Beruflich Dokumente
Kultur Dokumente
for
Amrapali
(Noida, Pune, Bhubaneswar, Mysore)
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EXECUITVE SUMMARY
The Colossus Group is a new limited liability company formed under the laws of Indian
Government. This document has been prepared to provide the reader with information about our
company, including business structure, company goals, projected growth, venture capital
requirements, start-up costs, an investment analysis and the industry trends.
The Colossus Group aims at family entertainment industry as its primary interest. Company has
focused its efforts on the development of one or more family entertainment centers (FEC) to
provide quality family entertainment activities to four cities of India. FECs will be based on
demographic profiling of the cities, climatic conditions and economical standards of the
population.
Focused on family entertainment in a family-oriented community, The Colossus Group is a
company primed to take advantage of an expanding and profitable industry.
Quality family entertainment is the focus of The Colossus Group. The construction and
commercialization of one initial FEC is factored into the initial development phase detailed
within. The company's proposed FECs will be designed to provide the type of family
entertainment and adventure the current market demands.
The proposed site is a ten-acre area each in four major cities i.e. Noida, Pune, Bhubaneswar and
Mysore. A second site is to follow within five years.
In addition to other funding and capitalization efforts detailed herein, the Company anticipates
that it will seek funds from the Government Redevelopment Agency and Investors which may
assist in the purchasing of land for development of the proposed sites.
A recent census conducted by the Indian Census Bureau found that from 1998 to 2008, personal
consumption and expenditures for amusement and recreation increased by Rs.9, 500 crores, with an
overall entertainment industry gross of $21, 200 crores. Source: Indian Census Bureau, Statistical
Abstract of the India: 2000 - The National Income and Product Accounts of the India, 1929-94, Vol.1.
Based on the current entertainment prices and cost of revenue structure in the local amusement and
recreation industries, we believe that our anticipated FEC's will have the potential to gain break-even in
gross sales in the first year of operations.
With our strong management team and our aggressive marketing plan, we project a consistent and
minimum annual growth of five percent.
1.1 VISION
The company’s objective is to build a quality and fully managed spectacular amusement park
preserving its standard and embellishing it.
Our goals include:
1. A 10% market share in our first year.
2. An modest increase in our gross margins within the second year of operation
3. An increase in our market share by a minimum of 10% for each of our first five years.
Currently, there are no quality FECs in states of Maharashtra, Karnataka, Orissa and Uttar
Pradesh in accordance to it’s demography profiling and local paradigms. The company believes
that by entering the marketplace first and by establishing quality facilities, it will become, and
remain, a leader in the FEC industry in Indian Entertainment Market.
Our fundamental objective is to realize how we impact the community that we do business in,
knowing that we will stand the test of time if the local residents approve and support our center.
1.2 MISSION
The Colossus Group sole purpose is to establish a profitable and well managed company while at
the same time creating an atmosphere of fun and excitement for the entire family, with activities
designed to please the local residents, as well as the substantial tourists.
The company anticipates that its first FEC will be located in four different Indian
cities. The company's FEC will be the most modern in the Indian sub-continent.The
Colossus Group proposes to choose its locations after thoughtful and detailed
research and demographic profiling.
Amrapali
Noida:
Bhubaneswar
Pune
Mysore
Private Organization.
ENTREPRENEUR PROFILE
SERVICES
Our FEC's will provide customers with a wholesome environment that provides amusement,
entertainment, excitement, competition, year round activities, souvenirs and great food all while
forming lasting memories at affordable prices.
Although there is currently moderate competition in the immediate area in which we plan to
establish our FECs, we believe that because the FEC industry is expanding exponentially, this
project will acquire maximum market share because of its unique marketing and delivering
strategy.
TYPE OF PRODUCT
Service
Type: Entertainment
MAJOR CONSUMERS
Families and children of age group 5-15in Mysore and Pune. Youngsters in cities of
Bhubaneswar and Noida.
To that end, the company plans to become profitable and retain a solid leadership position in the
marketplace by providing:
Year round play with a wide variety of activities - Our season never stops.
Contracting top FEC consultants - To counsel on key attraction layout and design in
accordance to demographic profiling.
Aggressive marketing.
Customer Incentive Program - Reward frequent visitors/customers.
SERVICE DESCRIPTION
The ability of The Colossus Group to accomplish its goals and lead the local family entertainment
industry depends upon the expertise and social conscience of the management team. Our management
team understands these facts and several members of our management team have been recognized in the
past for their outstanding community service and involvement.
