PROFILE & BUSINESS PLAN

FOR
Salaam Distribution

Prepared By: Abdul Haq Ibrahimzai Logistic Services Company

Address: Kart-e-Chahr, Kabul, Afghanistan

Cell Phone: (+93) 777337777

E-mail: abdulhaqibrahimzai@gmail.com
Contents
Executive Summary.....................................................................................................................................3
The Company...............................................................................................................................................3
Contact Details............................................................................................................................................3
The Company Overview...............................................................................................................................3
Capital Investment......................................................................................................................................4
Payments / Orders..................................................................................................................................4
Abdul Haq Ibrahimzai Logistic Services Company Credit Terms Policy..................................................5
Pick Up Schedules & Return of Products................................................................................................5
Procurement Process..................................................................................................................................5
SALAAM Business to Business Channel.......................................................................................................5
Abdul Haq Ibrahimzai Logistic Services Company Footprint....................................................................5
Offices & Warehouses:........................................................................................................................5
Transportation Assets & Logistics:.......................................................................................................6
Performance Management Tools............................................................................................................6
Products and Services..................................................................................................................................6
Marketing Plan............................................................................................................................................7
Strategy and Implementation Summary..................................................................................................7
Competitive Edge....................................................................................................................................7
Marketing Strategy..................................................................................................................................7
Market Segmentation:.............................................................................................................................9
Advertising and Promotion..........................................................................................................................9
Our Market Share........................................................................................................................................9
Competitive Analysis...............................................................................................................................9
A. Degree of Competition in the industry:.......................................................................................9
B. Threat of New Entrants:.............................................................................................................10
C. Bargaining Power of Supplier:....................................................................................................10
D. Bargaining Power of Customer:.................................................................................................10
E. Threat of Substitutes:................................................................................................................10
SWOT Analysis...........................................................................................................................................10
ATRA License / Regulations.......................................................................................................................11

Address: Kart-e-Chahr, Kabul, Afghanistan

Contact #: +93 (0) 777337777 Email:

abdulhaqibrahimzai@gmail.com
Page 2 of 19
 We follow the following strategy through ATRA license:......................................................................11
Assigned Area Analysis:.....................................................................................................................11
Outlet Module.......................................................................................................................................11
Distributors Authorized Shop - Customer Care Service Plan.....................................................................12
Customer service...................................................................................................................................12
Our Culture............................................................................................................................................12
Customer Alignment..............................................................................................................................13
Error Reduction.....................................................................................................................................13
Using Customer Information.................................................................................................................13
Customer Outreach...............................................................................................................................13
Qualified and Empowered Staff.............................................................................................................13
Improving Products/Services and Processes.........................................................................................13
Our Management......................................................................................................................................13
Our Team...................................................................................................................................................13
CEO........................................................................................................................................................13
General Manager...................................................................................................................................14
Finance & Budgeting Offer....................................................................................................................14
Procurement Officer..............................................................................................................................14
Cashier...................................................................................................................................................14
Stock Keeper..........................................................................................................................................14
Organizational Chart..................................................................................................................................15
Plan for Future Recruitment..................................................................................................................15
Visit Frequency..........................................................................................................................................15
Taxation.....................................................................................................................................................15
External Strategic Management Audit.......................................................................................................15
Future Plans & Partnership with SALAAM.................................................................................................16
Evaluation and Monitoring........................................................................................................................16
Reporting...................................................................................................................................................17
Authorized Signatories..............................................................................................................................17

Address: Kart-e-Chahr, Kabul, Afghanistan

Contact #: +93 (0) 777337777 Email:

abdulhaqibrahimzai@gmail.com
Page 3 of 19
Executive Summary
Abdul Haq Ibrahimzai Logistic Services Co. has plans to establish the Exclusive distribution & Customer
Care of SALAAM products in South -East Region by expanding various distribution models. In order to do
so, it plans to have a business model very difference. This proposal outlines operational, marketing,
sales, distribution, IT and strategy goals.

By having, Strong Relation and complete Knowledge of Product and services AHILSC will extend the
business. In addition, as business collaborate with SALAAM.

AHILSC will has full contribution in business and I am sure you will be happy with our efforts in business.
Supply of Product will happen 40 % in Wholesale and remaining 60 % will be doing to retail (Small Shops,
PCO, General Stores, Shopping Malls etc…) the Main aim of AHILSC, will be increase the Retail base and
decrease the wholesale business in Region. AHILSC will try to double Retailers in Provinces and districts
levels.

The Company
Abdul Haq Ibrahimzai Logistic Services Co. was establish in 2015 with a capital of 50,000,000-AFN. Since
then the company expanded its scale of operations in various business sectors in overall Afghanistan as
mentioned below

Contact Details
Give the details for the person within your company that will be our point of contact for the
proposal.

