c
 

 
    

  
    

Executive is, first of all, expected to get the right things done. Insights become effectivness
only through hard systematic work.Intelligence, imagination and knowledge are essential
resources, but only effectivness converts them into results. Working on Ê
 things is what
makes knowledge work effective. Knowledge work is not defined by quantity. Neither is
knowledge work defined by its costs. Knowledge work is defined by its results. The truly
important events on the outside are not trends, they are changes in trends.

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