WRITTEN PRODUCT

The Department of Tourism (DOT) is looking for a creative writer of publicity materials
for this year’s tourism campaign. You are a freelance writer who wants to apply for the
position. Your tasks include the following:

1. Developing a catch-phrase that will become the slogan of the tourism campaign
based on this year’s theme: The Filipino and the Global Community.
2. Creating publicity materials such as brochures, posters, and flyers, among others,
that would attract tourists to go and visit the country.

You will submit any type of publicity material made digitally to a panel from DOT.
Your work will be evaluated based on originality, relevance to theme, and mechanics.
Refer to the rubric below.

Rubric for Digital Publicity Material

Criteria Advanced Developing Beginning

5 3 1
Originality All images and content in Few images and content Most images and content
the output are original are original and those are not original but are in
that are not, are in public public domain and correctly
domain and correctly cited.
cited.
Creativity The catch-phrase and The catch-phrase and The catch-phrase and
publicity material are publicity material need a publicity material do not
creative and innovative. lot of work in terms of show creativity in ideas and
creativity. concept.
Relevance to The catch-phrase and The catch-phrase and The catch-phrase and
Theme publicity material’s publicity material’s publicity material’s concept
concept are relevant to the concept are somehow are not relevant to the
theme and show ingenuity. relevant to the theme. theme.
Mechanics There are no grammatical There are several The output has too many
errors and the output is grammatical errors and errors that the concept is
done digitally will all the output is done hard to understand.
media elements showing digitally.
coherence and creativity.