private event.
Then we have the Sweet Leaf pack- Here, the law states that you must
izers. Then you have the other type
age, the O.G. Kush package, the have it in a private event on private
of package that's for canna-cocktails,
where you would make a nonalco- Platinum Shelf package. Those dif- property run by private management.
holic beverage and put water-soluble ferent packages are more hands-on And there must be a private guest
THC in it in a micro-serving that is a with actual planning assistance. list. It's not open to the public where
comparable high to a glass of wine or Then you also have the Best Bud a random stranger could attend your
a beer. Folks can choose if they want private event. It has to be strictly invite
package that you can add on. That's
to do a flower bud bar or a canna- only. Making sure that these different
$99 an hour, and that's your typi-
cocktail bud bar or a combination of states are on par with those regulations
cal day-of coordination duties. Your
the two. Some venues don't like the would allow the opportunity for us
setup and your breakdown, your
smoke and the odor, so they prefer to start a franchise in those locations.
basic coordination. Then the bud
to only allow vaporizing and canna-
bar pricing is separate. What would be your No. 1 piece
cocktails. Some places will allow all
types of consumption. We do wedding floral designs. of advice for someone looking to
Florals can range kind of all over start a cannabis event business?
Choosing the right method of con-
the place from, say, $500–3,500 for BK: Understand the law. There's a lot
sumption is incredibly important for
different floral packages. of gray area, and you want to make
the type of event, what atmosphere
you're looking for, what experience How do you see the business grow- sure that you're covered. I would ad-
your guests are looking for. Also, ing in the future? Are you going to vise speaking with a lawyer to make
what's the duration of the event? Be- expand to other states? sure that everything you’re doing,
cause I don't necessarily encourage, you’re doing 100% within the law,
say, giving folks a traditional edible BK: We would like to have a North- as well as having binding contracts
that's like a brownie or a cookie, ern California branch and a Southern that protect you, your clients and the
which might take two hours to kick California branch before 2019 at venues you work with.
12 THE ALTUCHER REPORT
PODCAST CORNER: ROY NIEDERHOFFER
“What does it take to be able to handle that kind of pain?”
I was talking to Roy Niederhoffer.
He’s built a billion-dollar hedge
fund. And his brother used to be
my boss. That was 16 years ago
when I was a hedge fund manager.
Roy was telling me about Black
Monday (one of the scariest days
in financial history), when he
watched the richest person he
knew go dead-broke.
If that had happened to me, I
would have sold everything. I’d
have gotten out of the market as
quickly as possible. And lost it all.
And then watched it go up again
from the sidelines…
But this guy didn’t act on instinct.
And that’s what I wanted to ask
Roy about.
Because this guy didn’t sell every- (finances, family, human interac- misery. And if nothing horrible
thing. He waited. He held his posi- tions, etc.). happens, then you just have the
tion. And he became wealthy again benefit of living a more fulfilling
in a matter of hours. So I asked Roy, “What does it take and whole life.
to be able to handle that kind of
Most people would get scared. pain?” So that brings me to
this month’s question.
And there are a lot of times in life Now, I should men- Diversity in life Think of a time in
we get scared and act on instinct. tion that Roy went to buffers the misery. your life you experi-
It happens in all areas of life Harvard and studied
enced profound pain
neuroscience.
— whether emotional, physical,
So when I ask him about men- spiritual, financial…
tal states or brain behaviors, he
What did it take to handle it, to get
knows.
through to the other side?
He told me what happens “when
I’ll leave you with one other thing
people fall prey to instinctive
(totally unrelated). Roy and I spent
behavior...” And said the trick is to
the last 20 or 30 minutes of the
be diversified in your life. Not just
financially but emotionally and podcast talking about crypto. And
creatively, too. he’s really brilliant, so I recom-
mend you give it a listen.
Because when horrible things
happen, we react. Instincts are Email your podcast corner answer
instincts. to JamesAltucherShowPodcast@
gmail.com and I’ll share some in
Diversity in life buffers the next month’s Altucher Report.
THE ALTUCHER REPORT 13
Crypto CRYPTO IS A GLOBAL
PHENOMENON
Corner Here’s How We’ll Take Advantage

