“TO STUDY ON IMPACT OF DIRECT SELLING ON CUSTOMER

BUYING BEHAVIOUR WITH REFERENCE TO D-MART”

A project submitted to

University of Mumbai for partial completion of the degree of Bachelor

of Management Studies

Under the Faculty of Commerce

By

Mr. MANJIT AMARNATH SAROJ

Under the guidance of

Prof. SNEHABANDAL

CHANGU KANA THAKUR ARTS, COMMERCE, AND SCIENCE COLLEGE

(AUTONOMOUS)PLOT NO-01, SECTOR -11, KHANDA COLONY, NEW PANVEL(W)

DIST- RAIGAD, MAHARASHTRA – 410206

MARCH – 2020-2021

MARCH – 2020-2021
“

“TO STUDY ON IMPACT OF DIRECT SELLING ON CUSTOMER

BUYING BEHAVIOUR WITH REFERENCE TO D-MART”

A project submitted to

University of Mumbai for partial completion of the degree of

Bachelor of Management Studies

Under the Faculty of Commerce

By

Mr. MANJIT AMARNATH SAROJ

Under the guidance of

Prof. SNEHA BANDAL

CHANGU KANA THAKUR ARTS, COMMERCE, AND SCIENCE

COLLEGE (AUTONOMOUS)

PLOT NO-01, SECTOR -11, KHANDA COLONY, NEW PANVEL(W)

DIST- RAIGAD, MAHARASHTRA – 410206

MARCH – 2020-2021
 CERTIFICATE

This is to certify that Mr. MANJIT AMARNATH SAROJ has worked and duly
completed her Project Work for the Degree of Bachelor of Management Studies
under the Faculty of Commerce in the subject of Marketing Management and his
project is entitled, “TO STUDY ON IMPACT OF DIRECT SELLING ON CUSTOMER BUYING

BEHAVIOUR WITH REFERENCE TO D-MART” under my supervision.

I further certify that the entire work has been done by the learner under my guidance
and that no part of it has been submitted previously for any Degree or Diploma of any
University.

It is his own work and facts reported by his/her personal findings and investigations.

Guiding Teacher. Principal ExternalExaminer

Prof. SnehaBandal Dr. VasantD.Barhate University ofMumbai

Date of Submission:

College
Seal
 DECLARATION BY LEARNER

I the undersigned Mr. MANJIT AMARNATH SAROJhere by declare that the work
embodied in this project work titled
“TO STUDY ONIMPACT OF DIRECT SELLING ON CUSTOMER BUYING
BEHAVIOUR WITH REFERENCE TO D-MART”
forms my own contribution to research work carried out under the guidance of
Prof. Sneha Bandal is a result of my own research work and has not been previously
submitted to any other university for any other degree to this or any other university.

Wherever reference has been made to previous works of others, it has been clearly
indicated as such and included in the bibliography.

I, here by further declare that all information of this document has been obtained and
presented in accordance with academic rules and ethical conduct.

Name and Signature of the Learner

MANJIT AMARNATH SAROJ

Certified by:

Prof. Sneha Bandal

Name and signature of the Guiding Teacher

 ACKNOWLEDGEMENT

To list who all have helped me is difficult because they are so many numerous and the
depth is so enormous.

I would like to acknowledge the following as being idealistic channels and fresh
dimensions in the completion of this project.

I take this opportunity to thank the University of Mumbai for giving me chance to do
this project.

I would like to thank my Principal, Prof (Dr.) VASANT D. BARHATE for providing the
necessary facilities required for completion of this project.

I take this opportunity to think our Coordinator PROF. TRUPTI JOSHI for her
moral support andguidance.

I would also like to express my sincere gratitude towards my Project Guide PROF.
SNEHA BANDAL whose guidance and care made the project successful.

I would like to thanks my College Library, for having provided various reference
books and magazines related to my project.

Lastly, I would to thank each and every person who directly or indirectly helped me in
the completion of the project especially my parents and peers who supported me
throughout my project.
 INDEX

Sr. CONTENTS PAGE NO.

