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“ Demat Account”
PROJECT REPORT ON
Submitted to IIeBM in the partial fulfillment of the requirement
for degree of
Master of e-Business Management
(Finance)
By: -
Name –Raju Goyal
International Institute of e-Business Management
Roll Number –2008/MeBA/07/098
1|P ag e

MOHALI
Year -2009
PREFACE
The successful completion of this project was a unique experience for
me because by visiting many place and interacting various person, I
achieved a better knowledge about sales. The experience which I
gained by doing this project was essential at this turning point of my
career this project is being submitted which content detailed analysis
of the research under taken by me.
The research provides an opportunity to the student to devote his/her
skills knowledge and competencies required during the technical
session.
The research is on the topic “Angel Broking Demat Account”
2|P ag e

Acknowledgement
It was a great opportunity for me to work with Angel Broking Ltd., pioneers in the field of Finance Industry.
I am extremely grateful to all those who have shared their expertise and knowledge with me and without
whom the completion of this project would have been virtually impossible.
Firstly, I would like to thank our Company Guide Mr. Aditya Parmar, Training Manager who has been a
constant source of inspiration for me during the completion of this project. He gave me invaluable inputs
during my endeavor to complete this project.
I am also extremely grateful to Mr. Aditya Parmar, Training Manager, to have given me this
opportunity to work with him and gain valuable insights.
I am indebted to all staff of Angel Broking Ltd for their valuable support and cooperation during the entire
tenure of this project. Not to forget, all those who have kept my spirits surging and helped delivering my
best.
3|P ag e
I thank my faculty guide Mr./Ms. Harbajan Singh who helped me out at every critical
situation
that I faced in my project and gave me his valuable advice to solve problems.
I want to give my special thanks to all members of IIeBM, for providing me opportunity to
work
on this project with this great organization.
At last I would like to thank all the respondents met in the preparation, who gave their
valuable
time to provide us required information and their honest support to complete our project in
time.
RAJU GOYAL
ROLL NO. -2008/MeBA/07/ 098
CERTIFICATE OF COMPLETION
4|P ag e

This is certify that the Final Project report entitled “Demat Account” submitted Summer training report of

the requirement for the degree of MeBA, is a work carried out by RAJU GOYAL, Roll No. –

2008/MeBA/07/098 under my supervision and guidance.

Project Guide:
(_______________________)
DECLARATION
To

The Director,

International Institute of e-Business Management,

Phase-1,

Mohali.
5|P ag e

Respected Sir,

I hereby declare that the Summer Training Report, which is entitled “Demat Account”, is compiled

and submitted by me is my original frame work. The Procedure in the report is based on the Standards
provided in ISO 9001. I have not copied the data from any previous report. However, my Project Guide

Respected Mr. Aditya Parmarhelped me at various points while preparing this report.
MR. RAJU GOYAL
6|P ag e

EXECUTIVE SUMMARY

Training and development is the essential job of human resources department of every organization. It is

necessary to help employees in dealing with the changes caused by the changing business environment.
I, RAJU GOYAL had done my project in ANGEL BROKING LTD. which is a leading company
in finance industry. The main objective of my project was to “Demat Account”.

The training design included departments, and their training needs, month of training, sequence of

training and methods of training. A proper matrix was formed differently for each level highlighting the

requirements to be trained.

It also includes different skills workshop including the contents, objectives of the skills imparted to the

employees. Most important in training process are the ice breakers and games which help the trainees in

feeling relaxed and refreshed.

Each level in organization was considered as separate entity and training procedure for
them was
also different.
7|P ag e

TABLE OF CONTENTS FOR PROJECT

REPORT
Introduction
8
Company Profile
9
SWOT Analysis
18
Discussion on Training
20
Demat Account of Angel Broking
25
Buying and Selling
34
Need for the study
38
Competitors
39
Objective
43
Research Methodology
44
Data Analysis and Interpretation
47
Observation and Finding
57
Limitation
59
Suggestion
60
Summary and Conclusion
61
Bibliography
62
8|P ag e

