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nature and scope of strategy points:

1strategic issues warrant top mgt decisions.
2. st issues involve the allocation of large amt and resoruces
3. st issues are likely to have impact on the long term prosperity of the firm
4.st iss are future oriented
5. have consequences of multi bussiness
6. warrant due weightage to the firm external evnrtment
7.it is a process
8.it streeses both efficiency and effiectiveness.

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 c
  c TITLE c  c
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1c 
 1c SPORTS GOODS INDUSTRY IN INDIA«. c

c c HISTORY c
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STEPS TOWARDS DEVELOPMENT FOR SPORTS
EQUIPMENT INDUSTRIES

c  c PRESENT SITUATION c

ABOUT SPORTS GOODS FOUNDATION OF INDIA
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(SGFI)

c c ABOUT JALANDHAR c

c  1c SPORTS GOODS INDUSTRY OF JALANDHAR c

c c EXPORT OF SPORTS GOODS c

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 cREVIEW OF LITERATURE c

1c c SWOT ANALSIS c

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 cCONCLUSION &SUGGESTIONS c

c c CONCLUSION c

c c SUGGESTIONS c

c c BIBLIOGRAPHY c

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 "
Sports goods and accessories are more than mere products, they are the passion with players, the
valuables that players crave for, putting all their efforts to win and display their performance.
The Indian sports goods industry is growing by leaps and bounds and has demonstrated positive
growth indicators in the years to come. Sporting Goods industry in India, which is now one
hundred and sixteen years old is spread over the length and breadth of the country. There are
major manufacturing concentrations in and around Jalandhar, Delhi, Agra, Moradabad, Mumbai,
Kolkata and Chennai. The Indian sports goods industry has expanded to include the areas of
Meerut, (Uttar Pradesh) and gurgaon and Haryana.

Indian sports goods industry is a major exporter of sports goods to foreign countries. The Indian
sports goods industry is mainly scattered across the regions of Jalandhar and Meerut. Indian
sports goods manufacturing industry has been credited for providing large scale employment
opportunities to the weaker sections of the society. Get information on the major suppliers and
exporters of sports goods in India by browsing this dedicated section on sports goods companies.
The sports goods industry of India has its roots in Sialkot, Pakistan. When India was partitioned
in 1947, many of Sialkot's skilled Hindu craftsmen migrated across the border into Punjab,
settling in Jalandhar, where the Indian sports goods industry is now based. The Indian sports
goods industry has expanded to include the areas of Meerut, (Uttar Pradesh) and Gurgaon,
(Haryana). Most of India's sports goods are exported to the United Kingdom, The United States
of America, Germany, France and Australia. The industry is mainly concentrated in Jalandhar
and Meerut.

The sports goods industry in India has witnessed a phenomenal growth over the past five decades
and now occupies a place of prominence in the Indian economy in view of its massive potential
for employment, growth and export. There has been an increasing emphasis on its planned
development, aimed at optimal utilization of resources for maximizing the returns, particularly
from exports.

The Indian sports goods industry manufactures 318 items. However, major items that are
exported are inflatable balls, hockey sticks and balls, cricket bats and balls, boxing equipment,
fishing equipment, indoor games like carrom and chess boards and different kinds of protective
equipment. The Indian sports goods industry is a highly labour intensive industry which provides
employment to the weaker sections of society and also employs a large number of women.
Sports goods and accessories are more than mere products, they are the passion with players, the
valuables that players crave for, putting all their efforts to win and display their performance.
The market is growing at 20-25 % a year. Seventy-eight per cent of the Indian sports goods
market exists in the top 784 urban centers¶. A- and B-type cities (the top 119 cities) together
contribute 51 per cent of the total sports goods market. Most consumers (62 per cent) prefer to
buy sports goods from specialized sports goods retailers located in the nearest market.

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Some of the important stepping stones that have carried forward the sports goods manufacturing
Industry in India is a highly innovative approach to production combines with a sense of social
Responsibility in the larger interest of the society. This segment in the Indian manufacturing
arena has thoroughly dedicated itself to rise up to the future demand by evolving new products
that are demanded by newly emerging markets. The principal factor that has boosted up the
growth of a large number of small scale sports goods manufacturing units in the country are the
liberalized industrial policies of the government that have helped them to actualize the goals set
forth by the Indian government.

The Indian sports goods manufacturing industry is keenly looking forward to joint ventures and
technical collaborations with suitable firms especially with a considerable degree of buy back
arrangements, since the sports equipments manufactured in the country enjoy an immense export
potential. In fact there already there are several manufacturing-cum-marketing collaborations in
the arena that have matured to yield desired fruits across certain non-traditional disciplines. A
number of others are now taking shape with the help and support rendered by some of the
renowned leaders in the sports world.

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Sporting Goods industry in India, which is now one hundred and sixteen years old is spread over
the length and breadth of the country. There are major manufacturing concentrations in and
around Jalandhar, Delhi, Agra, Moradabad, Mumbai, Kolkata and Chennai. The Indian sports
goods industry has expanded to include the areas of Meerut, (Uttar Pradesh) and
Gurgaon,(Haryana).

