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IB Design Technology

Design Folio
Essential Question:
How do we create desire?

Name: Class:

Ms. Tomlin and Mr. Wang


Thurgood Marshall Academy
Table of Contents

Essential Question .......................................................................................................... 3

The Task.............................................................................................................................. 3

The Class Blog................................................................................................................... 3

Areas of Interaction (AoI)............................................................................................ 3

Objectives ........................................................................................................................... 3

Assessment ........................................................................................................................ 3

History of Cereal Box Designs.................................................................................... 4

List of Notable Figures .................................................................................................. 5

Design Specification ....................................................................................................... 8

Blog Entries, Classwork and Homework ............................................................... 9

Adding an Illustrator File to Your Blog ............................................................... 17

Open Swatch Library (Illustrator) ........................................................................ 17

Changing the Background Color (Illustrator) .................................................. 17

Adding Text (Illustrator) .......................................................................................... 18

Removing the Background from a Photo (Extraction) in Photoshop..... 19

Cropping (Trimming) the Photo in Photoshop................................................ 20

Changing the Hue (Color) of a Photo in Photoshop ....................................... 21

IB Learner Profile......................................................................................................... 22

Scoring Overview ......................................................................................................... 23

Rubrics ............................................................................................................................. 24

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 2
Essential Question
How do we create desire?

The Task
Working individually, students will be designing a cereal box to honor a person from World
History. The person MAY NOT be American or Canadian and must have made a significant
contribution (positive or negative) and a lasting contribution to World History.

# _____________. Notable person: _________________________________________________________

The Class Blog


http://tmatech.blogspot.com/

Areas of Interaction (AoI)


Human Ingenuity Desktop publishing, Marketing &
Advertising

Objectives
Use of the design cycle
Undertake meaningful and relevant research
Gain experience utilizing Adobe applications
Create, incorporate and manipulate digital images
Manage time & resources
Critically evaluate own work

Assessment
Create a Design Folio following the Design Cycle
Maintain a design blog
Provide several possible solutions and justify final choice
Create solution to appropriate standard
Test and evaluate solution
Justify any changes

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 3
History of Cereal Box Designs
By Margaret J., eHow Contributor
Updated: May 27, 2010

The history of cereal dates back to 1863, being America's most popular breakfast food today. However,
cereal has come a long way in design to catch a buyer's eye to help make the sale. From the simple cereal
box designs in the early 1900's to the cereal characters that attract children today, cereal has been a part
of America's pop culture at the table.

History

C.W. Post and W. K. Kellogg were one of the first two men who created cereal companies. Cereal was a
concept that would make breakfast more accessible, without much preparation. C.W. Post created Grape
Nuts in the 1800's, a familiar cereal still on the shelves as of May 2010. W.K. Kellogg had much of the same
luck with his first cereal, creating Kellogg's Toasted Corn Flakes in the early 1900's. General Mills was
developed shortly after, and cereal became part of Americans' unique diets, along with the design and
history of the cereal box.

Features

The cereal box design is a sturdy, cardboard container box that is 40 centimeters by 30 centimeters by 5
centimeters. It has advertising on the 40 by 30 centimeter space. There are 12 to 16 ounces of cereal in
each box. Cereal boxes have a large advertising space on the front of the box that faces the consumer when
on the shelf. Cereal boxes are unique in this advertising space, as other similarly shaped products, such as
books, are faced inward when shelved, the spine of the book facing consumers.

Time Frame

In 1863, Granula was developed as the first cereal by James Caleb Jackson. By the 1970s, cereal was
popular but came under fire because of the depleted nutritional value. As of May 2010, cereal has been
fortified with nutrients. It is the most consumed form of grain other than bread. It has also seen a steady
increase in per capita in America since it first hit the shelves.

Misconceptions

Because of the accusations that cereal contained little nutritional value in the 1970's, most cereal
companies have concentrated on campaigns that advertise better nutritional value. General Mills has
started a campaign to switch to whole grains and display "Nutrition Highlights" on the front of cereal
boxes. This is very different from the children-targeted cereal box characters, such as "Tony the Tiger,"
that were on boxes that usually had more than 12 grams of sugar in one serving. Since America is moving
towards a more health-conscious diet, the nutrition highlights are the new addition to today's box design.

Significance

Cereal box designs are significant because of their popular culture packaging and advertising messages.
They are usually a look into the past---how characters have changed in composition, how slogans have
changed and how trademarks have survived thorough the years of advertising.

