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ACKNOWLEDGMENT
TARUN
KULSHRESTHA
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PREFACE
• Introduction of Indiabulls
• Study of products of Indiabulls
• Analysis of client Satisfaction
• Conclusion
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DECLARATION
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PROJECT PROFILE
Project Profile: -
“ Marketing Strategies Of Indiabulls”
Objectives Of study: -
Methodology Adopted: -
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The methodology adopted for the present study was focus
discussion, interview and close observation through in-house study. Since the
project is based on action research it was necessary to build rapport to collect
maximum information from the Client. Hence the research spent considerable
time with the people who reside in nearby encompassing city. The main focus
was to do with the assessing the satisfaction level of investors and explore the
possibility of more sound arrangement of disseminating outlook information
system.
Marketing Research: -
EXPLORATORY RESEARCH:
It seeks to discover new relationships. All
marketing research projects start with it. This is a preliminary phase & is
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absolutely essential in order to obtain a proper definition of problems at hand.
The major emphasis is on the discovery of ideas & insight.
Exploratory research looks for hypothesis in well-established fields of study.
Hypothesis usually comes from ideas developed in previous researches or are
delivered from theory. Hypothesis is tentative answer to the question that serves
as guide for most of the research projects.
CONCLUSIVE RESEARCH:
Conclusive research provides information that helps the executive so that he can
make a rational decision. This study has done well while attempting to arrive at a
more clear description of an apparent problem.
Data Collection
Personal Interview
Close observation
Survey conduction
Group Discussion
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INTRODUCTION: -
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Indiabulls Financial Services Ltd is a public company and listed on the
National Stock Exchange, Bombay Stock Exchange, Luxembourg Stock
Exchange and London Stock Exchange. The market capitalization of
Indiabulls is approx US $ 800 million, and the consolidated net worth of
the company is approx US $ 400 million. Indiabulls and its group
companies have attracted US $ 300 million of equity capital in Foreign
Direct Investment (FDI) since March 2000.
Indiabulls, which has a workforce of over 10,000 full time employees, reported
US $ 60 million in Profit Before Tax and US $ 45 million in Net Profit for the first
nine months of the current financial year.
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Philosophy: -
Indiabulls has created a unique organization that is designed for you – the Smart
Investor –. it passionately believe in the Smart Investor who wants to make his
own educated investment choices and demands world class access to a full
range of services and products ranging from Equities to Insurance, combined
with the highest level of integrity, service and professionalism.
About Founders: -
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The fast paced growth, diversification and consolidation of
the Group has been possible due to the vision and leadership of the co-
founders of Indiabulls.
Rajiv Rattan is the President, CFO and Whole Time Director of Indiabulls.
Rajiv is an engineer from IIT, Delhi (1994) and has rich experience in the
oil industry, having worked extensively across the globe in highly
responsible assignments with Schlumberger. Rajiv has managed remote
exploration projects providing evaluation services for different clients in
India as well as abroad.
Personal Loan
Insurance
Indiabulls
Home Loan
Real Estate
Resources Ltd.
Insurance: -
“When you hear the word Insurance, the words boring and mundane
probably enter your mind.”
When it comes to business, you are right up there. Taking all those split second
decisions, avoiding pitfalls and making sure your money works hard for you.
But don't you think the business of life requires just as much attention and
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probably even more. That's we are proud to bring to you an offer exclusively for
you. As a part of our endeavor to provide you with world-class products and
services, Indiabulls gives you the opportunity to avail of the whole range of Birla
Sunlife Insurance Products through the Indiabulls network of 1000 Relationship
Managers over 135 locations nationwide. Which means you can take care of life,
while taking care of business.
As always, we put your needs first.
Loans: -
Personal Loan: -
“ No questions. Only Loans.”
No matter where you work, or how much you earn, we offer you the shortest
route to a loan with minimum paperwork and procedures. With Indiabulls Fast
Loans, you can avail of easy loans for a minimum of Rs.10,000 to a maximum
amount of Rs.1,00,000.
