Vodacoin is the product selected to implement in the Rwandese market.

4 Values:
The values attributed to Vodacoin are as follows:

Functional value- Vodacoin is a product offered by Vodafone for easy and reliable money exchange. By
entering digital codes received via SMS, any subscriber can quickly transfer the money to other
Vodafone subscribers. The price for this product is set at 20 Rwf per payment.

Emotional value- The quality of the product within the price is suitable for Rwanda's average income
level. The company believes in building trust by providing a transparent and reliable product. The
product ensures simplicity and speed. The product is designed to meet the requirements of the
customers. Apart from the product, the company is also involved in reducing any impact on the
environment. Vodafone has taken initiatives for waste management, controlling any commuting
pollution, and efficient energy consumption. Both customers and suppliers incorporated with Vodafone
are climate-conscious. The company also contributes to charity and organizes fundraiser events. 

Existential values-  The existence of products will have a positive impact on the consumer's life and will
help in commencing day to day business and personal operations easily. Vodacoin is well aware of the
importance of consumer's money, so safe and transparent money transfer offers.

Appropriation value- The technology used to create Vodacoin is patented; no other counterfeit brand
has any access. The transparency is guaranteed. The first 100 money transactions will be free of cost,
and after that, 20 Rwf per payment will be charged. 
Marketing Mix:

Product- The product is Vodacoin offers a safe, easy, and transparent money transfer service. 

Price- Consumers are offered 20 Rwf per payment after free 100 uses. The price is highly affordable.

Place- The product will be sold on the electronic media through the app store. The individual has to
purchase the Vodafone Sim and download the Vodacoin app from the store.

Promotion: Among the 1,000,000 population, 6,00, 000 population use mobile, and out of that, 8.3%
population has access to the internet. Advertising through televisions, radio, hoardings, and posters will
reach the mass. Social media marketing will be used to persuade 8.3% of the population. Electronic
word of mouth marketing or influential marketing is more likely to attract the young generation.

People- People belonging to the age group of 15- 24 years are targeted who have access to the bank.
Vodacoin can operate within two Vodafone users only. The motive of Vodafone is to create trust in
people for transferring their money through Vodacoin. Retailers are also targeted so that they can
commence their day-to-day activities through Vodacoin.
ADVERTISEMENT: