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Bryan Hendrick

PO Box 1749 952.356.2959


1930 Highway 300 bryan.hendrick@utah.edu
Leadville, CO 80461 www.bryanhendrick.com

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“The will to do, the tenacity to
overcome all obstacles and to
finish the course, the strength to
cling to inexorable ideals, are all
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rooted in courage”
J Edgar Hoover
Introduction
Thank you.
This portfolio is a representation of several years of study in the field of
experiential education and the management of recreation focused programs. I
appreciate you taking the time to familiarize yourself with my past experience
and work.

Within the portfolio you find examples that demonstrate a level of knowledge
and understanding within my field of study. Additionally, the following pages
contain my current professional resume, climbing resumes, and additional
examples of my past work.

Please feel free to contact me with any comments and questions.

Best Regards,

Bryan Hendrick

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“a ship is safe in harbor, but that
4 is not what ships are built for.”
William Shedd
Table of Contents
Professional Resume 8
Cover Letter 9
Resume 10
Certifications 11
Fact Sheet 12

Samples From Studies 14


Program Planning and Delivery 15
Marketing 31
Management 39
Evaluation in Parks, Recreation, and Tourism 45

Senior Internship 64
Rationale for Placement 65
Internship Goals 66
Artifacts 67

Professional Life 86
General Summary of Internship 87
Evaluation of Internship 88

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“The important thing is not to win, but to take part.
The important thing in life is not the triumph but the
struggle. The essential thing is not to have
conquered but to have fought well.”
Anonymous

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Professional
Resume
Academic and Professional Information

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Professional Resume
Cover Letter.
Bryan Hendrick
7034 128th Street Ct
Apple Valley, MN 55124

To whom it may concern;

The following resume is a representation of my relevant past professional


experience. In addition to the resume, you will find a fact sheet pertaining to
other areas of relevant information and a list of professional certifications and
memberships.

My personal and professional experience allows me to bring a strong


background and wealth of knowledge to a variety of positions related to the
delivery of adventure based program delivery. Combined with a strong work
ethic, you will find that I am a valuable asset to your program.

Thank you for familiarizing yourself with my resume and supplemental


documents. If any questions or comments arise please contact me at the email
address or telephone number provided bellow.

Best Regards,
--
Bryan Hendrick

Tel: 952.356.2959
Email: bryan.hendrick@utah.edu

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Professional Resume
Resume.
Education
University of Utah
Parks Recreation and Tourism: Adventure and Outdoor Programing, May 2011
Apple Valley High School
High School Diploma, June 2006

Experience
Outward Bound USA, Instructor, May 2010 to Present.
Facilitate adventure based courses that inspire character development, leadership, self-discovery, and service.
Outward Bound USA, Winter Program Intern, December 2010 to March 2011.
Support the facilitation of winter course delivery, complete a variety of administrative tasks ranging from Human
Resources to Land Management and Logistics.
University of Utah, Associate Instructor, January 2009 to Present.
Instruct courses where students learn technical skills related to climbing and mountaineering.
Park City Mountain Resort, Ski Instructor, Winter 2008 through 2010.
Instruct children ranging from 5 1/2 to 15 in Signature Five group lessons, group sizes ranging from 1 to 5 students.
Buck Hill Ski School, Ski Instructor, Winter 2005 though 2008.
Instructor children and adults of all abilities and ages. Group size ranging from 1 to 15 students.

Outdoor Experience Highlights


Rock Alpine
-Pentapitch 5.8, 5 Pitches - Wasatch, UT -Sharks Tooth, West Fin - CO
-Epinephrine 5.9+, 14 Pitches - Red Rocks, NV -Mount Superior, South Ridge - UT
-Prince of Darkness 5.10c, 6 Pitches - Red Rocks, NV -Mount Baker, Easton Glacier - WA
-Wildwest Show 5.11- A1, 3 Pitches - Indian Creek, UT -Mount Rainier, Gibraltar Ledges - WA

Ski
-Wapata Icefield Traverse - British Columbia, Canada
-Pfeifferhorn, North West Couloir, - Wasatch, UT
-Mount Superior, South East Face - Wasatch, UT
-Mount Rainier, Colwitz Headwall - Cascades, WA
-Mount Baker, Coleman Glacier - Cascades, WA

Certifications
-AMGA Certified Single Pitch Instructor -Wilderness First Responder
-PSIA Alpine Level 1 -PSIA Alpine Level 1 ACE
-AIARE Level 2 -Leave No Trace Trainer

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Professional Resume
Certifications.*
American Mountain Guide Association
Single Pitch Instructor, May 2010.

Professional Ski Instructors of America


Alpine Level 1, January 2006.
Accredited Children's Educator, December 2008.

American Institute for Avalanche Research and Education


Avalanche Level 2, February 2009.

Leave No Trace
Trainer, August 2008.

Wilderness Medicine of Utah


Wilderness First Responder, January 2009.

*image copies of certifications available upon request.

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Professional Resume
Fact sheet.
Rock Climbing
Areas Climbed in; Taylor Falls MN, Shovel Point MN, Big and Little Cottonwood
Canyon UT, Moab UT, Indian Creek UT, Red Rocks NV, American Fork UT,
Independence Pass CO, Rock Mountain National Park CO, City of Rocks ID.

Personal Expeditions
Wapta Icefield Traverse w/ numerous peaks (w/o huts), 8 days. January 2010.

Ruth Gorge, 31 days. April/May 2011.

Involvement in Professional Associations


Association of Outdoor Recreation and Education; Member of Environmental
Stewardship Committee 2009-2010.

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“a society grows great when
old men plant trees whose
shade they know they shall
never sit in.”
-Greek Proverb

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Samples from
Studies
Examples of knowledge and understanding within Parks, Recreation and Tourism

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Samples
Program Planning and Delivery.
TAKE ME OUTSIDE!
Take Me Outside was an after school program in which we gave the children from the 3rd and
4th grades at Freemont Elementary school an opportunity to not only play outside, but also to
learn important concepts concerning the environment. Our main purpose aimed to inspire
children to go outdoors and develop a better appreciate for the world around us. This sample
includes a through description of the planning for various lessons, the delivery of various
activities, and a basic evaluation of the effectiveness of the program design.

This piece demonstrates the knowledge and understanding gained in program planning and
delivery. It clearly shows an ability to design and articulate lessons, taking into account risk
management, and resources. Most importantly it demonstrates an ability to create objectives
and determine if a lesson is adding in the attainment of the objective.

To be able to deliver this program, a facilitator needs to have an overall progression in mind.
Without the intentional facilitation of any lesson, an activity simply becomes an activity. Within
the field of experiential education, this is a critical understanding in effectively delivering any
program.

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TAKE ME OUTSIDE!
Introduc)on
Bryan  Hendrick,  Rhielle  Whetten,  Kalee  Whipple

Take  Me  Outside  was  our  after  school  program  in  which  we  gave  the  children  
from  the  3rd  and  4th  grades  at  Freemont  Elementary  school  an  opportunity  to  not  
only  play  outside,  but  also  to  learn  important  concepts  concerning  the  environment.  
Our  main  purpose  of  this  program  was  to  in  the  end  have  the  children  gain  a  desire  
to  go  outdoors  and  develop  a  better  appreciate  for  the  world  around  us.  We  hoped  to  
do  this  by  introducing  the  children  to  activities,  other  than  the  originals,  that  most  
have  never  had  the  opportunity  to  participate  in.  Also,  to  instill  the  concept  of  
appreciation  we  gave  repeated  lessons  of  Leave  No  Trace.    Take  Me  Outside  was  a  
program  that  kept  kids  active,  but  also  taught  important  lessons.  This  Iit  into  the  
YMCA  philosophy  of  build  strong  kids,  strong  families  and  communities  perfect.  
With  taking  the  kids  outside  we  encouraged  them  to  build  strong  bodies  and  to  be  
healthy.  The  activities  we  taught  were  not  ones  to  be  just  used  as  a  single  person  
activity,  they  were  taught  to  encourage  kids  to  get  outside  and  do  these  activities  
with  their  families.  With  the  lessons  taught  about  appreciating  and  respecting  the  
environment  we  encouraged  the  children  to  take  these  things  into  their  
communities  and  make  them  a  better  place.  Each  idea  we  had  coincided  with  the  
YMCA’s  philosophy.  We  felt  as  a  group  that  our  program,  Take  Me  Outside,  was  an  
overall  success.    

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TAKE ME OUTSIDE!
3.1_Ac)vity  Plans
Bryan  Hendrick,  Rhielle  Whetten,  Kalee  Whipple

Anima)on  Plan
Intro  to  Activity

  As  the  session  begins,  participants  will  group  up  on  the  steps  on  the  stage  
and  the  facilitators  will  review  the  rules.  After  Iirst  week,  facilitators  will  ask  
participants  what  the  rules  are,  rather  than  lecturing  them  on  the  rules  each  and  
every  week.  Following  this,  the  facilitators  will  review  with  the  participants  the  
previous  week’s  activity.  Asking  question  that  facilitate  discussion,  such  as:  do  you  
remember  what  we  did  last  week?  What  was  you  favorite  part?  Do  you  remember  
what  you  learned?

  Following  the  review  the  day’s  activity  will  be  introduced.  Highlight  things  
the  participants  will  want  to  think  about  as  they  participate.  This  time  will  be  used  
to  set  the  tone  for  the  rest  of  the  day.  And  possible  discussion  might  be  used  to  bring  
participants  into  the  mindset  of  that  particular  days  activity.

Activity

  From  the  introduction  of  the  activity  participants  will  then  be  moved  from  
the  stage  steps  to  the  location  for  the  activity  to  take  place.  From  here  the  facilitators  
will  direct  the  activity.  See  the  Activity  Cards  for  more  details.

Wrap-­up  of  Activity

  After  the  activity  has  taken  place,  a  discussion  will  be  facilitated  with  the  
participants.  It  should  focus  on  the  main  points  of  the  activity.  For  example  if  the  
activity  was  based  around  the  LNT  principal  of  “leave  what  you  Iind,”  the  facilitators  
will  ask  question  such  as:  What  will  you  do  differently  when  you  go  to  a  park?  Do  
you  think  it  is  important  to  leave  things  how  we  Iind  them?  Why?

  Next  tickets,  provided  by  the  YMCA,  will  be  given  out  to  participants  based  on  
whether  or  not  the  followed  the  rules  and  were  helpful  in  create  a  sense  of  time  and  
place  for  the  days  activity.

Homework

  Once  the  activity  session  has  been  closed  all  the  participants  will  be  transfer  
to  the  homework  area,  and  supervision  will  be  taken  over  by  the  local  YMCA  staff.

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TAKE ME OUTSIDE!
Ac)vity  Cards
Ac)vity  Title:  Wildlife  Tracking:  Make  them  yourself
Theme:  Wildlife

Purpose:  To  have  fun  while  demonstrating  some  knowledge  about  different  animals  
and  their  tracks
Objectives:  Students  will  demonstrate  knowledge  of  tracks  by  making  their  own  
tracks.
Assessment:  Seeing  students  use  the  knowledge  that  they  were  just  given  to  make  
their  own  tracks  is  the  assessment.

Equipment/Materials:


Butcher  Paper  or  Big  Plastic  Sheet,  OR  Snow  or  Sandbox

Something  to  leave  a  track:  Mud  or  Paint

Bread  bags  or  Grocery  Bags  for  feet

Rubber  bands  for  putting  bags  on  feet

Formation/Space:  If  we  are  inside,  we  will  need  to  use  straight  lines  and  give  
everyone  their  own  “bowling  alley”  to  make  tracks  in.    If  we  get  to  do  this  outside  in  
the  snow,  creating  boundaries  to  stay  inside  of  will  be  key.    

Procedure:  
Opening:  Now  we  get  to  use  our  imagination  and  pretend  that  we  are  animals  
leaving  tracks  in  the  snow.    We  will  be  making  tracks  of  the  animals  that  we  just  
learned  about.
Explanation:  Everyone  will  step  into  this  big  box  of  mud.    Then  you  will  step  out  of  it  
and  stand  on  your  spot.    You  must  hold  still  or  you  will  run  out  of  mud  before  you  get  
to  make  tracks.    Then,  once  everyone  is  ready,  we  will  call  out  the  name  of  an  animal,  
and  everyone  will  make  tracks  just  like  that  animal  would  and  race  to  the  other  end  
of  the  plastic  sheet.    If  you  run  off  of  the  plastic  sheet,  you  will  not  get  to  play  the  
game  anymore.
Closure:  Using  clean-­‐up  time  as  a  cool-­‐down  is  a  great  time  to  wind  the  kids  down.    
Once  the  kids  have  cleaned  up,  it  is  a  good  time  to  recap  what  we  have  learned  
about.    Where  animals  live,  and  why?    What  do  their  tracks  look  like?  How  else  might  
we  know  that  they  were  there?

Safety  Factors:    The  mud  and  the  plastic  leave  room  for  little  friction  and  can  be  very  
slippery.    Making  sure  the  students  take  their  time  and  make  good  tracks  will  be  
important  here!    Also  making  sure  that  this  does  not  become  an  extremely  messy  
activity  is  important.

ModiIications:  To  change  the  activity,  we  could  ask  them  to  paint  the  track  with  their  
Iingers  and  make  it  as  accurate  as  possible.    To  make  it  easier,  we  may  just  ask  for  
pattern  identiIication  and  just  have  them  make  a  pattern  similar  to  the  one  the  
animal  makes.

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TAKE ME OUTSIDE!
Ac)vity  Title:  Wildlife  Tracking:  Viewing
Theme:  Wildlife

Purpose:  To  expose  children  to  the  footprints  that  they  leave  behind.    Also  give  kids  
the  knowledge  needed  to  make  an  educated  guess  as  to  what  animal  left  its  track  
behind.
Objectives:  


Students  will  be  able  to  identify  wildlife  tracks

Students  will  use  identiIication  knowledge  to  distinguish  the  animal  that  the  
track  came  from
Assessment:  The  assessment  will  come  when  the  students  make  their  own  tracks  in  
the  next  activity.    During  that  activity,  students  will  be  asked  to  make  tracks  like  a  
snowshoe  hare,  a  deer,  a  bird,  etc.

Equipment/Materials:  


Pictures  of  wild  animal  tracks

Examples  of  wild  animal  tracks?????

Hands

Tub  of  Mud  or  Sandbox

Bread  bags  for  shoes  or  hands

Procedure:
Opening:  Now  we  are  going  to  use  our  detective  skills  again.    We  are  going  to  look  for  
wildlife  evidence.  Who  has  a  dog?    What  kind  of  evidence  does  a  dog  leave  behind?    
(Scat,  fur,  footprints,  nest)  Ask  questions  about  footprints.    What  is  a  footprint?    
What  does  a  footprint  look  like?    What  kind  of  evidence  does  a  footprint  leave  
behind?    What  can  we  learn  from  a  footprint  about  an  animal?    What  about  a  track?    
What  can  we  learn  from  a  track?    
Explanation:  Now  we  are  going  to  look  at  some  tracks  that  are  from  animals.    We  are  
going  to  use  our  detective  skills  to  Iigure  out  what  kind  of  animal  left  its  tracks  and  
where  it  was  going.    During  this  part,  we  will  use  a  tub  of  mud  to  make  some  tracks  
and  discuss  how  using  size,  depth,  pattern,  and  shape  can  help  determine  which  
animal  left  the  track  and  which  direction  they  were  going.
Closure:  What  are  the  main  things  that  we  learned  about  tracks?    Now  let’s  go  make  
some  tracks  of  our  own!

Safety  Factors:    If  we  can  do  this  outside,  the  weather  is  the  main  safety  factor.    Also,  
making  sure  all  of  the  kids  stay  together  and  are  not  running  all  over  the  playground.    
If  the  activity  is  done  inside,  making  sure  all  of  the  students  can  see  and  are  
participating  and  feel  comfortable  to  participate  is  key.

Variations:  Give  less  information  for  older  people,  give  more  information  for  
younger  people.

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TAKE ME OUTSIDE!
Ac)vity  Title:  Where  Do  Animals  Live?
Theme:  Wildlife  Tracking

Purpose:  To  educate  students  about  the  habitats  of  animals,  where  they  live,  and  
why.
Objective:  


Students  will  be  able  to  identify  some  common  animals  along  the  Wasatch  
front.


Students  will  be  able  to  place  common  Wasatch  wildlife  in  the  correct  habitat.


Students  will  be  able  to  identify  a  reason  why  an  animal  thrives  in  a  speciIic  
habitat.

Assessment:  After  the  activity  has  Iinished,  students  will  have  a  paper  with  many  
habitats  on  it.    The  students  will  glue  animals  onto  the  paper  in  the  correct  habitat.
Equipment/Materials:


Fabric  Mountain  and  City  that  represents  habitats  of  different  animals

Pictures  of  recognizable  wildlife  to  be  placed  onto  the  fabric  mountain

Paper  with  the  “habitat”  printed  on  it

Smaller  pictures  of  the  animals  to  be  glued  onto  the  paper

Glue

Procedure:
Opening:  Has  anyone  ever  seen  a  wild  animal?    What  kinds  of  animals  have  you  seen  
or  heard  of?    When  the  students  start  to  name  animals,  we  can  take  the  picture  of  
that  animal  and  put  it  on  the  Iloor  in  front  of  them  as  an  example.    Today  we  are  
going  to  talk  about  where  the  animals  live.    If  they  live  in  the  city,  in  the  snow,  in  the  
trees,  in  the  mountains,  or  where  else  an  animal  will  live.    Depending  on  the  age  
group  of  the  children,  there  may  need  to  be  some  discussion  about  what  a  home  is,  
what  it  means  to  live  in  a  home.
Explanation:  Today  we  are  going  to  be  detectives.    We  are  on  a  mission  to  Iind  out  
where  these  hidden  animals  live,  what  they  eat,  where  they  sleep  and  all  those  other  
things  that  make  a  home.    We  will  then  proceed  to  name  wild  animals,  create  a  place  
for  them  that  is  a  home,  and  give  reasons  for  why  they  live  where  they  do.    For  
example,  a  deer  does  not  live  in  the  tops  of  the  mountains  because  it  is  hard  to  Iind  
food  in  the  winter.    A  mountain  goat  lives  in  rocky  areas  and  on  cliff  edges  so  that  
they  are  not  easily  accessible  by  predators,  etc.    As  an  animal  is  talked  about,  we  will  
place  the  animal  in  their  correct  habitat  for  the  winter  on  the  fabric  mountain.
Closure:  Reinforce  where  the  animals  live  by  helping  students  create  their  own  
habitat  with  glue  and  paper.    Also,  talking  about  a  home  again  in  regards  to  where  
the  students  live  and  their  habitat  and  what  they  can  do  to  keep  their  habitat  clean  
just  like  the  animals  do.    Depending  on  the  age  group,  this  discussion  can  be  modi:ied  
to  be  more  in  depth.

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TAKE ME OUTSIDE!
Safety  Factors:  The  biggest  safety  factor  is  emotional.    If  there  is  a  foster  child  in  the  
group  that  does  not  feel  that  they  have  a  home  or  a  child  who  is  actually  homeless,  
this  activity  may  be  especially  emotionally  unsound.

Variations:  With  more  time  or  an  older  group,  you  could  discuss  where  animals  live  
in  the  summer  v.  the  winter.      Also,  you  can  go  into  much  more  depth  with  animal  
adaptations  and  the  reasons  why  certain  animals  adapt  to  certain  habitats  while  
other  animals  can’t.

Ac)vity  Title:  Avalanche  Hide  and  Seek/  Search  and  Rescue    


Age  group:  2nd  and  3rd  graders.
Number  of  Participants:  8-­‐10
Purpose:  To  have  children  learn  about  the  basic  facts  of  avalanches  and  how  to  use  
some  of  the  tools  equipped  from  an  avalanche.
Objectives:  Students  will  receive  a  basic  understanding  of  how  an  avalanche  works  
and  why  they  happen.  Students  will  also  demonstrate  the  proper  skills  in  order  to  
make  an  avalanche  beacon  work  and  will  understand  the  purpose  for  using  one.  
Equipment  and  Materials:  Avalanche  beacons,  pictures  and  Iigures  of  avalanches.
Formation  and  Space:  The  outdoors  is  best  for  this  type  of  activity.  An  open  space  
indoors  with  places  or  objects  to  hide  behind  will  also  work  with  this  activity.
Opening:  To  open,  we  will  Iirst  teach  about  the  basic  facts  of  avalanches.  Why  and  
where  they  occur?  What  triggers  them?  Questions  like  that.  We  will  then  move  on  to  
the  teaching  of  how  to  use  an  avalanche  beacon.
Explanation:  After  teaching  the  children  about  the  facts  of  avalanches  and  beacons  
we  will  play  two  games  with  them.  We  will  Iirst  play  a  game  call  “sardines.”  In  this  
game  we  will  give  each  student  his  or  her  own  beacon.  We  will  then  choose  one  
student  to  take  their  beacon  and  go  hide.  The  other  students  using  their  beacons  will  
then  go  and  Iind  the  person  hiding.  Once  a  student  has  found  that  person  they  will  
then  hide  right  next  to  them  waiting  for  the  other  students  to  Iind  them.  The  last  
student  to  Iind  the  one  hiding  is  then  “it”  for  the  next  game.  This  activity  will  
resemble  the  fact  the  more  than  one  person  and  beacon  can  track  down  one  thing.    
The  second  game  we  will  play  is  called  “beacon  search  and  rescue.”  In  this  activity  
the  instructors  will  then  take  one  beacon  and  go  and  hide  it.  The  students  will  then  
use  their  beacons  to  try  and  locate  the  one  that  is  hidden  and  “rescue  it.”  This  
activity  is  made  to  resemble  teamwork  by  the  students  working  together  to  Iind  a  
beacon.  Also  it  is  to  help  show  that  when  out  in  the  snow  or  avalanche,  a  beacon  can  
help  to  Iind  those  things  buried  underneath.
Closure:  Ask  the  students  questions  concerning  the  things  we  have  taught  and  ask  if  
they  have  had  a  good  time.
Safety  Factors:  This  activity  can  involve  children  running  around  with  expensive  
tools  in  hand.  This  can  be  both  dangerous  and  pricey,  so  instructors  must  be  very  

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speciIic  on  telling  the  children  that  they  need  to  not  run  and  can  play  slow.  Also  
students  need  to  be  very  careful  with  the  beacons  in  hand.
Variations:  This  activity  is  one  that  can  be  very  adaptable  depending  on  the  age,  
abilities,  and  weather.  The  activities  can  be  done  both  inside  and  out.  Depending  on  
the  kids  ages  and  abilities  will  depend  on  the  depth  that  we  as  the  instructors  will  go  
into  on  the  beacon  aspect  of  the  activity.  

Ac)vity  Title:  Rock  Art  “WOW”!


Theme:  Outdoor  Ethics           Age  Group:  8  and  up

#  Participants:  minimum  4-­‐6

Purpose:  To  instill  a  respect  for  others  and  the  environment.

Objectives:    To  stimulate  thought  on  how  one’s  behavior  in  the  backcountry,  or  front  
country,  could  have  a  negative  impact  on  the  next  visitor.

Assessment:    Through  discussion  and  feedback,  a  sense  of  transfer  will  be  developed  
for  the  participants  into  their  everyday  life.

Equipment/Materials:    brown  craft  paper;  markers;  3  separate  puzzles,  ranging  


from  20-­‐25  pieces;  photos  of  rock  art.

Formation  &  Space:    

ROOM #1 with Brown Craft Paper


ROOM #2 with Puzzles
Procedure  -­‐  Opening:  
The  activity  will  begin  with  a  discussion  of  a  personal  story,  where  the  facilitator  
enjoyed  a  “WOW”  experience  (particular          outdoor  experience,  special  moment  –  
such  a  spectacular  view,  rock  art  wildlife,  quite  time,  super  camp  sport,  Native  
American  ruins,  etc…).  After  the  facilitator  shares  his  or  her  experience,  each  
participant  has  an  opportunity  to  share  his  or  her  “WOW”  experience.

Explanation:  
Each  individual  will  draw  his  or  her  experience  on  the  brown  craft  paper.  Since  there  
is  not  a  lot  of  time,  students  need  to  be  encouraged  to  draw  fast,  but  well.  As  
students  wrap  up,  they  will  be  broken  up  into  one  of  three  groups.  Groups  will  be  
taken  into  another  room.  Each  group  will  get  a  puzzle  that  they  must  put  together.  
Puzzle  #1  is  almost  complete,  missing  2-­‐3  pieces.  Puzzle  #2  is  missing  even  more  
pieces.  And  Puzzle  #3  is  missing  the  most  pieces,  5-­‐6  pieces  at  most.  After  each  

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group  attempts  to  complete  their  puzzle,  they  share  a  “story”  from  their  particular  
puzzle  with  the  entire  group.  It  becomes  very  difIicult  to  tell  the  “story”  when  more  
and  more  pieces  are  missing.  While  students  where  working  on  their  puzzles,  the  
facilitator(s)  has  taken  a  few  moments  to  “vandalize”  them  by  tearing  the  paper,  
writing  of  around  drawings,  etc…  Bring  the  participants  back  into  the  room  where  
the  brown  craft  paper  is  and  ask  them  how  they  feel  about  the  vandalism  that  
occurred  while  they  where  gone.

Closure:
Wrap  up  with  a  light  discussion  about  how  the  participants  felt  and  stress  the  
principle  of  Leave  What  You  Find.  Cut  out  the  participants  drawings  from  the  brown  
craft  paper  –  none  of  which  should  have  been  “directly”  vandalized.

Safety  Factors:
The  way  in  which  the  artwork  is  vandalized  –  keeping  a  sense  of  emotional  safety  
intact  for  the  participants.

Variations:
Amount  of  pieces  in  each  puzzle.  The  type  of  “WOW”  experiences  being  drawn,  
possibly  sticking  to  rock  art.

Ac)vity  Title:  Orienteering  Course


Theme:  Map  and  Compass           Age  Group:  8  and  up  

#  Participants:  minimum  4-­‐6

Purpose:  Give  participants  a  basic  understanding  of  map  reading.

Objectives:    Participants  will  learn  how  to  use  basic  symbols  on  the  map,  and  how  to  
relate  them  to  the  environment  they  are  in.

Assessment:    Completion  of  the  Orienteering  Course.

Equipment/Materials:  2  Cones,  4  maps  (x3)

Formation  &  Space:  The  2  cones  need  to  be  placed  in  relation  to  the  maps,  on  the  
north  end  of  the  playground.  SEE  MAPS.

Procedure  -­‐  Opening:


We  are  going  to  go  on  an  adventure,  but  we  have  to  get  to  our  camp  high  in  the  
mountains!  How  do  you  think  we’re  going  to  do  that?  Reinforce  each  participant’s  
input.  We  are  going  to  use  maps.  Say,  what  else  can  you  use  besides  a  map?  Break  
participants  into  groups  of  3,  based  on  their  ideas  (map,  compass,  etc…).    
Facilitators  will  pair  themselves  with  a  group.  Participants  will  be  informed  of  
the  boundaries  they  cannot  cross  (essentially  the  edges  of  the  map).

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Explanation:  
We  are  going  to  have  to  travel  along  our  maps,  looking  at  the  different  feature  on  the  
map,  and  what  we  see  in  real  life.  First,  give  everyone  the  same  map,  and  walk  the  
group  through  as  a  whole,  after  which,  everyone  will  rotate  though  subsequent  maps  
–  going  different  directions  each  time.  Make  sure  that  the  participants  know  that  
they  can  ask  for  assistance.  Make  sure  to  reinforce  teamwork  and  each  individual’s  
input  while  proceeding  along  each  step.

Closure:
What  was  hard?  What  was  easy?  What  do  you  see  along  your  hike?  

Safety  Factors:    Remind  them  to  be  careful  about  running  into  one  another  and  other  
things.  “You  can  look  at  the  map  –  but  don’t  just  focus  on  it  while  you’re  walking.”  

Variations:    Use  a  compass  and  bearings  to  maneuver  around  the  course.  Use  
different  color  string  to  “highlight”  the  course  -­‐  giving  younger  children  assistance  
with  traveling  thru  the  course.

Map  Guidelines:  Whenever  at  a  cone  the  group  stops  and  is  asked  a  step  on  it  
question,  follow  up  with  why…

-­‐   -­‐   Grass  or  Rock?

-­‐   Roots  or  Mud?

-­‐   Grass  or  blueberries?

-­‐   Dirt  or  rocks  with  :lowers?

-­‐   Moss  or  rock?

-­‐   Grass  or  dirt?

-­‐   Rock  or  Mud?

-­‐   Blueberries  or  Flower


Map  #1:  Use  as  an  introduction  to  the  maps  and  game

Map  #2:  Speed  up  the  game,  how  fast  can  the  group  move

Map  #3:  There  are  two  options  from  the  tree  (playground  or  cone),  allow  the  group  
to  decide  –  but  encourage  them  to  look  at  the  path  they  must  take.  This  map  should  
be  repeated,  and  to  opposite  route  taken  the  second  time.

Map  #4:  One  last  map,  just  have  fun.

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3.2  Par)cipant  and  Program  Evalua)on
Bryan  Hendrick,  Rhielle  Whetten,  Kalee  Whipple

The  goals  and  objectives  that  we  had  set  for  the  class  were  based  on  our  club  
name.  Take  Me  Outside,  as  well  as  our  organization’s  mission  to  create  kids  with  
healthy  minds,  bodies,  and  spirits.    The  Iinal  version  of  our  goals  and  objectives  are  
as  follow.

1.   Build  strong  kids  that  are  contributing  members  of  society.


-­‐   Students  will  participate  in  an  outdoor  activity  each  week,  raising  their  
heart  rate  and  building  a  healthier  body,  mind,  and  spirit.
-­‐   Through  outdoor  activity,  students  will  participate  in  the  principles  of  LNT.    
These  are  Plan  ahead  and  Prepare,  Leave  What  You  Find,  Respect  Wildlife.
2.   Create  a  sense  of  caring,  respect,  and  responsibility  for  the  world  where  the  
participants  live.
-­‐   At  the  end  of  four  weeks,  students  will  want  to  play  outside  more  often  than  
before  the  club  started.
-­‐   At  the  end  of  the  club,  participants  will  have  had  new  outdoor  experiences  
that  are  rewarding  and  repeatable.

The  questions  included  in  our  evaluation  were  designed  to  make  sure  the  
students  enjoyed  participating  in  activities  as  well  as  accomplished  our  goals.    The  
following  is  a  summary  of  our  participant  evaluations.    The  evaluation  was  
completed  by  six  of  our  participants.

Did  you  have  fun?    


All  six  students  circled  the  thumbs  up  on  this  question  indicating  that  they  
enjoyed  what  they  did  while  in  the  club.

Do  you  want  to  play  outside  more  now?


This  question  was  rated  on  a  thumbs  up,  thumbs  middle,  and  thumbs  down  
scale.    One  participant  circled  the  thumbs  in  the  middle  indicating  that  she  had  fun  
but  would  rather  keep  her  play  habits  the  same.    Another  participant  indicated  the  
thumbs  down.    This  tells  us  that  with  that  participant,  we  did  not  reach  our  objective  
that  students  will  want  to  play  outside  more  because  of  their  club  experience.    The  
other  four  participants  circled  thumbs  up,  demonstrating  that  they  would  like  to  be  
outside  more  now  than  before  the  club  started.

Would  you  join  this  club  again?


This  question  was  rated  on  a  happy  face  or  sad  face  scale.    This  is  a  way  of  
asking  participants  yes  or  no  without  discriminating  against  those  with  learning  
disabilities.    It  also  give  the  students  a  chance  to  express  the  emotion  that  they  felt  
during  the  club.    We  had  only  one  participant  circle  the  frown  face.    This  indicates  
that  overall,  we  had  a  high  success  rate  for  our  participants.

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Were  the  leaders  fun?  
This  question  was  also  graded  on  a  happy  face,  sad  face  scale.    All  of  the  
participants  indicated  a  happy  face.    This  demonstrates  enthusiasm  and  excitement  
on  behalf  of  all  three  facilitators.

Did  you  learn  new  activities  you  can  do  outside?


This  question  was  graded  with  a  happy  face,  sad  face  scale.    All  Iive  
participants  circled  the  happy  face,  indicating  that  we  succeeded  in  meeting  our  
objective  of  learning  new  equipment  and  activities.    

Can  you  name  a  new  activity  that  you  learned?    