While the U.S. (and Silicon Valley And I’ve found a company that 20 million users. The company has
specifically) has long led technol- could launch the country into a over 152,000 kiosks and terminals,
ogy innovation, countries around prime crypto leadership position… and it processed over 914 billion
the globe are setting up programs Russian rubles (about US$13.4 bil-
to compete aggressively to take QIWI (NASDAQ: QIWI) is a lion) in transactions in 2017.
advantage of the blockchain leading fintech company offering
revolution. payment and financial services It’s also been able to develop a
in Russia and the former Soviet leading position in e-commerce in
Zug, Switzerland, for example, al- Union. Russia, which comprised roughly
lows residents to pay their taxes in half of its revenue in 2017.
bitcoin. Malta has passed laws that Founded in 1999, the
company was an early However, the com-
recognize organizations formed The arms race to be-
leader in electronic pany isn’t content to
by smart contracts. Bermuda has come a world leader
payments in Rus- rest on its laurels.
updated its banking laws to allow in cryptocurrency has
banks to provide services to cryp- sia and in the early
generated momen- Leveraging the cash
tocurrency firms. 2000s rolled out pre-
tum in countries from flow generated by
paid mobile payment
Venezuela to India. its payment services
The arms race to become a world cards.
business, QIWI has
leader in cryptocurrency has
Fast-forward to today in recent years been
generated momentum in countries
and QIWI has over 50 million aggressively pursuing even higher
from Venezuela to India.
monthly customers and has ex- growth opportunities in e-com-
That’s why, in recent months, I’ve panded into other complimentary merce, the sharing economy and
been looking for crypto invest- payment services, such as payment cryptocurrency to help boost its
ments outside of the U.S. kiosks and terminals, online pay- core business.
ments and remittance services. In June, QIWI announced a part-
One of the countries poised to be
a leader in cryptocurrency is none These businesses have grown mas- nership with Otkritie Bank (one
other than the U.S.’ longtime po- sively over the past 18 years — QI- of the largest banks in Russia) and
litical adversary: Russia. WI’s virtual wallet software has over digital payments startup Tochka to
develop a digital banking service
focused on offering services to
small and medium businesses.
The new partnership gives QIWI
access to Russia’s growing freelanc-
ers and small and medium busi-
nesses, which currently account
for more than 20% of the economy.
Apart from SMEs, the company’s
investment in Tochka increases
QIWI’s existing exposure to the
sharing economy, which currently
includes partnerships for process-
ing payments for Uber and Airbnb
in Russia.
14 THE ALTUCHER REPORT
This is an important area for
growth for the company as the
size of the sharing economy is an-
ticipated to increase in Russia by a
compounded 20% annually.
In order to further capitalize on
the trend, the company has also
been investing heavily in a new
installment card called Sovest.
Similar to credit cards in the U.S.,
Sovest allows consumers to make
purchases that are repaid over time.
However, Sovest differs from tradi-
tional credit cards in that it dumps
Have you heard And that’s not all!

