Paying tribute to North Texas’ rich history of football with more than a half-million fans familiar with our

more than a half-million fans familiar with our region’s Century in the Making Action Team, and in June 2009, he
the Top 100 Moments from the gridiron football heritage.
Sham announced, “Taking place on January 16, 1972 in
and Fay tapped a group of the best and brightest to identify
250 distinct instances of North Texas football greatness.
BY CHARLEY WILSON New Orleans, the Top Football Moment in the history of foot- First, though, they had to define a “moment.”
ball in North Texas is the Dallas Cowboys’ 24-3 victory in “We concurred that it could be a game, a point in a

Q
uick, reel off the top natural treasures of North Texas.
White-sanded beaches? Nope. Mountainous land-
scapes? No. Spectacular waterfalls? Nah. Lighthouse
vistas? Negative.
But we do have something just as remarkable: Football.
So, with Super Bowl XLV — North Texas’ first — set for
Feb. 6, 2011, at Cowboys Stadium in Arlington, the North
Texas Super Bowl XLV Host Committee recognized this trea-
sure and decided to build a tribute to our rich football heri-
tage. They called it “Century in the Making” and from that,
the Top 100 Football Moments in North Texas’ History was
born.
“I suppose that you could ask a few friends over dinner,
scribble down 100 items on a napkin, agree on them, and pro-
nounce them North Texas’ greatest football moments,” said
Tony Fay, Vice President of Communications for the North
Texas Super Bowl XLV Host Committee. “Or you could take
the time and put a process in place for the list to be
legitimately developed and decided upon. Well, that’s the
route we took.”
From treasure to tribute…
Brad Sham — the long-time broadcast voice of the Dallas
Cowboys — inched to the edge of his seat at a table in the Hall
of State at Dallas’ Fair Park and leaned into a microphone to
announce the No. 1 Football Moment in North Texas History.
Seated next to Sham at this press conference on the eve of
the 2010 annual Texas-Oklahoma college football shootout and
in the shadows of Big Tex and the Cotton Bowl stadium were
former Cowboy Roger Staubach, Longhorn Earl Campbell and
Oklahoma Sooner Thomas Lott. What they and the audience
of several hundred interested football fans heard next was the
result of more than a year of planning and the participation of
Super Bowl VI over the Miami Dolphins!”
The applause from the standing-room-only audience
signaled their overwhelming approval. After all, led by
Staubach’s two touchdown passes and MVP efforts, this was
when the Cowboys rid themselves of the anchor-like tag of
“Next Year’s Champions” and put them on a path to earn a
better, more memorable — and possibly more controversial —
label: “America’s Team.”
But arriving at that No. 1 moment is a story to itself.
What is a moment… or 250
moments?
To get the process rolling, Fay knew exactly where to
begin. He called Sham and the two hatched a plan to involve
numerous sports journalists — active and retired — to deter-
mine these greatest moments. Sham agreed to chair the
game, a venue, a person, an activity related to football, an
award, an invitation, a decision,” Sham said. “We didn’t put
any constraints on whether it was a positive moment, like
the Cowboys winning their first Super Bowl, or a negative
moment, such as SMU’s football program receiving the ‘Death
Penalty’ from the NCAA. And the moment didn’t necessarily
have to take place in North Texas, but it had to be connected
to this region in a way that it shaped the history of football
here.”
After much discussion and debate, the Century in the
Making Action Team reached consensus on 250 moments.
“There were a lot of memory joggers that came up dur-
ing this exercise,” Sham said. “You’d have a laugh, or you’d
remember a game, or you’d remember a guy who did some-
thing unusual. We sorted through the duplications and
reached consensus on what the 250 moments would be.”
In January 2010, the Host Committee announced these top
moments at a football legend-laden press conference at Dallas’