Name Mohammad Omar

Position CEO
Telephone # +93 (0) 777337777
Email abdulhaqibrahimzai@gmail.com
Address Kart-e-Chahr, Kabul, Afghanistan

The Company Overview

Company Description

Abdul Haq Ibrahimzai Logistic Services Co. is a national company incorporated under the Investment Act
of Islamic Republic of Afghanistan in 2015. It registered under license No. 36259 with Ministry of
Commerce and TIN 9001825133. Abdul Haq Ibrahimzai Logistic Services Co. has been a leading
distribution and services company in Afghanistan. They have been in Logistic, sales, and distribution

Address: Kart-e-Chahr, Kabul, Afghanistan

Contact #: +93 (0) 777337777 Email:

abdulhaqibrahimzai@gmail.com
Page 4 of 19
businesses. Mr. Mohammad Omar is the president and Mr. Sardar Gul is the vice president. Abdul Haq
Ibrahimzai Logistic Services Co. has been involved in sale, marketing and distribution business in the
telecom industry. Abdul Haq Ibrahimzai Logistic Services Co. has worked with Afghan Telecom Salaam
since February 2015 and has been the leading distributor all the time.

Paktia Province in radiance of our Experience with Afghan Telecom Salaam (Customer Care) Since July-
2015 and have two franchises in South -East Region. In addition, Salaam can check our Background in
order to know how we can help Salaam’s Customers: will ensure stock availability, Delivery, Customer
care and extend Salaam business in its operational areas especially to new business area’s in districts
level.

Capital Investment
The investment could be increased base on the increment of monthly usage of Salaam products and Abdul Haq
Ibrahimzai Logistic Services Company is always ready to invest more money as needed for further achievements
and development. AHILSC will be playing active role to implement the project with government and private
sector of the country.
The company plans to focus on the following target markets that will provide us with the greatest market
penetration: the specialty business users, the general business users, and the personal users. We intend to offer
products and service packages that are priced appropriately for each segment and will offer the services that best
suit each segment's needs.
Our distributors will Centre on serving the low-income community, as well as concentrating on the local Village
population, relying on the current growing trend of using mobile phones.

Payments / Orders
Abdul Haq Ibrahimzai Logistic Services Company transfers the amount of each invoice to SALAAM bank account
through bank transfer in advance prior the stock receives.
Upon receipt of an order, SALAAM will be providing the AHILSC with an order receipt notice provided that such
order clearly states the amount, and if applicable denomination, of any SALAAM products requested by the
AHILSC.
AHILSC authorized distributors expressly acknowledges and agrees that it will be solely responsible for the
transportation of SALAAM products delivered pursuant to an order or order receipt notice to the territory and that
SALAAM will not be obliged to buy-back or replace any SALAAM product once delivered to or collected by AHILSC
unless SALAAM, acting reasonable but in its sole discretion, determines that the SALAAM products are faulty in any
way in which case SALAAM shall be obliged to replace such faulty SALAAM product.
AHILSC will bear full responsibility for any loss of or damage to the SALAAM products once delivered to us into the
custody of the AHILSC or upon collection by the AHILSC from SALAAM.

Address: Kart-e-Chahr, Kabul, Afghanistan

Contact #: +93 (0) 777337777 Email:

abdulhaqibrahimzai@gmail.com
Page 5 of 19
Abdul Haq Ibrahimzai Logistic Services Company Credit Terms Policy
Abdul Haq Ibrahimzai Logistic Services Company has strong financial capabilities. Still to ensure the 100%
availability of SALAAM products.
AHILSC is have policy with their wholesaler and retail partners on credit sales terms since 5 years, so to ensure the
availability and avoid shortages; AHILSC is give Vouchers & SIM cards 7 credit days.

Pick Up Schedules & Return of Products

The Purchase products will be based on Sales average and with accordance of SALAAM regulation. It
would be based on sales of those products with higher demand in the market. Hence, the purchase
would be approximately 20% on remaining inventory ratio in order to ensure sufficient quantities are
maintained in each outlet to prevent any stock out. The ultimate aim is to have at least 15 days rolling
stocks in every AHILSC Own outlet.

Procurement Process
Moreover, AHILSC picks up the target on daily, bio-weekly or weekly bases through advance payment to SALAAM.

Salaam Business to Business Channel .

 The Abdul Haq Ibrahimzai Logistic Services Company to meet or exceed any monthly sales target or
quarterly target communicated and assigned to it by SALAAM for a particular period
 The Abdul Haq Ibrahimzai Logistic Services Company to perform and cause any authorized reseller and
buyer to perform the services in accordance with applicable law of SALAAM
 The Abdul Haq Ibrahimzai Logistic Services Company to comply with or exceed the KPIs and SLA as they
relate to this clause.
 The Abdul Haq Ibrahimzai Logistic Services Company to meet or exceed the Shop-in-Shop (Customer Care
Service) & POS Target, and to ensure that any Shop-in-Shop and POS within the territory is managed and
operated in accordance with the SALAAM and ATRA regulation/Policies.