No

1. EXECUTIVE SUMMARY 1

2. AIMS OF THE STUDY 2

OBJECTIVES OF THE STUDY

3. RESEARCH METHODOLOGY 3

4. SCOPE OF THE STUDY 4

5. LIMITATIONS OF THE STUDY 5

6. COMPANY PROFILE 6

7. LITERATURE REVIEW 10

8. DATA ANALYSIS AND INTERPRETATION 40

9. FINDINGS 52

10. SUGGESTIONS 53

11. CONCLUSION 54

12. BIBLIOGRAPHY 55

13. ANNEXURE 56
 1.EXECUTIVE SUMMARY

Indian retail sector is witnessing one of the most hectic Marketing activities of all times.
Thecompanies are fighting to win the hearts of customer who is ‘God’ said by the business
tycoons. There isalways a ‘first mover advantage’ in an upcoming sector. Here, that
advantage goes to “ D-Mart”.
It hasbrought about many changes in the buying habits of people. It has created formats,
which provides allitems under one roof at low rates, or so it claims! In this project, we have
studied its marketing strategies and promotional activities
.
The project titled ‘A Study on the effective promotional strategy influences customer for the
productof D-Mart’helps us to understand the effect of promotional strategy which is
responsible for attractingcustomers towards d-mart This study is helpful to top level
management to improve the present promotional strategy of
D-Mart.

The project was carried out as per the steps of Marketing Research. The well supportive
objectives were set for the study. To meet the objectives primary research was undertaken.
The data collection approach adopted was experimental research & survey research. The
instrument used for the data collection was observation & questionnaire.

The target respondents were the visitors of D-Mart, with the sample size of 120 for the study
of sales management of the company. Tables & charts were used to translate responses into
meaningful information to get the most out of the collected data. Based on those the
inferences have been drawn with peer supportive data.

1
 2.AIM AND OBJECTIVES OF THE STUDY.

AIM OF THE STUDY:

“ To study a consumer perception towards direct marketing”.

OBJECTIVES OF THE STUDY:

 To study of availability of offers and services.

 To know availability of varieties of products.
 To know about affordable price for everyone.
 To know the customer satisfaction level.
 To study of quality of products.
 To Scan the customer buying behavior.
 To comprehend the determinants of customer satisfaction.
 To know about the growth prospective with respect to demand analysis.
 To study of availability of offers and services.
 To know availability of varieties of products.
 To know about affordable price for everyone.
 To know the customer satisfaction level.

2
 3.RESEARCH METHODOLOGY OF THE STUDY

Since the study is on retail sector first the detail study of the store is been conducted about
its Management team its structure the number of departments which all brands does the store
has, who are its suppliers about its warehouses.

Based on the topic objectives were set and to arrive at the opinion on objectives a set of 120
questionnaires were designed of 26 questions and response is collected from the customers
who are visiting the store.

For data collection Random Convenient sampling method was

adopted. For this project the area of research is KHARGHA
 4.SCOPE OF THE STUDY

Since the study is on D-Mart shopping the detail study of the D-Mart is been conducted about
its customers & their behavior regarding shopping in D-mart.

Based on the topic objectives were set & to arrive at the opinion on objectives a set of 10
questionnaire were designed of 12 questions & response is collected from the customers who
are visiting the D-mart. For data collection Random Sampling Method was adopted.

There is a huge scope for Direct Marketing. Direct Marketing helps to “DMART” to find
out customer preferences their likes, dislike, needs related to products to satisfy
theirwants.

This study help in taking decision as to improve the approach towards customers.

The further study will help to the company to improve the direct marketing experience of
the customer and there by better retention ofthe customers.
 5.LIMITATIONS OF STUDY

 This research is conducted on a sample size, so it might be possible that the

information given by such respondents may not match with the replay of total
customer available in the store that time.

 The study was restricted to only the customers of D-Mart.

 The time constrain was a limiting factor, as more time was required to carry out study
on other aspects of the topic.

 The result and analysis based on the customer survey method and small sample size
has taken only 120.

 Findings are related to particular areas

 It might be possible that the answers given by the respondents are of business
 6.COMPANY PROFILE

DMART

DMart is a one-stop supermarket chain that aims to offer customers a wide range of basic
home and personal products under one roof. Each DMart store stocks home utility products -
including food, toiletries, beauty products, garments, kitchenware, bed and bath linen, home
appliances and more - available at competitive prices that our customers appreciate. Our core
objective is to offer customers good products at great value.

DMart was started by Mr. Radhakishan Damani and his family to address the growing needs
of the Indian family. From the launch of its first store in Powai in 2002, DMart today has a
well-established presence in 221 locations across Maharashtra, Gujarat, Andhra Pradesh,
Madhya Pradesh, Karnataka, Telangana, Chhattisgarh, NCR, Tamil Nadu, Punjab and
Rajasthan. With our mission to be

the lowest priced retailer in the regions we operate, our business continues to grow with new
locations planned in more cities.