India's Sports Goods Industry, which is centered largely

ac Meerut
ac Jalandhar

They exports sporting goods and equipment worth more than Rs 200 crores. Major export items
include football and cricket gear, and athletic equipment. Both these cities together claim around
75% to 80 % of the total domestic production with more than 3000 manufacturing units,
including around 130 exporters. The sports goods industry of Jalandhar is widely known for the
production of quality sports goods in Asia.

Most of India's sports goods are exported to the United Kingdom, The United States of America,
Germany, France and Australia. There are around 400 registered sports goods exporters with the
Sports Goods Export Promotion Council (SGEPC) alone

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Twenty five exporters of sports goods joined hands together voluntarily and created the Sports
Goods Foundation of India (SGFI) in 1998. Registered under Societies Registration Act XXI of
1860 vide Registration No. 1681 of 1998-99 Dated 25th January 1999 as an NGO. It is a non-
profit making organization committed to the prevention and rehabilitation of child labour in the
sporting goods industry.
SGFI is an ISO 9001: 2000 certified organization by SGS India Pvt. Ltd. Vide certificate number
SG05/0280.

Today SGFI membership consists of 32 manufacturers & exporters of

footballs/volleyballs/rugby. These members are responsible for appox. 95% of the total exports
of these inflatable balls. All members of SGFI are voluntarily contributing a fixed percentage of
their exports of inflatable balls every month for this noble cause.

%()(*: To foster and energize social responsibility initiatives of the Indian Sporting Goods
Industry.

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Ø To prevent and progressively eliminate child labour in the manufacture or stitching of Soccer
balls.
Ø To facilitate an attitudinal change in the community as well as the worker¶s families regarding
the importance of education and evils of child labour.
Ø to promote education in the inflatable balls stitching community.

In order that the above objectives are achieved in a time bound manner, it was decided to involve
other technical support and donor organizations as partners of the foundation.

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It is the oldest city in Punjab situated at a distance of about 84 kms southeast of Amritsar on the
G.T road going to Calcutta. Jalandhar is India's foremost producer of sports goods. Its steel and
iron re-rolling mills, rubber goods, electric goods, automobile parts, and sewing machine
factories and handloom products are also very famous. Today, it is a major rail and road junction
and an army cantonment. This city has twelve kots and twelve gates. It is one of the biggest
center of the vernacular press in India, most of the vernacular papers, magazines in Hindi,
Punjabi and Urdu are published here. Jalandhar is famous for export of quality sports goods all
over the world. It is a town of great antiquity which has become a highly industrialized center of
commercial activity.

The monuments in and around the city include 800 years old Imam Nasir Mosque, Devi Talab
Mandir and two century old Jama Masjid. Jalandhar is the 'sports city of India' as it has not only
finest sport industry but also a large number of sportsmen. In fact, 12 of India's greatest hockey
players have come from a single village, Sansarpur, in Jalandhar city. Jalandhar has very alive
atmosphere, something that is typical to the whole of Punjab. Initially, a college for women viz.
Kanya Maha Vidyalaya was established in March 1921. There is also a college for Teacher
Training and a college of Sports. The railway line from Beas to Jalandhar was opened in 1869
and was completed up to Phillour by the next year. The Doab was linked to the rest of the Punjab
by the railway bridges, constructed over the Beas in 1869 and over the Sutlej in 1870.

Industry Jalandhar has the nucleus of sports goods industry in Punjab and has about 90% of the
total sports goods units of the State. The product manufactured relates to all traditional products
like foot-ball, cricket bats, hockey and cricket balls, hockey sticks, tennis badminton and squash
rackets, balls, soft leather goods, shuttle cocks etc. This industry being labour intensive despite
inadequate capital and technology, has reached a stage where it is reckoned as a major cottage
industry providing direct employment to about 10000 workers.

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Industry Jalandhar has the nucleus of sports goods industry in Punjab and has about 90% of the
total sports goods units of the State. The product manufactured relates to all traditional products
like foot-ball, cricket bats, hockey and cricket balls, hockey sticks, tennis badminton and squash
rackets, balls, soft leather goods, shuttle cocks etc. This industry being labour intensive despite
inadequate capital and technology, has reached a stage where it is reckoned as a major cottage
industry providing direct employment to about 10000 workers

Jalandhar acquired importance during the Mughal period. Twelve Muslim bastis (clusters of
houses) came into existence including Basti Danishmanda, Basti Guzan and Basti Nau, which
are now dominant centres of the sports goods industry. Basti Nau has one of the biggest sports
goods markets as well.