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 4
List of Notable Figures
1. Alexander the Great (356 - 323 BC) 24. Steve Biko - anti-apartheid activist 47. Copernicus (1473-1543) -
- Macedonian king, general, empire in South Africa, founded the Black astronomer, said earth orbits the
builder Consciousness Movement sun
2. Akbar the Great - third Mughal 25. Otto von Bismarck (1815-1898) - 48. Confucius - thinker and social
Emperor of India first chancellor of united Germany, philosopher
3. Amenhotep III (c.1391 - c.1354 BC) 19th century 49. Hernando Cortés (1485-1547) -
- pharaoh at the height of Egyptian 26. Anne Boleyn (c.1504 - c.1536) - Spanish conquistador who
civilization second wife of Henry VIII, executed conquered the Aztec empire
4. Idi Amin Dada – President 27. Simon Bolivar - National hero 50. Celia Cruz – Cuban salsa singer
of Uganda who became known as of Venezuela, Colombia, Ecuador, Pe 51. Marie Curie (1867 - 1934) - 19th-
the 'Butcher of Uganda' ru, andBolivia 20th century scientist, winner of
5. Hans Christian Andersen – author 28. Usain Bolt – Jamaican sprinter, two Nobel prizes
noted for his children’s stories Olympic champion 52. Leonardo da Vinci (1452 -1519) -
6. Kofi Annan – Secretary General of 29. Napoleon Bonaparte (1769 - 1821) Italian Renaissance artist, inventor
the United Nations - 18th-19th century emperor 53. Salvador Dalí - a Spanish Catalan
7. Marie Antoinette - Queen of France, general surrealist painter
of France and Navarre 30. Brontë sisters – Charlotte, Emily 54. Dante – Italian poet and writer
8. Corazon Aquino – president of the and Anne, writers 55. Charles Darwin (1809 - 1882) -
Phillipines 31. Lord Byron (1788-1824) - 19th Victorian naturalist, formulated
9. Yasser Arafat – leader of the state century Romantic poet theory of evolution
of Palestine and 1st President of the 32. Julius Caesar (100BC - 44BC) - 56. Oscar de la Renta – leading fashion
Palestinian National Authority Roman warlord and politician designer
10. Archimedes (c.287 - c.212 BC) - 33. Caligula (AD 12 - 41) - Roman 57. Catherine de Medici (1519 – 1589) -
ancient Greek philosopher, emperor, megalomaniac Italian-born French queen and
mathematician 34. Caravaggio (1571-1610) - Italian regent
11. Aristotle - Greek philosopher, a Baroque artist 58. René Descartes - dubbed the
student of Plato and teacher of 35. Fidel Castro (1926- ) - 20th century "Father of Modern Philosophy"
Alexander the Great communist revolutionary, president 59. Diana, Princess of Wales - first wife
12. Attila the Hun (c.410-c.453 AD) - of Cuba of Charles, Prince of Wales
leader of the Hunnic Empire from 36. Catherine the Great (1729 – 1796) - 60. Charles Dickens (1812 - 1870) -
440 to 453 AD Russian empress for more than 30 Victorian author
13. Marcus Aurelius – Roman emperor years 61. Sir Francis Drake (c.1540 - c.1596) -
14. Jane Austen (1775 - 1817) - 19th 37. Coco Chanel - pioneering French Elizabethan mariner, explorer
century author fashion designer 62. Albert Einstein (1879-1955) -
15. Johann Sebastian Bach - German 38. Charlemagne (c. 747 - c. 814) - King theoretical physicist, Nobel prize
composer and an organist of the Franks and Christian winner
16. Francis Bacon (1561 - 1626) - Emperor of the West. 63. Elizabeth I (1533 - 1603) - Tudor
Renaissance philosopher, 39. Geoffrey Chaucer (c.1343-1400) - queen of England, perceived as
statesman, scientist 14th century author, wrote 'The bringing a 'golden age'
17. Mikhail Baryshnikov – Russian Canterbury Tales' 64. Elizabeth II (1926-) - queen of
ballet dancer and choreographer 40. Hugo Chávez – president the United Kingdom, reigning
18. Ibn Battuta - scholar and traveler of Venezuela monarch
who is known for the account of his 41. Chiang Kai-shek (1887-1975) - 20th 65. Leif Erikson (11th century) - 11th
travels and excursions century Chinese nationalist leader century explorer, may have
19. Thomas Becket (c.1120 - 1170) - 42. Winston Churchill (1874 - 1965) - discovered theAmericas
medieval archbishop of Canterbury, statesman, World War Two prime 66. Euclid – dubbed “Father of
murdered minister, national hero Geometry”
20. Ludwig van Beethoven - one of the 43. Claudius (10 BC - 54 AD) - Roman 67. Michael Faraday (1791-1867) -
most acclaimed and influential emperor, conqueror of Britain 19th century inventor, electrical
composers of all time 44. Cleopatra (c.69 BC - 30 BC) - pioneer
21. David Ben-Gurion - first Prime Egyptian ruler, last of the Ptolemys, 68. Alexander Fleming (1881-1955) -
Minister of Israel lover of Julius Caesar 20th century physician, discovered
22. Louise Bennett-Coverley - Jamaican 45. Christopher Columbus (1451 - penicillin
folklorist, writer, and artist 1506) - Italian explorer, discovered 69. Anne Frank - her diary documents
23. Benazir Bhutto – Prime Minister the Americas, 15th century her experiences hiding during the
of Pakistan 46. Sir Arthur Conan Doyle (1859 - German occupation of
1930) - 19th-20th century author, the Netherlands in World War II
created Sherlock Holmes