34 NORTHTEXASSUPERBOWL.COM WINTER 2011 WINTER 2011 NORTHTEXASSUPERBOWL.COM 35

Woodrow Wilson High School. An open discussion
among Staubach, Troy Aikman, Tony Dorsett, Michael
Irvin, Daryl Johnston, Joe Greene, Craig James, Billy
Sims, Abner Haynes, Tim Brown, and David O’Brien,
Jr. (son of Davey O’Brien) shed light on the worthi-
ness of these moments.
“We knew that there would be a preponderance of
interest in the Cowboys. So we developed an approach
for getting the general public to narrow it down to the
Top 100 Football Moments by creating categories —
professional, college, high school, and miscellaneous
moments — and to release the voting ballots in
stages,” Sham said.
That list of 250 was then made publicly available
for football fans everywhere to determine the top 100.
The Fort Worth Star-Telegram published a series of
four special ballots in stages for fans to cast their
votes in four distinctive categories — high school,
college, professional and miscellaneous moments. it was an accident of time and geography that the BEST OF THE
BEST: (L-R) Earl
Simultaneously, a website was established Hall of State put the two events together, but it cer- Campbell and
(www.centuryinthemaking.com) to encourage online tainly made our week of celebrating a Century in the Roger Staubach
Making even more special.” share more than
voting in those categories. It also included a Greatest just ties to North
Moments Sweepstakes, sponsored by American The countdown itself started on Monday, Sept. 27 Texas – both won
Airlines, in which one participant in the voting would with Moment No. 100 and concluded Friday, Oct. 1 Heisman Trophies
with Moment No. 1. and are enshrined
win airline miles, tickets to North Texas Super Bowl in the Pro Football
XLV Host Committee events and the game, and a gift Hall of Fame.
card to cover hotel expenses and meals. DAY ONE, MONDAY, SEPT. 27: Sham hosted
After several months of voting, hundreds of thou- Cowboys football greats Russell Maryland and Drew
sands of fans then were invited to whittle down the Pearson for a press conference to announce and dis-
list of greatest moments to 100. It turns out that No. cuss Moments 100-81. Sham revealed that Moment
1 and No. 100 were symmetrical — No. 1 was the 100, the Dallas Texans’ double-overtime victory over
Cowboys’ first Super Bowl championship in 1972 and the Houston Oilers for the AFL title in 1962, was
No. 100 was the Dallas Texans’ AFL title in 1962. North Texas’ first professional football championship.
After the press conference, the trio then went to the
Hall of State’s downstairs auditorium to take ques-
Countdown at the tions from and share stories with the general public.

State Fair of Texas “It was a unique privilege to have the public come
into the room to sit 20 feet from Drew Pearson to hear
Revealing the Top 100 Football Moments took
him tell his version of the ‘Hail Mary’ pass and how
place over a five-day period during the opening week
he blocked on Tony Dorsett’s record-setting 99-yard
of the 2010 State Fair of Texas. In partnership with
run,” Sham said. “And you couldn’t help but be mes-
the curators of the Hall of State Museum, a Century
merized listening to Russell Maryland’s fascinating
in the Making Pavilion presented by Ebby Halliday
recollection of the Texas-Miami Cotton Bowl game in
was constructed, allowing thousands of fair-goers to
which he was the game’s MVP.”
view an exhibit paying tribute to 100 years of football
in North Texas. It included numerous photos from
DAY TWO, TUESDAY, SEPT. 28: Cowboys legend
the Fort Worth Star-Telegram’s sports archives, an
Charles Haley and ex-Cowboys/TCU great Larry
original North Texas State University (now known as
Brown joined Sham to count down and share their
University of North Texas) game jersey of Mean Joe
perspectives of Moments 80-61. Extensive discussion
Greene’s, a replica of the Davey O’Brien Award tro-
centered on Moment No. 76 (Terrell Owens getting
phy, and more.
knocked off the Texas Stadium mid-field “star” by
Aptly, the Ebby Halliday Century in the Making
George Teague) and Moment No. 64 (Coach Jimmy
Pavilion was located next to the Tom Landry Exhibit
Johnson’s bold guarantee in 1994 that Cowboys would
in the Hall of State, a showcase of the former
beat the 49ers in the NFC Championship game).
Cowboys coach’s personal memorabilia.
When the panel moved into the Hall of State audi-
“Having the Landry Exhibit next to our Century in
torium, the big surprise was that the first question
the Making Pavilion was just the perfect juxtaposition
from fans wasn’t for either Haley or Brown; instead,
of celebrating 100 years of football in North Texas,”
a gentleman asked if he could get on stage to ask his
Sham said. “Everyone knew what Tom meant to the
girlfriend for her hand in marriage. He did, and her
professional game and to our region. And maybe
answer was “yes.”

