Beruflich Dokumente
Kultur Dokumente
FULFILL YOUR
CREATIVE PURPOSE
with ANN REA
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WELCOME LETTER
Dear Artist,
I designed this workbook to help you uncover your purpose and find your
way to profit.
Sincerely,
Ann
WEEK 1 / LESSON 1
DISCOVER YOUR CREATIVE PURPOSE
EXERCISE 1:
The benefit of this exercise is: for you to complete the enrollment bonus
exercises so that you can start to shape your:
• Purpose
• Mission
• Unique Value Proposition
• Target Market You Serve
You will refer back and revised these statements after the end of the course.
Hint: If any of the above is directly related to your art, think again. Art is only
a vehicle of expression.
You must create value above a beyond your art in order to create a
profitable artistic enterprise.
Also, if anything you state is something that an eight year old cannot
understand, it’s likely that no one else will either.
WEEK 1 / LESSON 2
START WHERE YOU ARE NOW
EXERCISE 1:
The benefit of this exercise is: for you to experience honest reflection
about who you are. To become an artist who thrives you must know your
unique self so that you can understand your unique purpose.
When Marsha Sinetar autographed my copy of “Do What You Love, The
Money Will Follow” she signed it:
I loved the title of this book and I appreciated what Marsha was saying.
But after eagerly searching for answers about finding a meaningful livihood,
her book left me with a combination of inspiration and confusion.
The confusion came from the second part of the title, “the money will
follow.”
My unanswered question was how? How will the money follow? I only get to
do what I love if the money follows.
I love to paint.
But other people may or may not love what I paint. Even if they do,
it doesn’t mean that they are going to pay me for it.
Money does not “just follow.” This whole notion is complete B.S.
Once you’ve created value, you have to connect with your target market.
And guess what, they’re busy and distracted.
You must know who you are and what you stand for.
Let’s start with where you are now with what you do know today.
Please note: This is a great exercise to share and talk about. It makes it
even more illuminating. Invite two friends to join you.
EXERCISE 2:
The benefit of this exercise is: that it helps you begin to crack the code of
how famous artists fulfilled their purpose, passion, and profit.
Andy Warhol
• What was his deepest desire?
• What was his personal mission?
• What was his unique talent?
• What problem did he solve and for what target market?
Thomas Kinkade
• What was his deepest desire?
• What was his personal mission?
• What was his unique talent?
• What problem did he solve and for what target market?
Top Tip: Artists made history because they created value above
and beyond their art.
WEEK 1 / LESSON 3
PURGING PROJECTS
The purpose of this exercise is to: de-clutter your mind, your obligations,
and your goals and to focus on what really needs to get done and what you
really care about.
The hazard of being creative is that we really like to start projects but we
are famous for not always finishing them. This can create a lack of focus and
it can even create a serious crisis of confidence.
Just like you will dump out your junk drawer in an upcoming exercise, you
are going to dump out the junk drawer in your mind.
Make a numbered list of every project you are working on, every goal you
have aspired to accomplish, and each obligation. I’ll get you started. A
“Mental De-Clutter” list may look like this:
1. Go to my monthly Meet Up
2. Finish the White Fish photography series
3. Learn to Tango
4. Call Bill back
5. Get my teeth cleaned
6. Go to Tanzania and climb Mount Kilimanjaro
7. Buy Ann Rea’s Creative Live Course ;)
Whatever it is that you think you need to do now or in the future, dump
it. Empty your mind. List all of it until you just can’t think of anything else.
Then sleep on it. Because when you wake up you may think of a few other
things to add.
Ready? Start crossing things off of your list by asking yourself the following
questions with each item you listed.
• “Do I really need to do this?” No? Cross it off.
• “Do I really want to do this?” No? Cross it off.
• Does thinking about this give me energy? No? Cross it off.
• Does thinking about this leave me feeling flat? Yes?
Cross it off.
• Now of the items remaining on your list, ask yourself,
“Why do I want to do this?” Don’t know? Cross it off.
• Take a deep breath. Ahhhh. Don’t you feel more free,
focused, and and lighter?
(Done? Complete this exercise and check it off your Circle of Progress.)