Introduction
ANNEXURE (contains questionnaire)
63
Angel Broking's tryst with excellence in customer relations began in 1987. Today, Angel has
emerged as one of the most respected Stock-Broking and Wealth Management Companies
in India. With its unique retail-focused stock trading business model, Angel is committed to
providing ‘Real Value for Money’ to all its clients.
The Angel Group is a member of the Bombay Stock Exchange (BSE), National Stock
Exchange (NSE) and the two leading Commodity Exchanges in the country: NCDEX &
MCX. Angel is also registered as a Depository Participant with CDSL. FSWA is into
FINANCIAL PLANNING which involves selling of financial products like D-mat account,
corporate FD’s, mutual funds and insurance.
Angel Broking ltd – Transacting and investing simplified. Get ready to change the way you
transact and invest in financial products and services. Whether you wish to transact in
equity, equity & commodity derivatives, prefer to invest in mutual funds, life & general
insurance products or avail money transfer and money changing services, you can do it all
through reliance money. Simply open a Angel demat account and enjoy the convenience of
handling all your key financial
transactions through this one window.
In my project I explain in brief about the company, about financial planning, about Demat
Account, and almost all the things that I have learned so that others can also read and learn
from my experience.
9|P ag e
COMPANY BACKGROUND
COMPANY PROFILE
Angel Broking House Limited
Philosophy of the Company
Angel broking ltd. already has a presence in India through company Law, incorporated on
December, 1997. It offers world-class financial planning and a wide range of wealth
management products to mass affluent and affluent customer segments. Angel Broking
limited provides a complete range of financial products and services that include equity
broking (internet based online trading as well as offline trading), financial planning,
insurance, investment products, equity research, demat account and more.
Angel Broking Limited is one of the leading and professionally managed stock
broking firm involved in quality services and research. Angel Broking Limited is a
corporate member of The Stock Exchange, Mumbai.
The membership of the company with The Stock Exchange Mumbai was originally in the
name of Mukesh R. Gandhi, which was eventually turned into a corporate membership in
the name of Angel Broking Limited.
Angel Broking Limited is managed by Mr. Dinesh Thakkar and he is well
10 |P a g e

supported by Mr. Mukesh Gandhi, a fifteen years veteran in the market.

The group is well supported by a professional and qualified research team and efficient
operations and back office team, which comprises of highly dedicated and qualified
individuals. Angel has an in-house, state of art research department.
Angel believes in reaching out to the customer at the farthest end rather than by reaching
out to them. The company in its endeavour to give its client the best has opened up several
branches all over Mumbai, which are efficiently integrated with the Head Office.
Angel Broking Limited is primarily into retail stock broking, with a customer base of retail
investors, which has been increasing at a compounded growth rate of 100% every year.
The company has huge network sub-brokers in Mumbai and other places outside Mumbai,
registered with SEBI, who act as Chanel partners for the company. The company presently
has total staff strength of around 150 employees who are spread accordingly across the
head office and all the branches.
Angel has empowered its physical presence throughout India through various strategies
which it has been adopting efficiently and effectively over a period of time, like opening up
of branches at various places, tie-ups with various agencies and sales agents, buy-outs of
smaller regional outfits and appointment of sub- brokers and franchisees. Moreover Angel
has been tapping and including high net- worth and self-employed individuals it its vast
array of clients.
Angel has always strived in the direction of delivering ultimate client satisfaction and
developing stronger bonds with its customers and chose partners. Angel has a vision to
introduce new and innovative products and services regularly. Moreover Angel has been
one among the pioneers to introduce the latest technological innovations and integrate it
efficiently within its business.
Mission:
To create long term value by empowering individual investors through superior
financial services supported by culture based on highest level of teamwork, efficiency and
integrity.
11 |P a g e
VISION:

• T o p r o v i d e b e s t

v a l u e f o r m o n e y t o

i n v e s t o r s t h r o u g h

i n n o v a t i v e

p r o d u c t s .