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 5
70. Sigmund Freud (1856-1939) - 19th- 94. Thomas Henry Huxley (1825 - 117. Lennox Lewis – World champion
20th century pioneer of 1895) - Victorian biologist, boxer
pyschoanalysis developed theory of evolution 118. Louis XVI – leader of France during
71. Galileo Galilei (1564-1642) - Italian 95. Hypatia – first notable woman in the revolution
Renaissance scientist, philosopher mathematics 119. Martin Luther (1483-1546) -
72. Mohandas Gandhi (1869 - 1948) - 96. Imhotep (2667 BC - 2648 BC) - German theologian, inspired the
20th century leader of India's Egyptian architect of the first Protestant Reformation
independence movement known pyramid 120. Wangari Maathai - Kenyan
73. Elizabeth Garrett Anderson (1836 - 97. Wycleef Jean – Haitian singer environmental and political activist
1917) - Britain's first qualified 98. Joan of Arc - national heroine 121. Niccolò Machiavelli – Italian
female doctor of France and a Catholic saint philosopher/writer, founder of
74. Marcus Garvey - advanced a Pan- 99. Franz Kafka - major fiction writer of modern political science
African philosophy the 20th century 122. Ferdinand Magellan (1480 - 1521) -
75. Charles de Gaulle (1890 - 1970) - 100. Frida Kahlo – painter known for use Portuguese explorer, first European
20th century French general, of vibrant colors to cross the Pacific
president, national hero 101. John Keats (1795-1821) - 19th 123. Miriam Makeba – South African
76. Indira Ghandi – Prime Minister century Romantic poet singer and civil rights activist
of India 102. Jomo Kenyatta - served as the first 124. Nelson Mandela (1918 - ) - The first
77. Lady Godiva (? - c.1067) - semi- Prime Minister and President of democratically-elected president of
mythical Anglo-Saxon heroine Kenya his country
78. Mikhail Gorbachev - Russian 103. John Maynard Keynes (1883 - 1946) 125. Norman Manley – Premier
premier who helped end - influential 20th century of Jamaica
Communism in USSR economist 126. Mansa Musa - tenth mansa or
79. Che Guevara (1928 - 1967) - Cuban 104. Khafra (Khephren) (c.2558 BC - emperor of the Mali Empire during
revolutionary leader c.2532 BC) - ancient Egyptian its height
80. Johann Gutenberg – inventor of architect, model for the Sphinx 127. Mao Zedong (1893-1976) - Chinese
movable type printing 105. Genghis Khan - founder of the communist leader, founder of the
81. Edmond Halley (1656 - 1742) - Mongol Empire People's Republic of China
17th-18th century astronomer, 106. Ayatollah Khomeini (1900-1989) - 128. Ferdinand Marcos – president of
scientist 20th century leader of Iran's Islamic the Philippines
82. Hannibal - military commander and revolution 129. Imelda Marcos – First Lady of
tactician 107. Nikita Khrushchev (1894-1971) - the Philippines
83. Hatshepsut - the second pharaoh of Cold War Soviet leader during the 130. Bob Marley - Jamaican singer-
the eighteenth dynasty of Ancient Cuban Missile Crisis songwriter and musician
Egypt 108. Khufu (2609 BC - 2584 BC) - 131. Karl Marx (1818 - 1883) - 19th
84. Henry VIII – English monarch Egyptian pharaoh, built Great century philosopher, developed
85. Carolina Herrera – fashion designer Pyramid at Giza theory of international communism
86. Sir Edmund Percival Hillary & 109. Kim Jong-Il – Supreme Leader 132. Mary, Queen of Scots (1542 - 1587)
Tenzing Norgay - first climbers of North Korea - queen of Scotland, executed
known to have reached the summit 110. Rudyard Kipling (1865-1936) - by ElizabethI
of Mt. Everest 19th-20th century writer, Nobel 133. Hugh Masekela - South African
87. Heinrich Himmler (1900 - 1945) - prize winner trumpeter, flugelhornist, cornetist,
Nazi, head of the SS, architect of 111. Fela Kuti – pioneer of afrobeat composer, and singer
genocide music 134. Henri Matisse – French painter
88. Emperor Hirohito (1901-1989) - 112. Toussaint L'Ouverture – leader of 135. Golda Meir – Prime Minister
Japanese emperor during World Haitian independence movement of Israel
War Two 113. Louis, Mary & Richard Leakey - 136. Gregor Mendel - dubbed the "Father
89. Adolf Hitler (1889 - 1945) - leader archaeologists and naturalists of Genetics"
of Nazi Germany, architect of whose work was important in 137. Josef Mengele – ran Nazi death
genocide establishing human evolutionary camps
90. Ho Chi Minh (1890-1969) - 20th development in Africa 138. Michelangelo (1475-1564) - Italian
century Vietnamese revolutionary 114. Ang Lee – Academy Award winning Renaissance artist
leader film director 139. Yao Ming – NBA All-Star
91. Thomas Hobbes (1588-1679) - 17th 115. Vladimir Lenin (1870 - 1924) - 140. Claude Monet (1840-1926) - 19th-
century political philosopher Russian revolutionary, leader of 20th century Impressionist artist
92. Homer (circa 750-650 BC) - ancient the Soviet Union 141. Benito Mussolini (1883-1945) -
Greek author, wrote the 'Odyssey' 116. John Lennon – musician, peace World War Two fascist dictator
and 'Iliad' activist and founding member of of Italy
93. Saddam Hussein – former President The Beatles
of Iraq

