KES’ Shroff College

Advertising and Marketing Research

Topic
Times of India want to start Hinglish magazine for youngsters

TYBMM
Team members :
Pooja Bhavsar 01
Tejas Devalia 06
Pranita Mithbaonkar 16
 Questionnaire
Name: ___________________________________________________________

Age: _____________________________________________________________

Sex: _____________________________________________________________

Place: ___________________________________________________________

Q.1) Do you read any magazine? Which?

Yes No

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Q.2) Which one is your favorite magazine and why?

__________________________________________________________________
__________________________________________________________________

Q.3) What content do you like in magazines:

Fashion features Real life stories

Celebrity interviews Music features/reviews

Others

Q.4) How often do you buy magazines?

__________________________________________________________________
__________________________________________________________________

Q.5) Do you think there is a need for new youth magazine?

Yes No
Q.6) Do you think you can relate to article, features said in magazine?

Yes no

Q.7) About how much pocket money do you get in month?

Below 500 500-900 900-1200 Above 1200

Q.8) What price would you pay for a magazine?

30-40 40-60 60-80 80 and above

Q.09) If there are two similar kinds of magazines, which one you will buy?

Cheaper one Thicker one One with nice cover

One with more info I want (after rough brows)

Q.10) You will buy magazine, choose one option-

One I never heard about One I always buy

One I heard lot but never get chance to read Both

Q.11) Are you open to new magazine or prefer the regular ones? Why?

Yes no
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Q.12) How are you influenced by magazines you read? Will you buy the product
they recommend?

I will buy I will ask somebody before i buy

I will never buy

Q.13) Do you think it is important to have website for magazine?

Yes no
Q.14) How often do you visit your favorite magazine website?

Almost everyday Prefer only to read magazine

Once a week I don’t even know if they have

website

Q.15) Do you prefer an e-magazine or traditional magazine (print)?

Digital things make my eye tired. I prefer print

I will pay less money for downloading instead of expensive print

magazine

I don’t mind digital if it is a free

Q.16) Will you attend magazine events like new issue’s launch?

Certainly I will

I will go only if they r giving free gift

Not interested at all

Q.17) From where do you prefer to buy your magazine?

Stalls at station Near to your house

Newspapers stand Delivery at home

Q.18) Would you prefer to read your magazine at any other place other than your
home?

Library Open library

Newspapers stall Other

Q.19) How often would you like to buy magazine?

Monthly Weekly Quarterly Fortnightly

Q.20) What would you like to see in Hinglish magazine?

Style tips Accessories Music

Interviews Blogs
Q.21) What is your opinion about Hinglish language?

_________________________________________________________________
_________________________________________________________________
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Q.22) Are you comfortable with these youth language?

Yes No

Q.23) Will you purchase Hinglish magazine?

Yes No

Q.24) What matters to you the most?

Content of the magazine Price

Q.25) What are your expectations from Hinglish magazine?

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