At  the  end  of  the  survey,  we  thought  we  would  ask  this  question  to  insure  that  
the  students  weren’t  just  marking  the  smile  face  to  show  happy.    If  the  students  
could  name  an  activity,  then  they  really  did  learn  new  activities.    Only  one  of  the  
participants  did  not  write  down  an  activity  that  was  directly  related  to  our  club.    
Instead,  she  wrote  down,  “Go  to  the  Park.”    Since  we  used  the  playground  outside,  
this  could  indicate  that  she  learned  new  things  but  did  not  know  how  to  convey  a  
single  activity.    The  other  participants  wrote,  “Beacons,”  “The  Map,”  “Hawks  are  
awesome,”  “We  were  learning  about  maps  outside  and  [beacons],”  and  “  puzzles.”    
This  shows  that  the  activities  that  we  did  with  the  students  stuck  with  them  and  
possibly  even  sunk  in.    This  contributes  to  both  of  our  goals.

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3.3  Facilitator  Evalua)on
Bryan  Hendrick

Rhielle  WheSen
Preparation  –  In  every  regard  Rhielle  was  highly  prepared  for  all  of  our  meetings  
are  facilitations.
Contribution  –  In  our  group  discussions  Rhielle  provided  a  great  amount  of  
structure  that  helped  us  as  a  group  complete  many  of  the  tasks  at  hand.  Additionally,  
she  completed  her  own  work  for  the  group  on  time  if  not  early.
Respect  for  others  –  Rhielle  is  very  encouraging  for  everyone  in  the  group,  she  
provide  thoughtful  insight
Flexibility  –  When  she  did  not  agree  with  another  person,  she  was  very  good  at  
positive  feedback  with  other  possible  solutions  or  compromises.
Dependable  –  Rhielle  was  present  at  every  group  meeting,  and  after  school  session.

Kalee  Whipple
Preparation  –  Every  meeting  Kalee  attended  she  was  ready  and  willing  to  
contribute  to  the  group.
Contribution  –  Kalee  contributed  in  numerous  ways  to  the  group  work,  providing  a  
number  of  insights.  And  while  her  schedule  was  busy,  she  completed  all  of  her  
contributions  to  the  group  on  time.
Respect  for  others  –  In  group  meetings  and  the  afterschool  sessions,  Kalee  
provided  to  be  a  valuable  part  of  the  team.  Providing  positive  feedback  and  role  
modeling.
Flexibility  –  In  the  case  of  disagreements  Kalee  had  a  positive  attitude,  and  
provided  numerous  options.
Dependable  –  Kalee  was  very  dependable.  While  her  schedule  kept  her  from  a  
couple  of  meetings  and  facilitations,  she  communicated  well  in  advance  when  there  
were  conIlicts.  Additionally,  Kalee  made  up  for  it  by  staying  in  contact  and  working  
on  group  work  as  much  as  possible  while  on  the  road.  

Summary  of  personal  feedback


  I  Iind  the  use  of  feedback  very  useful  in  every  setting.  And  when  used  
correctly  by  you  and  those  around  you  it  can  lead  to  positive  changes  in  every  facet  
of  a  group.  In  regard  to  the  feedback  I  received  on  the  after-­‐school  program  I  was  
apart  of  facilitating  for  the  YMCA,  it  was  very  positive.  The  evaluation  covered  the  
following  areas:
  -­‐   Programming  and  Planning
  -­‐   Leadership
  -­‐   Risk  Management
  While  these  are  somewhat  broad  topics,  they  can  include  mitigating  hazards,  
personal  enthusiasm,  meeting  and  staying  within  time  constraints,  securing  needed  
supplies,  and  much  more.  For  myself,  the  feedback  received  indicated  performance  
at  a  minimum  of  above  average.  Looking  forward  I  believe  there  are  still,  and  will  
always  be  areas  of  improvement.  

26
TAKE ME OUTSIDE!
3.4  Reflec)on
Bryan  Hendrick

Programming  for  an  After-­‐school  program  is  a  Iirst  for  me  in  numerous  ways.  
In  my  previous  experience,  ski  instructing  is  as  close  as  it  comes.  While  there  are  
similarities  in  the  management  of  the  children,  the  largest  difference  is  that  of  
programming  itself.  Which,  in  many  regards  took  some  getting  used  to  for  myself.  No  
longer  did  I  Iind  myself  working  towards  goals  and  objectives  determined  within  the  
Iirst  few  runs  of  a  lesson,  I  was  working  weeks  in  advance.  In  some  regards,  not  
knowing  and  having  a  chance  to  meet  the  participants  was  frustrating  and  limiting.  
Even  more  so  was  the  initial  feeling  of  being  placed  in  a  box.  No  longer  was  I  free  to  
teach  and  facilitate  an  experience  at  the  pace  of  the  group,  with  the  unrestricting  
freedom  of  an  entire  mountainside.  Rather  I  found  myself  working  with  the  conIines  
of  four  walls.
  Participation,  essentially  the  key  component  in  being  a  participant.  While  
many  of  the  children  did  desire  to  be  there  and  learn  from  the  activities  we  had  
programmed,  there  were  the  inevitable  tough  kids.  While  rambunctious  behaviors  
can  be  managed,  I  found  myself  digging  deep  into  my  “tool-­‐box”  trying  to  get  several  
participants  each  week  internally  motivated.  This  proved  to  be  the  new  learning  
experience  for  me.  Never  before  have  I  worked  with  participants  that  show  such  a  
large  amount  of  little  to  no  interest,  truly  having  no  internal  motivation  to  be  
present.  Challenging  group  dynamics  and  behaviors  testing  the  way  in  which  I  
facilitate,  proved  to  create  an  interesting  and  dynamic  learning  environment  for  
myself.  Highlighting  the  skills  that  are  essential  to  be  successful,  and  the  techniques  
that  simply  do  not  transfer  from  the  mountain  to  the  gym.
  Our  club  had  an  outdoor  focus,  with  a  leave  no  trace  spin,  leaving  us  with  a  
fun,  and  educational  environment  for  the  participants  to  learn  within.  Programming  
each  week  to  build  on  top  of  previous  weeks.  While  some  weeks  were  harder  than  
others  to  achieve  this  goal,  it  proved  to  create  the  desired  outcomes  set  forth  by  our  
goals  and  objectives.  The  Iirst  week  was  a  rather  simplistic  in  nature,  introduce  the  
participants  to  avalanches,  and  avalanche  beacons.  The  activity  was  a  simple  game  of  
hide-­‐and-­‐seek.  Stating  off  with  “beacon  groups”  hiding,  eventually  burying  a  beacon  
in  a  bag  somewhere  within  the  playground.  The  second  week  while  a  little  
disconnected  was  based  of  the  leave  no  trace  principal  of  leave  what  you  Iind.  Each  
participant  created  wall  art,  and  while  playing  with  puzzles,  there  art  was  
vandalized  –  and  a  very  mature  discussion  ensued  about  why  the  vandalism  
happened  and  why  we  should  leave  things  how  we  Iind  them.  Our  third  week  
focused  on  maps,  getting  students  to  translate  what  they  were  seeing  on  the  map  to  
the  world  around  them.  Finally,  our  program  ended  in  an  engaging  combined  activity  
with  a  special  visitor  from  the  Hawk  watch.
  The  experience  of  programming  and  facilitating  an  afterschool  program  has  
been  very  informative.  I  found  that  in  working  with  this  age  range  many  of  the  same  
techniques  are  used  across  the  board  from  a  ski  instructing  position  to  after  school  