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 6
142. Nefertiti - the Great Royal Wife 163. Raphael (Raffaello Sanzio da 187. Aung San Suu Kyi - renowned
(chief consort) of the Egyptian Urbino) - an Italian painter and freedom fighter and advocate of
Pharaoh Akhenaten architect of the High Renaissance nonviolence
143. Isaac Newton (1643 - 1727) - 17th 164. Rembrandt (1606-1669) - 17th 188. Ichiro Suzuki – Major League
century mathematician, physicist, century Dutch artist Baseball All-Star
discovered gravity 165. Auguste Renoir - leading painter in 189. Margaret Thatcher (1925 - ) - 20th
144. Florence Nightingale (1820 - 1910) the development of the century Conservative prime
- Victorian pioneer of nursing Impressionist style minister
145. Kwame Nkrumah – leader 166. Jack the Ripper (?) - late Victorian 190. Mother Teresa - ministered to the
of Ghana’s independence serial killer in London's East End poor, sick, orphaned, and dying
movement 167. Diego Rivera – Mexican painter 191. Rafael Trujillo - ruled
146. Alfred Nobel (1833-1896) - 168. Auguste Rodin - progenitor of the Dominican Republic from 1930
invented dynamite, established the modern sculpture until his assassination in 1961
Nobel prizes 169. Jean-Jacques Rousseau (1712 - 192. Tutankhamun (1336 BC - 1327 BC)
147. Nostradamus - reputed seer who 1778) - French 18th century - short-lived Egyptian pharaoh
published collections of prophecies political philosopher whose tomb was found intact
148. Lorena Ochoa – LPGA golfer 170. J. K. Rowling – author of the Harry 193. Desmond Tutu - South African anti-
149. George Orwell (1903 - 1950) - 20th Potter series apartheid activist
century journalist, author, wrote 171. Rumi – Persian poet and 194. Vincent Van Gogh (1853-1890) -
'1984' philosopher Dutch post-Impressionist artist
150. Manny Pacquiao – World champion 172. Ernest Rutherford (1871 - 1937) - 195. Antonie van Leeuwenhoek (1632 -
boxer 20th century nuclear physicist, 1723) - 17th century pioneer of
151. Blaise Pascal – French Nobel prize winner microbiology
mathematician 173. Andrei Sakharov - eminent Soviet 196. Victoria (1819 - 1901) - queen
152. Louis Pasteur (1822 - 1895) - nuclear physicist, dissident and of Great Britain, the longest reigning
French chemist, biologist, proved human rights activist British monarch
the germ theory of disease 174. Arturo Sandoval - jazz trumpeter 197. Pancho Villa - Mexican
153. Pelé – Brazilian football (soccer) and pianist revolutionary leader who advocated
player 175. Oskar Schindler (1908–1974) - for the poor and wanted agrarian
154. Eva Perón - second wife of German businessman who saved his reform
President Juan Domingo Perón Jewish workers from the Holocaust 198. Virgil (70 BC - 19 BC) - ancient
(1895–1974) and served as the 176. Edward Seaga – Prime Minister Roman poet, wrote the 'Aeneid'
First Lady of Argentina of Jamaica 199. Vlad the Impaler – dubbed
155. Jean Piaget - known for his 177. Mobutu Sese Seko – president “Dracula”
pedagogical studies of Zaire 200. Lech Walesa - Polish President
156. Pablo Picasso (1881-1973) - 20th 178. Haile Selassie I – Emperor human rights activist, co-founded
century Spanish artist of Ethiopia Solidarity
157. Emmeline Pankhurst - woman 179. Ernest Shackleton (1874 - 1922) - 201. James Watt - Scottish inventor and
suffrage organizer in England in the Antarctic explorer, led the mechanical engineer, developed
early 20th century 'Endurance' expedition steam engine
158. Marco Polo (c.1254 - 1324) - 13th 180. William Shakespeare (1564 - 1616) 202. William Wilberforce (1759 - 1833) -
century Venetian explorer of China - Elizabethan playwright, poet 18th-19th century anti-slavery
159. Pol Pot (1925-1998) - 20th century 181. Omar Sharif – Academy Award campaigner
Cambodian communist leader, nominated actor 203. Oscar Wilde (1854 - 1900) -
architect of genocide 182. Socrates – classical Greek Victorian playwright, jailed for his
160. Giacomo Puccini - Italian composer philosopher homosexuality
of operas 183. Spartacus (died 71 BC) - Roman 204. William the Conqueror (c.1028 -
161. Pythagoras (c.580 BC - c.500 BC) - slave and gladiator c.1087) - first Norman king
ancient Greek scientist, 184. Joseph Stalin (1879 - 1953) - World of England
mathematician War Two Soviet leader, dictator 205. Sir Christopher Wren (1632 - 1723)
162. Rameses the Great (reigned 1279- 185. Igor Stravinsky - Russian composer, - 17th-18th century architect,
1213 BC) - Egyptian pharaoh, pianist, and conductor built St Paul's Cathedral
prolific builder on monumental 186. Sun Tzu - believed to have 206. Emiliano Zapata - a leading figure in
scale authored The Art of War the Mexican Revolution