Abdul Haq Ibrahimzai Logistic Services Company Footprint:

Offices & Warehouses:
AHILSC main offices is located in Kabul province and provincially offices are belonging to every assigned area
distributor these offices are specifically design for Salaam distribution under the new business model. For each
province, we have exclusive office, retail shop, Distributors Authorized Shop, which forms AHILSC network.
Warehouse management system is a key part of the supply chain and since our primary aim is to control inventory
movement and storage of stock. AHILSC strict policies on inventory management ensure there is no stock pilferage.

Address: Kart-e-Chahr, Kabul, Afghanistan

Contact #: +93 (0) 777337777 Email:

abdulhaqibrahimzai@gmail.com
Page 6 of 19
Transportation Assets & Logistics:
Abdul Haq Ibrahimzai Logistic Services Company has several vehicles for SALAAM distribution. These vehicles used
for stock, marketing collaterals distributions across country. Each distributor channel brings its own costs and
benefits. All expenses will be covers from grass profit of Scratch Cards.

Performance Management Tools

Objectives:

- Provide a basis for promotion/ transfer/ termination.

- Enhance employee’s effectiveness by helping to identify their strengths and weaknesses.
- Inform them about expected levels of performance.
- If employees understand their roles well, they are likely to be more effective on the job.
- Identifying training and development needs of employees.
- Develop inter-personal relationships
- Relations between superior -subordinate can be improved through realization that each is dependent on
the other for better performance and success.
- Aid wage administration: Performance appraisal can help in development of scientific basis for reward
allocation, wage fixation, incentives.

Products and Services

abdul haq ibrahimzai logistic services company distributor have sales offices and management team in central
region provinces and 18 dealers in Kabul at their specific location by SALAAM. The product of SALAAM Scratch
Cards, E-Top Up and SIM Cards selling from predetermined selling points to retailer, wholesalers and consumers at
the price set from SALAAM
 Scratch cards  SIM Cards  E-Top Up
Abdul Haq Ibrahimzai Logistic Services Company office is the focal point for distribution of SALAAM scratch cards
and SIM Cards, where all the distributors, dealers and Distributors Authorized Shops pick up the stock and
distribute to their assign operational region/province where the offices have established.
Abdul Haq Ibrahimzai Logistic Services Company is having the edge in the market due to strong relations with the
media sector. We are facilitating our esteem clients to reach their customers through:
 Increased Retail outlets  Expanded Marketing Activities
Abdul Haq Ibrahimzai Logistic Services Company is also providing the state of the art printing facilities, which
includes:
 Posters  Flex Banners
 Leaflets  Cloth Banners
 Flex Stands  Billboards
Abdul Haq Ibrahimzai Logistic Services Company has revolutionized the communications arena, redefining how we
perceive voice communications. Traditionally, mobile service remained out of the hands of most consumers due to
their high cost. As a result, SALAAM has invested time and resources into finding ways to give the systems higher
capacity and thus lower cost. AHILSC are benefiting from this research and starting to develop into large-scale
consumer products.

Address: Kart-e-Chahr, Kabul, Afghanistan

Contact #: +93 (0) 777337777 Email:

abdulhaqibrahimzai@gmail.com
Page 7 of 19
Today, AHILSC is truly telecommunications Distribution Company with over 4.8 Million customers. Mobile services
have ceased to be need of all class of society and are now in the hands of millions of consumers.
AHILSC all distributors are taking advantage of an opportunity to become a highly distinguished and recognized
leader in the telecommunications communications industry. It is the goal of our company to become established as
the leading distributors of wireless communications services in Afghanistan.
In order to achieve this goal, Abdul Haq Ibrahimzai Logistic Services Company critical success factors will be to
identify emerging trends and integrate them into our company operations, respond quickly to technology
changes/be there early, provide high-quality services, invest time and money in marketing and advertising, expand
into specialty markets, and stay ahead of the "technology curve."

Keys to Success:

Our Distributor Company key to success:

1. Provide excellent customer service

2. Grow and maintain a referral network of customers
3. Focus expertise in GSM cellular phones and GSM cellular phone programs
4. Respond rapidly to customer problems with product or plan

Marketing Plan
Strategy and Implementation Summary
Abdul Haq Ibrahimzai Logistic Services Company aim is to increase the sales of SALAAM products (Scratch Cards,
SIM Cards) by increasing the retailer channel and owned point of sales POS’s of the given region as to ease
accessibility and availability of SALAAM’s product in every corner of Afghanistan, hence helping people reach one
another and increasing SALAAM’s profit.

