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Nokia SWOT Analysis

{ Posted on May 15 2010 by adam | 8,406 views}


TAGS : FREE SWOT ANALYSIS OF MOBILE COMPANIES, FREE SWOT ANALYSIS OF NOKIA, NOKIA
OPPORTUNITIES, NOKIA STRENGTHS, NOKIA SWOT 2010, NOKIA SWOT ANALYSIS, NOKIA THREATS, NOKIA
WEAKNESSES
CATEGORIES : TELECOMMUNICATION

4Share
Introduction
Nokia is of the largesttelecommunicationmanufacturercompany and is known globally for its
reliable and good quality products. It has good reputation all around the world. It
is leading brand in some areas and still growing day by day.
Vision
Voice goes mobile………….if it can go mobile…………………….it will.

Mission
Connecting people.

SWOT analysis of Nokia


SWOT analysis is the tool which helps the organization to understand where it stands.
The SWOT analysis of Nokia make it understand that where Nokia stand in the market.
Strengths
Nokia has the strong brand name which is its one of the most important strength because it is
then favorable for Nokia to launch its new products because it is reliable for the customers by
establish as strong brand.

Its distribution network is wide globally so the products are easily available for the target
customers.

Nokia has also strong finances which make it possible to make innovations
easily. Nokia products are easy to use for everyone, even an illiterate person in some
developing countries use Nokia easily.

Nokia has high range of products which is attractive for the customers.Nokia mobile sets have
high re-sell value as compared to others which is favorable for Nokia as well as for the
customers.
Weaknesses
Nokia have high prices as compared to others but its good quality and reliable products
somehow cover this weakness of Nokia but still it is weakness and lower class is unable to
purchase Nokia products.
Some of the Nokia products are not user friendly which didn’t get success in the market.

Nokia’s sales and service centers are very few therefore its after sale service is not impressive.
If the customers face the problem in the product then they have to face difficulty.
Opportunities
Nokia can expend its market share by introducing brand in new marketand by catering new
target market as well.
It can also capture more market share and attract more customers in existing market by
changing price and introducing new product range and also by innovating product features of
existing products.

Telecommunication market is growing rapidly and more people are being interested towards the
industry so it is great opportunity forNokia to expand market share and to grow as well.

Through excessive advertisement and effective market communication it can strong its
reputation and increase its sales and also create good brand image among the people.
Nokia itself becoming the item of everyday convenience the day is not so far that it will become
the item of every day use.

Threats
As the telecommunication industry is increasing with that not only opportunities increasing but
also threats are equally increasing with the growth of the telecom industry.

The completion is getting explosive with the growth of the market. More and more competitors
are entering in the market which is a big threat for Nokia.

Some competitors offer products at low prices and as the economy is falling down the
customers are more attracting towards the products of low prices. So those competitors can
take away the market share ofNokia.

Another threat for Nokia is the growth of WLL network because Nokiaprovides CDMA cell
phones so its products can go toward the down fall with the rise of WLL network.
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4 Responses to “Nokia SWOT Analysis”


1. By anil on Nov 9, 2010 | Reply

presentation is super

2. By Chakar Rind on Nov 12, 2010 | Reply

Appreciated.

3. By sabbir on Feb 9, 2011 | Reply

nice for presentation work in university…thank you nokia

4. By yasir on Mar 12, 2011 | Reply

niceone

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FREE SWOT ANALYSIS

Hero honda swot analysis - Presentation Transcript


1. SWOT ANALYSIS HERO HONDA Presented By : - Mukul Verma

2. SHORT INTRO

○ Market leader in the two wheeler segment not only in India but

○ also is the number one two wheeler company in the world .

○ The company’s name is synonymous with fuel-efficient bikes and

○ longevity .

○ The company has a presence in all bike segments viz.

○ economy(CD 100SS,CD Dawn), executive(Super Splendor,

○ Splendor+) and premium (Karizma, CBZ & Hunk ).

○ Splendor is the most successful product of the company and

○ accounts for almost 50% of the company’s turnover.

○ joint venture agreement between the Munjal family’s Hero Group

○ and Honda Motor Company (HMC) of Japan, each having 26%

○ stake in the company.


