Beruflich Dokumente
Kultur Dokumente
Introduction
Inventory of Ethical Issues in Business
• Employee-Employer Relations
• Employer-Employee Relations
• Company-Customer Relations
• Company-Shareholder Relations
• Company-Community/Public Interest
Public’s Opinion of Business Ethics
• Gallup Poll finds that only 17 percent to 20 percent of the public thought the
business ethics of executives to be very high or high
• To understand public sentiment towards business ethics, ask three questions
– Has business ethics really deteriorated?
– Are the media reporting ethical problems more frequently and vigorously?
– Are practices that once were socially acceptable no longer socially acceptable?
• Gallup opinion polls about ethical behavior (see text book Figure 3.1)
– Pharmacists ranked highest
– Car salespeople ranked lowest
– Business executives ranked near the middle
– People in the United States do not have a positive view of ethics and behavior i
n organizations
Business Ethics: What Does It Really Mean?
Definitions
• Ethics involves a discipline that examines good or bad practices within the cont
ext of a moral duty
• Moral conduct is behavior that is right or wrong
• Business ethics include practices and behaviors that are good or bad
Two Key Branches of Ethics
• Descriptive ethics involves describing, characterizing and studying morality
– “What is”
• Normative ethics involves supplying and justifying moral systems
– “What should be”
Conventional Approach to Business Ethics
• Conventional approach to business ethics involves a comparison of a decision or
practice to prevailing societal norms
– Pitfall: ethical relativism
Decision or Practice Prevailing Norms
Sources of Ethical Norms
• Justice
– Looks at the balance of benefits and burdens distributed among members of a grou
p
– Can result from the application of rules, policies, or laws that apply to a soci
ety or a group
– Just results of actions override utilitarian results
– Rejects view that an injustice is acceptable if others benefit the action
• Egoism
– Self-centered form of ethics
– Two forms of ethical egoism: individual and universal
– Individual ethical egoism
• Judges actions only by their effects on one’s interests
• Usually rejected by moral philosophers as a defensible basis of ethics
– Universal ethical egoism
• Can include the interests of others when assessing one’s actions
• Still self-centered: pursuing pleasure and avoiding pain
• “Enlightened self-interest.” Considers the interests of others because the person
ants others to do the same toward him or her
– Universal ethical egoism
• Can include the interests of others when assessing one’s actions
• Still self-centered: pursuing pleasure and avoiding pain
• “Enlightened self-interest.” Considers the interests of others because the person
ants others to do the same toward him or her
– Objections raised by moral philosophers
• Does not resolve conflicts in people’s interests
• One party would always have the pursuit of his or her interests blocked
• Questions from the ethical theories
– Utilitarianism: does the action yield the greatest net benefits?
– Rights: does the action negatively affect someone’s moral rights?
– Justice: does the action give a fair distribution of costs and benefits among t
hose affected?
– Egoism: will the action lead to other people behaving toward me in a way I woul
d like?
• Sharp contrasts exist between U.S. attitudes toward business ethics and those of
other countries
• Of the major capitalist nations, the United States has the highest frequency of
reporting ethical violations, the toughest laws, and the greatest prevalence of
organization codes of ethics
Two ethical views