Beruflich Dokumente
Kultur Dokumente
PROJECT
ON
TEAM MEMBERS:
AYUSHI JALAN (E 13)
SILKY MITTAL (E 48)
ANKIT AGARWAL (E 55)
AKANKSHA KUMAR (E 06)
NUPUR DHANAWAT (E 30)
1
2
DECLARATION
the company.
Date – 01.11.2007
Place – NOIDA
3
ACKNOWLEDG
EMENT
4
TABLE OF CONTENTS
5
Chapter Details Page No.
Introduction
1. • COMPANY 06
• CATALOG
2. Marketing Strategies 16
3. Financial Statement 29
4. HR Policies 43
IT strategies
6. Cyber Law 49
6
7
The Promoting Body
Looking into the vast potential of virtual
development in the National Capital Region as per
details given above, few visionaries from various
fields but having a common interest of providing
most qualified and skilled manpower decided to
establish a HEAD OFFICE IN CANAUGHT
PLACE, NEWDELHI to cater to the need of ever
increasing second marriages in the region and it was
established on 29th march 2008 by Ms. AYUSHI
JALAN.
2. Ms.Silky Mittal
Vice Chairman
8
ABOUT THE
COMPANY
BUSINESS IDEA
Secondmarriage.com is an interactive
9
separated, divorced or widowed.
10
questions and talk to people. Through this
to move on in life.
SERVICE
HOMEPAGE
designed interface.
• Login box
• Navigation links
11
• Company info
MATRIMONIA
L
To search for profiles or to create a profile a
• Username
• Password
• E-mail Address
(Will be optional)
12
PROFIL
• Age
• Sex
• Location
• Divorce/Widow
• Other Items
Searching for
13
members
• Basic Info
o Gender
o Age in years
o Height
o Complexion
o Religion
o Mother Tongue
14
• Lifestyle
• Location
The Selection
Process
The Chat
Room
15
The website will include a chat room which
a real-time basis.
The Counselling
Sessions
16
counselor.
STRUCUTURE
OF WEBSITE
17
Index.htm
Products
Home About Us Contact Us Sign in Feedback
Login
Privacy Policy
New User
Select Occasion Registration
Delivery Policy
Offline Payment
Love
Services
Birthdays
Administrator
Anniversaries
New Born
Congratulations
Condolences
18
Mission of the
Promoting Body
19
20
M ARKET SIZE AND
SEGMENT
Widows
21
the highest proportion of widows (65.1%)
2005.
Divorcees
22
The number of Divorced people in India is
areas.
23
We came to know that about 10 to 15
segmentation.
outside India
24
outside India. The internet is the perfect
Asia Europe
25
• Uganda 60,000 • Australia 150,000
• Tanzania 50,000 • New Zealand 70,000
• Madagascar 30,000
• Mozambique 21,000
• Zambia 20,000
• Zimbabwe 20,000
The Indian
Subcontinent as a Market
26
The site is not only limited to Indians as
Target
market
27
Further dissection of the market is given
below:
o Demographic factors
Age – 18 – 45years
and female
Computer Literacy –
o Psychographic factors
life style
lifestyle of people is
28
Attitude
Market Trends
29
The market for 2ndShaadi.com is going to
given below:
India.
1991.
30
years to come.
- “BEING GLOBAL”
COMPETIT
ION
follows:-
• Shaadi Matrimonials
• Rishtehirishte Matrimonials
31
• Bharat Matrimonials
• vivah Matrimonials
• Matrimonial service
separated people
32
Key Barriers
to entry
• Social Barriers
• Computer Literacy
o The internet
33
computer literacy is very low, in
the world.
• Competition
o Shaadi.com has
easy.
INDUSTRY
34
The growth rate of the second-marriage
service .
ANALYSIS )
Strengths: Weakness:
35
3) First mover’s advantage. 3) Less startup capital.
awareness.
Resource
Requirements
36
Resource requirements will vary according
year of operations.
Business Premises
Equipment
• 3 Personal computers
three computers.
37
Financial Viability
38
Cost Projections
follows:
Item Cost
(in
rupees)
Domain name registration 500
Website Hosting 5,000
Website Development 50,000
Phone Line + Broadband 12,000
Total 67,500
Profit
Projections
articles.