WEEK 1 / LESSON 4
CRAFTING YOUR CREED
The benefit of this exercise is to: realize that all we have is today.
So rather than predicate your happiness and contentment on how you will
feel once you have discovered your purpose, focus on today.
Stop asking what you want to build and start asking how you’d like to
experience each day and what you’d like to be doing and not doing.
(Done? Complete this exercise and check it off your Circle of Progress.)
WEEK 2 / LESSON 5
LOOK AT YOURSELF IN THE MIRROR
The benefit of this exercise is that: perception is reality. How you see
yourself, and how others see you, is shaping your experience.
Email, send a FaceBook message, or call and ask at least five people how
they would describe you, in one word.
If you are feeling ambitious you can email everyone in your address book.
Your objective is to look for patterns.
Top Tip: “You are the average of the five people you spend the most
time with.” -Jim Rohn
(Done? Complete this exercise and check it off your Circle of Progress.)
WEEK 2 / LESSON 6
GETTING HONEST ABOUT STRENGTHS
AND WEAKNESS
The benefit of this exercise is that: we often spend more time fixating
and trying to fix our weaknesses than we do developing and leveraging our
natural strengths.
For example:
• I tend to procrastinate so I filled my taxes late last year and
I had to pay a penalty.
• I’m intimidated by business and contracts so I didn’t put my
agreement with my last client in writing and they paid me less
than they owed me.
• I don’t know how to talk about my work so I get all shy and feel
awkward and other people sense it and I feel like a goof.
Top Tip: “You are the average of the five people you spend the most
time with.” -Jim Rohn
(Done? Complete this exercise and check it off your Circle of Progress.)
WEEK 2 / LESSON 7
YOUR THREE FATTEST FAILURES
The benefit of this exercise is that: our greatest failures are our greatest
teachers. If we stop beating ourselves up, we can reflect on the lessons we
learned from our failures.
You can either succeed or you can get an education. You choose.
List your three biggest, fattest, ugliest, most embarrassing failures. Don’t
hold back. The truth will set you free.
Sleep on it.
Now ask yourself. What did I learn from each of the three failures?
If you don’t know, pretend like you are talking to someone else who is
seeking the wisdom of your experience. Ask them to tell you the lessons
you learned.
(Done? Complete this exercise and check it off your Circle of Progress.)
WEEK 2 / LESSON 8
WHERE IS YOUR MESS?
The purpose of this exercise is to: set the table for new nourishing energy
and focused thinking. It’s like a fresh new white canvas.
What can you immediately control? Sometimes, it seems like not much.
Often we can control a lot but we just lack the motivation and energy to act
upon it.
One sure fire way to gain focus and energy inside is to clean up what’s
reflected on the outside.
Pick one drawer, box, or shelf. One small bite at a time. Just start.
Please note: You are not supposed to do this all in one day. You can finish it
as the course goes along or after. You decide. Just start.
Top Tip: Energy flows where attention goes. Remove your distractions and
increase your focus.
(Done? Complete this exercise and check it off your Circle of Progress.)
WEEK 2 / LESSON 9
YOUR HERO’S JOURNEY
The benefit of this exercise is to: understand the meaning of “rage”, as
defined by Homer.
(Done? Complete this exercise and check it off your Circle of Progress.)
WEEK 3 / LESSON 10
WHERE IS YOUR PAIN?
The benefit of this exercise is to: determine your mostly deeply held values.
Why should we revisit and examine the most painful moments in our life?
Because these most painful moments stand in stark contrast to our most
deeply held values. Our most deeply held values define who we are and
what we stand for..
If you want to be an artist, then you must know who you are and what you
stand for. Why? Because our primary function is to communicate.
When an artist knows who they are, and what they stand for, they derive
confidence and deep satisfaction from their art.
So this exercise is actually not designed to torture you, it’s designed to help
you understand the purpose of your particular suffering.
Step 1:
• get something that you like to write with
• a box of tissues
• and a big glass of water
Step 2:
Ready? Now recall the three most painful moments in your life. Whatever
pops into your head. Go with it.
Step 3:
Start with the first painful moment. Describe it in detail and emphasize how
you felt then and how you feel now. Cry. Yell. Recoil. Just spill it.