27
TAKE ME OUTSIDE!
facilitator.  One  of  which  is  the  reminder  of  rules  at  the  beginning  of  each  day,  and  
subsequent  reminders  as  needed.  In  addition  to  the  reminder  of  rules,  I  found  taking  
children  in  the  mountain  environment  with  the  challenge  of  two  skis  attached  to  
their  feet  made  them  more  liable  to  be  rambunctious  and  all  around  require  a  much  
different  approach  to  facilitating  activities.  From  this  program  moving  forward,  I  
would  possibly  look  for  a  more  Ilowing  overarching  theme.  In  addition  to  this  I  
would  look  for  even  more  continuity  week  to  week.  In  regards  to  my  own  leadership,  
not  much  if  any  has  changed.  Rather  I  have  found  the  possible  limitations,  and  
challenges  when  working  with  younger  age  groups.  My  servant  leadership  style,  I  
still  view  as  being  one  of  my  greatest  assets  as  a  leader.  But,  I  do  believe  it  will  work  
better  within  the  population  I  wish  to  work  within.
  The  experience  in  working  with  the  YMCA  to  provide  a  four-­‐week  after  
school  program  has  been  a  new  and  rewarding  experience.  There  have  been  a  
number  of  new  lessons  I  learned  from  experience,  and  new  dynamic  I  have  learned  
to  work  with  in  the  age  range  of  third  and  fourth  grade.  Looking  forward  I  hope  this  
experience  to  provide  positive  changes  in  that  way  I  approach  programming  and  
working  with  these  ages.

28
TAKE ME OUTSIDE!
3.5  Professional  Resource  List
Bryan  Hendrick

Cary,  Alice.  "Tracking  with  Kids."  GORP.  12  Feb  2009.  <hSp://gorp.away.com/
gorp/eclec)c/family/track_kids.htm>.
  This  website  provides  a  general  activity  outline  with  clear  instructions  for  
facilitating  tracking  games.  The  games  create  and  instill  a  sense  of  awareness  for  the  
environment  in  which  the  children  are  surrounded.  Hopefully,  allowing  them  to  truly  
experience  what  the  world  has  to  offer  them  outside.

"The  String  Course."  Orienteering  for  the  Young.  26  Feb  2009.  <hSp://
www.us.orienteering.org/OYoung/index.html>.
  Orienteering  for  the  young  explores  orienteering  and  the  modiIications  that  
need  to  take  place  for  younger  age  groups.  The  stringcourse  is  a  great  activity  form  
that  you  can  create  an  orienteering  activity  from  for  a  limited  time  window.  

Bonney,  Bruce,  and  Jack  Drur.  The  Backcountry  Classroom:  Lesson  Plans  for  
Teaching  in  the  Wilderness.  1st  ed.  Merrillville,  IN:  ICS  Books,  Inc.,  1992.  
  While  not  used  directly  in  this  program,  it  has  a  number  of  creative  ideas  for  
teaching  numerous  outdoor  themes.  Its  not  the  greatest  Iit  for  an  after  school  
program.  

Leave  No  Trace  Center  for  Outdoor  Ethics,  101  Ways  to  teach  leave  no  trace.  
Boulder,  CO:  Leave  No  Trace  Center  for  Outdoor  Ethics,  2007.  
  The  activity  book  contains  101  games  for  teaching  every  principal  of  Leave  
No  Trace  -­‐  including  general  activities.  It  is  a  perfect  tool  when  teaching  LNT  in  any  
setting.

Cox,  Steven,  and  Kris  Fulsaas.  Mountaineering:  The  Freedom  of  the  Hills.  7th  ed.  
SeaSle,  WA:  The  Mountaineers  Books,  2003.  
  The  bible  for  mountaineering,  it  contains  factual  information  on  numerous  
aspects  of  mountaineering.  Information  for  presenting  activities  can  be  referenced.

29
Samples
Marketing.
Climbing Program Marketing Plan.
The University of Utah Climbing Program facilitates programs associated with the
University. These programs range from rock climbing courses in the Parks, Recreation,
and Tourism department to mountaineering at destinations such as Mount Rainier
through the Outdoor Recreation Program. This sample highlights a marketing plan
created for the program, though it never used.

This piece demonstrates the knowledge and understanding attained in the marketing
of programs. At a minimum it shows an ability to be a useful resource in developing
marketing strategies, and become an asset rather than a burden in such a capacity. By
no means does this sample quantify as commensurate experience. Rather, it is a basic
understanding of the terms and theories used in creating a marketing plan, along with
other marketing strategies.

30
Marketing
Bryan Hendrick
PRT-3211
A. Joseph Arave, Ph.D
April 19, 2010

Introduction
The University of Utah Climbing Program facilitates programs
associated with the University. These programs range from rock climbing
courses in the Parks, Recreation, and Tourism department to
mountaineering at destinations such as Mount Rainier through the
Outdoor Recreation Program. The Climbing Program started in the Fall
semester of 2007, seeing a steady growth in students over the past two
years. The unique relationship between the Parks, Recreation, and Tourism
department and the Outdoor Recreation Program has allowed the
program to offer a unique and rewarding experience for every level of
student.
In the last six months the Climbing Program has been awarded
accreditation from the American Mountain Guides Association, making
the Climbing Program the only university program to hold such an
accreditation. The accreditation serves to provide a standard to which
the program is held. Several areas in which the accreditation focuses
include permits, staff, staff training, and operational guidelines.
Additionally, the accreditation informs students along with the general
public that the program adheres to industry standards, and all instructors
operate in terrain in which they have received formal training to instruct.
Another unique aspect of the Climbing Program, is the relationship it
shares between the Parks, Recreation, and Tourism department and the
Outdoor Recreation Program. The relationship has allowed for a united
effort in providing technical climbing programs at the University of Utah.
This has allowed for the success of the Climbing Program and its ability to