The supermarket chain of DMart stores is owned and operated by Avenue Supermarts Ltd.
(ASL). The company has its headquarters in Mumbai.

* The brands D Mart, D Mart Minimax, D Mart Premia, D Homes, Dutch Harbour, etc are
brands owned by ASL.
Avenue Super Marts Ltd.

Avenue Super Marts Ltd (ASL)owns and operates hypermarkets and supermarkets by the
store nameD-Mart.D-Martseeks to provide a one-stop shopping experience for the entire
family, meeting all their daily household needs. A wide selection of home utility products is
offered, including foods, toiletries, beauty products, garments, kitchenware, bed and bath
linen, home appliances and much more. SinceD-Martfirst opened its doors in the Mumbai
region in 2000, it has grown into a trusted and well-established shopping destination in
Maharashtra, Gujarat, Andhra Pradesh and Karnataka.D-Martis now looking forward to
growing its stores acrossIndia.

Culture:-

AtASL, we’re strong believers in deriving excellence in customer service through systemic
training and rigor at work. We value simplicity and humility in our people and strongly
believe that integrity and merit is the only route to growth atASPL. We hire professionals
who share our values and unabashedly lead by example.

Vision:-

It is our continuous endeavor to investigate, identify and make available new

products/categories for the customer’s everyday use and at the ‘best’value than anybody else.
COMPANIE'S MISSION

At DMart, we research, identify and make available new products and categories that suit the
everyday needs of the Indian family. Our mission is to provide the best value possible for our
customers, so that every rupee they spend on shopping with us gives them more value for
money than they would get anywhere else.

Presence:-

D-Mart's expansion began in 2007, when stores were opened in Ahmedabad, Baroda, Pune,
Sangli and Solapur. TodayD-Martis established in 46 locations across Maharashtra, Gujarat,
Andhra Pradesh and Karnataka,

Maharashtra-Amravati, Aurangabad, Ichalkaranji, Jaisingpur, Jalgaon, Jalna, Karad,

Kolhapur, Latur, Miraj, Mumbai, Nagpur, Nanded, Navi Mumbai, Osmanabad, Pune,
Ratnagiri, Sangli, Satara, Solapur, Thane

Gujrat- Ahmedabad, Anand, Baroda, Bhuj, Gandhinagar, Gandhidham, Mehsana, Nadiad,

Rajkot, Surat, Valsad, Vapi

Madhya Pradesh-Bhopal, Dewas, Indore, Ratlam, Ujjain

Punjab -Amritsar, Jalandhar, Zirakpur

D-Mart offers a wide selections of products in the following categories:

 Foods
 Toiletries and Beauty products
 Garments
 Kitchenware
 Bed and Bath linen
 Toys & Gmaes Stationery
 HomeAppliances
 Footwear
Different types of products starting from a baby food to pizzas wide range is available under
one roof. In Delhi it is the middle class people who mostly do marketing from D-Mart.

Even most of the people do their monthly shopping from D-Mart. People not only visit D-
Mart to do shopping but also visit for outing purpose as it provides a very nice ambience to
its customers. As people go to malls they just tend to move around D-Mart whether it is for
shopping purpose or for outing purpose.

Grocery, apparels and food items are the products which are demanded most by the
customers of Ahmedabad in D-Mart.

The major drawback of D-Mart is that it lacks in providing enough parking space for their
customers. This may discourage the customers to come to D-Mart and shop as they face
difficulty in parking their vehicles.

Even though some customers say that they don’t feel problem in parking their vehicle, it is
because of the parking space available to them by the mall.

As it is surveyed it seems that the biggest competitors of D-Mart are the kirana stores,
discounted specialty stores like Vishal mega mart, The Tata Groups (Croma), Reliance
Retail, & Apna Bazaar etc.
 SWOT ANALYSIS

STRENTH:

 High brand equity enjoyed by D- mart

 State of the art infrastructure
 A vast variety of stuff available under one roof
 Everyday low prices, which attract customers
 Maximum percent of footfalls converted in sales
 Huge investment capacity
 Biggest value retail chain in India
 It offers a family shopping experience, where entire family can visit together.
 Available facilities such as online booking and delivery of goods

Weakness:

 Unable to meet store opening targets on time

 Falling revenue per sq ft
 General perception: ‘Low price = Low quality’
 Overcrowded during offers
 Long lines at billing counters which are time consuming
 Limited only to value offering low price products.
 A number of branded products are still missing from D MART line of products.

