InterAd World Championship

in the IAA contest 2004

Eman N. Radwan
“WHAT EVER IT TAKES IT’S DONE”

Highlight:
Won the InterAd World Championship in the IAA contest 2004. Our team “Jafeer
Communications” designed extensive media and creative strategies to encourage
tourists from all over the world to visit Florida. As a member of the team,
created the situation analysis, marketing plan, and the creative.

Personal Highlights:

Ability to hit upon different sources to find marketing information needed. Intensive attendance to
visit all types of exhibitions in Dubai, which created a good team leader for any type of product
research. Excellent usage of the three languages English, Arabic, & French marketing wise.

Mission:

Continue as a Marketing Manager position and higher to lead a new or existing business of a
growing company through developing & implementing a robust marketing strategy to meet the
consumer (s’) needs and company’s objectives. This strategy should include driving a business
growth by marketing new & existing products in different markets, assisting the business
development to penetrate new markets, assisting the sales team to increase sales in the market,
while reducing costs and strengthening the organization’s brand name.

Education:

Carolina International Uni MBA

The American University in Dubai
BBA – Concentration in Marketing and Advertising
International Advertising Association (IAA)
IAA Diploma in Marketing Communications
French Cultural Center
DELF (Le Diplôme d’Etudes En Langue Française 1er Degré)
Digimaker Training Certificate
Digimaker is a specific Content Management System
Dubai Press Club
Member of the Dubai Press Club
Freelance Marketing Consultant for Excellence Management Co. Since 2010, U.A.E
Freelance Marketing Consultant for International Law Group since 2010, U.A.E

Professional Experience:

2/09 - Current G22 Business Planet, Marketing Manager & Partner

 Created the idea of the company from scratch
 Created the name, slogan, and logo of the company
 Created along with the web design agency the website of the
company and finalized it in one month
 Updated the website monthly and replied any requests that reached
through the website
  Created a procedure process & document to be sent to business
relationships and as a guidance for the company
 Revised the legal documents required along with the lawyer
appointed
 Prepared a five year business plan estimating costs, profits, and
breakeven
 Estimated prices for different commercial & marketing services
provided according to the size and country of the client
 Researched the market to understand the needs of potential segment
online & offline
 Researched the market to estimate percentage of competitors present
and presented it to management
 Created a database of more than 2,000 potential clients in different
industries like medical, food, medical, and fashion through online
research and continuously updated it
 Created a database of all consulates present in U.A.E and all investor
organizations present in the Middle East and U.A.E
 Introduced the company and its services to all consulates in U.A.E and
investor organizations present in U.A.E and the Middle East
 Created a database of all different exhibitions in the target countries and
industries and researched the exhibitors present online
 Visited different exhibitions (e.g.: Food Gate in Egypt) in the Middle
East and in Europe (e.g.: Remini in Italy) to create new business
relationships
 Created new and cheap online & offline marketing ideas to market
the company’s services
 Wrote press releases about the company and its services in
English/Arabic and sent it to all the journalists locally and in the Middle
East
 Finalized 24 deals with different clients in different countries and
different industries like Turkey, Brazil, Egypt, Italy, and U.S.A
 Communicated and followed up with third parties especially in
China & U.S.A
 Created different communication formats online & offline
according to the targets communicated with and objectives required to
achieve
 Created formats of paper work in the company