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 7
Design Specification
A Specification is a list of key points that your design must take into account. The
specification is written after the design brief has been analyzed and research has been
carried out.

What design considerations must you include in this particular project?

Required Design Elements:

Your cereal box will be designed according to the following guidelines:


Front of the cereal box should include:
 Name of the cereal: Creative name that somehow relates to your hero.
 Advertising Slogan
 Company name: Should incorporate your own name
 Extracted photo of your hero (can be a photo, portrait, cartoon, statue,
etc.).
 Extracted photo of cereal bowl (download from class blog)
The back of the box should include the most detailed information on your figure.
 Information (creatively displayed) on the birth, education and early years
of your person
 Information on any controversies (any serious flaws) that your person
was involved in
 A summation of the characteristics that makes this person an important
person in Global History
 Several pictures relevant to the featured person
One side panel I should include at least one interesting quote from your hero (or
about your hero) and a brief contextual background as to when and why that
particular quote was given, or to what event the quote refers and some random
trivial facts about your person
One side panel II should include a timeline about your person
The top panel should include some reference to the most significant event in your
person’s life. This reference could be in the form of a slogan or other brief
statement – but it should be brief. It is to be used as a grabber to make your
reader interested in reading the historical information on the back of your essay.
The bottom panel should include a bibliography in MLA format. While you are
completing your research collect information on the sources that you are using
to gather information on your person.

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 8
Blog Entries, Classwork and Homework

Assessment Criteria indicated in parentheses!

Class Blog: http://tmatech.blogspot.com/

Title: Blog Entry #4.1 – Design Task (A)

In a maximum of three complete sentences, explain in your own words the design task that you have been
asked to solve for this project. Be sure to include exactly what you will be creating/designing for this
project and include the historical figure you have been assigned
Completed
Due Date: In-Class, Week 1

Title: Blog Entry #4.2 – Children’s Cereal Box (A)

 Using the internet, find a cereal box that is clearly marketed to children.
 Include an image of the cereal box.
 Answer the following questions about the cereal box. Copy and paste the questions into your blog
from the tmatech.blogspot.com

1. Describe all of the ways the designer has targeted children with this cereal box.
2. What gender of children is targeted? What elements led you to this conclusion?
3. What is the advertising slogan?
Completed
Due Date: In-Class, Week 1

Title: Blog Entry #4.3 – Adult Cereal Box (A)