3. Strengths

○ Huge brand equity/reputation among customers

○ Research and development- joint venture with Japanese

○ giant – HONDA

○ Models/products in almost every bike segment

○ Healthy growth in profits

○ Brilliant relations with customers and dealers

○ Strong Resale Value

○ International Technology with international collaboration

Contd…
4. Strengths

○ Contd…

○ 3 worldclass advanced manufacturing plant (Haridwar,

○ Darukhera & Gurgaon)

○ Strong Research & Development

○ Quality product for each category

○ Dedicated Human Resource

○ Awareness in the people

○ Highly competitive features

5. Weakness

○ Hero is very much dependent on Honda

○ Low cash reserves due to massive dividend payouts

○ Very difficult to cop up if contract discontinues

○ Virtual absence in the highly lucrative bike segments

○ Imports >31% of its spare parts requirements

○ Slow to react to market changes- Slow innovation- late

○ entrants into the 125cc segment

6.
○ Contd….
○ Too much dependence on few models

○ Absence of digital speedometer except Karizma

○ Absence of variants except Hunk

Weakness
7. Opportunities

○ Bikes Segment is still a fast growing sector

○ HHML can still make it up by launching a strong model in

○ 150cc segment

○ 125cc bike segment - This segment is yet to pick pace

○ Exports market is yet to be properly exploited

○ Cruiser bike segment is unexplored by HHML

○ Variants can be launched to increase the market share

○ Hero Honda is the most reliable bike manufacturer in India

○ Strong brand follower

8. Threats

○ Hero Honda will need to have a bigger presence in the

○ executive segment

○ It will be a great threat for Hero is the collaboration breaks

○ Up

○ All major bike makers in the world are lining up for India

○ Absence in 150cc could harm the growth plans of HHML as

○ future lies in the 150cc and 125cc markets

○ Low cash reserves

○ HHML is losing a foothold in the exports market which is

○ now dominated by Bajaj

○ Strong competition from Bajaj, Yamaha & TVS


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December 3rd, 2009 | Adam | Posted in Marketing | 37,323 views | 2 Comments


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Strengths
• It has a strong global presence and is considered as a market leader in both the domestic as well as the
international markets.
• It is a global brand that owns 31,000 restaurants serving in 120 countries. Of these 31,000 restaurants at
least14,000 restaurants are situated in the US.
• It uses economies of scale for reducing the cost, as its huge expansion diversifies the overall risk involved
with the economicperformance.
• They own an active children’s charity by the name‘The Ronald McDonald House’.
• It takes steps in adjusting the Ingredients and product offerings in order to comply with the upgraded health
standards deemed necessary by the USDA.
• It earns revenue by fast food sales as well as a property investor and a franchiser of restaurants.
• It has a firm real estate portfolio.
• It has branded menu items i-e Big Mac, Chicken McNuggets, which further promote McDonalds.
• It is recognized as one of the world’s most recognized logos.
• It is recognized as a socially responsible and community oriented firm.
• It adapts to the cultural differences regarding the region where the restaurant is set up.
• It has located itself in major airports, cities, highways, tourist locations, theme parks.
• It has an efficient food preparation style that follows the process in a systematic way.
• It takes food safety extremely cautiously.
• It was the first to provide the customers about nutrition facts.
Weaknesses
• It uses advertising that mostly targets children.
• High employee turn-over.
• It has yet to accomplish going on the trend of organic food.
• Price competition with the competitors resulting in low revenue.
• Lack of innovative products.
Opportunities
• It can adapt to the needs of the societies and undergo an innovative product line.
• It can research ways to use ‘green’ energy and packaging which will work as a part of their promotional effort
as well as fulfill their social responsibility.
• It can create new product offerings, use mobile text messaging to offer services that appeal to consumers.
• It can upscale some of its restaurant settings at luxurious locations to attract more customers.
• It can provide optional items that are regarded to be the basis of allergy for some.
• It can slow down the level of expansion in order to increase the profitability of the organization.
Threats
• The recession negatively impacts the holding position of the firm regarding its revenue streams, even though
they are quite diversified.
• Foreign currency fluctuations are regarded to be a major problem as it uses standard pricing for its food
items.
• More restaurants that are increasing their food offering and declining the price.
• Health issues regarding the fast food chain.
• Heavy investments on promotional campaigns which decrease the gaining of market share.
• Some parents criticize the firm’s ‘cradle to grave’ marketing strategy that focuses on kids, who later on take it
as a trend to their adulthood.
• Sued various times for unhealthy food, usually with addictive additives.
• Emergence of major fast food competitors: Burger King, Starbucks, Wendy’s, Taco Bell, KFC.
• The expansion has made the firm vulnerable to the slow economies of the other countries.


