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Ufone numbers on one SIM. This feature can be handy for those having two numbers at a
time, maybe one for personal use and another for business usage.
With this service you will get a virtual number on your original number. Meaning two
numbers on one SIM. With Double Number you can switch off your business number
while keeping your other number open for family and friends or simply operate two
businesses with one SIM.
Once you subscribe to the service the system will randomly select an idle number from
Double Number inventory. An SMS will be sent to your number:
“Your Double Number is 033XXXXXXXX. Charges Rs.30 + Tax / Month. Please dial
66 followed by any number and make calls from your Double Number.”
Example: if your assigned Double Number is 03335100011 and you want to make a call
to 03331234567 you will dial 6603331234567. The receiver will receive the number
from 03335100011.
Similarly to send an SMS to 03331234567 you will write the SMS and send it with the
prefix “66” i.e.
Both users can talk to each other whereas billing will be done to primary number on per
minute basis.
If 03331234567 want to make call or SMS to 03335100011, user will simply dial
03335100011 and the call/SMS will be routed to 03335100012 (the primary number).
Additional features of the service are as follows which can be accessed through IVR
660:
• Users can switch off/on their Double Number any time or for specific time period.
• Bar a Caller – You will not receive calls from selected number on your Double
Number.
• Bar All Callers – All incoming calls on Double Number will be blocked
• Unblock All Callers – All incoming calls on Double Number will be allowed
• Unblock a Caller – You will start receiving calls from number that you blocked.
Charges:
Currently there are over 1500 permanent employees working in Ufone nationwide. On the entry level
the HR Department is mostly taking MBA graduates. According to Ufone their belief is that "Their
people are their greatest asset”. The HR team takes great pride in acknowledging the contribution of
each employee. Ufone focuses a lot on HR Developmen nt and for that the HR team ensures:
Staff of Ufone consists of world class Professionals and Ufone ensures that the right systems are in
place to encourage people to develop to their full potential
Ufone is basically equal employment opportunity organization. Almost 70% of its employees are male
and 30% are female. The job description of each and every employee is predefined. Performance
appraisal is done on annual basis. Average age of Ufone employee is 32 years. This shows that they
prefer young and energetic people for their middle and lower level management. High profile well
experienced persons are considered for top level management. Average Salary is 12000 for a Ufone
employee.
3
~ Connection purchase
~ Bill payment
~ SIM Activation
~ Number blocking in case of lost or stolen SIMs
~ Transfer of subscription
~ Changing access levels
~ Number change
~ Address change
~ SIM replacement
~ Product / package change
~ Activation of VAS
~ Connection closure
~ Handset & other mobile accessories
~ PIN / PUK code number inquiry
~ GPRS
~ IR activation
~ Missed Call Notification
~ Call Forwarding
~ Conference Call
~ FNF Activation / Changes
~ Post Pay Reward Redemption
Our Ufone Sales & Service Centers are open from 9am to 5pm. Monday through
Saturday.
Ufone Call Center: is at your service 24 hours a day. You can contact the Ufone Call
Center to get answers to all your queries. Some of them include:
There are users who are active users. They are in continues contact with www i.e web. These users try
to find the solutions
through
internet.
Ufone
website
(www.ufone.com)
2.3.4PLACEMENT
Ufone added 4.0 million subscribers in 2007-08 as compared to its addition of 6.5 million in previous
year. Ufone has added the highest number of cell sites in 2007-08 and that addition was 1,827 new
cell sites during 2007-08. With addition of these, Ufone total cell sites have reached to 3,471. Ufone is
the network operator
which Operates with a network of more than 365 franchises and 25 company-owned customer service
centers along with a distribution network of 150,000 outlets nationwide.
Ufone is covering over5442 key destinations. Ufone is the ultimate means to stay connected wherever
business takes consumers allowing seamless roaming through the network providing the best
nationwide coverage.
Ufone, being one of the leading cellular service providers has recently launched its service in many
new cities. Keeping up with its pace it is rapidly expanding its network.
SWOT ANALYSIS FOR UFONE
INTRODUCTION
Ufone GSM is a Pakistani GSM cellular service provider. It is one of the six
GSM mobile companies in Pakistan and it is a subsidiary of Pakistan
Telecommunication Company Limited. It has a subscriber base of 20 million
as of June 2009.
The company commenced its operation under the brand name of Ufone from
Islamabad in January 29 2001. During the years, Ufone continued on the
path to success; the company has network coverage in more than 5885
locations and across all major highways of the country.
STRENGTHS
1. NETWORK COVERAGE
Ufone has a network coverage in more that 5885 locations and across
all major highways of the country.
2. INTERNATIONAL ROAMING
Ufone currently caters for International Roaming to more than 230 live
operators in more than 130 countries.
3. GPRS ROAMING
GPRS roaming facility is available with more than 115 live operators
across 85 countries.
4. LICENSE FOR AZAD JAMMU KASHMIR AND NORTHERN AREAS
The company has also been awarded a new license for providing
cellular services in Azad Jammu and Kashmir and Northern Areas.
5. QUALITY COVERAGE
Ufone provides its subscriber with quality coverage and clear
connectivity.
6. VALUE ADDED SERVICES
Ufone is a host of value added services and data connectivity with the
best network in Pakistan.
7. LOWEST PRICES
Ufone offers the most reasonable prices for its users.
8. REPRESENTATIVE OF PTCL
Ufone acts as a representative of PTCL as it is its subsidiary
9. PIONEERS OF MMS AND GPRS
Ufone was the first to launch GPRS services and Multimedia Messaging
Service (MMS) and prepaid roaming in Pakistan.
The network also allows Ufone subscriber to have high speed wireless
data service.
10.SECOND LARGEST MARKET SHARE
STRENGTHS
WEAKNESSES
Zong
Strengths of ZONG mobile
Zong is the first company who introduced
mobile
With the brand name of ZONG. Zong is
benchmark leader in this SBU.
It is available at very cheap price. Anyone
can get it paying Rs 1900 with Rs 1900
balance.
Large number of people appreciates and gets the mobile
immediately.
Weakness
Mobile is totally made by china and people’s perception about
china
mobile is not good. So its resale value is low.
Zong mobile is only made for zong network. Other networks
cannot
operate
in this mobile
Zong is depending on ZTE.(Zheng Telecommunication
Electronics) ZTE
is the vender of zong. Zong purchase mobile from ZTE
Warid
Strengths of Warid
• Superior product quality for customers
Weaknesses of Warid
• Less time in market as compared to major competitors
• “Seth organiation”
Weaknesses
Telenor
Strengths
• Exponential growth.
• Skilled Human Resource at low-cost.
• Access to Infrastructure - optical network and satellite links.
• Favorable policies (to some extent) and regulator.
• Strong international brand names.
Weaknesses
• Quality of Service.
• Low revenue per user (ARPU).
• Customer retention.
• No clear strategic direction.
• Poor organizational structure.
• No research and development programs.
• Employee skill inconsistency.
• Very low employee morale.