1/07 – Current Roam Chimie Belgium, Middle East Marketing Manager

 Responsible For all Marketing activities online and offline in 30

Countries
 Prepared a full three year strategic market plan from 2007 till 2010
 Prepared marketing budget & allocated it efficiently throughout my own
media plans, & saved cost of the budget
 Prepared market studies for internal markets (U.A.E) & external markets
(GCC, Tunis, Sudan, Singapore, Egypt)
 Handled all the pre-launching & launching activities & procedures
of all the new products in all the 4 different sectors (medical/food/water/agriculture)
 Established all the fundamental soft & hard marketing material like
brochures, catalogues, giveaways, power point presentations...etc. for each sector starting from
setting objectives of each material till the final print or look to achieve successful brand building
 Researched, suggested, & organized internal seminars/conferences
(U.A.E) & external (Jordan, Sudan, KSA)
 Researched, suggested, & organized participating in different
exhibitions (AgraMe, Arab Health, Big 5 show, Gulf Food, Water Forum)
 Followed up with all the distributors to provide them the marketing
support they need according to the market’s sales & sales forecasts
 Handled all the follow up & work with the advertising agencies for all
the 4 sectors
 Handled all the PR & online activities
 Prepared presentations quarterly about the new competitors, & their new
communication tools in the market, along with a market analysis report & acted according to the
facts
 Prepared & presented training sessions to the sales team about
marketing
 Conducted a meeting with the sales team every quarter to find marketing
support they need
 Conducted a meeting with the BDM two times every month to
brainstorm different product & marketing ideas according to the competitors and market analysis
done
 Researched, contacted & assigned a training company to provide a sales
training for our sales team
 Prepared all reports requested from the marketing dept.
 Handled all tasks and cooperated with all third parties responsible for
different tasks (advertising agencies, online web design agencies, printing....etc.)
 Prepared & followed up with all the financials of the marketing
department, & negotiated prices with any external parties

03/06 – 12/06 Impact BBDO, Account Executive for Emirates Airlines

 Handling all types of media communications for five different GCC
markets and the Emirates Corporate Communications department.
 Allocating yearly budgets for the new media plans for all the markets.
 Presenting new concepts to the client for incoming briefs for each
market
 Assisting the corporate team when presenting new concepts for different
campaigns
 Preparing weekly status reports
 Doing marketing research about competitors and their positions in the
market, and therefore, preparing a market analysis report and suggesting an advertising plan to the
client
 Preparing monthly presentations about the new competitor’s creative.
 Attending weekly client meetings to discuss different projects
 Attending brainstorming sessions with the creative department when
preparing new campaigns and concepts
 Preparing estimates for the client’s approval when finalizing projects.
 Following up with the client for all artwork and estimate approvals

10/05- 02/06 Four Middle East, PR Account Executive

 Handled all Media English/Arabic communications
 Revising all translated English to Arabic & visa-versa press releases
Writing press releases English & Arabic
 Dealt with different clients (Gulf Air, Rolls-Royce, DIC, Bombardier,
HBG) to coordinate different kinds of activities
Organized events for the clients (Gitex Exhibition, Dubai Air Show)
Created monthly reports about the client’s competitors and presented
them to the different clients
 Communicated with journalists locally and in the Middle East to create
relationships with them that helped ensuring their attendance to the
client’s events and publishing their news
Created a database of all the local and Middle East journalists and
updated it from time to time.

11/04- 09/05 Daimler Chrysler Middle East FZE, Online Marketing Team
 Fully responsible for the Middle East website of Mercedes Benz,
including all its elements
 Aided in uploading the CJD website
 Created Web Statistics Reports and their Analysis Reports
 Followed up on online campaigns with the corresponding partners
 Followed up with the dealers’ websites and supported them fully in
uploading and editing their websites
 Trained all the dealers in the Middle East to use the specific customized
programs created to edit their website, and provided them full support when asked for
 Followed up with offline campaigns, since they are related to the online
ones
 Communicated with the Content Management System programmers
abroad to enhance the system and solve problems that appears on the website

8/04 – 10/04 J Walter Thompson, Account Executive Assistant (Internship)

 Performed as an account executive assistant for the Lipton account.
 Expanded their competitive analysis research, and researched other
competitors like Oronamin C. Results were presented with a full report and presentation
 Handled all the jobs regarding the Lipton account in the absence of all
the team, which was made up of two people
 Introduced Ideas to the creative team to implement for the Lipton
projects
 Held meetings with all local and global clients (mainly from Unilever)
 Introduced ideas to renew the company’s system
 Approved the financial quotations before finalizing jobs
 Introduced some formats to the paper work in the company
 Researched a competitive analysis about Advertising Agencies in the
Middle East
Skills

MS Word, Excel, Power Point, & Outlook

Internet and E-mail
Trilingual – Arabic, English French
Fully trained on using a Content Management System (Digimaker)

Personal Information
Nationality: Egyptian Driving license: Valid
Marital Status: Single Residence Visa: Valid, Sponsored by father
2th
Date of Birth: 1 of September 1982
Languages: Arabic, English, and French

Contact: +971 50 1789955 E-mail: emanradwan@gmail.com