36 NORTHTEXASSUPERBOWL.COM WINTER 2011

DAY THREE, WEDNESDAY, SEPT. 29: Cowboys leg-
end Everson Walls and Notre Dame/Oakland Raiders
great Tim Brown joined Sham to reminisce and
discuss the specifics of Moments 60-41. Both Brown
(Dallas Woodrow Wilson) and Walls (Richardson
Berkner) acknowledged the importance of football
while growing up in North Texas.
One of the most heart-warming moments, No.
49, acknowledged Walls donating a kidney to his
friend and former Cowboys teammate Ron Springs.
Additionally, Brown admitted he sorely wanted to
stay home and play his college football at SMU. But
the likelihood of the SMU program going on probation
in 1987 (Memory No. 46) persuaded him to choose
Notre Dame instead. Of course, that’s where he won
the Heisman Trophy.
wide receiver Pearson’s blocking on the play: “I’m
behind Drew and I’m looking at his legs. If you know
Drew, he was kind of pigeon-toed, knobby-kneed, it
was bad, especially when he was getting tired. His
legs looked like they were going inside out.”
DAY FIVE, FRIDAY, OCT. 1: It was an unforget-
table day as Sham hosted Cowboys legend Staubach,
Longhorns great Campbell and Sooners star Lott in
front of a standing-room-only audience. Staubach suc-
cinctly described Moment No. 1, the Cowboys’ first
victory in a Super Bowl, as “the most perfect game I
ever played in as a football player.”
The man nicknamed Captain America also recalled
his legendary ‘Hail Mary’ pass to receiver Drew
Pearson, Moment No. 11, a 50-yard prayer that beat
And, just to remind folks of his Sooners pride and
legacy, Lott — at the request of an Oklahoma fan —
donned a red bandana at the conclusion of the press
conference.
Sham aptly summed up both the week and the
Century in the Making Campaign. “It was an incred-
ible gift to be able to announce the moments and take
part in the daily press conferences and to see the
faces of the football fans from the general public as
they were looking up at, listening to and asking ques-
tions of their heroes. There’s only one time to do it
the first time — and to do it right. This group’s work
has been off the charts. I’ve really been humbled to be
part of this special and unique experience,” he said.

DAY FOUR, THURSDAY, SEPT. 30: Tony Dorsett FULL HOUSE:

The crowd listened
and Abner Haynes treated the State Fair audience
to a steady stream of stories as Moments 40-21 were THE TOP 100 MOMENTS intently as the
legendary athletes
announced by Sham. Haynes, a University of North From high school to college to the professional level and everything in on stage shared
their own personal
Texas star in the late 1950s, was the American
Football League’s MVP in its inaugural 1960 sea-
between, the Top 100 Moments, as voted on by the fans, reveal the best of memories and
recollections from
son. And Dorsett, of course, was a Heisman winner North Texas’ football history. the top moments
in North Texas
at Pitt and then had a Hall of Fame career with the football history.
Cowboys. 4. DEC. 28, 1959 9. APRIL 23, 1989
Haynes, who grew up near Fair Park and attended
GM Tex Schramm announces Tom Former UCLA
all-black Dallas Lincoln High School during segrega-
Landry as the first head coach of the QB Troy Aikman
tion, talked about breaking the football color barrier NFL expansion Dallas franchise. is selected No.
at North Texas. “I’m very proud of what those people 1 overall by the
in Denton, Texas, did. They made it clear to me that I Cowboys in the
could receive an education just like anybody else, and first draft of the
that I should buckle down and believe that… There 5. AUG. 22, 1959 Jerry Jones and
was nowhere else in the South except Denton, Texas, Lamar Hunt announces the formation Jimmy Johnson
that had a black athlete. And I was so proud of those of the American Football League (AFL) era.
RENOWNED
people up there.” Minnesota, 17-14, in the waning seconds of a 1974 RUNNING with the Dallas Texans as a charter
Dorsett described his 99-yard run in Minnesota playoff game. “I basically said, ‘Drew, what can you BACKS: (R-L) member.
(Moment No. 17), confessing the Cowboys only had 10 do?’ He said, ‘Well, I’ll try to go deep on Nate Wright.’
Cowboys Hall
of Famer Tony 1. JAN. 16, 1972 10. JUNE 8, 1966
players on the field because of a mix-up. He described So I just said (to everyone else), ‘Hey, Drew’s gonna go Dorsett and Dallas
Cowboys defeat Dolphins, 24-3, in
deep on Nate Wright; everybody else block.’ I pumped Texans and North After secretly meeting in Dallas, Cowboys
to the left and then I threw to the right, and inten-
Texas State alum Super Bowl VI for the first Super Bowl 6. 1966 GM Tex Schramm (NFL) and Kansas
Abner Haynes victory in franchise history as Roger City Chiefs owner Lamar Hunt (AFL)
tionally under threw him (laughter from the crowd)… joined Brad Sham Staubach is named the game’s MVP. Behind the direction of GM Tex
on stage for a Schramm, the NFL awards an annual propose to merge the NFL and AFL.
Now if you’re a Minnesota fan, you think he pushed question and
off, but he didn’t… He went into the end zone and we Thanksgiving Day game to the Cowboys.
answer session.
had one of the great upsets. And after the game they
asked me what I was thinking. I said, ‘Well, I closed 2. OCT. 19, 1912
my eyes and said a ‘Hail Mary.’” In the first Texas-OU game played 7. DEC. 8, 1948
Campbell harked back to the annual Texas-OU in Dallas, the Sooners beat the A three-time
rivalry in the mid-1970s: “After we played Oklahoma Longhorns, 21-6. All-American,
every year… I almost could tell what kind of season SMU junior Doak
we were going to have. Because as the legendary Walker wins the
Joe Greene says, ‘When the best don’t play the best, 3. OCT. 27, 2002 Heisman Trophy
then nobody knows who the best is.’ I just persuaded Cowboys RB after a record-
myself these were the two best teams in the country.” Emmitt Smith breaking season.
Lott, whose crimson bandana became a trademark becomes the NFL’s
along with his perfectly-timed pitches from his wish- all-time leading 11. DEC. 28, 1975
bone quarterback position, added, “I’ve told many rusher, passing In what became known as the “Hail
people that I’ve seen some of the best running backs Walter Payton. 8. JAN. 28, 1996 Mary” pass, Roger Staubach com-
Smith finished his Cowboys defeat Steelers, 27-17, in pletes a 50-yard desperation pass to
NEVER FORGOTTEN: Several items were on display at the Century in to have played the game. And Earl is by far the best
the Making Pavilion, including a game-worn jersey from “Mean” Joe career with 18,355 Super Bowl XXX for the fifth Super Drew Pearson to defeat the Vikings,
Greene and both the Doak Walker and Davey O’Brien trophies.
big man that’s ever carried the ball.”
rushing yards. Bowl victory in franchise history. 17-14.