Step 4:
Now go do something nice, comforting, and nurturing for yourself.
(Done? Complete this exercise and check it off your Circle of Progress.)
WEEK 3 / LESSON 11
LESSONS FROM YOUR DEEPEST PAIN
The benefit of this exercise is to: use your vivid imagination to learn the
purpose of each painful moment.
Step 1:
• get something that you like to write with
• a box of tissues
• and a big glass of water
Step 2:
Again recall how you felt. Choose three feeling words that describe the depth
of your emotion. Such as; humiliated, betrayed, scared.
Step 3:
Now imagine an older, wiser, all-knowing version of yourself sitting alongside
this earlier you.
Imagine what you would say to empathize and comfort her or him.
Now. They turn to you and ask, “Why did this happen to me?” And you respond
by assuring them that there was a purpose for their pain, there was a lesson for
them to learn. Tell them the lesson.
(Done? Complete this exercise and check it off your Circle of Progress.)
WEEK 3 / LESSON 12
DISSOLVING YOUR FEARS
The benefit of this exercise is to: get a clear picture of what unnecessary
self-limiting beliefs and fears are rattling around in your head.
Step 1:
• Get something that you like to write with
• a box of tissues
• and a big glass of water
Step 2:
Ready? Now make a list of everything that you are afraid of. Whatever pops
into your head. Go with it. Write down every self-limiting and negative thought
you have. Everything. Dump it.
Keep writing until you have exhausted all that you can think of. Take a break.
The result; you’ll find out what your unnecessary self-limiting beliefs are.
Step 3:
Take a break and then go back to your list.
Step 4:
One belief at a time, ask yourself “is this really true?”
1. Answer.
2. Ask, is the answer really true?
3. Repeat the interrogation until you exhaust the question.
“Is this really true?”
WEEK 3 / LESSON 13
WHAT REALLY MATTERS MOST?
The benefit of this exercise is to: get a very clear on what matters most
to you.
This is very personal and profound exercise that can yield great insight and
motivation to live your best life as you define it for yourself.
Get your journal and just start writing, stream of consciousness, and answer the
following question.
What would you do if you hade 20 years to live? Don’t edit or spell check. Just
spill it.
(Done? Complete this exercise and check it off your Circle of Progress.)
WEEK 3 / LESSON 14
WHERE’S YOUR JOY?
The benefit of this exercise is to: determine your mostly deeply held values.
But why should we re-examine the most joyful moments in our life?
Because these joyful moments affirm our most deeply held values. It is our
most deeply held values that define who we are and what we stand for.
When artists know who they are and what they stand for they can then derive
the deepest satisfaction from their art and they gain confidence.
Step 1:
Ready? Now recall the three most joyful moments in your life. Whatever pops
into your head. Go with it.
Step 2:
Start with the first most joyful moment. Describe it in detail and emphasize
how you felt then and how you feel now. Laugh. Smile. Reminisce. Spill it.
Step 3:
Now go do something joyful, comforting, and nurturing for yourself
Step 1:
• get something that you like to write with
• a box of tissues
• and a big glass of water
Step 2:
Ready? Now recall the three most joyful moments in your life. Whatever
pops into your head. Go with it.
Step 3:
Start with the first joyful moment. Describe it in detail and emphasize how
you felt then and how you feel now. Cry. Yell. Laugh. Just spill it.
Step 4:
Now go do something nice, comforting, and nurturing for yourself.
(Done? Complete this exercise and check it off your Circle of Progress.)
WEEK 3 / LESSON 15
THE REMEMBERING PROCESS
The benefit of this exercise is to: create your future by “remembering” how
you got there.
2. You are rocking back and forth in your comfy rocking chair.
It may start vague. Cloudy, even. It was quite some time ago when things
started to shift. Your happy and healthy old eyes smile with recognition.
More details come to you. Write them down or dictate into a voice memo.
Let the wisdom of the future you share with you how you did it.
WEEK 4 / LESSON 16
LIVING YOUR GOOD LIFE
The benefit of this exercise is to: practice asking for insights from others that
may improve the good in your life.
While in theory no one knows you better than you, oftentimes we get so deep
in our own head, thoughts and fears that we subconsciously blind ourselves
from seeing the obvious.
