POTENTIAL OF SOCIAL MEDIA

IN INDIA

PANKAJ MUTHE
ABOUT INDIA

PANKAJ MUTHE
 • Fourth largest economy in terms of
PPP and 12th in terms of GDP
ABOUT INDIA • Top emerging economy (*BRIC
countries)
• 2nd largest population
• 300 million working population
• 45% population in urban areas
• Young country ( 70% under 35 years)
• Last quarter economic growth
around 6% and forecast of 7-8% for
the next decade.
• Second largest English speakers after
USA; language of business
• Cultural affinity with UK-Three Cs-
Commonwealth, Cricket and Curry

*According to AT Kearney report PANKAJ MUTHE

KEY FACTS
More than 100 cos have a market cap
of $1 b or more
Biggest two wheeler market

Largest film industry in the world

Most preferred outsourcing hub

Second largest mobile user base

Fifth largest retail destination

Third largest steel manufacturer

Largest middle class

Third largest economy by 2030

Economic superpower by 2050

PANKAJ MUTHE
INTERNET IN INDIA

PANKAJ MUTHE
GROWTH OF INTERNET IN INDIA

Source :Internet usage world stats

PANKAJ MUTHE
 INTERNET USERS- A COMPARISON
COUNTRY POPULATION INTERNET PENETRATI RANK ( IN
USERS ON TERMS OF
USERS)

China 1.33 billion 338 m 25.3% 1

USA 304 million 227 m 74% 2

India 1.15 billion 81 m 7% 4

UK 61 million 48.75 m 79.8% 6

Source: www.internetworldstats.com

PANKAJ MUTHE
 TOP WEBSITES IN INDIA
Websites % of users Rank in India World rank
from India
Google.co.in 97.1% 1 12
Google.com 9.3% 2 1
Yahoo.com 8.7% 3 3
Facebook 3.8% 4 2
orkut.co.in 98.7% 5 62
Blogger 9.8% 6 7
Youtube 4.1% 7 4
rediff 87.1% 8 91
wikipedia 5.8% 9 6
Twitter 7.9% 10 13

Source: alexa.com
PANKAJ MUTHE
 USER PROFILE
INTERNET IN INDIA
• Age : 15-40 years
• Heavy users : 15-24 years
• New user category : 12-15
years
• Frequency of visit : 25 days a
month
• Average time spent : 28
minutes per visit
• Top Indian sites : Rediff, Times,
Naukri, Bharatmatrimony,
Indian railways, Bharatstudent

PANKAJ MUTHE
 • Key usage : Email, chatting,
INTERNET USAGE
entertainment, job search,
matrimonials, ticket
bookings
• Online purchase categories
: travel, electronics, books
• New growth areas :maps,
entertainment, sports,
news, finance

PANKAJ MUTHE
 ADVANTAGES
INTERNET IN INDIA
• Internet users/ usage
increasing
• Increase in broadband
connections
• Increase in online
transactions
• Increase in PC penetration
• Growing mobile
penetration
• 3G to start by 2010

PANKAJ MUTHE
 LIMITATIONS
INTERNET IN INDIA • Perceived not so seriously
compared to the West
• Active users are less
• Transactions are limited to
few categories

PANKAJ MUTHE
SOCIAL MEDIA IN INDIA

PANKAJ MUTHE
 OVERVIEW
• Age : 21- 40 years
SOCIAL MEDIA IN INDIA • Work status : Private sector and well
paid
• Top sites : Orkut, Facebook, Twitter,
Blogger ,Youtube, Wikipedia
• 6 out of top 10 websites are SM
• Number of unique visitors (
December 08): 19 million which was
60% of total internet traffic
• Purpose of use : making friends,
networking, entertainment, jobs,
news, seek answers
• Frequency of visit : At least once a
day

PANKAJ MUTHE
 SNS UNIQUE VISITORS
• 13 million and growth rate of 81%
ORKUT
FACEBOOK • 4 million and growth rate of 150%

BHARATSTUDENT • 3.2 million

HI5 • 2 million

IBIBO • 0.9 million

MYSPACE • 0.7 million

LINKEDIN • 0.5 million

PANKAJ MUTHE
 Twitter comparison
Country July ‘09 (%) July Rank September ‘09 Sept. Rank
( %)
USA 62.14 1 42 1
UK 7.87 2 5 4
Canada 5.69 3
Australia 2.80 4
Brazil 2.00 5
Germany 1.51 6 8 2
Netherla 1.28 7
nds
France 0.90 8
India 0.87 9 7 3
South 0.85 10
Africa
PANKAJ MUTHE
TOP SECTORS USING SOCIAL MEDIA

JOB
BOLLYWOOD PORTALS
AIRLINES

TELECOM

IT

PANKAJ MUTHE
JOB INDUSTRY IN INDIA

PANKAJ MUTHE
 • Online recruitment industry : Around
OVERVIEW OF JOB £ 40 million
INDUSTRY • Growth sectors: Infrastructure,
Manufacturing, Telecom, Financial
services, Design, IT, Retail,
Hospitality.
• Professions in demand : Engineers,
MBAs, IT professionals, Designers.
• Sources of recruitment :
Consultants, Online sites, Referrals
• Additional services offered : resume
writing, online chat, job messenger,
integration with newspapers, mobile
alerts
• Key player like naukri.com has offline
offices

PANKAJ MUTHE
 • Top portals : Naukri,
ONLINE JOB SITES
Timesjobs, Jobsahead,
Monster, Clickjobs
• Naukri commands 61%
traffic, Monster 27% and
Timesjobs 8%
• Posting resume’ online is a
common practise
• Recruitment agencies and
job seekers active in this
space
Source: www.comscore.com PANKAJ MUTHE
 • Started in 1997
• No.1 job portal in India
naukri.com A SNAPSHOT
• ‘08-’09 T.O £ 25 million
• Last 5 years average growth-71%
• 17 million registered users
• 34,000 corporate clients
• 45 offices in India
• 14,000 resumes added everyday
• 70,000 live job listings
• *Ranked no.21 amongst all websites
• Diversified into other portals like
matrimonials, real estate, education

Source: alexa.com PANKAJ MUTHE

All are 2009 figs.
 • Establish presence in a
WAY FORWARD
metro/Mumbai
• Target a key growth area
• Aggressive sales efforts
• Build database/ brand
• Invest in education
• Sponsor seminars, events
• Get the first mover
advantage and encash it

PANKAJ MUTHE
 • Visit us on :
THANK YOU www.siddhimanagement.com
pankajmuthe.blogspot.com

Mail:
• muthep@gmail.com