• T r a d i n g / I n v e s t m e n t

s S t r a t e g i e s
• S t a t e o f t h e a r t

t e c h n o l o g y a n d

p e r s o n a l i z e d

s e r v i c e .
Customer Promise
They are passionate about their customers' success and promise to deliver exceptional
service with every meeting, interaction and dealing. They strive to offer simple,
straightforward, friendly and trustworthy service. They are a financial company with a
different attitude.
ANGEL DEALING IN
12 |P a g e
Milestones
May, 2009
Awarded with 'Broking House with
Largest Distribution Network' and 'Best
Retail Broking House' at Dun & Bred
street Equity Broking Awards 2009
August,
2008
Crossed 500000 trading accounts
November,
2007
‘Major Volume Driver’ for 2007
March,
2007
Crossed 200000 trading accounts
December,
2006
Created 2500 business associates
October,
2006
‘Major Volume Driver’ award for 2006
September
, 2006
Launched Mutual Fund and IPO
business
July, 2006 Launched the PMS function
13 |P a g e
EQUITY
LIFE
INSURANCE
MUTUAL
FUND
COMMODITY
Angel Broking House
Board of Director
March,
2006
Crossed 100000 trading accounts
October,
2005
‘Major Volume Driver’ award for 2005
September
, 2004
Launched Online Trading Platform
April, 2004 Initiated Commodities Broking division
April, 2003 First published research report
November,
2002
Angel’s first investor seminar
March,
2002
Developed web-enabled back office
software
November,
1998
Angel Capital and Debt Market Ltd.
incorporated
December,
1997
Angel Broking Ltd. incorporated
Mr. Dinesh Thakkar Founder Chairman & Managing Director
The Angel Group of Companies was brought to life by Mr. Dinesh Thakkar. He
ventured into stock trading with an intention to raise capital for his own independent enterprise.
However, he recognised the opportunity offered by the stock market to serve individual
investors. Thus India’s first retail-focused stock-broking house was established in 1987. Under
his leadership, Angel became the first broking house to embrace new technology for faster, more
14 |P a g e
effective and affordable services to retail investors.
Mr. Thakkar is valued for his understanding of the economy and the stock-market. The print
and
electronic media often seek his views on the market trend as well as investment strategies.
Mr. Lalit Thakkar Director – Research
Mr. Lalit Thakkar is the motivating force behind Angel’s highly acclaimed Research team. He’s been a
part of the senior management team since the Angel Group’s inception. His technical and fundamental
outlook has provided impetus to Angel’s market research team. Research-based & personalized advisory
services are Angel’s forte, and Mr. Lalit Thakkar has undoubtedly been the brain behind it.
When it comes to analyzing the market, Mr. Lalit Thakkar is truly a genius. His hands-on experience and
fundamental knowledge of the market can predict the market trend early. His views on the market trend
are often quoted in the print and electronic media.
Mr. Amit Majumdar Chief Strategy Officer
A chartered Accountant by qualification, Mr. Amit Majumdar is a key member of Angel’s strategic
decision-making process. He has been with the group since August 2004. He has handled several
functions of the group like finance and operations, to name a few. He has rich experience in finance,
investment banking,
treasury, consultancy and advisory services.
Mr. Majumdar has led many successful initiatives for the group. Before joining the Angel Group, Mr.
Majumdar has been associated with Rabo India Finance, Ambit Corporate Finance and Ernst & Young.
Mr. Rajiv Phadke Executive Director – HR & Corp.
communications
Mr. Rajiv Phadke has actively contributed to the Group’s growth over the last four years. Holding a major
in Finance, Mr. Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning,
international marketing,
financial services, brand-building, HRD and quality management.
15 |P a g e
With over 32 years of experience, Mr. Phadke has successfully led SBUs and financial companies from
concept to commissioning. His career horizon spans Motilal Oswal Securities, Times Guaranty Financials,
Nagarjuna Securities and Tata Exports Ltd. He is also a well-known speaker in the HR and business
development circuit and his views are featured on various electronic media as well.
Mr. Vinay Agrawal Executive Director – Equity Broking
Mr. Vinay Agrawal leads the Equity Broking business at Angel, which comprises Business Development,
Operations, Product Development and E- broking initiative. He is actively involved in exploring new ways
to adopt technology for business enhancement.
A Chartered Accountant by qualification, Mr. Agrawal began his career with the Angel Group
as
Finance and Operations Consultant, and since then he’s quickly climbed up the corporate
ladder.
Mr. Nikhil Daxini Executive Director - Sales and Marketing
With an MBA in finance, Mr. Nikhil Daxini has been instrumental in introducing the concept of professional
marketing of broking services at Angel. His area of focus is Business Development, Risk Management
and Operations.
Mr. Daxini has immense experience in the marketing of financial products and services. He
has
been associated with HDFC Bank Ltd. in the past.
Mr. Hitungshu Debnath Executive Director - Distribution &
Wealth Management
A marketing professional and a British Chevening scholar from the London School of Economics, Mr.
Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group. It
includes the distribution of
Insurance, mutual funds, IPOs, personal loans and other wealth management products.