38 NORTHTEXASSUPERBOWL.COM WINTER 2011 WINTER 2011 NORTHTEXASSUPERBOWL.COM 39

12. SEPT. 17, 1956
Abner Haynes and Leon King break
the college football color barrier in
the state of Texas as members of
the North Texas Mean Green football
team.
15. OCT. 7, 1930
In front of 46,000 fans, Fair Park
Stadium is opened for a high school
football contest between North Dallas
and Sunset.
18. NOV. 26, 1994
With a combined 28 points scored
in the final two minutes, John Tyler
survives Plano East, 48-44, in the
Regional Semifinal at Texas Stadium.

16. SEPT. 20, 2009

13. FEB. 6, 2010 The first NFL game at Cowboys
Cowboys RB Emmitt Smith is Stadium between the Cowboys and
announced as a member of the Pro New York Giants attracts an NFL-
Football Hall of Fame class of 2010. record 105,121 attendees.

19. FEB. 25, 1989

WE GOT GAME.
Jerry Jones is introduced at Valley
Ranch as the new owner of the Dallas
Cowboys and replaces Tom Landry
with Jimmy Johnson as head coach.

14. 1921
A wooden structure seating 15,000
called the Fair Park Bowl opens on
the grounds of the State Fair of Texas,
later evolving into the Cotton Bowl.
17. DEC. 31, 1967 20. JAN. 15, 1978 (AND THEN SOME.)
In one of the coldest games in NFL Cowboys defeat Broncos,
history (13 degrees below zero at kick- 27-10, in Super Bowl XII for
off), the Green Bay Packers edge the the second Super Bowl title in
Cowboys in the “Ice Bowl.” franchise history.

THE MAKING OF CENTURY IN THE MAKING

Milestones that helped define key moments
JULY 12, 2009: A panel of local sports media convened
to decide the top 250 football moments in North Texas over the
past 100 years. The panel, known as the Century in the Making
Action Team, was chaired by Brad Sham (Dallas Cowboys radio)
and included Sam Blair (retired, The Dallas Morning News), Brad
Bradley (Hall of Fame photographer), Dave Crome (CW33 TV),
John Rhadigan (FSN TV), Mike Rhyner (SportsRadio 1310
The Ticket), Kristi Scales-Sutton (Dallas Cowboys radio),
Kevin Sherrington (The Dallas Morning News), Mickey Spagnola
(dallascowboys.com), Carlton Stowers (author), Jean-Jacques
Taylor (The Dallas Morning News), Victor Villalba (Dallas Cowboys
radio), and Charean Williams (Fort Worth Star-Telegram).

JAN. 12, 2010: Century in the Making Campaign

Mike Doocy (FOX 4 TV), Charlie Fiss (Cotton Bowl Classic), Rick
Gosselin (The Dallas Morning News), Clarence Hill (Fort Worth
Star-Telegram), Norm Hitzges (SportsRadio 1310 The Ticket), Frank
Luksa (retired, The Dallas Morning News), Mario Montez (Univision),
launched with the revealing of the 250 greatest moments at
Dallas’ Woodrow Wilson High School, the only public high school
to produce two different Heisman Trophy winners (Davey O’Brien
and Tim Brown). The event featured an open discussion among
Roger Staubach, Troy Aikman, Tony Dorsett, Michael Irvin, Daryl
Johnston, Joe Greene, Craig James, Billy Sims, Abner Haynes,
Tim Brown, and David O’Brien, Jr.
The Big Game won’t arrive until February, but in Arlington we’ve already
FEB. 18, 2010: North Texas football legends Charlie
Waters, Abner Hayes and Rayfield Wright joined Fort Worth Mayor started the party! Arlington is host to an array of exhilarating activities leading
Mike Moncrief to cast the first ballots of the Century in the Making up to the Big Game. We have something for everyone, ranging from fan
campaign at the Stockyards in Fort Worth.
contests, concerts, citywide family celebrations and exclusive stadium tours to
SEPT. 27 – OCT. 1, 2010: The Top 100 Football a few huge, Texas-style tailgate parties!
Moments in North Texas’ History were announced at the Century in
the Making Pavilion at the Hall of State at the annual State Fair of Join us in Arlington and discover why we’ve got more than just a game!
Texas in Dallas. Daily press conferences open to the public revealed For more information and event details, visit arlingon.org/morethanagame
20 moments per day.