Home Loan: -
Indiabulls has commenced lending of Mortgage Loans to
prospective customers under the flagship of Indiabulls Housing Finance Ltd.
Here we enable home-seekers to access finance to buy, build, rent or improve
their homes. We also provide plot loans, Loan against Residential, Commercial
and Rental Property, thereby enabling the borrower to leverage the property
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owned to fund any legitimate needs be it Business Expansion, Child's Education,
Child's Marriage or for holiday abroad.
Real Estate: -
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Indiabulls has grown its business by over 100% CAGR since inception. The
growth of Indiabulls in a highly competitive market is a testimony of its
quality services.
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90 80.38
80
70 56.71
60
50
Rs.
40
19.35
30
20 4.06 5.10
10 0.01
0
2001 2002 2003 2004 2005 2006
YEARS
• Earnings per share increased to Rs. 4.63 from Rs. 2.02 for the corresponding
quarter in the
previous year; YoY growth was 129%
Consolidated results for the year ended March 31, 2006
• Income was Rs. 613.15 crore for the year ended March 31, 2006; YoY growth
was 264%
• Net profit after tax was Rs. 253.36 crore for the year ended March 31, 2006;
YoY growth
was 347%
• Earnings per share increased to Rs. 15.61 from Rs. 5.10 in the previous year;
YoY growth
was 206%
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Others
• Total customers in the Securities Business increased to over 236,000
customers
• 10,069 employees spread over 306 offices in 113 cities as on March 31, 2006
for Indiabulls
Financial Services Limited and its group companies
• On behalf of Mr. L N Mittal, LNMIIVL paid Rs 89.16 crores to buy 8.2% stake
of Indiabulls
Credit Services Limited valuing the business at over Rs. 1,100 crores.
Board Of Directors: -
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Primary market: -
Primary market deals with the issue if new instrument by the corporate sector
such as equity share, preference share and debt instrument. Central and State
govts. , Various public industrial units (PSUs), statutory and authority such as
state electricity boards and port trusts also issue bonds/debt instruments. Offer
for subscription to securities is made to investing community.
There are several majors players in primary market. These include
the merchant bankers, mutual funds, financial institutions, foreign institutional
investors (FIIs) and individual investors.
Secondary market: -
The secondary market or stock exchange is a market for trading and settlement
of securities that have already been issued. The investors is holding securities
sell securities through registered brokers/sub brokers of the stock exchange.
Investors who are desirous of buying securities purchase securities through
registered brokers/sub brokers of the exchange . It may have a physical location
like a stock exchange or a trading floor. Since 1995, trading in securities is
screen based and Internet based trading has also made an appearance in India.
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In secondary market there are the stock exchanges, stock
brokers (who are members of the stock exchanges) , the mutual funds , financial
institutions, foreign institutional investors (FIIs), and individual Investors
Depository System: -
Before the NSE was setup, securities (Shares) were in physical form. The
transfer was by physical movement of papers. There had to be a physical
delivery of securities a process fraught with delays and resultant risk. The second
aspect of the settlement relates to transfer of shares in favour of the purchaser
by the company. The system of transfer of ownership was grossly inefficient as
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every transfer involves physical movement of paper securities to the issuer for
registration, with the change of ownership being evidenced by an endorsement
on the security certificate in many cases the process of transfer would much
longer than the two months stipulated in the Company Act, and a significance
proportion of transaction would end up as bad delivery due to faulty compliance
of paper work, Theft, forgery, mutilation of certificates of a security. All this added
to cost and delays in settlement, restricted liquidity and made investors grievance
redressal time consuming and, at time, intractable.
To obviate these problems, the Depositories Act, 1996 was passed. It provide
for the establishment of depositories in securities with the objective of ensuring
free transferability of securities with speed, accuracy and security. It does so by
1. Making securities of public limited companies freely transferable, subject
to certain exception.
2. Dematerialising the securities in the depository mode.
3. Providing for maintenance of ownership records in a book entry form.
Two depositories, viz., NSDL and CDSL, have come up to provide instantaneous
electronic transfer of securities.