So instead of putting all the pressure on yourself, ask the people who know you
best. Because sometimes the honest perspective of an outsider is all we need
to finally see the light that’s been shining the whole time.
The process is simple: You’re going to write emails to five people close to you,
asking them three questions.
Choose people who know you well, who will be honest with you and are from
different walks of life. I’d suggest a colleague, past boss, spouse, parent, 1-2
close friends and a mentor. Bonus points for sending it to 2-3 of each of the
categories (the more data the better), but don’t just ask your whole family. We
want people who know you in different settings.
*Note: If you already know your current or future passion project, then change
these questions to what’s relevant in your journey right now. Ask about
positioning ideas, pricing, products or service you could offer or whatever. Just
get in the habit of getting outside your own head.
To make it ridiculously easy on you (and ensure you actually do this!), here’s an
email template you can use. Be sure to personalize for each recipient…
Subject: Need your thoughts on a new career I’m considering – by end of week
if possible
Hi James –
As you know, I really want to start doing work I actually care about, so I’ve been
spending a lot of time figuring out what’s next. Since you know me well, I’d love
your quick help on this.
I’ve specifically been spending time understanding my passions and the things
I like and am good at.
So, can you take a few minutes to answer the three questions below in as much
detail as you feel comfortable with? You likely see me in a different way than I
see myself and this would be a huge help.
Anything goes.
1. What do you think are my biggest passions and why? If you can think
of at least two or three, that would be great. Please explain.
3. Given the above and what you know about me, what have you always
thought I’d be great at doing as a career? Or maybe as a volunteer or
hobby? Please explain.
You can just reply to this email and type right below each question.
If you can get back to me by end of this week, that would be awesome.
I’m spending all day this Sunday [insert xx/xx date] working on this and
meeting with a coach, so having your answers by then would be huge. [Note:
Be sure your date is no more than a week out. Giving a specific (and honest)
reason to have it done by a certain date will help get quick responses.]
Your thoughts on this will go a long way. Can’t wait to see what you think up,
and to let you know what direction I take after I get a little more clarity. I’ve put
this off way too long.
-Scott
(Done? Complete this exercise and check it off your Circle of Progress.)
WEEK 4 / LESSON 17
CRACKING THE CODE TO JOY
The benefit of this exercise is to: release emotional blocks wired into your
electromagnetic system.
(Done? Complete this exercise and check it off your Circle of Progress.)
WEEK 4 / LESSON 18
BE THE BOSS OF YOU
The benefit of this exercise is to: determine THE moments where you most
savored your success.
This exercise is not meant for you to load your long list of successes but to list
the top three that you most savor.
Step 1:
Recall the top three successes in your life that you most savored. Whatever
pops into your head. Go with it. When did you feel like you had really
accomplished something big or small? When did you feel proud or victorious?
Step 2:
Start with the first success. Describe it in detail and emphasize how you felt
then and how you feel about it now.
Step 3:
Now go do something nice, comforting, and nurturing for yourself. Why?
Because you are the boss of you and you want to get practice being a good
boss of you.
(Done? Complete this exercise and check it off your Circle of Progress.)
WEEK 4 / LESSON 19
TAKE THE TIME IT TAKES
The benefit of this exercise is to: get a better understanding of your heart’s
deepest yearning.
Imagine that you had a magic wand and it would ensure your success.
You don’t know when or how it will happen, but it will happen.
1. What would you do?
2. Who would you be?
3. What would you have?
I imagined through a collage of images and words that “I had an art studio over
looking the ocean. As I type this, I’m standing in my art studio overlooking the
Pacific Ocean, less than one mile from The Golden Gate Bridge.
(Done? Complete this exercise and check it off your Circle of Progress.)
WEEK 4 / LESSON 20
GIVE YOURSELF PERMISSION
The benefit of this exercise is to: Give Yourself Permission
Guess what?
(Done? Complete this exercise and check it off your Circle of Progress.)
WEEK 5 / LESSON 21
CONNECTING THE DOTS BETWEEN
PURPOSE AND PROFIT
The benefit of this exercise is to: reflect on the lessons you learned from your
painful moments, the successes you have savored, and the insights you have
gained.