39
The Profit Generations for the rest of the
Month Revenue ( in
Rupees)
st
1 Month 5,000
2nd Month 6,250
3rd Month 7,500
4th Month 8,750
5th Month 10,000
6th Month 11,250
7th Month 12,500
8th Month 13,750
9th Month 15,000
40
10th Month 16,250
11th Month 17,500
12th Month 18,750
Total 1,42,500
41
Projected cash balances form the cash flow
analysis. It alerts the business of liquidity
problems. Liquidity i.e. availability of cash
is so Important that even a profitable
company can run into crisis if it does not
have cash to pay for its obligations as they
fall due.
11.5
18.2
6.7
9
11.5
6.9
4.6
8
4.7
2.2
6.9
7
(1.2)
5.9
4.7
6
5
8.3
5.9
(2.4)
42
(4.6)
12.9
8.3
4
(7.6)
20.5
12.9
3
(9.2)
29.7
20.5
2
(10.3)
29.7
40
1
Cash Balances
from operations
Open Cash -
Profit / (Loss)
Inflow
Inflow
Break Even
Analysis
43
point has come about using the minimum
Assets 1st yr
2nd Yr 3rdY
Fixed assets
269.3 59.3
1st Yr
2nd Yr 3rd Yr
Liabilities 193.6
56 50
(Liability to share holders)
Dividend -
- -
44
Reserves/Retained Profit 225.5
137.6 6
Financial Analysis
250
Net Profit in Rupees (lakhs)
200
150
100
50
0
1 2 3
45
further. For the operations during the
Sources of capital:
• Venture Capitalists
• Bank Loans
46
Management & Personnel
website.
• Technology Manager
o Responsibilities
website.
interface.
website
hardware
up gradation.
47
o Background & Skills
Should be proficient in
Website development
masters in computer
application
• Marketing Manager
o Responsibilities
knowledge of website
marketing.
Should be at least a
Bachelors degree in
48
business or equivalent
experience
• Operations Manager
o Responsibilities
business decisions.
skills in management.
Should be at least a
Bachelors degree in
business or equivalent
experience.
49
Future Projections of
personnel requirements
Professional Advisors
50
51
HR
POLICES
Our HR vision is to create a committed
workforce through people enabling
processes & knowledge sharing practices
based upon our value system. We are in the
process of increasing our workforce to
cater to our needs of increased production
capacity and increased sales.
Absence management
Codes of conduct
Disciplinary procedures
Grievance procedures
Harassment
International assignments
Redundancy
Relocation
52
Developing human
value
53
54
IT STRATEGIES
Revenue Model
sources.
• CPM
o Cost-per-thousand-impressions,
55
impressions. It gets its
• Pop-under
ups.
56
SECURITIES
57
copyright owners have the right to
prevent others from reproducing
(copying), modifying, publicly
displaying or distributing a piece of
work (be it text information,
graphics, icons, audio-visual clips,
Java programs or other types of
works commonly placed on Web
sites).
58
place on the website and comply
with any terms of use attached to
the material
TECHNOLOGY
SOFTWARE
59
today are php, jsp, c#, etc. These languages
HARDWARE
60
sense unless you have very advanced
to costs.
61
CYBER
CRIME
Overview
62
As with an investigation of any crime, a
computer crime
investigator must assess the amount of
damage, identify
systems which may have been
compromised and analyze what crimes may
have been committed. As with any
investigation, various leads may appear,
and care must be given not to jump to come
to premature conclusions.
Methods of Investigations
Initial assessment following computer
breach consists of a careful examination
and inventory of all potentially affected
systems. An important first step is
determining if a perpetrator still has control
of the any relevant computer. If they are still
logged on, an important decision is to
decide whether to terminate the user;
leaving the intruder on the system may
provide a better opportunity of profiling and
ultimately identifying and apprehending the
attacker. If on the other hand the
investigator decides to lock the user out
and disconnect the system from the
63
network they can often limit the damage to
what the malicious user has already
accomplished. To complicate matters
further, advanced hacker techniques such
as 'logic bombs' can automatically erase
'tracks' when the connection is terminated;
those tracks can include data up to and
including all data on the computer. While
this risk may not be high, it does exist, and
illustrates the difficult choices faced by
those working in a security breach
circumstance.
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65
Conclusio
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chance to everyone who has gone through
such an experience.
WWW.SECONDMARRIAGE.COM hereby
seats of SECONDMARRIAGE.COM
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shall not open any other location which is
under any restriction under govt.
AYUSHI JALAN
(Name of the authorized person
Giving undertaking along with
her official position)
68