Several local surveys have been reviewed and provide valuable information about a vast list of
requirements that need to be met for an FEC to attract the local residents in different part of India. We
will strive to meet these desires and we will take future surveys with our customers to make sure that we
are ahead of the curve.
Since the demographic profiling is different in all four cities, consequent demand of services is also vivid.
City of Noida and Bhubaneswar would need services like go-carts, miniature golf, climbing walls,
batting cages, skycoaster or tower swing, air hockey, foosball, paint ball, laser and phazer tag,
skateboard arena, outdoor bumper boats, gaming & redemption center, chess/backgammon
playing areas, souvenir/gift shop, ice cream, pizza, pretzels, drinks, private party rooms (birthday
& corporate), massage therapy center and a coffee shop would be best of demands.
For Mysore and Pune, a complete family entertainment services would serve the purpose. A subtle park
design which would try to cut down the amount of time people spend walking between one attraction and
the next. Decorating the park would attract most of the customers and maintain an environment of
celebration. Rides which are meant for age groups of 5-15 should be installed. Stalls would be an
involvement for parents as children will be enjoying rides. Moreover they would serve as another source
of gaining cash. Different fireworks display and putting in more exciting rides would be a different
feature. Entertainers should be placed near rides that have a particularly long wait time. At least one
entertainer should be placed somewhere near the park entrance to hand out umbrellas if it starts to rain.
Bhubaneswar and Pune being hot cities would encourage water park and roller coaster for more
attraction.
Attractions
Name Area Extra Full Typ Cap Excite Reliability
Race Car Ride 2x1 Track Y GT 25 Very Good Quite Good
Rubber Tubing 2x1 Track Y GT 25 Excellent Quite Good
Big Dipper 5x1 Track N RT 4 Superb Okay
Roller Coaster 5x2 Track N RT 4 Top Notch Okay
Loop The Loop 5x1 n/a Y TE 0 Top Notch Okay
Water Splash 5x1 n/a Y TE 0 Superb Okay
Cork Screw 1x6 n/a Y TE 0 Excellent Okay
Big Wheel 4x4 Ent Y SR 6 Good Excellent
Bouncy Castle 4x4 Ent Y SR 4 Okay Very Bad
Flight Sim 4x4 Ent Y SR 5 Superb Poor
Ghost House 4x4 Ent Y SR 5 Okay Very Good
Haunted House 4x4 Ent Y SR 14 Excellent Very Good
Observatory 4x4 Ent Y SR 30 Okay Superb
Parasol Chairs 4x4 Ent Y SR 6 Quite Good Poor
Pirate Boat 4x4 Ent Y SR 8 Excellent Very Good
Plane Flyer 4x4 Ent Y SR 4 Quite Good Very Good
Space Shuttle 4x4 Ent Y SR 6 Very Good Very Good
Super Spinner 4x4 Ent Y SR 20 Quite Good Very Good
Clown Acts 6x5 n/a N LS 24 Okay Superb
Cowboy Acts 6x5 n/a N LS 24 Good Superb
Dolphin Acts 6x5 n/a N LS 24 Quite Good Superb
Medieval Acts 6x5 n/a N LS 24 Very Good Superb
FUTURE SERVICES
The Colossus Group will expand its family entertainment activities during its first year of
operation, by adding bumper boats, go-carts and other attractions as discussed elsewhere in our
plan.
In addition I&B Investments is already working on contingency plans for adding more facilities
along the Wasatch Front.
To further increase revenues and public attraction, The Colossus Group is working to establish
several other entertainment (outdoor) activities that will be put in place using revenue-sharing
programs, such as the Skycoaster.
MARKET ANALYSIS SUMMARY
Demand: High
Supply: Low
Research has indicated that the prime market for a FEC is in urban areas close to
neighborhoods with large concentrations of upper- to middle-income bracket
population. Ease of access is important, but street frontage is not a crucial
requirement.
A seven to ten mile radius is considered the radial market area of a FEC. However,
depending on competition market area can grow to a fifteen mile radius and with
easy highway access to a radius of twenty miles from the FEC.
The Indian Census Bureau, Census 2000, and the Indain Economic Development
Authority provides us with the following demographic information about our area
(15 mile radius).
Noida
• Target customers in the cities are two age groups viz. 5-15 and 19-26.
