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social media

MILESTONES
3.22
2002
LAUNCHED
3 MILLION USERS in the first few months.

May LinkedIn January LinkedIn


2003 launched 2011 90,000,000
registered users

August HELLO
Myspace I’m your default “friend”

launched 2003 Tom


YouTube launched & the first video

Feb.
“Me at the zoo”
2005 has had more than 4 million views.

Facebook NETWORK OPENED


13 & up // valid email
09.26
2006
OfficeMax 36 million visits in five weeks
ELF YOURSELF Nov.
2006
following launch.

MARCH @ComcastCares joined and changed the


way businesses provide customer service online.

APRIL
2008
MAY first known rickroll
2007 occurred on 4chan. MILLION AMERICANS
had been rickrolled.

“Oh No They Didn’t!”


January became the first LiveJournal community
to surpass 16,777,216 comments.
2009 delete 10 Facebook friends =
THE BURGER KING
WHOPPER SACRIFICE
The application was disabled after 233,906 friendships were sacrificed. FREE!
winner!

CNNvs.ASHTON KUTCHER
04.16 “Million Followers Contest” on Twitter
2009
JUNE
Flickr
HAD MORE THAN
2009
IMAGES
Pepsi began the 01.13
PEPSI REFRESH PROJECT 2010
to help make a positive impact within communities.
IN LESS THAN A WEEK, 1,000 IDEAS WERE SUBMITTED TO THE PROJECT.

Blendtec
117,105,290 VIEWS
JUNE 15 ON YOUTUBE
2010 became famous for their “Will It Blend?” video series.

Farmville launched 06.19 FASTEST GROWING APP


on Facebook 2009 10 million new users in the first month.

WHAT’S YOUR January


BRA COLOR?
Women posted Facebook status updates to 2010
raise breast cancer awareness.
FEB.
2010 Kevin Smith was removed
from a Southwest flight for being

“Too FAT To Fly”


He took his frustration to Twitter and received
customer support and an apology on the Southwest blog.
May
Justin Bieber // BUMPED
from Twitter’s Trending Topics
[after Twitter adjusted their algorithm to exclude popular topics, that is]

JULY
2010
OLD
SPICE
180
VIDEOS
40 MILLION views in one week

GROUPON 08.19
2010
441,000 puchased
first national deal to GAP in 24 hours

DEC.
Tumblr was down for about 24 hours
2010 due to maintenance errors, FREAKING OUT MILLIONS OF USERS.

EGYPT // YEMEN // TUNISIA


EGYPT January tweets increased
2011
CRISIS from 122,319 to 1,317,233
in one week.

Charlie Sheen (@CharlieSheen)


03.01
2011 25 hours & 17 minutes

Digital

*Disclosure: Edelman clients