40 NORTHTEXASSUPERBOWL.COM WINTER 2011

21. FEB. 12, 1978 27. AUG. 3, 1985 33. 1929
Seeking a title for the Cowboys Cowboys QB Roger After a 10-year absence, Texas and
Super Bowl season highlights, Staubach becomes Oklahoma move the rivalry back to
NFL Films dubs the Cowboys the second Dallas Dallas, prompting the construction of
“America’s Team.” Cowboy inducted what would become the Cotton Bowl.
into the Pro
Football Hall of
Fame in Canton,
22. JAN. 3, 1983 Ohio. 34. AUG. 23, 1963
Cowboys RB Tony Dorsett bursts Known for
down the sideline in the Metrodome popularizing the
for a 99-yard run vs. the Vikings, the forward pass,
longest in NFL history.
28. DEC. 21, 1960 Slingin’ Sammy
In the Dallas Texans’ inaugural sea- Baugh is inducted
son, Abner Haynes is named the AFL’s into the Pro
Player of the Year. Haynes was also Football Hall of
an All-Star and Rookie of the Year. Fame.

35. MAY 2, 1977

23. NOV. 28, 1938
TCU’s Davey O’Brien becomes the
first player in college football history to
sweep the Heisman Trophy, Maxwell
Award and Walter Camp Award.
24. DEC. 20, 2008
29. JAN. 1, 1936
J. Curtis Sanford conceives an idea
to bring an annual football game
to Dallas and begins to create and
finance the first Cotton Bowl Classic.
The Cowboys package draft picks in
order to trade up and select Heisman
Trophy winner Tony Dorsett No. 2
overall.
36. DEC. 19, 2004
G.A. Moore retires as Texas’ win-
ningest high school head coach with
404 wins. Moore came out of retire-
ment in 2009 to coach Aubrey High
School.

In the final game at iconic Texas

Stadium, the Cowboys fall to the
Baltimore Ravens, 33-24.
30. MAY 22, 2007
Behind the leadership of Roger
Staubach, the NFL owners award
25. DEC. 5, 1987 Super Bowl XLV to North Texas.
Dallas’ Woodrow
Wilson HS becomes
the first and
only public
31. 1930-45
high school The 12 Mighty Mites, a youth football
to produce team consisting of orphans and chil-
37. JAN. 30, 1994
two Heisman dren of struggling families, capture the Cowboys defeat Bills, 30-13, in Super
Trophy winners: hearts of America. Bowl XXVIII for their fourth Super Bowl
Davey O’Brien title in franchise history and repeat as
and Tim Brown. world champions.

32. JAN. 2, 1994

Despite separat-
26. 1932 ing his shoul-
38. NOV. 7, 1993
The Texas-OU der in the first Legendary
rivalry finds half, Emmitt head coach
a permanent Smith leads the Tom Landry is
home in Fair Cowboys to inducted into the
Park, which is victory over the Cowboys Ring of
renamed the New York Giants Honor at Texas
Cotton Bowl four to capture the Stadium.
years later. NFC East title.