The NSE introduce screen based trading system (SBTS) where a member can
punch in to the computer the quantities of shares and the prices at which he
wants to transact. The transaction execute as soon as quote punched by a
trading member finds a matching sale or buys quote from counter party. SBTS
electronically matches the buyer and seller in an order driven system or finds the
customer the best price available in a quote driven system, and hence cuts down
on time , cost and risk of errors as well as on the chances of fraud.
Trade Transaction: -
An Investor can get in two types of trade transaction i.e.
1. Intraday Trade
2. Delivery Trade
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Intraday trade: - In this type of trading an investor can buy any share during the
trading session but he has to sell this share before 3 P.M. otherwise the software
of Indiabulls will sell it automatically.
Delivery Trade: - In delivery Trade Investor buy any share during the trading
session but he is no more bound sell it on same day. It is basically for investment
purpose he can sell his share whenever he wants.
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Indiabulls IN JODHPUR
HDFC Bank started with its services on 1st July. It provides best banking and
financial services to the people.
The Branch manager of the bank Mr. Vineet Bhandavet along with his
hard working staff has brought HDFC Bank at the heights, in Jodhpur.
ORGANIZATION STRUCTURE
Branch Manager
Manager Sales
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Senior Relationship Manager Business Development Manager
(SRM) (BDM)
Branch in Jodhpur
Area: Jodhpur
Address: K.P. Tower, Opp. Kohinoor Cinema,
4th Chopasani Road,
Jodhpur (Raj.) 342008
Tel.: (0291) 5102929, 5101188,
(0291) 5101500
BSE Yes
NSE Yes
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Offerings
Stay on the top of your investments with a snapshot of your Account Statements.
Get access to Portfolio statement and access to digital contract notes.
It is advance trading software which great deals of versatility even at low band
width assuring speed and total functionality ensuring speed and total functioning
of a broker’s terminal. An active trader market execute traders and get
confirmation of the some computers terminal need to be 128 Bits Encrypted
(Supported by explorer version 5 and above)
Regardless of how the market is performing or which way the
economic winds are blowing as traders, are researching, charting, crafting a
strategy, buying and selling. Investors are getting in, getting out and moving on to
the next trade. Choose from a comprehensive offering of accounts, platform and
product. Customize technology and services to support the way of work.
Choose from a broad spectrum of sophisticated trading tools using a fast
desktop Trading Software. - Trading just got faster.
Features of PIB:
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Extensive Reports for Real-time Accounting
Internal Marketing: -
is to train and motivate employees to serve customers. The selection,
training and motivation of the employees will make a huge difference in
customer satisfaction.
In Indiabulls the employees are well trained and motivated to
work and they work dedicatly. Because Indiabulls know that employee’s
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attitude will promote stronger customer loyalty. Indiabulls designed a sound
training programme and support and rewards for good performance. They
can use Internet, internal newsletters, daily remainders, and employee
roundtables to reinforce customer-centered attitude.
External Marketing: -
Describe the normal work to prepare, price, distribute and promote the
service to customers. Its is mainly for customers to provide better service for
this purpose Indiabulls is providing following unique services to his
customers: -
Company
Internal External
Marketing Marketing
Indiabulls
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• Stocks with high and potentially falling investor expectations tend to
receive D or E ratings
Over the next 12 months, A-rated stocks have a return outlook of strongly
outperforming the market while E-rated stocks have a return outlook of
strongly under performing the market. Find out more about using
Indiabulls Equity Analysis
Depository Services: -
“Whatever your individual goals, we can help.”
Indiabulls is a depository participant with the National Securities
Depository Limited and Central Depository Services (India) Limited for
trading and settlement of dematerialised shares. Indiabulls performs
clearing services for all securities transactions through its accounts.