Opportunity:

 A lot of scope in Indian organized retail as it stands at approximately 4%.

 Increasing mall culture in India.
 More people these days prefer to visit big stores where they can find large variety
under one roof
Threats:

 Competition from other value retail chains such as Shoprite, Reliance (Fresh and
trends), HyperCity and Big Bazzar.
 Unorganized retail also appears to be a threat to Dmart business. A large
population still prefers to visit local convenient stores for daily purchases
 Changing Government policies
 International players looking to foray India
 7.LITERATURE REVIEW

As a part of our study of BMS programme, we are given capstone project work to develop
our analytical faculties as professional students. In relation to the aforementioned objective
the project undertaken by us covers marketing analysis of national. The study converges on
major giants in global market: D-Mart

Review of literature literally means reviewing already acquired knowledge in a detailed and
completely connected way.

It is a summary in which, Various truths intensively studied are seen as anorganized whole,
accurately related and well unified. Researcher takes advantage of the knowledge which has
accumulated in the past as a result of constant humanEndeavour.

Research can never be undertaken in isolation of the work that has already been done on the
problems which are directly or indirectly related to a study proposes by a researcher.

One of the important steps in the planning of any research study is a careful review of the
research journals, books, dissertations, theses and other sources of information on the
problem to be investigated.

It enables the researcher to define the limits of his field and to avoid unfruitful and useless
problem areas.

The knowledge of related literature makes the researcher up-to-date on the work which others
have done and help him to avoid unintentional duplication of well established findings.

The review of related literature gives the researcher an understanding of the research
methodology, tools and instruments, which have proved to be useful and promising in the
previous studies and provides an insight into the statistical methods through which validity of
results is to be established.
In the words of Best, “A familiarity with the literature in any problem area helps the students
to discover what is already known, what others have attempted to find out, what methods
have been promising and disappointing and what problems remain to be solved.” In view of
the importance of the review of related research, an attempt was made to analyze the related
researches on A consumer buying behavior with reference to D-Mart.

These studies have been systematically presented in the following section.

STUDIES RELATED TO RESEARCH ON A CONSUMER BUYING BEHAVIOR

WITH REFERENCE TO D-MART

(Doyle & Fenwick 1974; Jain & Etgar 1976; King & Ring 1980; Chowdhury 1998), with
some research efforts having attempted to explore the evolution of store image formation.

( Mazursky and jacoby 1986); and others seeking to conduct a meta-analysis of retail
patronage studies (Pan & Zinkhan 2006).

However, the exciting literature did not retail image Consumers perception of store image is
based, in part, on functional qualities that the store may possess, and by other, less tangible or
psychological attributes (Lindquist 1974).
Lindquist analyzed over 20 studies dealing with store image formation and indentified 35
different aspects that in reveal in prior studies where clustering techniques had been used to
study consumers perception of influence store image formation.

These were grouped into nine broad categories, including: merchandise, service, clientele,
physical facilities, convenience, promotion, store atmosphere, institutional attributes, and
post-transaction satisfaction.

Mazursky and Jacoby (1986) conducted a similar analysis and verified that “merchandise
retail aspects” (such as quality, pricing and assortment), and “service related aspects” (such
as quality in general and sales persons’s service) are among the most important components
of store image.

A 1994 study by Baker, Grewal and Parasuraman confirmed that “the store image literature
suggests there are linkages between merchandise and service quality, and store image.”

A later study by Baker, Grewal and Voss (2002) also confirmed that service quality was a
key determinant of store image.

Given the prevalence in the literature of merchandise and service as two key determination in
kothe formation of store image, these two attributes were selected for present study to gauge
consumer’s perception of retail stores.

These attributes were incorporated in this study by obtaining consumer similarity judgments
on retailers “service quality” and “merchandise quality”.
The clustering of retail stores based on these two attributes will yield a better understanding
of competition within the retailing industry.

Most of the customers buy their requirement in d-mart on the basis of Weekly and monthly
basis. Customers realized that d- mart stores provide qualitative products/service with
reasonable price.

At present time d-mart provide different types of product assortments to the customers.

D-mart is a hypermarket as it providesvarious kinds of goods like apparels, grocery,

stationary, food items, electronic items, leather items, watches, jewellery, crockery,
decorative items, sport items, chocolates and many more. It competes with all the specialty
stores of different products which providegoods at a discounted rate all through the year.d-
mart mainly deal with middle income group people who want qualitative product
withreasonable cost.