• Children of age group 5-15 are accompanied by their parents and family.
• Bhubaneswar and Pune would encourage Water Parks and other water sports.
This facility can also be availed in Noida but on a smaller scale.
MARKET DISTRIBUTION
According to the census in all the cities, two designs for the park has been
proposed. Categorized on the basis of age groups these categories are: 15 to 24
year old, 25 to 34 and 35 to 54 years old. To better understand the size and
breakdown of the local population see the following table and chart. This is an
average analysis of Pune and Mysore where targeted customers are children of age
group 5-15 and families.
Following is the table depicting increase of specific age group in these cities over a
period of 5 years.
PIE CHART
Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Age 35 to 54 w/ older
9% 125,250 136,523 148,810 162,203 176,801 9.00%
children
Even though, our customers can be considered all age groups, both sexes, all races,
all income levels, local residents or tourist to the area. The most important factor
behind our success is simply, THAT A PERSON CAN ENJOY THEMSELVES, while
participating in the activity they choose.
PRICING STRATEGY
Tie-ups with different food chain agencies and beverages would serve refreshment
purpose in the park. Pricing of the stalls and food centers would be based upon
location and size of the center.
1. Mc Donalds
2. Monginis
3. Share a Cup
5. Happy Meal
6. Top n Town
MARKETING STRATEGY
Pamphlet Distribution
Sky Banners
Public Announcements
For Phase 1 the Start-up table reflects the cost of the center, activities and 8.5 +/-
acres.
All Construction cost are included in the gross loan, but not detailed in the "Start-up
Cost table" because these costs happen before the projected pro forma begins.
In the Start-Up Funding table there are two forms/types of investors listed:
The Seed Investors/Partners that come under #1-11, are considered the seed funding
group and company management team. Their investment is not secure and carries
a greater risk of loss. Therefore, the percentage of the company that this group
receives for their investment equals a much greater company ownership than the
secure partners do for their investment (these partners are also earning sweat
equity shares for their involvement/efforts rather than wages during development).
The Start-up Investors/Secure Partners that come under #1 -4, are considered the
start-up funding partners. They may or may not be part of the company's
management team but are the voting and percentage controlling partners. Their
investment will be escrowed and secure until the company has secured funding for
the entire project. There is no risk of loss that is associated with these investors.
Start-up Funding
Assets
Liabilities
Capital
Planned Investment
Start-up Expenses
Start-up Assets
Use of Funds
Use Amount
Drafting/Renderings $90,000
Signs $20,000
Total $24,611,225
The first proposed site / property has two different aspects to it:
Our proposed site is the 10.3 +/- acres in each city, preferably in the city area.The
entire property is zoned commercial and the owner has stated that he supports our
project and will carry a contract.
LAND AND BUILDING
MACHINERS/EQUIPMENTS
Rate Total
Sr. No. Description Nos. Required
(Rs) Value
1 Toy Train 1 10,00,000 10,00,000
2 Cable car 3 3,66,130 10,98,390
3 Water Chute 1 7,55,000 7,55,000
4 Water Coaster 1 12,90,000 12,90,000
5 Tilt a whirl 1 11,75,000 11,75,000
6 Flying Saucer 5 2,50,000 12,50,000
7 Moon Raker 1 4,00,000 4,00,000
8 Pirate Ship 1 3,00,000 3,00,000
9 Monorail Cruiser 1 9,50,000 9,50,000
10 Children Horse Riding 1 1,90,000 1,90,000
11 River Cave Ride 1 6,00,000 6,00,000
12 Paddle Boat 10 55,000 5,50,000
13 Aqua Cycle 10 47,000 4,70,000
14 Derby 1 3,00,000 3,00,000
15 Lazy River 10 50,000 5,00,000
Total: 1,08,28,390
SALES REVENUE
Total
Sr. No. Item(s) Quantity Rate(Rs.)
Value(Rs.)
1. Food Stuffs
Cold drinks 40,000 11 4,40,000
Snacks 50,000 10 5,00,000
Tiffin 25,000 20 5,00,000
Total 14,40,000
UTILITIES – MONTHLY
Total 4,16,000
Total 6,46,000
1 Lubricant 25,000
4 Others 8,000
Total 63,000
2. Misc. 4000
Total: 14000
2. Post/Telephone/Fax 4000
4. Misc. 5,000
Total: 29,000
INTREST- ANNUAL
Total: 49,68,936