A STUDY ON CUSTOMER SATISFACTION OF

RELIANCE LIFE INSURANCE AT HYDERABAD

A PROJECT REPORT

Submitted in partial fulfillment of the

Requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

By
BALA KRISHNA .P
(Reg.No.300798005)

Under the guidance of

Ms. M. SUNDARI, M.BA

Department of management studies

K.K.C.INSTITUTE OF P.G.STUDIES
(AFFILIATED TO S.V.UNIVERSITY)
PUTTUR

Batch No. 2006-2008

ITUTE OF P.G.STUDIES (Approved by AICTE, New Delhi & Affiliated to S.V.University, Tirup
Tirupati-Nagari Road, PUTTUR-517 583, Chittoor Dist.., A.P.
Web Site:

Certificate

This is to certify that the Project Report entitled “A STUDY ON

CUSTOMER SATISFACTION OF RELIANCE LIFE

INSURANCE” at HYDERABAD” submitted to Sri Venkateswara

University, Tirupati, by BALA KRISHNA .P (Reg.No.300798005) in a

partial fulfillment of the requirement for the award of the degree of MASTER OF

BUSINESS ADMINISTRATION from KKC Institute of P.G.Studies,

PUTTUR is a piece of bonafide work carried out by him under my guidance during

the academic year 2006-08.

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Declaration

I here by declare that the project work entitled “CUSTOMER

SATISFCTION OF RELIANCE LIFE INSURANCE”,

HYDERABAD, is record of independent research work and it has been

carried out by me during the period of my study, submitted to Sri

Venkateswara University, Tirupati under the guidance of Ms

M.SUNDARI, lecturer in Department of Management Studies, KKC Institute

of P.G Studies, for the award of the degree of MASTER OF BUSINESS

ADMINISTRATION is my original work, has not been submitted to any

other university for the award of any degree or diploma.

 (BALA KRISHANA.P)
Place: Puttur

(Reg.No.300798005)

Date:

ACKNOWLEDGEMENT

It is great pleasure to acknowledge the kind help and suggestions given

by the persons mentioned below during my project work.

I express my sincere gratitude to K. Suresh Kumar, Asst. Manager.

Reliance Life Insurance, Hyderabad.

My sincere thanks are due to R. Balaji, Head, Department of Business

Management, KKC Institute of Post Graduation Studies, Puttur.

My sincere thanks to my guide M. Sundari Department of Business

Management, KKC Institute of Post Graduation Studies, Puttur.

I take this opportunity to express my deep felt gratitude to My Parents

& friends for being a source of strength and moral support throughout the

course of my study.

(P. Balakrishna)

CONTENTS
TOPICS PAGE.NO
ACKNOWLEDGEMENT
LIST OF TABLES
LIST OF CHARTS
CHAPTER-I
INTRODUCTION 1
INDUSTRY PROFILE 2
COMPANY PROFILE 9
PRODUCT PROFILE 21
CHAPTER-II
NEED & SCOPE OF THE STUDY 27
OBJECTVES OF THE STUDY 28
RESEARCH METHODOLOGY 29
 LIMITATIONS OF THE STUDY 30
CHAPTER-III
REVIEW OF LITERATURE 31
CHAPTER-IV
DATA ANALYSIS & INTERPRETATION 38
CHAPTER-V
FINDINGS 68
SUGGESTIONS 69
CHAPTER – VI
BIBILOGRAPHY 70
ANNEXURE
QUESTIONNAIRE 71

LIST OF TABLES
S NO RESPONDENTS OPINIONS TABLES PAGE NO
1 Aware of Life Insurance Companies. 38
2 Source of awareness. 40
3 Family Members got Reliance life Policy. 42
4 Reason choose Reliance Life Insurance. 44
5 Premium paying per year at present. 46
6 Type of Insurance Policy prepare to take. 48
7 Difficulties in getting polices. 50
8 Better services from Reliance Life Insurance. 52
9 The services of Reliance life are customer oriented. 54
10 Reliance offers new schemes frequently. 56
11 The mode of Payment of Insurance premium through e- 58
services.
12 Reliance is giving importance to the Customer Values and 60
maintaining long term relationships.
13 The Competitor for Reliance Life Insurance. 62
 14 Policy from Reliance in near future. 64
15 The Reliance Life Staff for any help on Policy Service. 66

LIST OF GRAPHS
S NO RESPONDENTS OPINIONS TABLES PAGE NO
1 Aware of Life Insurance Companies. 39
2 Source of awareness. 41
3 Family Members got Reliance life Policy. 43
4 Reason choose Reliance Life Insurance. 45
5 Premium paying per year at present. 47
6 Type of Insurance Policy prepare to take. 49
7 Difficulties in getting polices. 51
8 Better services from Reliance Life Insurance. 53
9 The services of Reliance life are customer oriented. 55
10 Reliance offers new schemes frequently. 57
11 The mode of Payment of Insurance premium through e- 59
services.
12 Reliance is giving importance to the Customer Values and 61
maintaining long term relationships.
13 The Competitor for Reliance Life Insurance. 63
14 Policy from Reliance in near future. 65
15 The Reliance Life Staff for any help on Policy Service. 67