42 NORTHTEXASSUPERBOWL.COM WINTER 2011

 Sponsorship Support Makes a
39. JAN. 31, 1993 45. AUG. 4, 2007 57. JAN. 2, 1922
Cowboys defeat Cowboys five-time Pro Bowl WR After Aggies head coach D.X. Bible
100-Year Dream Come True
It’s always easier to make a grand idea — like a 100-year celebration — a reality with
Bills, 52-17, in Michael Irvin is inducted into the Pro pulls a student out of the crowd to join
dedicated partners and their creative resources. American Airlines, a Founding Sponsor of
Super Bowl XXVII Football Hall of Fame. the team, the Texas A&M 12th man is
the North Texas Super Bowl XLV Host Committee, along with Ebby Halliday, the Fort Worth
for their third born.
Star-Telegram and The Heights at Park Lane, committed to support the Century in the Making
Super Bowl title
Campaign with a combination of money and in-kind sponsorship.
in franchise his-
For the 250 Greatest Moments Sweepstakes contest, American Airlines provided
tory behind Troy
AAdvantage miles for the winner’s travel
Aikman’s MVP
and powered the online voting through an
performance. 51. SEPT. 19, 2005 American Airlines-developed microsite (www.
The “Triplets,” Troy Aikman, Emmitt centuryinthemaking.com).  Casey Matheny
Smith, and Michael Irvin, are inducted of New York City won the 250 Greatest
40. APRIL 22, 1990 together into the Ring of Honor at Moments Sweepstakes, which included two
Texas Stadium. tickets to the game, two tickets to the pre-
The Cowboys trade up four spots to game tailgate party, air miles to cover travel
select Florida RB Emmitt Smith in the for two to North Texas and two tickets to the
1990 NFL Draft. Host Committee Gala.
46. FEB. 25, 1987 52. DEC. 2, 1963 Roger Frizzell, Vice President of Corporate
Communications at American Airlines, said:
The SMU football program receives GM Tex Schramm selects three future
“The Century in the Making’s 250 Greatest
the “Death Penalty” from the NCAA for Hall-of-Famers in the 1964 NFL Draft:
Moments Sweepstakes hit all the marks to
recruiting violations. Mel Renfro (2nd round), Bob Hayes 58. DEC. 24, 2009 become a very successful promotion for our
(7th), and Roger Staubach (10th).
In their first bowl appearance since the company. It was an interactive community
“Death Penalty” SMU defeats Nevada, program that allowed thousands of fans to
45-10, in the Hawaii Bowl. celebrate the deep history of football here in
47. SEPT. 17, 1961 North Texas. And through the sweepstakes, we successfully offered consumers the opportunity
Cowboys defeat Steelers, 27-24, at to become AAdvantage members and an incentive to go to our aa.com web site to receive a dis-
the Cotton Bowl for the first regular count off of future travel on American Airlines.”
41. NOV. 28, 2009 season victory in franchise history. 59. AUG. 2, 1986 Ebby Halliday partnered with the Host Committee to sponsor the Century in the Making
Dallas native Pavilion at the 2010 State Fair of Texas. The pavilion was located at Fair Park’s Hall of State.
TCU captures the MWC champion-
and former SMU “Sponsoring the Century in the Making Pavilion at the State Fair of Texas was a wonderful
ship, finishing 12-0 for the program’s
All-American experience for Ebby Halliday Realtors,” said Mary France Burleson, President and CEO of Ebby
first undefeated season in 71 years. 48. 1937 Doak Walker is Halliday Companies. “We were excited to be a part of celebrating the past 100 years of North
Pilot Point RB Jiggs Ray scores a inducted into the Texas football in leading up to Super Bowl XLV, particularly as it coincided with our company’s
state-record 75 points in a single Pro Football Hall 65th anniversary year and the upcoming 100th birthday of our founder, Ebby Halliday.”
42. SEPT. 2, 1994 game, a mark that still stands today. 53. JAN. 10, 1982 of Fame. The Fort Worth Star-Telegram printed four special sections for the Top 100 Football
The 49ers defeat the Cowboys, 28-27, Moments voting and constructed a photo and memorabilia exhibit in the State Fair’s Century in
Southlake Carroll sets a Texas high the Making Pavilion to pay tribute to the past century of football in North Texas. The newspaper
behind a Joe Montana pass to Dwight
school record by winning its 72nd supplied photos from its sports archives to offer State Fair-goers a better understanding of the
Clark in the final seconds, which is
consecutive regular season game.
now known as “The Catch.” 60. DEC. 13, 1945 deep, rich history of football in this region.
Gary Wortel, President and Publisher of the Fort Worth Star-Telegram, said, “The Star-
Highland Park scores late to tie Waco, Telegram is proud to take part in the celebration of North Texas’ greatest football moments.
7-7, in the state championship before Over the past century, our reporters, photographers and readers have proudly been there every
45,790 fans — still the third-largest
54. JULY 27, 1991 crowd for a Texas high school game.
step of the way. Partnering with the North Texas Super Bowl XLV Host Committee reinforces
our newspaper’s commitment to provide this region with the finest in daily sports coverage.”
Former Cowboys President & GM The Heights at Park Lane displayed photos of some of North Texas’ football legends in the
Tex Schramm is inducted into the Pro lobbies of its buildings. Bryant Nail, Senior Development Officer for PM Realty Group, which
Football Hall of Fame. manages The Heights at Park Lane, said, “To be associated with the Century in the Making
Campaign, culminating in the Top 100 Football Moments, was a once-in-a-lifetime opportunity.
49. NOV. 7, 2008 We were pleased to be able to partner with the Host Committee on this campaign and with the
positive attention that it brought — and continues to bring — to The Heights at Park Lane.”
To offer support, Grapevine Faith fans 55. JAN. 3, 1971
43. AUG. 5, 1972 and parents sit on the opposite side
during a football game vs. Gainesville Cowboys defeat 49ers, 17-10, for their
GM Tex Schramm debuts the Dallas
State School, a juvenile prison. first NFC Championship and advance
Cowboys Cheerleaders at Texas to Super Bowl V to face the Baltimore
Stadium. Colts.