Management will emphasize speed in penetrating selected markets and implementing advertising and public
relations campaigns. Financial results will be compiled and reported weekly so that gross and net margins can be
reviewed and benchmarked against the competition. Marketing will be continually monitored and adjusted as
needed to maximize market penetration and profitability. Cost control and brand management will be critical to
the overall strategy.

Target Markets: Focused on serving the total domestic market, in particular unbanked or badly banked consumers,
both locally and pan Afghanistan.

Competitive Edge
One of Abdul Haq Ibrahimzai Logistic Services Company major competitive advantages is its regional lead and
influence over the major competitors. For example, none of the other possible candidates can manage to promote
SALAAM’s products through the Over Afghanistan needed by the target market. At the same time, the company
claims a superior management team with decades of 4-year experiences in the telecommunications industry.
These people have a track record of capitalizing on the technology market and have all the means to make
SALAAM another success.

Marketing Strategy
Abdul Haq Ibrahimzai Logistic Services Company Strategy will emphasize on the number of point of sales POS &
retailers, the more retailers are placed throughout the regions, the more publicity of the products will be done, as

Address: Kart-e-Chahr, Kabul, Afghanistan

Contact #: +93 (0) 777337777 Email:

abdulhaqibrahimzai@gmail.com
Page 8 of 19
well as easy access of the product to the customers, thus the increase in number of product sold, and we
responsible for our assign area performance and expenses.

The overall responsibilities of the exclusive SALAAM branded shop in the central business districts of the province
include but are not limited to:

 Protect the Distributors Authorized Shop brand by operating the Distributors Authorized Shop in strict
compliance with system operating standards.
 To build a strong and loyal customer base by offering only approved products and services and by providing
superior customer service.
 To ensure that all employees are properly trained and the Distributors Authorized Shop is properly staffed at
all times.
 To advertise and promote SALAAM and its approved products and services according to the guidelines
provided by the enterprise.

The structure of this exclusive SALAAM branded shop in the central business districts of the province will be
including but not limited to:

 Distributors Authorized Shop Supervisor: The Distributors Authorized Shop supervisor is the provincial head
of the SALAAM Office in Kabul, responsible for all the districts in Kabul province.
 Distributors Authorized Shop Sales Agent: The Distributors Authorized Shop sale agent is responsible for the
overall sales of the SALAAM in Kabul province.
 SiS Agent: The SiS Agent is responsible for Replacement of SIMs, activating data and others promotions to
subscribers of SALAAM in Kabul province.
 City Sales Representative: The city sales representatives are responsible to present, promote and sell
products/services using solid arguments to existing and prospective customers. They have to establish,
develop and maintain positive business and customer relationships and achieve agreed upon sales targets and
outcomes within schedule. Representatives also coordinate sales effort with team members and other
departments and continuously improve through feedback.

Our distribution and marketing of SALAAM’s product will mainly target two parts:

Let’s take Nangarhar province as an example to distribution and Marketing

1.
The city center (Jalalabad)
2.
The remaining 19 districts (Achin, Bati Kot, Chaparhar, Dara-e-Nur, Dih Bala, Dur Baba, Goshta, Kama,
Khogyani, Kuz Kunar, Lal Pur, Muhmand Dara, Nazyan, Pachir Wa Agam, Rodat, Sherzad, Shinwar and
Surkh rod)
Estimated population:

City 732,664

Urban 1,006,342

Abdul Haq Ibrahimzai Logistic Services Company will strive to ensure the marketing of SALAAM’s product by
distributing their products to wholesalers/dealers who are registered as legal commercial entities for the provision
of distributorship services. The wholesalers will in return make sure to find retailers who are registered as legal
commercial entities for the provision of distributorship services. The retailers will be responsible for the
distribution of the product in all villages of the districts, as to make sure that the products will be accessible in
every shop, at every corner of every street of the village. The availability of the product everywhere will have direct
impact on its marketing and selling.
Address: Kart-e-Chahr, Kabul, Afghanistan

Contact #: +93 (0) 777337777 Email:

abdulhaqibrahimzai@gmail.com
Page 9 of 19
The key to selling SALAAM products is the ability to identify the needs of Afghanistan’s people in term of
telecommunication market and being able to make the products and services available to everyone in the market
place and develop channels to these markets.

Market Segmentation:
 AHILSC Distributors will focus on five customer groups, bearing in mind that it is quite customary today to
have more than one cell phone per family:
 Children in the age group of 17-19 years’ old
 Students
 General public
 Professionals
 Service organizations and companies that need to be in constant communication with their employees

Advertising and Promotion

The assigned authorized distributor will be:

1) Be responsible for the advertising and promotion of the products in the territory, provided that the
use by the authorized distributor of any advertising materials and promotional literature have
received the prior Witten consent of SALAAM.
2) Display advertising materials and other signs provided by SALAAM in accordance with the branding
guidelines as set out by SALAAM.

