MEDIA
RELEASE

FOR
IMMEDIATE
RELEASE,
PHUKET,
THAILAND
MARCH
22
2010

BLUEPOINT
CONDOS
COMMENCE
BUILDING
WORK

Interna8onally
acclaimed
Canadian
architect
Paul
Raff
and
his
Toronto
team
has
carefully
designed

20
homes
all
with
sea
views
within
an
upscale
bou8que
condominium
in
the
up
and
coming
region


of
South
Patong,
Phuket,
Thailand

Without
 the
 customary
 hard
 hats
 and
 warm
 rain
 jackets,
a
tropical
 style
 groundbreaking
 ceremony

took
 place
 at
 sunset
 on
 March
 17.
 In
 aOendance
 were
 invited
 Bluepoint
 Developments
 Co.,
 Ltd

supporters
 from
 Phuket
 and
 overseas
 including
architectural,
construcSon
 and
 development
 teams,

property
sales
agents,
media
and
all‐important
friends.


Norwegian
 owners
 KjeSl
 Horgen
Øiseth
 and
 Arnfinn
 Engeset,
both
 took
great
 delight
 in
 pouring
 the

first
concrete
mix
into
the
fooSngs
onsite
to
officially
mark
the
commencement
of
construcSon
for
the

luxurious
and
ecologically
designed
project.
In
his
welcome
speech,
a
proud
Øiseth
said,
"The
road
to

breaking
 ground
 had
 been
 a
 challenging
 one.
We
 have
 had
 setbacks
 including
 both
 economic
 and

environmental
disasters;
we
are
grateful
that
we
have
made
it
through”.

Award‐winning
Bluepoint
 architect
 Paul
 Raff
 was
 present
 and
 addressed
 the
audience
 with
 passion

and
 vigor
 giving
an
insight
 into
 his
own
personal
 joy
that
 his
architectural
 vision
 is
finally
coming
to

fruiSon.


Paul
 Raff
 Studio
 won
 the
 2009
 Royal
 Architectural
 InsStute
 of
 Canada’s
 ‘Excellence
 InnovaSons
 In

Architecture’
award
 for
 designing
Bluepoint’s
 Louver
 Façade
System,
something
 born
 from
a
 simple

idea
to
maximize
landscape
views
while
maintaining
privacy
for
residents.
“The
design
of
the
louvered

façades
 preserves
 sea
 views
 whilst
 providing
 visual
 privacy,
 but
 they
 also
 shade
 the
 sun.
 This

significantly
reduces
energy
consumpSon
and
carbon
footprint,”
Raff
said.


The
 louvers
 are
 made
 from
 a
 composite
 product
 primarily
 composed
 of
 waste
 sawdust
 from
 the

Smber
 industry.
The
 light
 gauge
 steel
 support
 structure
 facilitates
 locally
executed,
 rapid
 and
 cost

effecSve
construcSon.

Raff
reiterated
the
importance
of
embracing
‘greener’
design.
"A
few
of
the
strategies
to
make
this
an

unusually
ecologically
sustainable
project
include
not
 building
on
a
virgin
site,
not
destroying
mature


1
trees
 and
 actually
conducSng
 more
 indigenous
 planSng
 when
 we
 are
 done
 with
 this
 project
 than

when
we
started
on
this
site.”

“We
 are
 also
 layering
 roof
 tops
 with
 plants
 because,
 near
 the
 equator,
 the
 greatest
 energy

consumpSon
 and
 carbon
 footprint
 arises
 trying
 to
 keep
 buildings
 cool.
 If
 you
 have
 local
 indigenous

species
on
your
roof,
not
only
are
you
supporSng
local
flora
and
fauna,
you
also
shading
the
building

creaSng
an
effecSve
building
envelope
and
improving
climaSc
control.”

Other
 elements
 that
 will
 posiSvely
 reduce
 the
 developments
 impact
 on
 climate
 change
 are
 local

sourcing
for
both
the
construcSon
and
operaSon
and
specific
water
 capture
for
both
grey
and
potable

water
uses.