 Using the internet, find a cereal box that is clearly marketed to adults.
 Include an image of the cereal box.
 Answer the following questions about the cereal box. Copy and paste the questions into your blog
from the tmatech.blogspot.com

1. Describe all of the ways the designer has targeted adults with this cereal box.
2. What gender of children is targeted? What elements led you to this conclusion?
3. What is the advertising slogan? Completed

Due Date: In-Class, Week 1

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 9
Title: Blog Entry #4.4 – Plan (C)

Write a numbered list of specific steps that need to be completed from now until the completion of your
cereal box. For each step, include the materials required and an estimate of the time required to complete
the step. Completed
Due Date: Homework, Week 1

Title: Blog Entry #4.5 – Design Brief (A)

The design brief is the formal starting point of the design. It states the expectations and design problem. It
does not provide the solution.

It should include the following elements:

1. Always start the design brief with “I am going to design and make .....”. This is followed by a general
description of the product you are designing and creating.
2. What is the goal of the product? What should it be able to do?
3. What are your target market’s demographics(i.e., the age, gender, income, tastes, views, attitudes,
geography, lifestyle of those you want to reach)?
4. What do you consider to be the important elements/factors that define a successful product? Be
very specific of what it will look like/include.
5. What are the things not to do, and styles that you do not like or wish to see in your design. Be very
specific.
Write a Design Brief for your project that covers all of the elements above. Your Design Brief must be
written in paragraph form. Completed

Due Date: Homework, Week 1

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 10
Title: Blog Entry #4.6 – Person Research (A)

Use credible on-line sources to research your assigned person. Answer the following as:

1. Name of Notable Person

2. Web Addresses of all Sources (copy and paste)

3. Biographical Information

a. Date of Birth and Death


b. Place of Birth and Death (or current residence)
c. Family (e.g. parents, siblings, spouse, children)
d. Education
e. Occupation

4. Two-three Quotes (either about the person of from the person)

5. Significant contribution(s) to World History

6. Ten terms related to the person

7. Timeline of at least five important dates in the person’s life


Completed

Due Date: Classwork, Week 2

Title: Blog Entry #4.7 – Image Research (A)

Post several images (minimum of 10) of your notable person. The images should be large
in size and represent a variety of poses.

Save all images to your own thumb drive, your own account,
or your own folder on the Public drive!
Completed

Due Date: Classwork, Week 2

Title: Blog Entry #4.8 – Target Consumer (B)

Describe the consumer your cereal box will try to attract.

Give specific examples of what you will include in your design to target this consumer. Completed

Due Date: Homework, Week 2

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 11
Title: Blog Entry #4.9 – Cereal Names (B)

Write five different possible names for your cereal that relate to your notable person.

Which of the cereal names is the best and why? Completed

Due Date: Homework, Week 2

Title: Blog Entry #4.10 – Slogans (B)

"I'm coo-coo for Cocoa Puffs!" and “Breakfast of Champions” are examples of advertising slogans
used by cereal brands.

Write five different possible advertising slogans for your cereal that relate to your notable person.

Which of the slogans is the best and why? Completed

Due Date: Homework, Week 2

Cereal Box Front – Weeks 3 and 4

Filename = YourLastName HeroName Front (e.g. Wang Anne Frank Front)

Use template from http://tmatech.blogspot.com/

Consult Design Specification on page 8.

Title: Blog Entry #4.11 – Progress (D)

Post an image of your cereal box front as it appears after the first week of production.

See Adding an Illustrator File to Your Blog (pg 17) for more instructions. Completed

Due Date: Classwork, Week 3

Title: Blog Entry #4.12 – Process (E)

What exact items have been added to your cereal box front?

What exact items still need to be added to your cereal box front next week?

Evaluate your classwork based on Criteria F – Attitudes in Technology (see rubrics). What score would you
give yourself? Support your score with specific examples. What can you do to improve your score? Be
specific. Completed

Due Date: Homework, Week 3

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 12
Title: Blog Entry #4.13 – Completed Front (D)

Post an image of your completed cereal box front.

See Adding an Illustrator File to Your Blog (pg 17) for more instructions. Completed

Due Date: Classwork, Week 4

Email

1. Open up the poster in Adobe Illustrator.


2. Select File > Save As…
3. Type File name: YourLastName HeroName Front. Make sure Save as Type is set to PDF before
clicking Save.
4. Change the Adobe PDF Preset to [High Quality Print]. Select “Save PDF”
5. Open your Gmail account. Compose an email to your teacher (mrewang@gmail.com).

Subject – Completed Cereal Front

Attach the PDF file ( ) to an email and submit.. Completed

Due Date: Classwork, Week 4

Cereal Box Back – Weeks 5 and 6

Filename = YourLastName HeroName Back (e.g. Wang Anne Frank Back)

Use template from http://tmatech.blogspot.com/

Consult Design Specification on page 8.