Afghanistan Telecom Market Share Our Market Share

We will serve as distributors for SALAAM Products. Our
initial focus is to capture Over Afghanistan regions however,
our long-term goal is to expand our business operations and
be a strategic distributing partner to SALAAM Products all
over Afghanistan. Assuming SALAAM has 7 regional
segments, SALAAM market share will be 11% (335 Million
AFN) of Afghanistan Telecom Market Share total

Competitive Analysis
This analysis illustrates the five competitive forces that
shape the telecom sector and will help in understanding our company position in the market.

A. Degree of Competition in the industry: The importance of this force is the number of competitors and
their ability to threaten our company. Theoretically, the larger the number of competitors, along with the
number of equivalent products and services they offer, the greater will be the power of that particular
company. Considering the recent growth in the telecom industry, there is very intense competition within
industry. SALAAM shall keep up with the innovation, marketing, and promoting activities in order to survive in
the market. Working as distributor for SALAAM, controlling the degree of competition within the telecom

Address: Kart-e-Chahr, Kabul, Afghanistan

Contact #: +93 (0) 777337777 Email:

abdulhaqibrahimzai@gmail.com
Page 10 of 19
 sector between Network Operator is beyond our limit, however indirectly our performance will be affected if
the competitors take over and SALAAM loses its market share.
B. Threat of New Entrants: there is very limited risk of new entrant both in term of new Network Operator
and Distributing partner with SALAAM . Since becoming a distributing partner requires massive investment
and experienced network channels, our company is not threatened by new entrants.
C. Bargaining Power of Supplier: This force addresses how easily SALAAM can drive up the price of
products and services which can be affected by the number of Network Operators available in the industry.
Working as distributing partner, we will strive in achieving SALAAM business goals and objective. To this end,
there is zero threat to our company regarding this force.
D. Bargaining Power of Customer: This specifically deals with the bargaining power of SALAAM customers.
It is calculated by how many buyers or customers, SALAAM has, and how significant the customers are, and
how much it would cost a customer to switch from SALAAM to any other Network Operator. Since there is a
very intense competition within the sector between Network Operator Companies, We, as distributing
partner, will strive to deliver SALAAM Products to each district and villages to make sure the products and
services are easily available to every person within our operating region. Customers require convenience in
order not to switch to other company. We will put customer convenience at our highest priority. To achieve
this goal, we will hire qualified distributing Distributors Authorized Shops to make sure our customers have
access to SALAAM products no matter where they live.
E. Threat of Substitutes: Other Network operator products can pose a threat. At the moment, the market is
well captured by many network operators. Despite innovation and affordable products, if the products are not
made easily accessible, SALAAM will lose its market share. This shows the degree of threat associated with
substitutes available for SALAAM Products.

SWOT Analysis
This analysis is conducted to understand the business strengths and weaknesses in order to target
opportunities and eliminate potential threats.

Address: Kart-e-Chahr, Kabul, Afghanistan

Contact #: +93 (0) 777337777 Email:

abdulhaqibrahimzai@gmail.com
Page 11 of 19
  Experienced key staff

ATRA License / Regulations

The authorized distributors of SALAAM Products will duly undertake the responsibility of the Customer
Registration Forms (CRF) submitting by point of sales and subscribers for all the SIM sold by distributors, the
distributors further undertake to duly implement the ATRA board decision in March 2018 regarding SIM cards
registration, in the event of any violation of the abovementioned decision, the distributor shall be solely
responsible to the government authorities and security agencies.
Abdul Haq Ibrahimzai Logistic Services Company will be getting sixteen licenses from ATRA License Department as
per procurement and distribution law of SALAAM and implement its new rules and regulations professionally, in
order to create the Direct Outlets to provide the quality services according to the new Rules and Regulation of
ATRA to SALAAM Consumers and to reach the market nicely, and we will build direct contact with the customers in
order to reduce the possibility of any illegal activity and maintain the business effectively and efficiently.
Assign area distributor’s POS is responsible to implement ATRA SIM registration policy for selling to end-users and
customers, in case any assign area distributor’s POS sold illegal SIM card to end-user and did follow the ATRA
registration policy the related distributor is solely responsible for all consequences.

We follow the following strategy through ATRA license:

Assigned Area Analysis: As we have a huge assigned area, its necessary to analyze the Key Potential locations
where we will create Outlets and promoting the Salaam market share. On monthly base bring new subscribers to
channel.

Afghanistan is a highly regionalized country, with population 35 Million

distributed in an extended ring around the outside edge of the country.
Broadly speaking, the middle of the country is largely mountainous and
sparsely populated.