There are more than 50 D-mart in different cities of India, it seems that there is a vast growth
of d-mart lying as customers demand is increasing for big bazaars.the customers are give
response for most powerful advertisement is d-mart. We can also interpret that the d-mart
comparison is more powerful people attract with advertisement like T.V., Hoarding, news
paper, is most of the part of purchasing byadvertisement.
DATA ANALYSIS AND INTERPRETATION

1. Which store you prefer first?

More
9%
Daily Bazzar
4%
Relince
4%

D-mart
83%

Interpretation:

According to the survey, 83% consumers prefers to purchase from D-mart, 9% from More
and 4% from the Reliance and Daily Bazzar Respectively.
 2. How frequently do you use D-Mart?

Daily
3%
Yearly
10%

Weekly
32%

Monthly
55%

Interpretation:

As per the survey consumers mostly prefer to shop monthly i.e. 55%, then weekly 33%,
yearly 10% and Daily 3%.
 3. Level of shopping from D-Mart?

Sales

Below 1000
18%

More than 5000

30%

Below 3000
52%

Interpretation:

As per the analysis, consumers use to shop 3000 rupees per time mostly, more than 5000
rupees only 30% prefer and 18% consumers prefer to expend 1000 rupees.
 4. Type of products you prefer to purchase from dmart?

Grocery
24%

Household
7%
Food items
64%

Clothes
5%

Interpretation:

According to the survey, 64% consumers prefer to purchase food items from the D-mart, 24%
consumers prefer to purchase grocery, 7% consumers prefer to purchase households and only
5% consumers prefer for Clothes.
 5. Which store first comes to your mind when you think of purchasing a product?

Reliance Other
3% 7%
Daily Bazzar
6%

D-mart
84%

Interpretation:

According to the survey, 84% respondents are agreed for preference towards Dmart for
purchasing FMCG goods while 6% respondents for Daily Bazzar, 3% for Reliance mart and
rest of the 7% are agreed for other stores.
 6. How would rate the return policy of D-mart?

Series 1
Series 1

55%

17% 18%

11%

Below average Average Above average Excellent

Interpretation:

According to the survey, only 18% respondents are very much satisfied with the return policy
of Dmart, while above average 17% respondents, at average rate 55% respondents and 11%
respondents have agreed for below average for return policy of Dmart.
 7. Which section of the D-Mart store does you like the most?

Men's apparel
14%

Bed & Bath

Toys & Games 21%
6%

Garments
9%

Grocery
24% Home & Personal care
26%

Interpretation:

As per the survey, home and personal care store are likable at 26% respondents, bed and bath
at 21%, groceries section at 24%, men’s apparel at 14% and lastly for children i.e. toys and
games section are likable for 6% respondents.
 8. Are you satisfied with service provided by D-Mart store?

Maybe
16%

No
3%

Yes
81%

Interpretation:

According to the survey, 81% respondents are satisfied with the service provided by the
Dmart while 16% are not sure and only 3% respondents are not satisfied with the service
provided by the dmart.
9. Are you happy with the parking facility provided?

Maybe
20%

No
13%

Yes
67%

Interpretation:

As per the survey results, 67% respondents are happy with the parking facility of Dmart
while 20% respondents are not sure about it and rest 13 % respondents are not satisfied
with the parking facility of Dmart.
 FINDINGS

 Most of the customers buy their requirement in d-mart on the basis of Weekly and
monthly basis.
 Customers realized that d- mart stores provide qualitative products/service with
reasonable price.
 At present time d-mart provide different types of product assortments to the customers
 There are more than 50 D-mart in different cities of India, it seems that there is a vast
growth of d-mart lying as customers demand is increasing for big bazaars.
  the customers are give response for most powerful advertisement is d-mart.
 We can also interpret that the d-mart comparison is more powerful people attract with
advertisement like T.V., Hoarding, news paper, is most of the part of purchasing by
advertisement.
 Many people's belong to female's category
 Many of customer have 4member in family
 Many of customer prefer dmart store first
 Many of customer use dmart monthly
 Maximum of customer shop below 3000 in dmart
 Maximum of customer purchase grocery from D-Mart
 D-Mart store come first to every customers mind when they think of purchasing a
product
 All Customers are satisfied with the service of provided by D-Mart store
 Customers are happy with the facility provided by dmart store
 Grocery is most liked by the customer in D-Mart's store
SUGGESTIONS

After analyzing the data and successfully testing the methods the researcher would like to
make following suggestions in context of A consumer buying behavior with reference to D-
Mart in kharghar City.

