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ABSTRACT
INTRODUCTION
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DEFINING TRUST
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CHARACTERISTICS OF TRUST
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EXTERNAL TRENDS
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INTERNAL TRENDS
CONCLUSION
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REFERENCES
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Ellis, J.E., & Del Valle, C. (1993). Tall Order for Small
Business, Business Week, April 19, 114-118.
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Posner, B.Z., & Schmidt, W.H. (1984). Values and the American
Manager: An Update, California Management Review, 24, 3
(Spring), pp. 202-216.
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