MILESTONES

3 MILLION USERS in the first few months.
May

social media
LAUNCHED
2002
3.22

2003

LinkedIn
launched

January

2011

LinkedIn

90,000,000 registered users

Myspace

launched

2003

August

I’m your default “friend”

HELLO

Tom

YouTube launched & the first video
Feb.

“Me at the zoo”
has had more than 4 million views.

2005

Facebook NETWORK OPENED
13 & up // valid email

2006

09.26

OfficeMax
MARCH

ELF YOURSELF

36 million visits in five weeks
2006
Nov.

following launch.

@ComcastCares joined and changed the way businesses provide customer service online.
APRIL 2008

MAY 2007

first known rickroll occurred on 4chan.

MILLION AMERICANS
had been rickrolled.

January

“Oh No They Didn’t!”
became the first LiveJournal community to surpass 16,777,216 comments. delete 10 Facebook friends

2009

WHOPPER SACRIFICE
04.16

THE BURGER KING

=
FREE!
winner!

The application was disabled after 233,906 friendships were sacrificed.

CNNvs.ASHTON KUTCHER
2009

“Million Followers Contest” on Twitter

Flickr
HAD MORE THAN

2009

JUNE

IMAGES
Pepsi began the

PEPSI REFRESH PROJECT 2010
to help make a positive impact within communities.
IN LESS THAN A WEEK, 1,000 IDEAS WERE SUBMITTED TO THE PROJECT.

01.13

2010

JUNE 15

became famous for their “Will It Blend?” video series.

Blendtec
2009
06.19

117,105,290 VIEWS ON YOUTUBE

Farmville launched on Facebook

FASTEST GROWING APP
January

10 million new users in the first month.

BRA COLOR?
FEB.

WHAT’S YOUR
Women posted Facebook status updates to raise breast cancer awareness.

2010

2010 Kevin Smith was removed

“Too FAT To Fly”

from a Southwest flight for being

He took his frustration to Twitter and received customer support and an apology on the Southwest blog.

Justin BieberTwitter’s Trending Topics // BUMPED from
[after Twitter adjusted their algorithm to exclude popular topics, that is]

May

2010

JULY

OLD SPICE

180 VIDEOS

40 MILLION
views in one week

GROUPON
first national deal

to GAP

2010

08.19

441,000 puchased in 24 hours

2010

DEC.

Tumblr was down for about 24 hours

due to maintenance errors, FREAKING OUT MILLIONS OF USERS.

CRISIS
2011
03.01

EGYPT

January

2011

tweets increased from 122,319 to 1,317,233 in one week.

EGYPT // YEMEN // TUNISIA

Charlie Sheen (@CharlieSheen)
25 hours & 17 minutes

Digital
*Disclosure: Edelman clients

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