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“Until six or seven months back there were only a handful of embroidery machines in Surat. But this number has increased to around 3,000-
3,500, which produce roughly one lakh metre of embroidered cloth on a daily basis,” said Devkishan Manghani, who deals in embroidered
dress material. Welcome, Gue
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The arrival of computerised or automatic machines have given a push to the embroidery RSS
sector, attracting many businessmen towards it.
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15, 2011 Sponsored
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by on hand-operated machines. The computerised machines have resulted
“Earlier, the embroidery work was done manually in faster, and
thus higher production. The embroidery work done using these machines is far better in quality, as compared to that done manually, which
is the primary reason many weavers are getting attracted to it,” Manghani said. Follow us on
Mahesh Jariwala, a Surat-based
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the computerised machines,” Jariwala said.
“So far the use of embroidery in India has remained limited only to sarees and dress material. In view of this, the businessmen have been
content with manufacturing embroidered cloth that caters to these segments. This is fine at present, but it could lead to a certain amount of
saturation in the coming years,” he said.
“To avoid such a situation, along with the sarees and dress material, the textile industry should also start concentrating on curtains,
bedsheets, furnishings, night wear, and kids wear, which too have a huge demand for embroidered cloth,” Manghani said.
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The Apparel Export Promotion Council is organizing the first ever Source One Exhibition, a
Fabrics and Accessories Show from 22-24 November 2010 at Apparel House, Gurgaon,
Haryana. scope for expansion in the nonwovens segment of the textiles industry.
There is a tremendous
Surat
“The nonwovens is well
sector known for
has recorded its synthetic
worldwide growth ofproducts
7 to 8 permarket. It is years.
cent in recent mainly engaged
In Asia, in the
the sector has grown by 10.7 per cent, while
production
in Latin America, and trading
it has recorded of synthetic
a 8.5 per textile
cent growth. The products
sector hasand
grownengaged in cent
at 15 per the activities of yarn
in the Middle East,” Chaudhary informed.
production, weaving, processing as well as embroidery. Nearly 30 million metres of raw
fabric
“Keeping in mind theand 25market,
large millionitmetres of processed
is obvious fabric are
that the nonwovens produced
sector in Surat
has a huge daily.
scope Around
in India, 90% in the quota-free regime.
especially
Studies have of polyester
revealed thatused in India
the sector willcomes
witnessfrom Surat. growth in Asia in the coming years. Unfortunately, the Indian textile industry
the strongest
has chosen to neglect the sector and has lost a major growth avenue,” he rued.
The industrialists here have strong entrepreneurial skills and hence they respond very
Mahendra Kajiwala,
quicklychairman, South Gujarat
to any changes in the Council, CII, echoed
preferences Chaudhary’s
of people. Howeverviews. “There is a
the challenge real good
faced scope in the nonwoven textiles
by the
sector, but it has
Suratfailed to catchisthe
industry to imagination
update theoftechnology
the domesticused
textileinindustry. This industry
the textile is mainly because
as well technology
as the used is very different from
that in the traditional powerloom industry,” Kajiwala said.
infrastructure. The rising cost of power and labour which consequently raises the cost of
production is another issue faced by the industry.
“Nonwoven textiles is a new concept as far as Surat is concerned. Only a beginning has to be made, and lot of people will jump into it. Surat
will emerge asIna spite
major of
centre of nonwoven textiles in the years to come,” he added.
these challenges, Surat city occupies a major position in the production of
manmade fabrics in India.
Chaudhary also predicted tough times ahead for Surat’s textile industry in the quota free regime.
“The local saree & dress material market of Surat will remain mostly unaffected in the post-quota period, but the garment industry will be hit.
The synthetic industry of Surat is also not ready to meet the global competition, and will record negative growth,” he said.