50. DEC. 6, 1980

44. MAR. 1, 2007
Former Cowboys CB Everson Walls
donates a kidney to former teammate
and friend Ron Springs.
Highland Park rallies to defeat Plano,
23-21, in the Class 4A playoff game at
Texas Stadium.
56. JAN. 18, 1976
Steelers defeat Cowboys, 21-17, in
Super Bowl X at the Orange Bowl.
61. AUG. 8, 1987
Former North Texas State football star
“Mean” Joe Greene is inducted into
the Pro Football Hall of Fame.

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 68. DEC. 18, 1940
Fort Worth’s I.M. Terrell High School
defeats Austin Anderson High School,
26-0, to win the first TILCS state
championship.
75. SEPT. 24, 2000
While celebrating a touchdown, Terrell
Owens gets knocked off the star on
the 50-yard line at Texas Stadium by
Cowboys safety George Teague.

69. DEC. 14, 1957 76. NOV. 28, 1974

62. NOV. 30, 1935
Undefeated SMU defeats undefeated
TCU to advance to the Rose Bowl with
the “$85,000 pass.”
Despite a 20-20 tie, Highland Park Replacing a banged-up Roger
defeats Abilene in the state semifinals Staubach, Cowboys QB Clint Longley
because of the tie-breaker, going on to defeats the Redskins, 24-23, behind
win the Class 4A title the next week. two late touchdowns.

70. AUG. 5, 1972 77. AUG. 1, 1978

63. FEB. 8, 1963 Lamar Hunt “Mustang Mania” is introduced on
Owner Lamar Hunt moves his Dallas becomes the first SMU’s campus, attracting over 42,000
Texans to Kansas City, where they AFL representative fans to the opening game vs. TCU at
would later become the Chiefs. inducted into the the Cotton Bowl.
Pro Football Hall
of Fame. Hunt is
inducted into 10
64. JAN. 23, 1994 different sports’ 78. DEC. 17, 1977
Halls of Fame. Plano defeats Port Neches-Groves in
Cowboys defeat 49ers, 38-21, to
advance to Super Bowl XXVIII behind the 4A State Championship in Texas
a bold prediction by head coach Stadium before the largest attendance
Jimmy Johnson. for a high school game (49,953).
71. DEC. 6, 2008
Allen defeats Euless Trinity, 34-21, at
Texas Stadium, winning the Class 5A
State Championship two weeks later. 79. DEC. 9, 1988
In the game that inspired the 2004
movie Friday Night Lights, Dallas

Artists in the Cowboys Stadium Art Program

65. JAN. 1, 1970
Undefeated Texas beats Notre Dame,
21-17, in the Cotton Bowl to capture
the National Title.
66. NOV. 26, 1938
Led by Davey O’Brien, TCU defeats
SMU, 20-7, to finish undefeated
for the Horned Frogs’ first National
Championship.
67. DEC. 23, 2004
72. DEC. 27, 1960
TCU All-American Bob Lilly becomes
the first draft choice of the expansion
Dallas Cowboys.
73. JAN. 11, 1971
LB Chuck Howley becomes the first
player on a losing team to earn Super
Bowl MVP honors as the Cowboys fall
to the Colts, 16-13, in Super Bowl V.
Carter High School defeats Odessa
Permian, 14-9, in the 5A Semifinals.
80. DEC. 9, 1959
Although they hadn’t yet been officially
December 5, 2010–February 20, 2011
awarded an expansion franchise, GM
Tex Schramm signs QB Don Meredith
to a personal services contract.
Big New Field celebrates work by artists featured in the Cowboys Stadium Art
Program and welcomes Super Bowl XLV to North Texas.
81. AUG. 5, 2006
Three-time Super Bowl QB Troy Aikman
is inducted into the Pro Football Hall Big New Field: Artists in the Cowboys Stadium Art Program is organized by the Dallas Museum of
of Fame along with fomer Cowboys Art and made possible by TWO X TWO for AIDS and Art, an annual fundraising event that jointly
benefits amfAR, The Foundation for AIDS Research and the Dallas Museum of Art. Additional support
great Rayfield Wright.
is provided by the Contemporary Art Fund through the gifts of an anonymous donor, Arlene and John
Dayton, Laura and Walter Elcock, Amy and Vernon Faulconer, Kenny Goss and George Michael, Nancy
and Tim Hanley, Marguerite Steed Hoffman, Janelle and Alden Pinnell, Allen and Kelli Questrom,
Cindy and Howard Rachofsky, Deedie and Rusty Rose, Gayle and Paul Stoffel, and Sharon and Michael
82. JAN. 17, 1993 Young. Air transportation provided by American Airlines.

