3. Location of restaurant at clean and pleasant environment.

4. Serve the customers at a fair price than the competitors

5. Use of highest quality, freshest ingredients to make foods.
6. Use of the most current state of cooking equipment to ensure quality
and safety in serving the customers.
7.Our restaurant provides a clean, comfortable environment especially
suited for families.
3.5 ESTIMATED STAFFS IN RESTAURANT
TOTAL STAFF
:
40
MORNING STAFF:
8
AFTERNOON STAFF
16
EVENING STAFF
16
40
CHAPTER 4
PRODUCT PROFILE
PRODUCT CHARACTERISTICS
(1) Restaurant

- A new concept of restaurant in the city

- Special facilities: Membership card
- Special discounts on festivals
- Wide range of varieties in menu and quality food
(2)Banquets
- Lawn-cum-pool side banquet halls are there
- Capacity: Lawn side
: 300 persons
In side
: 200 persons

- The main advantage of the design of banquet hall is that at the

same time on the one place two parties can be simultaneously arranged.
- And second one is in house banquet hall, which in-house hall can
be used as a banquet hall when it is unused for discotheque
- In-house is specially designed for conferences, with extra
chargeable services.

- “Environment”, which customers must consider at the time of decision-making. Customers can
get here very different, peaceful, enjoyable and unique environment.
CHAPTER 10
MARKET TRENDS
There are certain restaurant in proper city, in Palanpur and deesa
Such as,

oWay wait
oLajvanti
oRamdev
oSudama
oKhodiyar
oRamzumpdi
oBanas
•But in the surrounding 2 – 5 k.m.s of area, from the region choosen,
there is no availability even of any restaurant.
•Lajvanti and Way wait are, a very popular and good restaurant, once
upon a time has suffered a lot due to the inconsistency in terms of product and service quality.
•Due to Way wait lost quality people are looking forward for that
quality to come back into the market.
•People want a place where they can get everything “from fun to rest.”
•Highest traffic is being noted on this highway.
•This highway meets to the way of Ahmedabad
CHAPTER 11
MARKET POTENTIAL
•Lot of developments already done as well as still to be done on the
highway.
•Very long distance from Palanpur and Ahmedabad.
•Road having a lot of traffic.
•Surrounding residential area.
•Major entertainment and other sources on highway. E.g. multiplexes,
temples, Automobile showrooms, Car repairers.
•Adoptive nature and culture of people in region.
•People in search of a high standard/ quality service to come back into
Away from city area. Generally people like to have a peaceful and
different place for the parties

CHAPTER 12
MARKETING STRATEGIES
ADVERTISING
oAdvertisement in all the local news paper

Gujarat Samachar
Sandesh
Divyabhashkar
INTERACTIVE MARKETING
•All the customers are targeted through interactive marketing.
•Helps managers or marketer to know customer’s satisfaction level
as well as to know new expectations. Also helps to think towards
serve new segments.
•One way to get customer as well as stakeholders’ feedback and
thus help to increase the value.
MEMBERSHIP CARDS
•Membership cards for regular/ special customers.
•Regular customers will be included in the membership card
scheme.
•Under this scheme the special benefits that customer can get
15 % discount in Restaurant
10 % discount in Banque
ENTERTAINMENT PROGRAMS
•Food Festival

Musical and cultural nights

Exhibition of arts of different states
Fix rate of dish and Buffet
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
•Customer relationship management to build long-term relationship
with customers and to retain existing customers.
•CRM practices would include:
Greetings on birthday and special occasions
Gifts to valuable customer.
Cards customers on birthday and special occasions with an
attractive offer to the customers for special occasion in the

ENTERTAINMENT PROGRAMS
•Food Festival

Musical and cultural nights

Exhibition of arts of different states
Fix rate of dish and Buffet
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
•Customer relationship management to build long-term relationship
with customers and to retain existing customers.
•CRM practices would include:
Greetings on birthday and special occasions
Gifts to valuable customer.
Cards customers on birthday and special occasions with an
attractive offer to the customers for special occasion in the
restaurant.
 CUSTOMER QUERY HANDLING
•Query handling on the telephone as well as personally

CHAPTER 4
PRODUCT PROFILE
 PRODUCT CHARACTERISTICS
(1) Restaurant

- A new concept of restaurant in the city

- Special facilities: Membership card
- Special discounts on festivals
- Wide range of varieties in menu and quality food

(2)Banquets
- Lawn-cum-pool side banquet halls are there
- Capacity: Lawn side
 : 300 persons
In side
: 200 persons

- The main advantage of the design of banquet hall is that at the same time on the one place two
parties can be simultaneously arranged.

- And second one is in house banquet hall, which in-house hall can
be used as a banquet hall when it is unused for discothequ
n-house is specially designed for conferences, with extra
chargeable services.

- “Environment”, which customers must consider at the time of decision-making.

Customers can get here very different, peaceful, enjoyable and unique environme

Calculating the financial viability of a hotel

1. Introductoin
2. Cost of the project
3. Building and civil works
4. Plant and machinery
1. Kitchen equipment
2. Air conditioning plant
3. Power equipoment
4. Generator set
5. Furniure and fixtures
6. Miscellaneous expenses
7. Preliminary and pre operative expenses
5. Manpower requirement and cost
6. Sales revenue
7. Working capital requirement
8. Financing the project
1. Means of financing
9. Profitability statements
10. Break even analysis
11. Cash flow statement
12. Ratio analysis
1. Debt service coverage ratio (DSCR)
2. Coverage ratio