Rate this article: (13 votes, average: 3.69 out of 5)

Tags: Free McDonalds SWOT Analysis, McDonalds Opportunities, McDonalds Strengths, McDonalds SWOT
Analysis, McDonalds Threats, McDonalds Weaknesses, swot analysis, SWOT Analysis McDonalds

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2 Responses to “McDonalds SWOT Analysis”


1. JV Farinas Says:

February 18th, 2010 at 6:05 am


Would you also have a SWOT analysis for Wendy’s?

2. free style bmx Says:

June 9th, 2010 at 7:51 pm


Very creative,I like it.

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Ads by Google

SWOT Analysis for the Apple Company


By Mathijs Van de Graaff, eHow Contributor

updated: July 31, 2010


Apple Inc., the manufacturers of Macs, iPods, iPhones, iPads and professional software, has
achieved great success since it began in 1977. It's difficult to predict what will happen to this
company in the future, but a SWOT analysis (which measures the strengths, weaknesses,
opportunities, and threats to a business) can help to understand the company's current position
and where it may go in the future.
1. Strengths
○ Apple's strengths are being a design innovator that is ahead of the trends, creating
ergonomic electronics that fit people's lives. Specifically, Apple has been able to invest
significantly in research and development, having invested $80 million in the quarter ending in
June 2010.
Weaknesses
○ Apple acknowledges that its profitability is dependent on the global economy. Economic
downturns can have a significant negative effect on the company, and fluctuations in foreign
currencies make profit predictions in foreign markets uncertain.

Opportunities
○ Apple is expected to introduce a new mobile advertising platform for the iPhone, iPod touch,
and iPad. The introduction of this advertising platform represents an opportunity for new
revenue sources.

Threats
○ Apple is involved in several legal actions, including lawsuits alleging patent infringement and
antitrust violations. Many of the suits are from smaller companies, but notable plaintiffs include
Nokia. These lawsuits present a threat because of the possibility of unfavorable judgments and
the ongoing costs associated with legal defenses.
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References
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T
A
B
LE
O
F
C
O
N
T
E
N
T
S
COM
PAN
Y
OVE
RVIE
W
KEY
SWOT Analysis

Strengths Weaknesses
Internal -Popularity -Word of mouth
-well known -lack of popularity of many Coca
-branding obvious and easily Cola’s brands
recognized -Most unknown and rarely seen
-A lot of finance -result of low profile or non-existent
-customer loyalty advertising
-International Trade -health issues

Threats Opportunities
External -changing health-consciousness -many successful brands to pursue
attitude -advertise its less popular products
-legal issues -buy out competition.
-Health ministers -More Brand recognition
-competition (Pepsi)

Strengths- Coca Cola is an extremely recognizable company. Popularity is one of its


superior strengths that is virtually incomparable. Coca Cola is known very well
worldwide. It's branding is obvious and easily recognized. Things like, logos and promos
shown on t-shirts, hats, and collectible memorabilia. Without a doubt, no beverage
company compares to Coca Cola's social popularity status. Some people buy coke, not
only because of its taste, but because it is widely accepted and they feel like they are
part of something so big and unifying. At the other end of the spectrum, certain
individuals choose not to drink coke, based solely on rebelling from the world's idea that
coke is something of such great power. Overwhelming is the best word to describe Coca
Cola's popularity. It is scary to think that its popularity has been constantly growing over
the years and the possibility that there is still room to grow. If you speak the words “Coca
Cola”, it would definitely be recognized all around the world. Money is another thing that
is a strength of the company. Coca Cola deals with massive amounts of money all year.
Like all businesses, they have had their ups and downs financially, but they have done
well in this compartment and will continue to do well and improve. The money they are
earning is substantially better than most beverage companies, and with that money, they
put back into their own company so that they can improve. Another strength that is very
important to Coca Cola is customer loyalty. The 80/20 rule comes into effect in this
situation. Eighty percent of their profit comes from 20% of their loyal customers. Many
people/families are extremely loyal to Coca Cola. It would not be rare to constantly find
bottles and cases of a product such as coke in a house. It seems that some people
would drink coke religiously like some people would drink water and milk. This is an
improbable feat. Customers will continually purchase these products, and will probably
do so for a very long time. If two parents were avid Coca Cola drinkers, this will be
passed down do their children as they grow loyal to the company. With Coca Cola’s
ability to sell their product all over the world, customers will continue to buy what they
know and what they like…Coca Cola products.

Weaknesses- Coca Cola is a very successful company, with limited weaknesses.