Title: Blog Entry #4.14 – Progress (D)

Post an image of your cereal box back as it appears after the first week of production.

See Adding an Illustrator File to Your Blog (pg 17) for more instructions. Completed

Due Date: Classwork, Week 5

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 13
Title: Blog Entry #4.15 – Process (E)

What exact items have been added to your cereal box back?

What exact items still need to be added to your cereal box back next week?

Evaluate your classwork based on Criteria F – Attitudes in Technology (see rubrics). What score would you
give yourself? Support your score with specific examples. What can you do to improve your score? Be
specific. Completed

Due Date: Homework, Week 5

Title: Blog Entry #4.16 – Completed Back (D)

Post an image of your completed cereal box front.

See Adding an Illustrator File to Your Blog (pg 17) for more instructions. Completed

Due Date: Classwork, Week 6

Email

1. Open up the poster in Adobe Illustrator.


2. Select File > Save As…
3. Type File name: YourLastName HeroName Back. Make sure Save as Type is set to PDF before
clicking Save.
4. Change the Adobe PDF Preset to [High Quality Print]. Select “Save PDF”
5. Open your Gmail account. Compose an email to your teacher (mrewang@gmail.com).

Subject – Completed Cereal Back

Attach the PDF file ( ) to an email and submit.. Completed

Due Date: Classwork, Week 6

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 14
Cereal Box Sides I and II – Week 7

Filename = YourLastName HeroName SideIorII (e.g. Wang Anne Frank SideI)

Use template from http://tmatech.blogspot.com/

Consult Design Specification on page 8.

Title: Blog Entry #4.17 – Completed Sides (D)

Post images of both of your completed cereal box sides.

See Adding an Illustrator File to Your Blog (pg 17) for more instructions. Completed

Due Date: Classwork, Week 7

Email

6. Open up the poster in Adobe Illustrator.


7. Select File > Save As…
8. Type File name: YourLastName HeroName SideIorII. Make sure Save as Type is set to PDF before
clicking Save.
9. Change the Adobe PDF Preset to [High Quality Print]. Select “Save PDF”
10. Open your Gmail account. Compose an email to your teacher (mrewang@gmail.com).

Subject – Completed Cereal Sides

Attach the PDF file ( ) to an email and submit.. Completed

Due Date: Classwork, Week 7

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 15
Cereal Box Top and Bottom – Week 8

Filename = YourLastName HeroName Top or Bottom (e.g. Wang Anne Frank Top)

Use template from http://tmatech.blogspot.com/

Consult Design Specification on page 8.

Title: Blog Entry #4.18 – Completed Top and Bottom (D)

Post images of both of your completed cereal box top and bottom.

See Adding an Illustrator File to Your Blog (pg 17) for more instructions. Completed

Due Date: Classwork, Week 8

Email

11. Open up the poster in Adobe Illustrator.


12. Select File > Save As…
13. Type File name: YourLastName HeroName Top or Bottom. Make sure Save as Type is set to PDF
before clicking Save.
14. Change the Adobe PDF Preset to [High Quality Print]. Select “Save PDF”
15. Open your Gmail account. Compose an email to your teacher (mrewang@gmail.com).

Subject – Completed Cereal Sides

Attach the PDF file ( ) to an email and submit.. Completed

Due Date: Classwork, Week 8

Title: Blog Entry #4.19 – Design Evaluation (E)

Which panel of your cereal box needs the most improvement? Give specific examples of the
changes that would improve the panel’s design. Completed

Due Date: Homework, Week 8

Title: Blog Entry #4.20 – Human Ingenuity Evaluation (E)

Who might boycott your cereal box or be offended by it? Why?


Who might buy every box of your cereal? Why? Completed

Due Date: Homework, Week 8

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 16
Adding an Illustrator File to Your Blog
Follow the directions below to save your work from Illustrator in an acceptable format for your blog.

1. Make sure the file is already saved regularly (as an Adobe Illustrator file .ai)
2. With the project already open in Adobe Illustrator, select File > Export… Type a file name with the
word BLOG added. Make sure Save as Type is set to JPEG before clicking Save. (Pay attention to
where you are saving the file!)

3. Proceed to www.blogger.com, sign in, and a posting as usual. When adding the image, be sure to
select the JPEG file (not the AI file!).

Open Swatch Library (Illustrator)

1. Click on Windows>Swatch Libraries>Default Swatches>Basic RGB

Changing the Background Color (Illustrator)

1. Select the Rectangle tool from the tool bar along the left.
2. Drag out a box exactly the same size as the entire poster.
3. Choose the color for the background from the
swatches on the right.
4. Choose Object > Lock > Selection.