16 |P a g e
Mr. Debnath has over 18 years of industry experience. He has been associated with Times Guaranty
Financial Ltd., Fortress Financial Services Ltd., Alliance Capital Asset Management and HDFC Asset
Management Ltd. in the past.
Mr. Mudit Kulshreshtha Executive Director - Business
Intelligence & Analytics
Mr. Mudit Kulshreshtha heads the advance analytics and strategic business
intelligence division at Angel. With a Bachelor’s degree in Engineering and PhD in Economics, Mr. Mudit
Kulshreshtha has more than 12 years experience in the field of strategy and business consulting.
He has been associated with reputed consulting firms like Deloitte Consulting India, Ernst and Young,
Arthur Andersen and WNS Global. He has advised several big clients in the U.S. and U.K. He is also a
known speaker at public seminars and conferences organized by CII, NASSCOM, Indian School of
Business and IIT.
Mr. Santanu Syam Executive Director - Operations
Mr. Syam brings with him over 18 years of experience in the field of Transaction Banking, Wholesale
Banking, Treasury Banking, Consumer Banking and CBS. He started his career with ANZ Grind lays
Bank and he was
also associated with Standard Chartered Bank in India as Director Transactional Banking.
Mr. Syam followed up his Engineering degree with an MBA. He has also attended Banking &
Technology seminars organized by SCB Singapore, BSE India & Euro Finance.
Mr. Ketan Shah Associate Director - Information Technology
17 |P a g e
 IT is a strategic function at Angel. And Mr. Ketan Shah is involved in the designing of
Angel’s IT policies and Strategies. Mr. Shah leads all IT-related activities from planning and budgeting to
implementation and maintenance.
Mr. Shah has over 18 years of industry experience. He has been involved in various
aspects of Business Operations in his previous assignments.
Ms. Pinky Kothari Associate Director - Sales And
Marketing
Ms. Pinky Kothari is responsible for development and expansion of the Angel Group’s
business in Southern India. She started her career at Angel as Business Development Executive. She
was then appointed the head of Surat Branch and the South Gujarat region, before assuming the role of
Associate Director.
A qualified Company Secretary and an MBA in Finance, Ms. Kothari has vast
experience in business development in the financial services industry.
Mr. Naveen
Mathur Associate
Director
–
18 |P a g e
Commodities Business
A CFA of 1997, Mr. Mathur holds a Post Graduation degree in Financial Management
and Business Finance. He brings with him over 14 years of experience in the financial markets
He had been associated with Religare Commodities, Karvy Consultants and with BLB Ltd in the past. He
has been involved in several management activities, treasury operations, corporate and strategic
planning, and research activities in Futures and Options markets in his past assignments.
Mr. Mathur is a regular speaker on all the prominent financial news channels.
SWOT ANALYSIS:-
Strength:-
•
Co-operative and Experienced Branch Managers
•
Good Database
•
Reliance Brand
•
Low pricing
Weakness:-
•
Inexperienced Staff
•
L o w a w a r e ne s s d u e t o l a c k o f a d v e r t i s e m e n t .
•
Lack of loyal clientage
•
D e ve l o p i n g p r o d u c t .
19 |P a g e
 5. In case of holdings of a HUF, the account should be opened in the name of the
Karta.
6.In case of a minor, the depository account should be opened in the name of
the
minor and the guardian’s name should be mentioned. The guardian will sign as signatory on
behalf of the minor. For selling the securities of the minor, a court order should be obtained.
7. In case of any difficulties, contact your DP.
8. Only securities admitted by NSDL can be dematerialized. The list is available
with your DP.
9. Only securities registered in the name of the account holder can be
dematerialized.
10.Dematerialization is normally completed within 15 days after the share
certificates have reached the issuer/their R&T Agent. Thus it may take you a
month from the date you hand over shares, to receive demat credit.
11.Dematerialization would be done only when the issuer / their R&T Agent is
satisfied of genuineness of securities & ownership status
12.All the joint holders should sign the DRF.
13.The pattern of holding in the DRF should match the pattern of holding on the
share certificate & the pattern in which account is opened.
14.Demat requests with name(s) not matching exactly with the name(s) appearing on the
certificates merely on account of initials not being spelt out fully or put after or prior to the
surname, would be processed, provided the signature(s) of the client(s) on the DRF tallies
with the specimen signature(s) available with the issuer/ their R & T agent.
15.If the signature in the DRF does not match with the signature available with
the issuer/ their R & T agent, the issuer/ their R & T agent may at the time of
demat confirmation, ask for additional documentation (like bank attestation/
notarization, etc.) to prove that the certificate belongs to the person who
forwarded the DRF.
16.In case there is any problem in processing the DRF, contact your DP and if he
cannot resolve the problem you may contact NSDL.
35 |P a g e
36 |P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities. The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities.
In case of purchase:-
• The broker will receive the securities in his account on the payout day
• The broker will give instruction to its DP to debit his account and credit
investor’s account
•

