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To ensure our core mission, PLUS has emphasised road safety in managing our highways.
Looking forward to the likely impact of our activities on the environment and society, we
believe that it is important to place our future priority on “Green” initiatives. We recognise
the impact on climate change, so we must take a responsible approach in operating our
business. As a consequence, PLUS is committed to improving road and traffic safety and
protecting the environment. We believe these dual priorities contribute to the long-term
sustainability of our business
• Community Development
We launched the new PLUS initiative called “Malaysians Unite for Road Safety
(MUFORS)” campaign and Alhamdulillah, we received positive results and feedback
from the public.
Impacts on economics
All PLUS community initiatives on road safety, education, cultural support and sponsorship
indirectly facilitate the local economy and improve the quality of peoples’ lives. PLUS
highways also contribute to transportation convenience in Malaysia that will eventually lead
to balanced regional economic development.
Local communities
PLUS is committed in contributing to society by giving support to various communities.
These initiatives are in line with recommendations in the Silver Book guidelines for
Malaysian GLCs. We seek to complement the work of the government and concentrate on
areas directly related to the impact of our business on society. We focus on two areas that
address social issues, eventually contributing to sustainable growth.
• Improving the awareness of Road Safety among the public through education
• Community Involvement through sponsorships and donation PLUS employees are
also involved in community engagement as each member of staff must dedicate at
least two working days a year to participate in local community programmes. This
is incorporated into Key Performance Indicators (KPIs) for all staff.
We set aside approximately RM25 million for dedicated CSR initiatives in 2009. This figure
will continue to grow as we promote our sustainability strategy in upcoming years and
encompass additional CSR initiatives. We believe that the best CSR performance comes
from overcoming critical challenges for the company.
10) What is the measure taken by PLUS to ensure continuous CSR project in the future?