Company offer depository services to create a seamless transaction
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platform – execute trades through Indiabulls Securities and settle these
transactions through the Indiabulls Depository Services. Indiabulls
Depository Services is part of our value added services for its clients that
create multiple interfaces with the client and provide for a solution that
takes care of all client needs
NRI Account
You can now enjoy the convenience of hassle-free and fast way of
trading in the Indian Equity Markets through Indiabulls NRI Investor
Services Our unique integrated service creates one window for all your
trading, depository and banking needs. You can buy and sell on your
computer using our NRI Trading Account Services, which have been
seamlessly integrated with your Indiabulls Depository Account and with
the HDFC NRE/NRO Bank Account.
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Word of mouth Personal Past Experience
communication needs
Expected
Service
GAP 5
Perceived Service
CUSTOMER
MARKETER
GAP 3
Translation
perception into
service quality
specification
GAP 2
Management
perception of
customer
expectation
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1. Gap between customer expectation and management perception:
Management does not always correctly perceive what customer want. For
intense in Inidabulls a customer is expecting that he can buy share after
deposited require check but he has to wait for 3 days and same happen
with demand draft.
5. Gap between perceived service and expected service: This gap occurs
when the customer misperceives the service quality. A client may be
perceived wrongly like in infrastructure of Inidabulls but this will solved in
new office of Indiabulls.
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Promotion: -
1. Press Relations: - They present news about the organization in the most
positive light.
2. Product Publicity: - All Relationship managers are sponsoring efforts to
publicize product offerings by Indiabulls i.e. NIB and PIB.
3. Corporate Communication: - They promoting understanding of the
organization through internal and external communications.
4. Counseling: - All RMs advise management about public issues and
company positions and image during good and crises.
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• Basani Industrial Area
• Kazri
• Lic Office
• Hosing Board Office
• Paota
From above campaign we had good result we have come to know that public is
interested to know about Indiabulls and shares trading.
Summary: -
Indiabulls 39 FMS-IRM
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Final Year Project's is One place for all Engineering Projects, Presentation, seminar,
summer training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
3. Personalize service through Relationship Managers.
4. Under stand local market dynamics.
5. Expanding geographical and online presence.
6. Provide a wide array of services such as brokerage, depositary services,
mutual fund and equity distribution, commodities trading and consumer
loans.
7. Offer innovative products such as Power Indiabulls and Indiabulls
Signature Client Account.
8. Improve customer education through in-house equity research.
9.
Indiabulls 40 FMS-IRM
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perception of
customer
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Final Year Project's is One place for all Engineering Projects, Presentation, seminar,
summer training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
Indiabulls 41 FMS-IRM
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www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar,
summer training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
Indiabulls 42 FMS-IRM
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www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar,
summer training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
Indiabulls Indiabulls securities Limited , K.P. Tower , Opp. Kohinoor Cenema, Jodh
S.No. Prospect's name & address Contact no. Occupation Source
Cold Reference
Total Calls
Today
Cumulative For Month
Competitors'
Competitors' ActivitiesActivities Remarks
Indiabulls 43 FMS-IRM
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Final Year Project's is One place for all Engineering Projects, Presentation, seminar,
summer training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
3. View / suggestions: By this column BDE can ask from prospect / client
his view or suggestions regarding service of Indiabulls it may complains of
any present client of company.
4. Competitor’s Activity: BDE can write the activity of competitor’s like any
company may opening account without charging any fee and because of
this our BDE is unable to get his target
Next day contact: Here BDE can mention follow up which will done by him
next day so that he cant bluff and make fool of any one or any of his senior
can do cross checking of his call.
Indiabulls 44 FMS-IRM
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www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar,
summer training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
Indiabulls 45 FMS-IRM
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Final Year Project's is One place for all Engineering Projects, Presentation, seminar,
summer training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
Indiabulls
Internship Report
On
(1 May - 30 June)
From
Submitted By Submitted
To
CHANDER PRAKASH
PGDBM -2nd Semester
Indiabulls
FMS –IRM
46 FMS-IRM
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Final Year Project's is One place for all Engineering Projects, Presentation, seminar,
summer training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
Indiabulls 47 FMS-IRM
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