Investor will give ‘Receipt Instruction to DP for receiving credit by filling

appropriate form. However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time.
In case of sale:-
The investor will give delivery instruction to DP to debit his account and credit the
broker’s account. Such instruction should reach the DP’s office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investor’s
risk.
Rights
37 |P a g e
 1.Dematerialized securities can be traded on those stock exchanges connected
to
NSDL. At present, NSE, BSE, CSE, DSE, LSE, BGSE, OTCEI, MSE, ISE & ASE are
connected to NSDL. At these stock exchanges, two segments would be available to trade in
dematerialized securities :
○ Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller. However, for a select list of securities prescribed
by SEBI, securities cannot be delivered in physical form in the unified
segment, of stock exchanges connected to NSDL. This list presently
covers 160 securities. This list has been expanded to cover a total of 200
securities with effect from January 17, 2000. Over a period, this list would
cover all actively traded securities.
○ Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only. Physical securities
cannot be delivered in the exclusive demat segment.
2. Procedure
Trading in dematerialized securities is done through your broker just like
trading in physical securities. After your broker executes the trade, your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP.
Buy dematerialized securities
1. You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker. Make sure
you tell your broker you want only demat shares.
38 |P a g e
 2. Broker arranges payment to clearing corporation/ clearing house of the stock
exchange.
3. Broker receives credit in his clearing account with his DP on the pay-out day.
He can immediately transfer these securities to your depository account,
provided your account is already active.
4. Broker gives instructions to his DP to debit his clearing account and credit
your depository account.
5. You give instruction to your DP for receiving credit in your depository
account. If you have given standing instruction to receive credits, no separate
instruction for receiving credit will be required.
6. If the instructions match, your account with your DP is credited.
Sell dematerialized securities
1.You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice.
2. You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours i.e. one working
day prior to the pay-in date or before the deadline prescribed by your DP, so
that your brokers clearing account is credited at the time arranged with him.
3. On the pay-in day, your broker gives instruction to his DP for delivery to
clearing corporation/clearing house of the relevant stock exchange.
4. The broker receives payment from the clearing corporation / clearing house.
5.You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode.
Points To Remember
39 |P a g e
1. Trading continues to be through brokers. In case of any problem in execution
of trade, contact your broker and if he fails to resolve the problem you may
contact the stock exchange.
2. When you buy securities through the stock exchange, your brokers clearing
account is credited to the extent of the securities purchased, on receipt of
instruction from clearing corporation/ clearing house of the stock exchange.
Your depository account is credited only when your broker gives a delivery
instruction to his DP. Securities are not directly credited to your account by the
clearing corporation/ clearing house of the stock exchange. In case your broker
does not give a delivery instruction, contact him or concerned stock exchange
or SEBI. If your depository account is not credited, in spite of your broker
giving valid instruction to his DP, contact the DP and if he fails to resolve the
same you may contact NSDL.
3.When you sell securities, you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account. They are not
automatically debited from your account by NSDL or by the clearing
corporation/ clearing house of the stock exchange. In case the DP defaults in
executing your instruction, the DP is liable to compensate you for the loss
incurred, provided your instruction was in
order and has been submitted to the DP at least 24 hours i.e. one working day
prior to the pay-in date or before the deadline prescribed by DP. In case the DP
fails to resolve your problem, you can contact NSDL.
40 |P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a
trainee must understand the company, its achievements and
tasks, products and services and also to collect information
about its competitors, its products and services offered. So
that, after understanding and collecting information about
the organization and its competitors, a trainee will be able to
work well for the organization.
From the study I have learned very much, about the company as well as the
strategy of the customers, which helps me a lot at my working days.
41 |P a g e
 COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in
the country with over 8 Lac demat accounts.
HDFC Bank Demat services offers you a secure and convenient
way to keep track of your securities and investments, over a
period of time, without the hassle of handling physical documents
that get mutilated or lost in transit.
42 |P a g e