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Adding Text (Illustrator)

1. Start up Adobe Illustrator CS2. Open your cereal box front from last week.
2. Select the Text Tool and drag out a box where the text will be located.

3. Click inside the text box and type your text. Highlight the text. Change the Font Size.

4. To change the font, highlight the text and then right-click. Select font and choose your font.

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Removing the Background from a Photo (Extraction) in Photoshop
1. Go to http://tmatech.blogspot.com/ and save one of the cereal bowl photos.
2. From the Start menu, choose All Programs and then Adobe Photoshop CS2. If the Welcome
Screen appears, close it.
3. Go to File > Open… to open the cereal bowl photo from Step 1.
4. From the Filter menu, choose Extract… The window below will open.

Edge Highlighter
Fill
Eraser

Zoom

5. Choose the Edge Highlighter Tool (along the left side) and set the Brush Size (along the
right side) to somewhere around 150 (the exact number is not important). Check the Smart
Highlighting box (along the right side).
6. Using the mouse, highlight around the edges of the cereal bowl. Green highlighting marks
must appear around the entire bowl. If you make a mistake use the Eraser to remove it, then
switch back to the Highlighter and continue.
7. When the parts of the picture you want to keep are completely surrounded by the highlighter
marks, switch to the Fill tool and click inside the part of the picture you want to keep. The
blue colored sections of the photo will be kept and the rest erased! Click Preview to check
the photo. If it is correct, click OK to remove the background. This may take a few seconds to
finish.

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8. The new photo should look similar to the one below. The areas with the checkerboard pattern
will be transparent (clear). Check the edges of the photo using the Zoom tool. If any of the
edges are missing, use the History Brush tool to fill in the missing parts.

History
Brush

Zoom

9. Go to File > Save As… Type in a file name and keep the Format as Adobe Photoshop (psd).

Cropping (Trimming) the Photo in Photoshop

2. Choose the Crop tool.


3. Drag out a box that fits closely around just the parts of
the picture to be kept.

4. When the box is the correct size, click on the Crop tool again and select “Crop”.

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 20
Changing the Hue (Color) of a Photo in Photoshop

1. With the photo open, select Image > Adjustments > Hue/Saturation...
2. Click the Preview box and drag the Hue slider to change the non-white portions of the picture.

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IB Learner Profile

The aim of all IB programmes is to develop internationally minded people who, recognizing their common
humanity and shared guardianship of the planet, help to create a better and more peaceful world.

IB learners strive to be:

Inquirers They develop their natural curiosity. They acquire the skills necessary to conduct
inquiry and research and show independence in learning. They actively enjoy
learning and this love of learning will be sustained throughout their lives.

Knowledgeable They explore concepts, ideas and issues that have local and global significance. In
so doing, they acquire in-depth knowledge and develop understanding across a
broad and balanced range of disciplines.

Thinkers They exercise initiative in applying thinking skills critically and creatively to
recognize and approach complex problems, and make reasoned, ethical decisions.

Communicators They understand and express ideas and information confidently and creatively in
more than one language and in a variety of modes of communication. They work
effectively and willingly in collaboration with others.

Principled They act with integrity and honesty, with a strong sense of fairness, justice and
respect for the dignity of the individual, groups and communities. They take
responsibility for their own actions and the consequences that accompany them.

Open-minded They understand and appreciate their own cultures and personal histories, and are
open to the perspectives, values and traditions of other individuals and
communities. They are accustomed to seeking and evaluating a range of point of
view, and are willing to grow from the experience.

Caring They show empathy, compassion and respect towards the needs and feelings of
others. They have a personal commitment to service, and act to make a positive
difference to the lives of others and to the environment.

Risk-takers They approach unfamiliar situations and uncertainty with courage and
forethought, and have the independence of spirit to explore new roles, ideas and
strategies. They are brave and articulate in defending their beliefs.

Balanced They understand the importance of intellectual, physical and emotional balance to
achieve personal well-being for themselves and others.

Reflective They give thoughtful consideration to their own learning and experience. They are
able to assess and understand their strengths and limitations in order to support
their learning and personal development.

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Scoring Overview

Criterion A Investigate out of 6

Criterion B Design out of 6

Criterion C Plan out of 6

Criterion D Create out of 6

Criterion E Evaluate out of 6

Criterion F Attitudes in Technology out of 6

Point Total (out of 36)

Overall Grade Points

1 0-5

2 6-9

3 10-15

4 16-21

5 22-26

6 27-31

7 32-36

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 23
Rubrics

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 24