QUESTIONNAIRE

MARKETING & ADVERTISING OF FINANCIAL SERVICES

Objective of the survey- To find out the methods employed by banks

and other financial institutions, for their marketing advertisements and
the ways in which they can improve.

Name:

Age:

Occupation:

City:

Q1. Which form of advertising influences you the most?

a) Print Advertising (Newspapers, Billboards, Magazines)

b) Audio-Visual Advertising (TV)

c) Radio Advertising

d) Mobile Phone Advertising

e) Word of Mouth

Q2. On the scale of 1-5, to what extent have you been influenced by any
advertisement? [1 being the lowest and 5 being the highest]
 a) 1

b) 2

c) 3

d) 4

e) 5

Q3. Would you invest in a bank /scheme if it has no advertisement?

a)Yes b)No

Q4. How much does a bank /scheme which is advertised on a big scale deliver?

a) Not at all

b) Slightly

c) Up to the mark

d) A lot

e) Exceptional Performance

Q5. According to you, which financial product has been best advertised?

a) Mutual Funds

b) Banks

c) Insurance Policies

d) Net-Banking

e) Loans

Q6. Do you think that sometimes these advertisements invade your privacy?
 a)Yes b)No

Q7. Do you think these advertisements should follow some guidelines? / Do

you think some guidelines should be imposed on the advertisement of financial
services?

a)Yes b)No

Q8. If yes, could you suggest some guidelines that banks should follow while
marketing and advertising their products?

ANSWERS

1c

2c

3b

4b

5c

6b

7a

Q1: b)

Q2: 4

Q3: b)

Q4: b)

Q5: c)

Q6: b)
Q7: a)

Q8: clearly define terms and conditions, the fine prints..etc.. risks of
the products shud b mentioned and shud not be made to luk lik a risk
free product (if there r risks associated with the product)

c)

2)

NO

b)

e)

b)

a)

sum sry i hv no idea abt guidelines :)

Q1-(e),

Q2-(c),

Q3-(b),

Q4-(b),

Q5-(a)(e),

Q6-(a),

Q7-(a),

Q8-The advrtsmentz shld not be unrealistic,like double return offer for

mutual funds.
Q1. b) Audio-Visual Advertising (TV)

Q2. d) 4

Q3. a) Yes

Q4. b) Slightly

Q5. b) Banks

Q6. a )Yes

Q7. a) Yes

Q8. No comments…!!!!

a,d,b,c,c,a,a, proper n full information shud b provided by them so dat

customers dnt hv to face probs while investing or taking loans..

1.b

2.c
3.a

4.b

5.d

6.b

7.b

8.-

e) Word of Mouth

b) 2

b) Slightly

e) Loans

b) No

a) Yes

na.. no such suggestions

A1. a

A2. 3

A3. b

A4. c

A5. c

A6. b

A7. a

A8. Maintain confidentiality and give warnings about risks

Q1. Which form of advertising influences you the most?

b) Audio-Visual Advertising (TV)

Q2. On the scale of 1-5, to what extent have you been influenced by
any advertisement? [1 being the lowest and 5 being the highest]

a) 1

Q3. Would you invest in a bank /scheme if it has no advertisement?

b)No

Q4. How much does a bank /scheme which is advertised on a big scale
deliver?

a) Not at all

Q5. According to you, which financial product has been best

advertised?

a) Mutual Funds

Q6. Do you think that sometimes these advertisements invade your

privacy?

b)No

Q7. Do you think these advertisements should follow some

guidelines? / Do you think some guidelines should be imposed on the
advertisement of financial services?

a)Yes
 Q8. If yes, could you suggest some guidelines that banks should
follow while marketing and advertising their products?

1. stop making referance calls

2. make user frdly advertisement dont bedazzle wit big words

1) e

2)c

3)b

4)c

5)c

6)a

7)b

Q1. Which form of advertising influences you the most?

a) Print Advertising (Newspapers, Billboards, Magazines)

b) Audio-Visual Advertising (TV)

c) Radio Advertising

d) Mobile Phone Advertising

e) Word of Mouth

ANS- B
 Q2. On the scale of 1-5, to what extent have you been influenced by
any advertisement? [1 being the lowest and 5 being the highest]

a) 1

b) 2

c) 3

d) 4

e) 5

ANS-D

Q3. Would you invest in a bank /scheme if it has no advertisement?

a)Yes b)No

ANS- NO

Q4. How much does a bank /scheme which is advertised on a big scale
deliver?

a) Not at all

b) Slightly

c) Up to the mark

d) A lot

e) Exceptional Performance

ANS-C
 Q5. According to you, which financial product has been best
advertised?

a) Mutual Funds

b) Banks

c) Insurance Policies

d) Net-Banking

e) Loans

ANS- C

Q6. Do you think that sometimes these advertisements invade your

privacy?

a)Yes b)No

ANS- YES

Q7. Do you think these advertisements should follow some

guidelines? / Do you think some guidelines should be imposed on the
advertisement of financial services?

a)Yes b)No

ANS- YES
 Q8. If yes, could you suggest some guidelines that banks should
follow while marketing and advertising their products?

No comments.

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