HDFC BANK is Depository participant both with National Securities

Depositories Limited (NSDL) and Central Depository Services
Limited (CDSL).
Features & Benefits
As opposed to the earlier form of dealing in physical certificates
with delays in transaction, holding and trading in Demat form has
the following benefits:
Settlement of Securities traded on the exchanges as well as off
market transactions.
Shorter settlements thereby enhancing liquidity.
Pledging of Securities.
 Electronic credit in public issue.
Auto Credit of Rights / Bonus / Public Issues /
Dividend credit through ECS.
Auto Credit of Public Issue refunds to the bank account.
No stamp duty on transfer of securities held in demat form.
No concept of Market Lots.
Change of address, Signature, Dividend Mandate, registration of
power of attorney, transmission etc. can be effected across
companies held in demat form by a single instruction to the
Depository Participant (DP).
Holding / Transaction details through Internet / email.
43 |P a g e

In case you need any more information or have any queries ,

feedback & complaints , you may please mail us at
dphelp@hdfcbank.com
Secured & easy transaction processing
HDFC Bank Ltd provides convenient facility called 'SPEED-e'
(Internet based transaction) whereby account holder can submit
delivery instructions electronically through SPEED-e website
(https://speede.nsdl.com). SPEED-e offers secured means of
transaction processing eliminating preparation of instruction slips
and submission of the same across the counter to the depository
participant. The 'IDEAS' facility helps in viewing the current
transactions and balances (holdings) of Demat account on
Internet on real time basis.
Disclaimer:
Whatever have been stated above are in the good interest of the
Investor / Demat Applicants / holders to provide a brief picture
about the depository system. You are requested go through the
guidelines of the depositories before taking any further action. For
detailed guidelines, you are requested to approach your nearest
HDFC Bank branch. HDFC Bank will not be responsible for any
misunderstanding / act based on the above. Also HDFC Bank
might ask for additional information / documentation than what
has been stated above to process your application / instruction.
44 |P a g e

Research Methodology refers to search of knowledge .one can also

define research methodology as a scientific and systematic search for
required information on a specific topic.
The word research methodology comes from the word
“advance
learner ‘s dictionary meaning of research
as a careful investigation or
inquiry especially through research for new facts in my branch of
knowledge for example some author have define research
methodology as systematized effort to gain new knowledge.
TYPES OF RESEARCH
ANALYTICAL RESEARCH:-
It has to used facts or information already available and analyze
these to make a critical evaluation of material.
SAMPLE SIZE:
50 |P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups.
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of
data
has been used.
1. Primary data collection:
In dealing with real life problem it is often found that data at hand are inadequate, and
hence, it becomes necessary to collect data that is appropriate. There are several ways of
collecting the appropriate data which differ considerably in context of money costs, time and
other resources at the disposal of the researcher.
Primary data can be collected either through experiment or
through survey.
The data collection for this study was done in the following manner:
Through personal interviews:-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews.
Through questionnaire:-
Information to find out the investment potential and goal was found out through
questionnaires.
Through Tele-Calling:-
51 |P a g e

RESEARCH DESIGN
Information was also taken through telephone calls.
2. Secondary sources of data:
In the secondary sources of data is used. (Internet , mazazine
,books,
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique & percentage
method
are has been used.
For the proper analysis of data simple quantitative technique such as
percentage were used. It help in marketing more accurate generalization
From the data available .The data which was collected from a sample of
population was assumed to be representing entire population was
interested .Demographic factor like age, income and educational background
was used for the classification purpose .
52 |P a g e
DATA ANALYSIS AND
INTERPRETATION
Q1. In which of these Financial Instruments do you invest
into?
Financial Instrument
Percentage of respondent
Mutual Fund
75%
Bond
16%
Online trading
7%
Derivative
2%
Result of Preference of
Investment

Interpretation:
53 |P a g e
 This shows that although the mutual funds market is on the
rise yet, the most favored investment continues to be in the Share Market. So, with
a more transparent system, investment in the Stock Market can definitely be
increased.
Q2. Are you aware of online Share trading?
Aware of online share trading
Percentage of respondent
Ye s
72%
No
28%
54 |P a g e
Q .5 Which bank is easily available everywhere?
Company Name
Percentage of respondent
Angel
15
ICICI
20
HDFC
15
Interpretation:-
30% have respondent of Angel Broking Ltd, 30%
have respondent of HDFC, 40% have respondent of ICICI.
Q.6 Which banking Demat account offered you a large no.
of services?
Company Name
Percentage of respondent
Angel Broking
22
HDFC
10
57 |P a g e