Administratively, Afghanistan is
divided into 34 ‘Provinces’. Five of

Address: Kart-e-Chahr, Kabul, Afghanistan

Contact #: +93 (0) 777337777 Email:

abdulhaqibrahimzai@gmail.com
Page 12 of 19
these provinces – Kabul, Balkh, Nangarhar, Kunduz, Heart, Kandahar and Ghazni- contain nearly 45.34 % of the
population. Of these Kabul is by far the largest province, containing a population of around 5.4m people.

ABDUL HAQ IBRAHIMZAI LOGISTIC SERVICES COMPANY is initiating this Request

for regional distribution model from existing business model. Distributors
selected for the new distribution model will be awarded (SALAAM policy)
exclusivity over one region in Afghanistan and will become shareholders in a
Abdul Haq Ibrahimzai Logistic Services Company that will be responsible for
serving Kabul. The province distribution in each region is shown in the table
below.

Outlet Module
Every Outlet will be having a special Code/Help Line number and designed Signboard will be representing
SALAAM . Moreover, distributors Point of Sales avail all SALAAM products in the shop in sufficient quantities to
achieve SALAAM required levels of sales.
Area Sales Points Outlet QTY Daily Monthly
(Per-Day) Target (26 Working Days in Month)
Distributors Authorized Shop (Customer Care Center) 40 3 120 3,120
Regional Level
Point of Sales 20 10 200 5,200
Sub-Total: 13 320 8,320
Distributors Authorized Shop (Customer Care Center) 25 4 100 2,600
Provincial Level
Point Of Sales 10 15 150 3,900
District Level
Indirect Outlets 10 10 100 2,600
Sub-Total: 29 2,960 9,100
Grand Total of Monthly Base New Subscribers: 42 3,280 17,420

Distributors Authorized Shop - Customer Care Service Plan

Abdul Haq Ibrahimzai Logistic Services Company we be operation Distributors Authorized Shops in a cross of
country without any superiority, ABDUL HAQ IBRAHIMZAI LOGISTIC SERVICES COMPANY Distributors Authorized
Shop store is a SALAAM owned shop (look and feel) which is operated by ABDUL HAQ IBRAHIMZAI LOGISTIC
SERVICES COMPANY at 34 Provinces locations. The Distributors Authorized Shop stores offer Retail products and
Customer services to walk in customers.

QUICK FAST LSC’s will have weekly, biweekly and monthly meeting with regional dealers, city based dealers and
retailers respectively. On such platform, we’ll see our performance and discuss all the issues if any business
members have any issues on any level.

In addition to this, the platform will provide the healthy dialog to increase the company performance in subjected
industries and can add new business promotions into it.

 ABDUL HAQ IBRAHIMZAI LOGISTIC SERVICES COMPANY Authorized distributors of SALAAM will provide
the customer services activates to AFTEL –SALAAM customers such as (SIM SWAP, Bill Payment, Change
Package, Selling Postpaid SIMs and etc.….) distributors will be provide all services required to SALAAM to
facilitate the operation in his own shop.
 SALAAM authorized distributors agreed to allow SALAAM for putting its own desk at our office throughout
Afghanistan to serve the customers.
Address: Kart-e-Chahr, Kabul, Afghanistan

Contact #: +93 (0) 777337777 Email:

abdulhaqibrahimzai@gmail.com
Page 13 of 19
  SALAAM authorized distributors will be allowing in the shop concept for a 100% SALAAM brand visibility.

And ……….

Invites all retailers for lunch/dinner and to see if they are facing any problem in their business. Share the successful
sales stories among them and work on new strategies to increase the sales. This platform gives a good idea to all
new retailers and helps them to increase their sales level.

Customer service
 New SIM Card Registration
 Lost SIM Card replacement
 Internet activation
 Handset Service
Our Culture
 We’re committed to do whatever it takes to create satisfied customers.
 We try to do things right the very beginning.
 Serving our customers’ needs is more important than meeting our internal needs.

Customer Alignment
 When we sell, we aim for a partnership approach.
 In our collateral materials, we don’t promise what we cannot deliver.
 We know the features and benefits that are most important to our customers.
 We design new products/services based on info provided by our customers.

Error Reduction
 We review customer complaints.
 We constantly as our customers for feedback.
 We regularly look for ways to eliminate errors based on customer input.

Using Customer Information

 We’ve determined what our customers expect from us.
 We frequently interact with our customers by Salaam help line.
 The entire organization knows what is important to our customers.

Customer Outreach
 We make it easy for our customers to deal with us (Sales Agent/Distributors Authorized Shops).
 We aim to resolve all customer complaints
 We encourage the Salaam Product and promotions “wowing the customer.”