However they do have a variety of weaknesses that need to be addressed if they want to
rise to the next level. Word of mouth is probably a strength and weakness of every
company. While many people have good things to say, there are many individuals who
are against Coca Cola as a company, and the products in which they produce. Word of
mouth unfortunately is something that is very hard to control. While people will have their
opinions, you have to try to sway their negative views. If bad comments and views are
put out to people who have yet to try Coca Cola products, then that could produce a lost
customer which shows why word of mouth is a weakness. Another aspect that could be
viewed as a weakness is the lack of popularity of many of Coca Cola’s drinks. Many
drinks that they produce are extremely popular such as Coke and Sprite but this
company has approximately 400 different drink types. Most are unknown and rarely
seen for available purchase. These drinks do not probably taste bad, but are rather a
result of low profile or non existent advertising. This is a weakness that needs to be
looked at when analyzing their company. Another weakness that has been greatly
publicized is the health issues that surround some of their products. It is known that a
popular product like coke is not very beneficial to your body and your health. With
today’s constant shift to health products, some products could possibly loose customers.
This new focus on weight and health could be a problem for the product that are labeled
detrimental to you health.

Opportunities- Coca Cola has a few opportunities in its business. It has many successful
brands that it should continue to exploit and pursue. Coca Cola also has the opportunity
to advertise its less popular products. With a large income it has the available money to
put some of these other beverages on the market. This could be very beneficial to the
company if they could start selling these other products to the same extent that they do
with their main products. Another opportunity that we have seen being put to use before
is the ability for Coca Cola to buy out their competition. This opportunity rarely presents
itself in the world of business. However, with Coca Cola’s power and success, such a
task is not impossible. Coca Cola has bought out a countless number of drink brands.
An easy way to turn their profit into your profit is too buy out their company. Even though
this may cost a vast amount of money initially, in the long run, if all goes to plan, it
results in a large profit. Also, the company will no longer need to worry about this
product being part of the competition. Brand recognition is the significant factor affecting
Cokes competitive position. Coca Cola is known well throughout 90% of the world
population today. Now Coca Cola wants to get there brand name known even better and
possibly get closer and closer to 100%. It is an opportunity that most companies will ever
dream of, and would be a supreme accomplishment. Coca Cola has an opportunity to
continue to widen the gap between them and their competitors.

Threats- Despite the fact that Coca Cola dominates its market, it still has to deal with
many threats. Even though Coca Cola and Pepsi control nearly 40% of the entire
beverage market, the changing health-consciousness attitude of the market could have
a serious effect on Coca Cola. This definitely needs to be viewed as a dominant threat.
In today’s world, people are constantly trying to change their eating and drinking habits.
This could directly affect the sale of Coca Cola’s products. Another possible issue is the
legal side of things. There are always issues with a company of such supreme wealth
and popularity. Somebody is always trying to find fault with the best and take them
down. Coca Cola has to be careful with lawsuits. Health minister could also be looked at
as a threat. Again, some people may try to exploit the unhealthy side of Coca Cola’s
products and could threaten the status and success of sales. Other threats are of course
the competition. Coca Cola’s main competition being Pepsi, sells a very similar drink.
Coca Cola needs to be careful that Pepsi does not grow to be a more successful drink.
Other product such as juices, coffee, and milk are threats. These other beverage options
could take precedent in some people’s minds over Coca Cola’s beverages and this
could threaten the potential success it presents again.
FAC
TS
SWO
T
ANA
LYSI
S
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SWOT Analysis

Strengths Weaknesses
Internal -Popularity -Word of mouth
-well known -lack of popularity of many Coca
-branding obvious and easily Cola’s brands
recognized -Most unknown and rarely seen
-A lot of finance -result of low profile or non-existent
-customer loyalty advertising
-International Trade -health issues

Threats Opportunities
External -changing health-consciousness -many successful brands to pursue
attitude -advertise its less popular products
-legal issues -buy out competition.
-Health ministers -More Brand recognition
-competition (Pepsi)