the expensive interest charges. Rath- about this? I’ll also shoot you text message
er, retail partners share the profits alerts when your weekly update or
I am now offering VIP text message monthly issues are available. Some-
from the product sale with lenders
alerts for Altucher Report readers.
who carry all the repayment risk. thing like this:
Whenever I have special bonus
In this way, the Sovest product content to share that can’t wait for the
allows QIWI to offload the credit next issue or weekly update, you’ll
risk to lenders while allowing receive a text from me so that you can
consumers to easily finance their view it right away.
purchases.
It’s like you’re getting added to my
Separately, the company has also own personal Rolodex!
been quietly investing in block-
Let me show you a few examples of So far, I’ve really enjoyed connecting
chain capabilities over the past
several years. bonus content Altucher Report read- with my readers in this new format. I
ers have received from me so far: encourage you to try it out!
In 2016, the company joined the
r3 consortium to develop en- Text ALTUCHER TO 31996
terprise blockchain technology
alongside big banks like Bank of 14/Msgs Month. Reply STOP to cancel, HELP for help.
Msg&data rates may apply. Terms: https://slkt.io/qe9
America, Wells Fargo and Barclays.
R3 seeks to define new standards for
interbank collaboration by develop- blockchain consulting services to give employees voting rights on
ing new blockchain technologies other companies. managerial decisions and co-
that allow banks to more efficiently worker performance.
trade and settle transactions. The company has already had
some small early success with this. And while all of this is very excit-
Through its involvement in r3, Earlier this year, the company ing, it really represents a cherry on
QIWI stands to define the next- announced that it was collaborat-
top compared with the company’s
generation technology standards ing with a cryptocurrency-focused
investment bank called Hash, with lucrative existing business.
for financial infrastructures. And,
to top it off, QIWI is the only Rus- the intention of providing technol- For years the company has relied
sian member of the r3 consortium. ogy support for new ICOs.
on its core cash cow: its existing
Apart from r3, the company also The company has also been network of payment services.
created a new subsidiary in 2017 experimenting internally with
called Qiwi Blockchain Tech- blockchain. Earlier this year In June, QIWI reported that net rev-
nologies (QBT), which develops the company announced that it enue for the payment services group
blockchain technology for QIWI’s intends to compensate employees had grown 28% since the prior year,
various businesses and provides in cryptocurrencies, which would with net profit up by 22%.
THE ALTUCHER REPORT 15
It has consistently been growing its sive investments the company has This gives the company a hefty
payment services revenue by 20% been making in Sovest and Tochka, arsenal to use for investments in
annually since at least 2013. among others. expanding its business and new op-
And while QIWI has experienced portunities such as Sovest, Tochka
But even with this spending, the
phenomenal growth, the market is and blockchain.
company was able to rake in nearly
nowhere near saturated. According $60 million in profits to add to its Although the company sold off ear-
to the company, 80% of payments balance sheet. lier this summer as earnings failed
in Russia and the former Soviet
Union are made in cash. This disciplined style of investing to meet Wall Street expectations,
has allowed the company to invest I believe much of this selling is
Additionally, the company sees aggressively in growth opportuni- overblown. The company currently
potential to expand this business ties while building a considerable trades at just under nine times for-
by capitalizing on growing de- ward earnings, a major value com-
treasury.
mand for remittance services and pared with U.S. peers like PayPal
further increasing its market share Which is to say, as far as the bal- (31 times) and Square (96 times).
in e-commerce. ance sheet goes, the company is in
great shape. Takeaway: Given QIWI’s lucra-
However, even without these
catalysts, the company’s payment tive payment services business, its
The company has in recent years investment in high-growth oppor-
services continues to spin off gener- been socking away cash generated
ous cash flow. Last year, payment tunities such as Sovest, Tochka and
through its lucrative payments busi- blockchain, its considerable cash
services generated close to $110
ness and amassed a cash hoard of
million in profit. reserves and its relatively low valu-
roughly $350 million with no debt.
ation, I’m generally pretty bullish
It’s worth noting that in 2017 the on QIWI. I advise readers to buy
company’s total profit actually For a company with a market cap
currently just over $800 million, QIWI (NASDAQ: QIWI) up to
shrank for the first time in years.
this means that almost half of its $14, with no more than 2–3% of
This is largely due to the mas- market cap is cash. their portfolio.

The Altucher Report Portfolio


SYMBOL ENTRY DATE ENTRY PRICE CURRENT PRICE PERCENT GAIN COMMENTS

Stocks
QIWI QIWI NEW NEW NEW NEW Buy up to $14 per shae
Facebook FB 1/3/17 $116.86 $175.90 51% Buy up to $125 per share
GW Pharmaceutical GWPH 10/2/17 $98.51 $147.80 50% Buy up to $103 per share
Check Point CHKP 5/8/18 $99.93 $117.68 18% Buy up to $110 per share
Xunlei XNET 6/4/18 $12.52 $10.06 -20% Buy up to $12.25 per share
Aptiv APTV 7/3/17 $87.80 $90.78 5% Buy up to $120 per share
Visa V 4/9/18 $117.70 $147.03 25% Buy up to $128 per share
ServiceNow NOW 1/5/18 $135.01 $200.23 48% Buy up to $140 per share
Natural Grocers NGVC 2/1/17 $12.54 $18.39 47% Buy up to $16 per share
Cypress Semiconductors CY 4/3/17 $13.51 $16.71 28% Buy up to $16 per share
IBM IBM 11/1/17 $154.03 $147.54 -1% Buy up to $160 per share
SM Energy SM 5/1/17 $22.55 $29.95 33% Buy up to $25 per share
Radware RDWR 12/1/17 $20.29 $27.80 37% Buy up to $26 per share
SBI Holdings SBHGF 7/10/18 $23.80 $25.80 8% Buy up to $28 per share
Aerovironment AVAV 3/1/17 $27.43 $86.21 214% Buy up to $29 per share
AT&T T 6/1/17 $38.87 $32.23 -11% Buy up to $40.50 per share
Line Corp. LN 8/6/18 $43.71 $44.80 2% Buy up to $48.25 per share
Granite Construction GVA 8/1/17 $51.47 $45.72 -10% Buy up to $56 per share
Activision Blizzard ATVI 9/1/17 $65.12 $74.91 16% Buy up to $75 per share

Crypto
Bitcoin BTC/USD 9/1/17 $4,923.54 $7,035.40 43% Buy at market
Ethereum ETH/USD 9/1/17 $387.25 $288.48 -26% Buy at market

Updated on 8/29/2018

16 THE ALTUCHER REPORT

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