Blue Ocean Strategy®

Australia

Become a Qualified
Blue Ocean Strategy® Practitioner
and Develop your Blue Ocean Strategy
Advisory Skills

Blue Ocean Strategy Practitioners’ Course

Suite 204, Level 2, 7 Jeffcott St, West Melbourne VIC 3003

Telephone: +61 (0)3 9326 6666 Website: blueoceanstrategyaustralia.com.au
UCSI Blue Ocean Strategy Regional Centre Australia Office Pty Ltd (ABN 68 132 956 711) t/a Blue Ocean Strategy Australia
Blue Ocean Strategy in Practice: Practitioners’ Course Invitation only

If you are an experienced business or training consultant and want to add Blue Ocean Strategy to your core competencies then the
Blue Ocean Strategy Practitioners’ course is for you. Come and learn how to teach and consult on the systematic and proven Blue
Ocean Strategy methodology to enable others to successfully create and capture blue oceans.
The 2-day Practitioners’ course is for consulting and training professionals seeking to be certified as Blue Ocean Strategy (BOS)
Qualified Practitioners or Accredited Affiliates.
This course teaches participants the advanced application of BOS tools, methodologies and frameworks. It takes participants
through the entire BOS process as if in a client environment. Participants who complete the entire qualification process (including
the course) are armed with the knowledge and materials to effectively create BOS learning environments for organisations.

Qualification Options
Option 1 - Qualified Practitioner Option 2 - Accredited Affiliate
2.1 Strategy Experienced strategy consultants
2.2 Implementation Project execution consultants

Our most experienced and most qualified practitioner 2.3 In-house Training Licensed to teach BOS within an
organisation
2.4 Tertiary Training Tertiary institution professors,
lecturers and tutors

The licensed activities vary with each qualification.

Qualification Process
There are 5 or 6 stages to the qualification process depending on which qualification you pursue.

Option 1 - Qualified Practitioner Option 2 - Accredited Affiliate

Strategy/Implementation/In-house Training/Tertiary
Training

Stage 1 Screening: Submission of CV and interview Screening: Submission of CV and interview

Execution of BOSA Licensing Agreement

Completion of course Completion of course

Stage 2
pre-requisites pre-requisites

Stage 3 2 day course 2 day course

Detailed case study Short version case study

Stage 4 Mentor for slide
development Mentor provided through development
presentation skills and
whole qualification
case study (short version)
process
Practical work supervised Practical work supervised development
Stage 5
(30 hours) (20 hours)

Stage 6 BOSIC exam Stage 6 not required

Provision of Qualified Practitioner Certificate Provision of Accredited Affiliate Certificate

Time Elapsed time typically 6-8 months Elapsed time typically 6-8 Weeks

Candidates who pursue the path of the Affiliate qualification but later decide to become a Practitioner will have their prior learning as
an Affiliate recognised.

Blue Ocean Strategy in Practice: Practitioners’ Course Invitation only

Continuous Professional Development (CPD)

To maintain your qualification there are annual ongoing CPD obligations to ensure expertise and delivery in the market is
maintained at a high standard.
Qualified Practitioners and Accredited Affiliates must log a minimum of 200 hours per annum of BOS experience which can include
briefings, courses, advisory, peer review and applied research activities. Practitioners and Affiliates must also submit at least one
case study per annum to the bosguru.com database using a case study template.

BOS Practitioners’ 2-Day Course Agenda

Day 1 Day 2
Opening and Introductions The Buyer Experience Cycle & Buyer Utility Map
Workshop overview Shifting focus from customers to noncustomers
Blue Ocean Strategy Review Questions Facilitation: Leading BOS Initiatives
Explore your understanding of BOS and the complex Adding value without taking over: don’t outsource
client situations you face your eyes
Planning a Blue Ocean Strategy Initiative The Six Paths Framework
Tips, tools, and land‐mines to avoid in organising and Reconstructing market boundaries
directing a BOS initiative
Introduction to Blue Ocean Strategy Visual Exploration
Explore the underlying logic and process behind Blue Capturing noncustomer insights using the Six Paths
Ocean Strategy Framework in fieldwork.
The Pioneer‐Migrator‐Settler Map Capturing Noncustomers
Capturing the current state‐of‐play at the portfolio Identifying noncustomer insights: targeting the mass
level of buyers
Project Identification ERRC Grid & “To Be” Strategy Canvas
Determining the correct starting‐point and scope of Value Innovation: The simultaneous pursuit of
your BOS initiatives differentiation and low cost
The “As Is” Strategy Canvas Visual Strategy Fair
Capturing the current state‐of‐play How to plan and lead a Visual Strategy Fair
Recapping on Day 1 Recapping on Day 2 and the Entire Course
Q&A session with BOS practitioners Q&A session with BOS practitioners
Blue Ocean Strategy in Practice: Practitioners’ Course Invitation only
Course Outcomes
Over the 2-day course participants will:
• Explore the central concepts, tools and frameworks of
BOS
• Learn how to conduct workshops and training exercises
using the BOS tools and frameworks
• Receive access to templates for BOS exercises
• Receive outlines for various BOS workshops in addition
to MSPowerPoint based slide presentation kits
• Receive a BOS Dictionary with all the key terms and tools
defined and explained for easy reference
• Have sufficient time to ask questions and seek
clarification on BOS concepts, tools and frameworks
• Explore continuous professional development, peer
review and licensing requirements
• Receive access to the broader network of Practitioners
and Affiliates in Australia and overseas
• Receive on-line access to bosguru.com: our resource
library and on-line learning platform where:
o All BOS Practitioner and Affiliate training,
licensing, professional support and professional
development materials can be found
o Practitioners and Affiliates can project manage
their clients’ BOS initiatives and ongoing training
o Practitioners and Affiliates are promoted to
visitors and subscribers
o Public workshops and events are promoted
o CPD and peer review is monitored
• Receive access to the “Practitioners and Affiliates Only”
forum operated via LinkedIn where BOS network matters
and issues are shared and debated
• Receive a certificate on completing the course
Course Leaders
The 2-day Practitioners’ course will be led by two qualified
BOS experts with consulting and training experience across
a variety of industrial sectors and proven success in creating
breakthrough business ideas using BOS formulation and
execution methodology. Your course leaders are creative
thinkers with a high energy level and passion for BOS, debate
and discussion.
Course Pre-requisites
Participants who want to complete the BOS Practitioners’
course are expected to:
• have studied the Blue Ocean Strategy book
• be familiar with the BOS presentation slides which will
be provided prior to the workshop
Start and Finish Times
Start: 9.00am sharp
Finish: 4.30pm to 5.00pm
Price
Qualified Practitioner: $6,000 per participant (excl. GST)
Accredited Affiliate: $2,500 per participant (excl. GST)
Please note that the price does not cover travel,
accommodation, parking and other personal expenses.
More Information
For full details of the qualification options and qualification
process see the document titled, BOSA Qualified Practitioners
and Accredited Affiliates Qualification Process and Options.
To read more about the ongoing continuous professional
development (CPD) and licensing obligations see the separate
documents titled BOSA CPD Requirements, BOSA Peer Review
Guidelines and BOSA Licensing Fee Structure.
If you would like to speak to someone in person, contact:
Andrew Nelson
Managing Director
Blue Ocean Strategy Australia
Suite 204, 7 Jeffcott St
WEST MELBOURNE Vic 3003
T : +61 (0)3 9326 6666
M: +61 (0)404 87 0305
E : andrewnelson@ucsiblueoceanstrategy.com