ICICI
18
INTERPRETATION:
44% have respondent of Angel Broking Ltd, 20% have
respondent of HDFC, 36% have respondent of ICICI.
Q.7 Which bank provide you a better email facility?
Company Name
Percentage of respondent
Angel Broking
15
HDFC
13
ICICI
22
58 |P a g e

INTERPRETATION:
30% have respondent of Angel Broking Ltd.,
26% have respondent of HDFC, 44% have respondent of
ICICI.
Q.8 Which company provide a less BROKARAGE rate ?
Company Name
Percentage of respondent
Angel Broking
22
HDFC
11
ICICI
17
59 |P a g e
INTERPRTETATION:
44 % have respondent of Angel broking
ltd., 22% have respondent of HDFC, 34% have respondent
of ICICI.
Q. 9 Which company provide you a large number of product
and services?
Company Name
Percentage of respondent
Angel Broking
22
HDFC
10
ICICI
18
INTERPRETATION:-
44% have respondent of Angel Broking
Ltd., 20% have respondent of HDFC, 36% have respondent
of ICICI.
60 |P a g e

To study the sales and distribution management and improve

the Customer Acquisition Process by analyzing the consumer
behavior, response and mindset towards the product and
services the company offers.
1.Preference of Investment:
61 |P a g e

Represent a pie chart

OBSERVATION
Consumers want to invest 75% in Mutual funds, 16% in
Bonds, 7% in online trading and 2% in Derivatives.
2. Awareness on Online Share Trading
72% consumers are aware of online share trading and
28% consumers are not aware of online share trading.
3. Awareness of Angel Broking
48% consumers are know about Angel Broking and 52%
consumers are not know about Angel Broking.
4.Awareness about facilities provided by Angel
Broking:
36% consumers are aware about the facilities provided
by Angel Broking and 64% consumers are not know
about the facilities provided by Angel Broking.
5. Availability of Bank
30% have respondent of Angel Broking Ltd, 30% have
respondent of HDFC, 40% have respondent of ICICI.
6. Which banking Demat account offered you a large
no. of services?
4% have respondent of Angel Broking Ltd., 20% have
respondent of HDFC, 36% have respondent of ICICI.
7. Better email facility provided by bank
30% have respondent of Angel Broking Ltd., 26% have
respondent of HDFC, 44% have respondent of ICICI.
8.Provide a less BROKARAGE rate
62 |P a g e

LIMITATION
• T h e t i m e c o n s t r a i n t
w a s o n e o f t h e m a j o r
p r o b l e m s .
• T h e s t u d y i s l i m i t e d t o
t h e d i f f e r e n t s c h e m e s
a v a i l a b l e
under the Demat account selected.
• T h e l a c k o f i n f o r m a t i o n
s o u r c e s f o r t h e a n a l y s i s
p a r t .
• G e o g r a p h i c a l
l o c a t i o n s .
•

Extreme variability in MARKET.

64 |P a g e

SUGGESTION
1.The Brand image of Angel Broking Ltd. is good in market but
according to customer satisfaction the company has to provide the
better service. And also change the Market strategy.
2. They should focus on print and electronic media advertisements
to
make more people aware about them.
3. They should provide proper guidance to their customers about
demat.
4. They should provide should offers and facilities to their customers
to increase their attractiveness about demat.
5. For opening an account they require lots of signatures in a kit,
which should be reduced.
65 |P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE
•

To get initial success in this field is very difficult. Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage. Thus time and service are two most factors to get in this
field.
•
Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking.
•
Customer remains in the pivotal position.
CONCLUSION
Angel Demat Account is better than other Demat account. Angel Broking Ltd. have good
return of investment. A good brand is always welcomed over here people are aware of
quality so they go for ready to spend bucks of money.
At last all conclusion be concluded by that Angel Broking Ltd. is still growing

industry in India

Angel Broking Ltd. account have less brokerage rate .

It provide a security with the use of special type of key .

66 |P a g e

www.angelbroking.com
www.hdfc.com
www.icicidirect.com
www.demataccount.com
www.google.com
Reference books:
67 |P a g e

BIBLIOGRAPHY
Websites:

1. FINANCIAL INSTITUTIONS AND MARKETS

2.INVESTMENT MANAGEMENT
68 |P a g e

Project on Demat Account Final

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