 D-Mart should provide large parking places for customers as compare to stores. So
they can easily part their vehicles.
 The infrastructure is needed to be changed to a bit during weekends as heavy crowd
comes in to D-Mart during those days.
 D-mart should include more of branded products its product category as compare to
stores. So as to attract the brand choosy people to come in to D-Mart.
 D-Mart should keep offers to attract customers in regular intervals so that there should
not be long term gap, because offer is the most influencing factor which is responsible
for customer purchase decision.
 They also concentrate on hoardings advertisements they should show ads and
promotional offers in a regular interval in languages like Hindi & English.
 Hoarding should be placed uncovered area.
 Separate billing counter should be provided for shoppers purchasing, few products for
faster customer turnover.
 The staff is not well trained to handle customers belonging to different backgrounds
and attitudes, so better selection and training programs should be initiated.
 D-Mart doesn’t have its website, so they should create its new website, which is
updated on a regular basis.
 Products should be kept in shelves, instead of products lying on the flooer.
11.CONCLUSIONS

D-Mart are a major shopping complex for today’s customers. It is a place where customers
find variety of products at a reasonable price. D-Mart has a good reputation of itself in the
market. It has positioned itself in the market as a discounted store.

It holds a huge customer base. The majority of customers belong to middle class family. The
youth generation also likes shopping and moving around D-Mart. Volume sales always take
place in D-Mart. Impulse buying behavior of customers comes in to play most of the times in
D-Mart.

D-Mart is a hypermarket as it provides various kinds of goods like apparels, grocery,

stationary, food items, electronic items, leather items, watches, jewellery, crockery,
decorative items, sport items, chocolates and many more.

It competes with all the specialty stores of different products which provide goods at a
discounted rate all through out the year. It holds a large customer base and it seemed from the
study that the customers are quite satisfied with D-Mart.

As of now there are so many D-Marts in different cities of India, it seems that there is a vast
growth of D-Mart lying as customers demand; increasing for D-Marts. It has emerged as a
hub of shopping specially for middle class people.
BIBLOGRAPHY
 A study of a project by ( Mazursky and jacoby 1986); and others seeking to conduct a
meta-analysis of retail patronage studies (Pan & Zinkhan 2006).
 To Study of a project of evaluation by Lindquist analyzed over 20 studies dealing
with store image formation and indentified 35 different aspects that in reveal in prior
studies where clustering techniques had been used to study consumers.
 The study of a project by A later study by Baker, Grewal and Voss (2002) also
confirmed that service quality was a key determinant of store image. Given the
prevalence in the literature of merchandise and service as two key determination in
the formation of store image, these two attributes were selected for present study to
gauge consumer’s perception of retail stores.

 https://en.m.wikipedia.org/wiki/DMart
 http://dmartindia.com/home.html
 https://www.google.com/?
sa=X&ved=0ahUKEwjUuJbKxIzvAhWUSH0KHaHrCUMQOwgC
 “D-Mart beats the Goliaths” business standard http:/www.business-
 standard.com/article/management/D-mart.
 http://www.Dmart.co.in
 http://www.pantaloonretail.in/business/d-mar.html
 http://www.scribd.com/doc/D-mart
 http://wikipedia.org
 http://www.pantalooneretail,in
 http://dmartindia.com
APPENDIX-QUESTIONNARE

(This Questionnaire is for the academic research purpose only, the data collected will be kept
confidential)

PEROSNAL DETAILS

Name :-

Address:-

Gender:- Male [ ] Female [ ]`

Age:-

Occupation:-
2) How many members in your family?

a) 2 [ ] b) 4 [ ] c) 6 [ ] d) More [ ]

3) Which store you prefer first?

a) D-Mart [ ] b) reliance [ ] c) Both [ ] d) other [ ]

4) How frequently do you use D-Mart?

a) Daily [ ] b) Weekly [ ] c) Monthly[ ] d) Yearly [ ]

5) Level of shopping from D-Mart?

a) Below 1000 [ ] b) Below 3000 [ ] c) More than 5000 [ ]

6) Reason behind D-Mart purchasing?

7) Type of products you prefer to purchase?

a) Grocery [ ] b) Clothes [ ]
c) House Hold [ ] d) Food items [ ]

8)Which store first comes to your mind when you think of purchasing a product?

9)How would rate the returns policy of D-mart?

10) Which section of the D-Mart store do you like the most?
11)) Are you satisfied with service provided by store?

12) Are you happy with the parking facility provided?

13) Any valuabele seggestion?