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  • Mpoo Siness-Research-Regarding-Shampoo Future Rends: D Epartment Stores, In-Shop Counters and Specialist

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    juvi_k
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    - The shampoo market in India is valued at Rs 4.5 billion with only 13% penetration, but is expected to grow due to lower duties and aggressive marketing. Shampoo sachets, which are affordable, account for 40% of sales. - The Indian shampoo market focuses on cosmetic and anti-dandruff benefits and is mainly used by the upper middle class, as over 50% of consumers use soap for hair. - While awareness is high, penetration remains low at 30% even in major cities. 80% of sales occur in urban markets, and penetration is rising as excise duties have fallen from 120% to 30%.

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    Originaltitel

    Hair Care

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    - The shampoo market in India is valued at Rs 4.5 billion with only 13% penetration, but is expected to grow due to lower duties and aggressive marketing. Shampoo sachets, which are affordable, account for 40% of sales. - The Indian shampoo market focuses on cosmetic and anti-dandruff benefits and is mainly used by the upper middle class, as over 50% of consumers use soap for hair. - While awareness is high, penetration remains low at 30% even in major cities. 80% of sales occur in urban markets, and penetration is rising as excise duties have fallen from 120% to 30%.

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    Attribution Non-Commercial (BY-NC)
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    35 Ansichten3 Seiten

    Mpoo Siness-Research-Regarding-Shampoo Future Rends: D Epartment Stores, In-Shop Counters and Specialist

    Hochgeladen von

    juvi_k
    - The shampoo market in India is valued at Rs 4.5 billion with only 13% penetration, but is expected to grow due to lower duties and aggressive marketing. Shampoo sachets, which are affordable, account for 40% of sales. - The Indian shampoo market focuses on cosmetic and anti-dandruff benefits and is mainly used by the upper middle class, as over 50% of consumers use soap for hair. - While awareness is high, penetration remains low at 30% even in major cities. 80% of sales occur in urban markets, and penetration is rising as excise duties have fallen from 120% to 30%.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als DOCX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 3

    c  

    The shampoo market in India is valued at Rs 4.5 bn with the penetration level at 13% only. The
    market is expected to increase due to lower duties and aggressive marketing by players Shampoo is
    also available in a sachet, which is affordable and makes upto 40% of the total shampoo sale.

    The Indian shampoo market is characterised by a twin-benefit platform: cosmetic and anti-dandruff. It
    is basically an upper middle class product, as more than 50% of the consumers use ordinary toilet
    soap for washing hair.

    While the awareness level is high, the penetration level is very low even in the metros which is only
    30%. Urban markets account for 80% of the total shampoo market, The penetration level is rapidly
    increasing due to decline in excise duty, which was 120% in 1993 to 30% currently. 24

    http://www.scribd.com/doc/35000367/Sha
    mpoo

    http://www.scribd.com/doc/28566936/Bu
    siness-Research-regarding-shampoo

    FutureTrends
    º Growing focus on the ³Masstige" positioning
    º Kiranas will remain the central point
    º Department stores, in-shop counters and specialist
    stores to cater to the elite
    Indians will continue to be highly price sensitive
    With still low per capita consumption, India will still
    offer huge potential
    Marketing will continue to play a key role in
    attracting new consumers
    Battling the unorganized channel through packaging
    22
    MARKET RESEARCH

    Π         


               


       
     
    
            
    QUESTIONNAIRE
    1. What is your age-

     
         
    2. Gender-
    a) Male
    b) Female
    3. How frequently you use a shampoo
    a) Daily


        

        

       
    4. Which package size you prefer?

    Sachet


    Small bottle

    Big bottle
    5. Do you use antidandruff shampoo?
    a) Yes
    b) No
    6. When somebody says antidandruff shampoo which brand comes in your mind

         

       


        

     
    8. Why?
    a) Cheap/price
    b) Removes dandruff completely
    c) Advertisement
    d) Any other reason

           

       


        
    c) Others
    d) Don¶t pay attention

    10. How much ads influence your shampoo purchase?


    a) Not at all
    b) Less influence
    c) Very high influence
        
    
        

       


        
    c) Others
    12. How much Package designs attract you to purchase a shampoo?
    a) Not at all
    b) Sometime
    c) Most of time

    http://www.scribd.com/doc/18930505/Shampoo-Branding-Exercise

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