Behind a 16-0 season, Southlake
Carroll captures the Texas state
championship and finishes No. 1 by
USA Today.
46 NORTHTEXASSUPERBOWL.COM WINTER 2011
74. JAN. 1, 1937
In the first game played at the Cotton
Bowl, Sammy Baugh and TCU defeat
Marquette, 16-6.
Cowboys defeat 49ers,
30-20, to advance to Super
Bowl XXVII, prompting Jimmy
Johnson to proclaim after the game,
“How ‘Bout Them Cowboys?!”
The Dallas Museum of Art is supported in part by the generosity of Museum members and donors and
by the citizens of Dallas through the City of Dallas/Office of Cultural Affairs and the Texas Commission
on the Arts.
1717 North Harwood St
Image: Olafur Eliasson, The outside of inside, 2008, projectors, spotlights, color-filter foil, stainless steel,
Dallas TX 75201
and control unit, Dallas Museum of Art, DMA/amfAR Benefit Auction Fund, 2009.1.a–aa,
214 922 1200 © 2008 Olafur Eliasson
WINTER 2011 NORTHTEXASSUPERBOWL.COM 47
 With big screens, big food, big

entertainment and big fun, Addison is

83. JAN. 1, 1954
In the Cotton hosting the Biggest Big Game Watching
Bowl, Alabama’s
Tommy Lewis Party in North Texas. Whether you’re here
lunges off the
sidelines to for the big game or for pre-game fun,
tackle Rice’s
Dicky Maegle, Addison has great field position.
who is nonethe-
less awarded the So are you ready to play?
95-yard score.
90. JAN. 1, 1964 96. JAN. 1, 1979
In the first match-up of the nation’s In the “Chicken Soup” game at the VISIT
top two teams in the Cotton Bowl, No. Cotton Bowl, Joe Montana leads a
84. MAR. 31, 1980 1 Texas defeats Roger Staubach and dramatic comeback to help Notre
ADDISONTEXAS.NET
In an emotional news conference at No. 2 Navy, 28-6. Dame edge Houston, 35-34. TO DEVELOP YOUR
Texas Stadium, QB Roger Staubach GAME PLAN
announces his retirement from profes-
sional football.
91. OCT. 12, 1989 97. OCT. 29, 1938
The Cowboys trade Herschel Walker to Behind three touchdown passes, QB
the Vikings for a package of draft picks Davey O’Brien leads TCU past Baylor,
85. OCT. 12, 1963 that Dallas would use to draft Emmitt 39-7.
The No. 2 ranked Smith and other key contributors.
Longhorns
defeat the No. 1
ranked Sooners, WE’RE SOCIAL:
28-7, in the
92. AUG. 8, 1967
Cotton Bowl Former Dallas
en route to a resident and 53-1140 XLV insider.indd 1 1/4/11 3:07 PM
national title. Detroit Lions QB
Bobby Layne is
inducted into the
Pro Football Hall
86. DEC. 25, 1995 of Fame.
In the Cowboys 37-13 win over
Arizona, Emmitt Smith sets the NFL
single-season record with his 25th
touchdown.
93. 1965
Beaumont’s
Jerry LeVias 98. NOV. 20, 1999
commits to TCU RB LaDainian Tomlinson sets
87. NOV. 24, 1966 SMU to become the NCAA single-game rushing record
In the first Thanksgiving Day game, the first African- against Houston with 406 yards on
the Cowboys defeat the Browns, American to the ground — a mark that still stands
26-14, in front of over 80,000 in the receive an today.
Cotton Bowl. athletic scholar-
ship to a SWC
program.
99. JAN. 1, 1946
88. JAN. 14, 1996 Texas QB Bobby Layne has a hand
in all 40 points with four TD runs,
Cowboys defeat Packers, 38-27, 94. OCT. 9, 1983 two TD passes, and four PATs as the
behind three Emmitt Smith touch-
downs to advance to Super Bowl XXX. Cowboys QB Roger Staubach is Longhorns top Missouri in the Cotton
inducted into the Ring of Honor at Bowl.
Texas Stadium.

89. MAR. 29, 1994

Two-time Super Bowl-winning head
coach Jimmy Johnson steps down at
the helm of the Cowboys, later to be
replaced by Barry Switzer.
100. DEC. 23, 1962
95. OCT. 11, 1963 Abner Haynes and the Dallas Texans
SMU battles back to defeat Roger defeat the Oilers, 20-17, to win the
Staubach and No. 4 Navy, 38-28. AFL Championship.

48 NORTHTEXASSUPERBOWL.COM WINTER 2011 WINTER 2011 NORTHTEXASSUPERBOWL.COM 49