In
conclusion,
Raff
referred
to
the
passion
of
the
key
investors
of
Bluepoint
who
are
a
group
of
friends:

Arnfinn
 Engeset,
 Hallvar
 Thoresen
 and
 KjeSl
 Horgen
 Øiseth.
 "Maybe
 this
 is
 just
 a
 condominium

project,
maybe
just
a
work
of
architecture
but
really,
to
me,
this
is
about
loving
life
and
being
amongst

friends
in
this
beauSful
place,”
he
said.

The
 low‐rise
 bouSque
 development
 will
 be
 set
 in
 three
 buildings
each
 with
 three
 levels.
There
 are

one‐
to
 three‐bedroom
homes
 ranging
from
107
 to
240
 square
metres
with
a
variety
of
 floor
 plans.

Along
with
 three
 sea
 view
 homes,
 Bluepoint
 has
 nine
 landscaped
 roogop
 garden
 penthouses
 and

eight
plunge
pool
garden
homes.


‐Ends‐

ABOUT
BLUEPOINT
CONDOMINIUMS


Developed
 by
 Bluepoint
 Developments
 Co
 Ltd
 with
 development
 management
 by
 Abode

Developments
Co
 Ltd,
and
designed
 by
Paul
 Raff
Architects,
the
Bluepoint
development
 comprises
a

total
of
 20
freehold
 and
leasehold
 condominiums
of
one,
two
 and
 three
bedrooms.
All
 units
have
a

variaSon
of
 private
roogop
 garden
balconies,
plunge
pools
gardens
 and
 are
located
at
 the
southern

headland
 of
 Patong,
in
 one
 of
 the
 last
 developments
 on
 the
 prime
 western
 coastline
 of
 Thailand’s

largest
desSnaSon
island,
Phuket.
www.bluepointcondos.com


MEDIA
ENQUIRIES:

Natasha
Eldred
 

 E:
Natasha@shineprphuket.com
 
 T:
+6684
1888
445

SALES
ENQUIRIES:

Daojai
Tanommuang
 E:
dao@niche‐realestate.com

 
 T:
+6681
895
9218


2
CLICK
ON
IMAGES
FOR
HIGH
RES

Bluepoint
ConstrucSon
Team
from
leg:
Abode
Development’s
 A
Toast
to
Bluepoint:
Abode
Development’s
Managing
Director

Project
Development
Manager
Sarawut
Treesirirat
and
 Roland
Bleszynski,
Pakhin
Aunggulsant,
MD
of
Able
Architects
&

Managing
Director
Roland
Bleszynski,
Able
Architects
MD
 Abode’s
Project
Development
Manager
Sarawut
Treesirirat.
Pakhin
Aunggulsant,
PJC
Wood’s
MD
Jean
Charles
AmaranSnis,
 Click
to
download.
Owner
KjeSl
Horgen
Øiseth,
Architect
Paul
Raff,
Owner
Arnfinn

Engeset
and
PJC
Wood’s
Fabrice
Perusson.
Click
to
download.

Owner
KjeSl
Horgen
Øiseth
Pours
First
Scoop
of
Concrete. Bluepoint
site
with
Patong
Bay
Backdrop.
Click
to
download. Click
to
download.

Bluepoint
bedroom
with
a
view
‐
CGI. Special
guests
PaOaraporn
Buanpirom
and
John
Underwood

Click
to
download. Help
to
Celebrate
Ground
Breaking.
Click
to
download.

3
Owner
KjeSl
Horgen
Øiseth,
Architect
Paul
Raff
and
Owner
 BeauSful
Bluepoint
Ladies:
from
leg,
Lara
Carlson,
Eva
Blesky,

Arnfinn
Engeset. Fiona
Richards &
Niche
Real
Estate
Managing
Director
Daojai

Click
to
download.
Tanommuang.
Click
to
download.

Bluepoint
Roof
Top
View
‐
CGI. Bluepoint
Living
‐
CGI.
Click
to
download. Click
to
download.