Qualified and Empowered Staff

 We will dedicate one extra Staff in every Distributors Authorized Shop for customer service.
 Employees are respected.
 All employees have a good understanding of our product/service.
 All employees have the right tools and skills to perform their jobs well.
 All employees are encouraged to resolve customer issues regarding SIMs in Distributors Authorized Shops.
 All employees feel that customer satisfaction is a responsibility of their job.

Improving Products/Services and Processes

 We constantly work to improve our processes and products.

Address: Kart-e-Chahr, Kabul, Afghanistan

Contact #: +93 (0) 777337777 Email:

abdulhaqibrahimzai@gmail.com
Page 14 of 19
 We network with other group to learn from their strengths and weaknesses.
 When problems are identified, we quickly try to resolve them (SALAAM ).
 We quarterly Basie makes survey (Educating Customers/End User new promotions and products, Customer
Complaints).

Our Management
Salaam has the youngest management team comprising some of the brightest minds in Afghanistan. Our
management team is a combination of highly-qualified and enthusiastic professionals from many different
backgrounds who approach their work with real energy and passion, bringing vital experience and drive to our
operations.

Our Team
CEO: The CEO plan, develop, implement, direct and evaluate the ABDUL HAQ IBRAHIMZAI LOGISTIC SERVICES
COMPANY fiscal function and performance. Participate in ABDUL HAQ IBRAHIMZAI LOGISTIC SERVICES COMPANY
partner meeting for development and growth of Salaam scratch cards, ABDUL HAQ IBRAHIMZAI LOGISTIC
SERVICES COMPANY performance, target achievement and other major issues that could directly or indirectly
affect the QUICK FAST LSC. He also oversees day-to-day operation of the ABDUL HAQ IBRAHIMZAI LOGISTIC
SERVICES COMPANY and leading the supervision of finance and procurement functions and tasks. Besides that, the
president has general meeting with SALAAM high officials regarding any issues that may rise in contact of ABDUL
HAQ IBRAHIMZAI LOGISTIC SERVICES COMPANY office and SALAAM. Overall, the president is responsible and
accountable for ABDUL HAQ IBRAHIMZAI LOGISTIC SERVICES COMPANY functions, activities, and target
achievement.

General Manager: The general manager assists CEO in key area such as sales, purchase and other add and hoc
affair of the AHILSC. He carries out the day-to-day activities of the AHILSC in line and coordinates with finance and
procurement officers. Reporting general affairs of AHILSC to CEO and participate in AHILSC partner meeting for any
changes or decision taking by majority of partner voting. The general manger has the responsibility and
accountability of the AHILSC daily activities such as, sales, procurements, customer care, dealing with Distributors
Authorized Shops and any other task assigned by Mr. CEO.

Finance & Budgeting Offer: The duties and responsibilities of finance and budgeting officer is the overall financial
management and financial reporting of AHILSC to CEO, distributors and SALAAM . Finance officer prepare daily
reports of sales, purchases and general financial affair and report on daily bases to all distributors and senior
management. Communicate financial issues and problem with distributors, dealers and Distributors Authorized
Shops. Preparing budget for annual and quarterly bases for distributors sales, revenue, and expenditure of AHILSC.

Procurement Officer: The duties of procurement officer are placing purchase order (PO) for Salaam scratch card,
delivery of stock from SALAAM , issue of stock, stock tracking, inventory updates and any other logistic task
assigned by General manager.

Cashier: Maintain daily cashbook, bank transfers, customer cash receipt, payments to individual, reconciliation of
cashbook with QuickBooks and any other task assigned by finance officer.

Stock Keeper: Stock keeper is responsible for stock receive and issue to customers and maintain stock book for
updates and any other tasked assigned by general manager.

Address: Kart-e-Chahr, Kabul, Afghanistan

Contact #: +93 (0) 777337777 Email:

abdulhaqibrahimzai@gmail.com
Page 15 of 19
Organizational Chart
Plan for Future Recruitment: In case Abdul Haq Ibrahimzai Logistic Services Company need more

CEO

Finance & Sale Support

General Manager Procurment Officer
Budgeting Officer Manager
Vecant

Sales Represntitives
Admin Officer Casher Stock Keeper

Vecant

Provincial Finance Provincial

Security Franchises
Officers Procurment Officers
All Sales Persons All Sales Persons Franchise sales Agent / SiS

Outlets

All Sales Persons

workforce we will recurite the requried staff.

Address: Kart-e-Chahr, Kabul, Afghanistan

Contact #: +93 (0) 777337777 Email:

abdulhaqibrahimzai@gmail.com
Page 16 of 19
Visit Frequency
 Abdul Haq Ibrahimzai Logistic Services Company will establish a weekly meeting amount with regional
dealers, weekly dealers meeting with city based dealers and monthly based meeting with retailers. On
such platform, we will see our performance and discuss all the issues if any business members have any
issues on any level.
 Abdul Haq Ibrahimzai Logistic Services Company sales agents will be making market visiting thrice a week
for any shortages’ and retailers purchasing demand.