Strengths- Coca Cola is an extremely recognizable company. Popularity is


one of its superior strengths that is virtually incomparable. Coca Cola is
known very well worldwide. It's branding is obvious and easily recognized.
Things like, logos and promos shown on t-shirts, hats, and collectible
memorabilia. Without a doubt, no beverage company compares to Coca
Cola's social popularity status. Some people buy coke, not only because of
its taste, but because it is widely accepted and they feel like they are part of
something so big and unifying. At the other end of the spectrum, certain
individuals choose not to drink coke, based solely on rebelling from the
world's idea that coke is something of such great power. Overwhelming is
the best word to describe Coca Cola's popularity. It is scary to think that its
popularity has been constantly growing over the years and the possibility that
there is still room to grow. If you speak the words “Coca Cola”, it would
definitely be recognized all around the world. Money is another thing that is a
strength of the company. Coca Cola deals with massive amounts of money
all year. Like all businesses, they have had their ups and downs financially,
but they have done well in this compartment and will continue to do well and
improve. The money they are earning is substantially better than most
beverage companies, and with that money, they put back into their own
company so that they can improve. Another strength that is very important to
Coca Cola is customer loyalty. The 80/20 rule comes into effect in this
situation. Eighty percent of their profit comes from 20% of their loyal
customers. Many people/families are extremely loyal to Coca Cola. It would
not be rare to constantly find bottles and cases of a product such as coke in
a house. It seems that some people would drink coke religiously like some
people would drink water and milk. This is an improbable feat. Customers
will continually purchase these products, and will probably do so for a very
long time. If two parents were avid Coca Cola drinkers, this will be passed
down do their children as they grow loyal to the company. With Coca Cola’s
ability to sell their product all over the world, customers will continue to buy
what they know and what they like…Coca Cola products.

Weaknesses- Coca Cola is a very successful company, with limited


weaknesses. However they do have a variety of weaknesses that need to be
addressed if they want to rise to the next level. Word of mouth is probably a
strength and weakness of every company. While many people have good
things to say, there are many individuals who are against Coca Cola as a
company, and the products in which they produce. Word of mouth
unfortunately is something that is very hard to control. While people will have
their opinions, you have to try to sway their negative views. If bad comments
and views are put out to people who have yet to try Coca Cola products,
then that could produce a lost customer which shows why word of mouth is a
weakness. Another aspect that could be viewed as a weakness is the lack of
popularity of many of Coca Cola’s drinks. Many drinks that they produce are
extremely popular such as Coke and Sprite but this company has
approximately 400 different drink types. Most are unknown and rarely seen
for available purchase. These drinks do not probably taste bad, but are
rather a result of low profile or non existent advertising. This is a weakness
that needs to be looked at when analyzing their company. Another weakness
that has been greatly publicized is the health issues that surround some of
their products. It is known that a popular product like coke is not very
beneficial to your body and your health. With today’s constant shift to health
products, some products could possibly loose customers. This new focus on
weight and health could be a problem for the product that are labeled
detrimental to you health.

Opportunities- Coca Cola has a few opportunities in its business. It has many
successful brands that it should continue to exploit and pursue. Coca Cola
also has the opportunity to advertise its less popular products. With a large
income it has the available money to put some of these other beverages on
the market. This could be very beneficial to the company if they could start
selling these other products to the same extent that they do with their main
products. Another opportunity that we have seen being put to use before is
the ability for Coca Cola to buy out their competition. This opportunity rarely
presents itself in the world of business. However, with Coca Cola’s power
and success, such a task is not impossible. Coca Cola has bought out a
countless number of drink brands. An easy way to turn their profit into your
profit is too buy out their company. Even though this may cost a vast amount
of money initially, in the long run, if all goes to plan, it results in a large profit.
Also, the company will no longer need to worry about this product being part
of the competition. Brand recognition is the significant factor affecting Cokes
competitive position. Coca Cola is known well throughout 90% of the world
population today. Now Coca Cola wants to get there brand name known
even better and possibly get closer and closer to 100%. It is an opportunity
that most companies will ever dream of, and would be a supreme
accomplishment. Coca Cola has an opportunity to continue to widen the gap
between them and their competitors.

Threats- Despite the fact that Coca Cola dominates its market, it still has to
deal with many threats. Even though Coca Cola and Pepsi control nearly
40% of the entire beverage market, the changing health-consciousness
attitude of the market could have a serious effect on Coca Cola. This
definitely needs to be viewed as a dominant threat. In today’s world, people
are constantly trying to change their eating and drinking habits. This could
directly affect the sale of Coca Cola’s products. Another possible issue is the
legal side of things. There are always issues with a company of such
supreme wealth and popularity. Somebody is always trying to find fault with
the best and take them down. Coca Cola has to be careful with lawsuits.
Health minister could also be looked at as a threat. Again, some people may
try to exploit the unhealthy side of Coca Cola’s products and could threaten
the status and success of sales. Other threats are of course the competition.
Coca Cola’s main competition being Pepsi, sells a very similar drink. Coca
Cola needs to be careful that Pepsi does not grow to be a more successful
drink. Other product such as juices, coffee, and milk are threats. These other
beverage options could take precedent in some people’s minds over Coca
Cola’s beverages and this could threaten the potential success it presents
again.

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