Jalandhar ranks second in India in the rate of urbanisation and have the highest density of
population at 598 persons per square km, as per the 1991 census. The reason for this is growing
industrialization. Industrial production of sports goods began on a small scale during the late
forties. Over the years, the sports goods industry has grown at an impressive rate and of late
Indian sports goods are also exported to different countries. Rough estimates suggest that today
Jalandhar has more than one hundred major industries and about 20,000 small-scale industries
with a most conservative estimate of an annual turnover of approximately Rs 450 crores.

In Jalandhar, about 60 per cent of the sports goods that are manufactured comprise of different
kinds of inflatable balls. Besides inflatable balls, the other sports goods that are largely
manufactured are badminton racquets and shuttle cocks, cricket bats and balls, different kinds of
gloves and protective equipment.

In Jalandhar, three kinds of establishments are usually found:

ac (c ),-.()/0*,)1 These are generally geared to exports besides catering to the
domestic market.
ac 0..c),-.()/0*,)1 These usually manufacture sports goods for the domestic market.
Both the big establishments as well as the small establishments are registered either under
the Factories Act, 1948, or under the Shops and Establishment Act of the state of Punjab.
ac /c2*3(),34c2*(,)1 These are found particularly in the urban pockets of Jalandhar.
These units are mostly small home-based units which are usually run by the family
members, but at times with the help of a couple of hired employees. These units do not
have a direct access to market. It has been seen that many a times when the big
establishments - especially exporters - are not able to cope with large orders from their
foreign clients, distribute a share of the production to these small unregistered, home-
based units.
In Jalandhar, about 60 per cent of the manufactured sports goods comprise of different kinds of
inflatable balls. Besides these, the other sports goods that are largely manufactured are
badminton racquets and shuttle cocks, cricket bats and balls, different kinds of gloves and
protective equipment. In Jalandhar, various establishments are engaged in the manufacture of
sports goods for the domestic market.

&(*c53,(*c4)

ac Inflatable Balls
ac Badminton racquets
ac Shuttle Cocks
ac Cricket Bats
ac Cricket Balls
ac Gloves
ac Protective Gear/ equipment.

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Export orders for fitness and sports goods have gone down by over 30% in the last two months.
Furthermore, increasing cancellation of orders by importers has dealt a severe blow to the sports
goods sector. Besides reduction in export revenues, small scale producers have also witnessed a
sharp fall in domestic sales during the Christmas period, which is considered to be the peak
season for sales. Cancellation of shipments by importers and lack of aid from the government
have left the industry in a dire state. Given the poor market conditions, many of the small scale
sports goods Manufacturers and exporting units in and around Jalandhar and Meerut have closed
down.

Most of India's sports goods are exported to the United Kingdom, The United States of America,
Germany, France and Australia. Rough estimates suggest that today Jalandhar has more than one
hundred major industries and about 20,000 small-scale industries with a most conservative
estimate of an annual turnover of approximately Rs 450 crores. The industry is mainly
concentrated in Jalandhar and Meerut. The Indian sports goods industry manufactures 318 items.
The Indian sports goods industry is a highly labour intensive industry which provides
employment to the weaker sections of society and also employs a large number of women. The
sports goods industry in India has witnessed a phenomenal growth over the past five decades and
now occupies a place of prominence in the Indian economy in view of its massive potential for
employment, growth and export.

The sports goods industry has already suffered losses worth Rs 450 million in the last two
months. If the prevailing market conditions persist for a few more weeks, over 50,000 workers
are likely to lose their jobs. The tough economic scenario has also prompted small scale investors
in the sector to tighten their purse strings and wait and watch till the market picks up. To cope
with the current situation, sports goods exporters are planning to present their demands before
the government hoping that they would receive some concessions.

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ac To know the export level of sports good from jalandhar region.

 ac To indentify, analyze and suggest measures to remove the difficulties which
industry/enterprises are facing regarding export.
ac To suggest measures to increase level of exports & profits.

 
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_
  
   is a way to systematically solve the research problem. The research
methodology includes the various methods and techniques for conducting a research. ³Marketing
research is the systematic design, collection, analysis and reporting of data and finding relevant
solution to a specific marketing situation or problem´. D.SlesingerandM.Stephenson in the
encyclopedia of social sciences define research as ³the manipulation of things, concepts or
symbols for the purpose of generalizing to extend, correct or verify knowledge, whether that
knowledge aids in construtionofthrorry or in the practice of an art´.c

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This information needed for finding te results of the objectives made is been collected by using
two source of data collection

PRIMARY DATA

The survey research is been used for collecting the primary data with the help of questionnaire
which were filled by the sports industries.

SECONDRY DATA

The secondary data consist of information that already exists somewhere having been collected
for some other purpose. The secondary information in this case is being collected by the
magazine, newspaper, researcher done by the other researcher etc.

RESEARCH DESIGN

Descriptive research design is used for finding the result and kept on mind while preparing the
questionnaire and selecting the type of information needed.

SAMPLE SIZE

The number of respondent is:

SAMPLE TECHNIQUE

Convenient sampling technique is used for selecting the respondent

AREA OF SURVEY
Jalandhar sports market«