Triptico Museum

Location: In the centre of the city of Cosmos overlooking the Bistro River.

Date of establishment: 1954

Description of business: Home to more than 120,000 objects from prehistory to the 21st century
of which 90,000 are on display while the remainder in storerooms. It is one of the largest
museums in the region.

Area: 53,000 square meters of which 9,250 square meters is unused.

CCTV: Some of the cameras do not work and thefts occurred.

Staff: Highly experienced and skilled staff members. No customer service and marketing staff
are available. Staff members are loyal however staff turnover is relatively increasing recently.

Admission tickets:

Free for those aged 6 or less

60 Cosmitos for students

100 Cosmitos for locals

200 Cosmitos for foreigners

Guided tours/Audio guide: Not available

Museum restaurant/shop: Not available

Presentation of artefacts: Poor lighting, Cosmos language only, dusty

Signage/brochures: A few signs, small font, spelling mistakes, unclean

Facilities for visitors with disabilities: Poor

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Collections portfolio:

1. Egyptian antiquities:

The department, comprising over 50,000 pieces, includes artefacts from

the Nile civilizations which date from 4,000 BC to the 4th century AD. The collection,
among the world's largest, overviews Egyptian life spanning Ancient Egypt, the Middle
Kingdom, the New Kingdom, Coptic art, and the Roman, Ptolemaic, and Byzantine
periods.

2. Greek and Roman:

The Greek and Roman department displays pieces from the Mediterranean Basin dating
from the 6th century.
3. Islamic art:
The Islamic art collection, the museum's newest, spans "thirteen centuries and three
continents". These exhibits, comprising ceramics, glass, metalware, wood, ivory, carpet,
and textiles, includes more than 5,000 works.
4. Sculpture:
The sculpture department comprises work created before 1850 that does not belong in the
Greek, and Roman department.
5. Decorative arts:
This collection spans the time from the Middle Ages to the mid-19th century. Objects
include vases, ceramics, and stained glass.

6. Painting:
The painting collection has more than 7,500 works from the 13th century to 2003.

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Competition analysis:

The Natural History Museum:

 Is a cultural tourism attraction located also in the city of Cosmos 10 Km away from the
Triptico museum.
 Strong brand name recognized around the world for its work in humanities cultural
heritage.
 Strong financial position due to funding from government.
 Good quality of services: 97% of visitors were happy in 2017.
 Competent and loyal staff.
 Highest ticket prices.
 Availability of high-tech audio guides in 10 languages.
 Very organized and comprehensive presentation of artefacts in three languages.
 Is the city’s main venue for hosting cultural events and exhibitions.

The Science Museum:

 The Science Museum’s collection forms a long-term record of scientific, technological

and medical advancement from across the globe.
 Competitive ticket prices
 Extensive guided tours
 High staff turnover
 Income comes mainly from donations
 Excellent facilities for visitors with disabilities.

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 The External Environment

 The city of Cosmos was chosen as the region’s 2020 cultural capital.
 The Natural History museum is recruiting new staff with excellent salary packages.
 Five new schools will open in the area in 2019.
 The Ministry of Education is adding the syllabus of ancient history to the school
curriculum.
 Justin Bieber will visit Cosmos in April 2019 and will stay there for 4 days.
 The Word Heritage Organization (TWHO) announces that it will fund museums with a
visitor satisfaction percentage of more than 85%.
 According to 2017 statistics, facebook users reached 2.8 billion.
 Visa regulations are becoming much easier for regional countries’ visitors.
 Five more airlines reach the country.
 News of thefts that occurred in the museum were leaked to the media.
 Donations decreased due to the museum’s poor image in the media.
 Damp is rising because of the museum’s location near the Bistro River.