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HDFC
Overview bank Merchant Services offers latest technology EDC
machines
Features &and payment gateway, supported by world-class
technological
Benefits infrastructure to ensure fast transactions.
Payment
The time taken to process a transaction is in seconds and you can be
Gateway
rest assured of the net amount getting credited to your current
Merchant
account on the next working day.
Product
Offerings
Greater Profitability
Marketing
Accepting andpayments in cash is costly. If you calculate the time spent
Other
by youSupport
or your employee in accepting cash, counting the same,
making appropriate stacks, time and cost involved in visiting the
nearest bank branch, waiting time at the branch and the cost of
depositing cash (some banks charge for accepting cash), you will
realise that paying a small discount rate on card transactions is a
HDFC Bank Payment Gateway provides a single platform to
much more effective way of saving cost and time.
support multiple payment technologies. The solution supports
Reduced
Secure RiskLayer (SSL), Secure Electronic Transactions,
Sockets
HDFCCard
Pseudo bankNumbers
Merchant(PCN),
Services
3-Dhas a dedicated
Secure team working round
Visa Authenticated
the clock
Payment and strives
protocol to guard ourSecure
and MasterCard merchant customers
Payment against the
Application
risk posed by fraudsters. We have proactive risk management
(SPA).
software that runs checks on the cards swiped on our terminals. We
inform
HDFC our Payment
Bank merchantGateway
customers within the
enables minutes of a suspicious
merchants to stay
transaction being done on our machines to take necessary
abreast of rapidly changing payment technology; it incorporates actions.
a
hosted payment
Payment page that provides a common interface with the
Reports
merchant
With HDFCwebbank
site, regardless of which secure
Merchant Services, you getpayment
an optionprotocol is
of taking
used. HDFCreports
payment Bank Payment
on a daily,Gateway
weekly, also provides
fortnightly secure basis. This
or monthly
browser-based access
will help you match forcard
your realtransactions
time transaction
againstmonitoring
the payment
and reports download.
credits in your current account with us.
Relationship Officers
A dedicated
Our Relationship
Payment Gateway Officerrisk-management
integrates is assigned to theand
merchant.
fraud- This
officer acts
detection as a one
software point
using contact for alleasy-to-manage
a sophisticated, your requirementsrules-
based system that monitors merchant and cardholder activity. facilitate
concerning the Merchant Services department and will also
your other banking related requirements.
Dedicated
Payment Helpdesk
Gateway is a flexible, scalable solution designed to
We have an,the
accommodate in-house,
rapidly dedicated, customer
evolving Internet service
secure team, which
payment
trouble shoots in case you need any assistance on the machine
operations, rolls, charge backs, reports, etc. In case you need any
assistance on the EDC machines installed at your outlet please call
us up at the following numbers
environment for businesses. It offers a user-friendly facility to
businesses to sell their products in a hassle-free manner to their
target customers and ensure receipt of payments upfront.
Flexible
Supports multiple merchants on a single platform.
Acceptance for most of the major credit and debit cards.
User interfaces for merchants are browser enabled.
Supports multiple platforms.
Fast
Time to market - integrating merchants via simple universal
payment adapter (Merchant Plug-In).
Scalable to process a few thousand transactions to millions of
transactions / month on a real time basis..
Utilises Java architecture and a relational database — either
Microsoft SQL or Oracle — for scalability and portability.
Integration with existing applications and support for various
shopping cart applications are simpler and faster.
Smart
Provides an integrated, flexible rules-based risk-management
system that operates with all secure payment protocols.
Transactions are screened by up to three negative files – BINs;
hot cards reported lost or stolen; and warm cards that have
exceeded usage or other temporary parameters.
Supports multiple payment types and can route to various
authorisation systems and traditional card payment engines.
Provides extensive online query capabilities that support
evaluation of transaction activity.
Allow cardholders to create personal assurance messages
which can later be exchanged with their financial institutions
during the purchase transaction
Supports CVV2 and CVC2 for fraud control .
Reliable
Supports online, batch and manually entered transactions.