Taxation
All the taxes applicable as per Afghanistan’s tax law will be applied. Moreover, AHILSC authorized distributors are
responsible for the collection, remittance and payment of any tax assessed, demanded or otherwise imposed on
the distributor in relation to the purchase, sale and distribution of the SALAAMproduct under new agreement.

External Strategic Management Audit

AHILSC is being audited at the end of each year by external auditor and the audit result proceed to AHILSC partners
and other stakeholders.

Future Plans & Partnership with SALAAM

Abdul Haq Ibrahimzai Logistic Services Company that we believe in long-term relationship AHILSC and SALAAM are
business partners since 2014. In addition, the AHILSC COMPANY is achieving its targets quite handsomely. Both the
organizations are grasping the benefits of goods business relationships.

The business environment in Afghanistan is stabilizing slowly and gradually. All cellular companies expending its
operations to remote areas and unsatisfied customers base in Afghanistan. New and better arrangements are
made between cellular companies and other stakeholders in supply chain through to the customer base.

It is clear from the experience of SALAAM with AHILSC, that the arrangement of an additional distribution location
will be beneficial for both organizations.

The terms and conditions of the arrangement will be set once the decision of allotted location is communicating to
our management. We have already set aside sufficient amount for the investment in new location/province for
distribution services.

Evaluation and Monitoring

ABDUL HAQ IBRAHIMZAI LOGISTIC SERVICES COMPANY and SALAAM will design joint committee for evaluating and
monitoring of the market share, technical issues, consumer compliance and distributors as below diagram;

CEO
Technical Dep. Sales Director
Representative Regional
AHILSC- Distributor
ETISALAT

Market Dep. Distributor

Representative Representative
Address: Kart-e-Chahr,
Legal Dep. Kabul, Afghanistan
Representative
Contact #: +93 (0) 777337777 Email:
abdulhaqibrahimzai@gmail.com
Page 17 of 19
 Meeting and M&E Procedures are weekly-based
 Meeting and M&E Procedures Are Monthly-based
 Meeting and M&E Procedures Are Quarterly-based
 If Necessary Meeting can and on per requirement.

M&E Matters:

This section describes monitoring and evaluation of below mentioned activities:

 Overall Management
 Sales Process
 Month AHILSC Cash Flow
 Market trends
 Competitor weaknesses
 Monthly grass acquisitions
 Technical issues
 Product compliance
 Analysis
 Reporting
 Innovation
 Any other activities related to distributors
of SALAAM Products.

Address: Kart-e-Chahr, Kabul, Afghanistan

Contact #: +93 (0) 777337777 Email:

abdulhaqibrahimzai@gmail.com
Page 18 of 19
Reporting
Abdul Haq Ibrahimzai Logistic Services Co. Authorized Distributor will be submitting periodic reports in writing or
via line system as defined by SALAAM showing details of sales, service stock, outstanding customer orders, orders
placed by the authorized distributor with AHILSC with their status, any other information relating to the
performance of distributors and may reasonably require from time to time or any other relevant data as required
by SALAAM.
AHILSC Authorized Distributor will be submitting certified copies of any POS (Point of Sales) agreement within 3
days of the date such agreement is executed by authorized distributor and shop owner with the address and GPS
coordinates of any Customer Care Service / POS such Sales
Centers commencing operations.
Reporting
All authorized distributors will be submitting Customer Line
Registration Forms CRF in accordance with SALAAM M ETISALAT
archive department schedule.
AHILSC
ABDUL HAQ IBRAHIMZAI LOGISTIC SERVICES Reporting Line
COMPANY Authorized Distributors will be sent to Regional Level
ABDUL HAQ IBRAHIMZAI LOGISTIC SERVICES Reporting Line
COMPANY to review its own records then sent to Provincial Level
SALAAM related department with the weekly, Reporting Line
monthly and quarterly reports (Daily Activities District Level
Report, Market Visit Report, Consumer Compliance Reporting Line
Report, Issuance Report, Direct / Indirect Sales
Report, Roadshows presentation, Network report etc.….)

Authorized Signatories

The following person is authorized to negotiate, amend, accept or reject and sign this proposal of
distribution SALAAM and on behalf of Bilal Pamir Ltd until further written notice of signatory change.

Name: Mohammad Omar

Position: CEO
Phone: +93 (0) 777337777
Email: abdulhaqibrahimzai@gmail.com

Address: Kart-e-Chahr, Kabul, Afghanistan

Contact #: +93 (0) 777337777 Email:

abdulhaqibrahimzai@gmail.com
Page 19 of 19