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India Luxury
Retail Market:
A long-term bet
•Primary consumers
of luxury goods
1,203 1.3%
•Exposed and aware
of the world-class
3.7 13% living
1,117
1,115
Luxuriented 2.0
( > USD 100K) 1.8 21.5 15% •Current focus on
9.3 10.7 luxury assets and…
Future Potential
(USD > 50K) •…aspirational
brands (Guess,
Tommy Hilfiger)
Others 1,178 1%
1,104 1,104 •Moving towards
(< USD 50K)
‘Bridge Segment’ in
luxury retail
Source: EIU, NCAER, Market reports, News clippings, Value Partners Estimates
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17**
8*
Indian Designers
• Increasing visibility in the global fashion arena
- Rina Dhaka’s creations appeared in Marie Claire
and Vanity Fair
- Anamika Khanna,Manish Arora showcase their
work at the Paris Fashion Week
Sabyasachi Manish Arora Tarun Tahiliani Rina Dhaka
Mukherjee
Fashion Magazines
• Play an important role in generating awareness
of luxury products from a global perspective
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Attitude • “Old money” consumers with inherited wealth are already luxuriented and
are increasingly showing a “European attitude” towards luxury
towards
- Subtle / ‘Brand Invisibility’ : luxury is about “knowing, not showing”
luxury goods - Exclusive designs and brands; afficionados of Prêt-à-Porter brands
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• Destination for luxury customers: modern • Uninviting for the luxury customer: cluttered,
ambience and atmosphere, good climate, “mixing overcrowded, “mixing with commoners”,
with elite” unsuitable climate conditions (hot and humid !)
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Europe India
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• Treat the market as a long term opportunity and not as “the flavour
of the month”
Have a long term - - Be prepared to bear losses in the short-run and continue
Commitment / investing
investment view
• Strong organizational commitment by assigning a senior manager
to work with established local team
Contact information
www.valuepartners.com Luca.ferro @valuepartners.com
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