Provides merchants with Internet access to transaction data,
reports, and other relevant information.
Provide both cardholders and financial institutions with the
knowledge that purchases have been securely authenticated.
Maintain a complete digital history of orders, including
confirmation numbers, payment and shipment details and
relevant captured Web pages.
Secured user interfaces for system management and
operations.
State-of-the-art security technology and processes .
Comprehensive user guides and support information.
24x7 helpdesk support - Local.
Merchant Product Offerings
HDFC Bank Merchant Services is the national leader in electronic
payment solutions. We give a competitive edge to businesses and
financial institutions, by offering a complete portfolio of systems,
services and innovative products to meet the ever-changing market
dynamics.
Card Acceptance:
Technology infrastructure:
HDFC Bank would install the state of the art latest generation EDC
terminals on which you can accept all signature-based cards. The
entire service is backed by superior technology infrastructure in terms
of the network, systems and processes.
Payment Options:
Payment can be made by credit to current account with the bank or
manager's cheque
Personalised service:
We offer personalised service to our Merchants. One merchant
relationship officer is designated for taking care of the relationship
with our merchants. This officer will be the one point contact in the
bank for all issues relating to your merchant account.
For more details, write in to us at
hdfcbank.meservices@hdfcbank.com and we will get back to you.
Merchant Banking
• Project Counselling:
• Issue Management:
• Portfolio Management:
• Non-resident Investment:
• Loan Syndication:
• Corporate Counselling:
MERCHANT BANKING
Syndication of Loan
Merchant Bankers arrange short, medium and long term loans for
their clients. They analyze the pattern of clients cash flows, based on
which the terms of borrowing can be defined. It then prepares a
detailed loan memorandum which is circulated to various banks and
financial institutions and they are invited to participate in the
syndicate. The merchant banks then negotiate the terms of lending
based on which the final allotment is done. It also arranges for raising
foreign exchange loans and external commercial borrowings for
import of capital.
Issue Management
This is the primary function of merchant bankers. It refers to the
management of securities offering of corporates to the general public
and existing shareholders on rights basis. Merchant bankers act as
lead managers and assists companies in arriving at quantum and
nature of issue and obtaining consent/clearance from various
statutory authorities, preparing draft prospectus, obtaining approval
from appropriate authorities etc. it also assists companies in tying up
with underwriters for the issue, appoint other intermediaries like
brokers, bankers, advertising agents, registrar to the issue and co-
ordinates the activities of these agencies and institutions from the
successful flotation of the issue. It also helps in listing the securities in
stock exchange, finalizing basis of allotment, arranging for refund,
handling investor complaints etc.
Underwriting of issues
In order to ensure full subscription or the stipulated minimum
subscription of 90% of the issue, companies enter into an agreement
with financial institutions, banks, brokers and bankers to underwrite
the issue amount. Merchant bankers can underwrite issues and
assist companies in tying up with other underwriters
Corporate Counseling
Rendering assistance to corporate clients on various aspects of
business operations in the areas of financial planning, performance
budgeting, restructuring capital, and other aspects of financial
management and monitoring systems and operations.
Investment Counseling
This activity involved assisting firms, companies, trusts, funds and
associations in the choice of shares and stocks for investment
depending upon the needs and the risk-return trade-off, as well as
taxation and time considerations.
(11)Venture Capital
Merchant Bankers help co obtaining venture capital for financing their
new and innovative strategies. (add points from FSM chapter on
“venture capital”)
(12)Leasing Finance
(elaborate by using points from the FSM chapter on “Leasing”)
Corporate Restructuring
Due to liberalization and globalization, competition in the corporate
sector is becoming intense. To survive and thrive, companies need
new strategies, structures and methods of functioning. This has led to
corporate restructuring including mergers, acquisitions, etc. These
developments offer a good opportunity to merchant bankers to extend
their area of operations.
Disinvestment
The government of India has raised Rs. 2000 crores through
disinvestment of equity shares of selected pubic sector undertakings
in 93-94. Merchant Bankers can help in the disinvestment process.