Remember on Day 11 when you documented the three most painful moments
in your life and the way you felt about each?
This exercise is probably THE most important. Take your time and invest your
energy. It will pay big dividends.
What was the lesson you learned from the first painful moment?
Second?
Third?
What is the pattern in your feelings?
What is the pattern in your lessons?
What is the continuous theme?
What is the overall lesson?
What was the overall purpose of your painful moments?
What problem does this lesson solve for you?
WEEK 5 / LESSON 22
TURNING A PERSONAL MISSION
INSIDE OUT
The benefit of this exercise is to: see what problem you have solved
for yourself.
1. What problem did you solve for yourself in the previous exercise?
2. How could this change your future?
3. Who else could be struggling with similar problems who could
benefit from the solution or lesson that you found?
4. How could you serve the common good?
5. What contributions could you make?
6. What problem could you solve for others that you have solved
for yourself?
(Done? Complete this exercise and check it off your Circle of Progress.)
WEEK 5 / LESSON 23
VALUE ABOVE AND BEYOND THE ART
The benefit of this exercise is to: define your unique value proposition or
what problem you can solve from the value that you create above and
beyond your art.
Using your individual talents, skills, experienced, creative or not, how can you
create value?
Remember, we are talking about value above and beyond your art.
If your idea sounds poetic or abstract then you are not there.
Review the examples our guests provided. Notice, their mission is not about
their art.
(Done? Complete this exercise and check it off your Circle of Progress.)
WEEK 5 / LESSON 24
WHO CAN YOU SERVE?
The benefit of this exercise is to: understand the amount that you will be
paid will be based on the amount of value that you create and distribute to
a target market.
What specific person, who you may or may not personally know yet, would
align with your mission?
(Done? Complete this exercise and check it off your Circle of Progress.)
WEEK 5 / LESSON 25
WILL YOU CHOOSE TO LIVE YOUR
GREATER PURPOSE?
The benefit of this exercise is to: outline the baby steps can you take towards
fulfilling your mission?
You may start with just a tiny start of an idea or a new notion to explore.
Not sure. Ask them. Ask as many as you can and plead with them to be honest.
(Done? Complete this exercise and check it off your Circle of Progress.)
WEEK 6 / LESSON 26
WILL YOU CHOOSE TO LIVE YOUR
GREATER PURPOSE?
The benefit of this exercise is to: identify and commit to three things you will
do every day to improve your mind, body, and spiritual well being.
A mission is a life long commitment. You are allowed to change your mind but
generally your purpose is for keeps.
You are going to need to take care of your sacred vessel, your body, and to
nourish your mind and spirit.
Name three things, small things, that you could to each day, like a sacred
ceremony.
(Done? Complete this exercise and check it off your Circle of Progress.)
WEEK 6 / LESSON 27
WE DON’T SUCCEED ALONE
The benefit of this exercise is to: understand that you can either go it alone,
the long hard and often failing way, or you can get experienced guidance to
help you take short cuts on your journey.
(Done? Complete this exercise and check it off your Circle of Progress.)
WEEK 6 / LESSON 28
ACTIVATE YOUR RESOURCES
The benefit of this exercise is to: find the three top resources that you need
today. We do not succeed alone. You need to find help.
With the wealth of knowledge and tools available online, it is very easy to fall
into feeling overwhelmed and being distracted.
Starting with where you are today, with what you have now, name three
resources that would benefit you most.
1. Do you need to find a mentor?
2. Is there a Creative Live course that would really help you at this
particular point on your journey?
3. Is there a book that you feel compelled to read?
(Done? Complete this exercise and check it off your Circle of Progress.)
WEEK 6 / LESSON 29
STEP UP AND OWN YOUR POWER
The benefit of this exercise is to: translate a relatable purpose to the core
concepts of this course.
(Done? Complete this exercise and check it off your Circle of Progress.)
WEEK 6 / LESSON 30
TAKE ACTION!
The benefit of this exercise is to: define a SMARTER goal and system for
managing priorities so that you can take focused daily action. (examples)
What six baby steps will you take towards your SMARTER goal tomorrow?
(Done? Complete this exercise and check it off your Circle of Progress.)
CONGRATULATIONS!