31
Marketing
operate beyond the minimum standards set forth by the international
guiding community.
There are a number of programs offered through the Climbing
Program, a large number are academic courses through the Parks,
Recreation, and Tourism department. However, the Climbing Program
does offer a number of courses through the Outdoor Recreation Program,
not for credit, ranging in length from one day to week long trips. In the
past, trips created the opportunity for students to climb a number of
Cascade Peaks in the Pacific North-West, and weekend ice climbing trips
to Ouray Ice Park in Colorado. Academic courses currently take place in
one of several locations: Wasatch Front, St. George, Moab, and Ourary
Ice Park. Course locations are dependent on the time of year along with
goals and objectives to the specific course.
The population served by the Climbing Program presents a unique
set of challenges. Each program that takes place throughout the year has
a surprising amount of diversity. Initially, white males dominated the
courses; in recent semesters there has been an uptake in white females
and several other demographics. Additionally, the students in each
program have a variety of experience levels regardless of the program
offered. The challenge presented is creating a unique and beneficial
learning environment for all students.
Instructors in the Climbing Program follow the norm within many
outdoor adventure based programs, white female and male instructors.
While there is a lack of diversity within the instructors, there is a large range
in experience when exploring backgrounds within technical climbing and
teaching. The majority of instructors a have experience solely in rock
terrain, and come to the program with little experience teaching.
However, the Climbing Program has an excellent mentorship program in
which instructors have the ability to develop.
The climbing program offers a service rather than a product. Each
semester the service recycles. Any open seats in a course represent an
expired opportunity for revenue. The challenge in the academic setting is
to not only continually grow enrollment, but retain as well. Each student
has the opportunity to drop any climbing course within two days of the
first class meeting. Unfortunately, this results a number of students leaving
a course before it is in the field. Again, this creates open seats. The actual
life of any service offered by the climbing program is rather short: three
days.
Each course is targeted towards as specific segment, the traditional
University student. While there have been a number of other segments
that partake in a course, the majority of targeting is to students between
the ages of eighteen to twenty-four.

32
Marketing
Overall, the Climbing Program creates a unique and rewarding
experience through its programs offered in the Parks, Recreation, and
Tourism department, along with the Outdoor Recreation Program. The
Climbing Program continues to experience growth in the programs
offered.

Promotion
Promoting the climbing course offers a number of advantages,
including more work for instructors that have devoted time to the
program. More specifically, the population of climbers continues to grow
around the University. The need to understand the basic principals in
managing risks associated with climbing is paramount. The more students
who enroll, the more climbers in the community will have a better
understanding of how to manage their risks effectively.
There are several strategies that would prove effective for
promoting the courses offered by the Climbing Program. The first is a push
pull method. To push the courses out to students, vouchers such as those
used for Lift ticket, sold at numerous locations, could be created for
classes. Imagine potential students browsing the local Costco or REI, and
seeing a cardboard display for the climbing courses. With their interest
peaked, they could purchase this voucher to be used on a climbing
course.
The second is personal selling. This requires the attention of all
instructors involved in the climbing program. The ability to promote word
of mouth from one student to the next has a large impact on the
enrollment of students. Potentially, a day of passing out pancakes or hot
chocolate would allow for instructors to interact with prospective students.
Word of mouth would spread the news of free food and the climbing
courses.

Finally, there is a third way to promote course through publicity. This


type of promotion needs to be directed at the students attending the
University. There are various means on the campus to achieve such
coverage, one of which is the campus newspaper. Articles written by
instructors would cover trips taken to exotic climbing locations. These
enticing articles would create students that wished to travel and climb as
well. At the end of such articles there could be a short paragraph about
the courses offered.

33
Marketing
CLIMBING!

Experience the thrill of the ROCK.

Enroll today
climbing.utah.edu
34
Marketing
Advertising, Part 1
To advertise within the targeted market of students attending the
University of Utah requires intentional thought to achieve effective results.
Within the demographics of students that enroll in the climbing program
courses, social media presents an untapped opportunity to extend the
reach of marketing opportunities. Specific websites such as FaceBook,
offer the opportunity for student to upload photos, and write about their
experience. This allows others to interact with the same content and
become aware of the positive experience they to can have by taking a
climbing course.
Initially, the need to create some basic content and group on
FaceBook is necessary. Potentially, videos and other forms of media could
be created. This media would allow students to be “tagged”, causing it to
show up in the “news feed” of other users. Effectively, this would allow for
a word of mouth approach in the digital world.

Advertising, Part 2
The advertising process for the climbing program is quite simplistic,
including several traditional and non-traditional means. The overarching
objectives for advertising the Climbing Program, are to reach over sixty
percent of students that are interested in adventure based activities
increasing their interest in the courses offered by the end of the calendar
year. To achieve this objective, there are two components that need to
be explored: the creative strategy and the media plan.
The creative strategy has several components to consider, the first
of which is the target audience. As discussed previously, the target
audience is made up of students attending the University of Utah
between the ages of eighteen and twenty-four, specifically those
interested in adventure based activities. The second component is the
objective of the marketing effort. Simply stated, the marketing effort will
excite students about climbing for credit at new climbing locations for
them. The third and fourth elements focus on the marketing materials
themselves.
The marketing materials will make use of new media, such as
photos and videos. The videos themselves will make repeated reference
to the credit available. Along with the use of the two mediums, the
materials will have a catchy appeal for those in the target market, making
use of video highlighting the adventure of climbing.
Last, the media plan has components to consider as well. Any effort
in marketing the climbing courses should reach the majority of students
attending the University. It is rather difficult to reach just those within the

35
Marketing
target market. Additionally, the marketing will make use of three mediums
that allow for flexibility in the timing and frequency.
The first medium is that of emails. Bursts can be sent out bi-weekly,
highlighting upcoming courses, and important climbing community news.
The second medium is posters. Bursts can be used at the beginning of
each semester, hanging them around various locations on campus. The
final medium would be a website using videos. Pulse can be used
throughout the semester. Videos will highlight the course offering, and
past experiences of students of recent courses.

Pricing
Unfortunately, for the Climbing Program pricing has little implication
for marketing. The price for a student is rather set by the University.
However, for the purpose of the project I will explore pricing within the
context of a guide service.
Changes in pricing are rather limited. With any guide service, there
are overhead cost that simply have to be covered. Yet, there are ways to
allow for flexibility, and the appearance of promotional offers. For
example, day-to-day services by guides will normally be offered at a
neutral point. One that is at the medium for such a service in the given
region, However, it is possible to offer a much lower price that follows a
more penetration approach. Such a price would apply to those just
looking to try climbing, essentially enticing those thinking about “dipping
their toe in the water.”
Other cost factors that apply to participants most be overcome as
well. The first is time, easily overcome by the flexibility of scheduling. A
client chooses when, where, and for how long. Next, fear may play a role
in the “cost”, providing videos online that calm potential clients can prove
to be beneficial. The largest cost however is that of effort. Simply
addressing this cost by offering easy straightforward approaches to
booking a guide.
Ultimately, pricing is much different in a guide service than a
university-based program. The marketing challenges faced by each is
drastically different., largely, the ways in which a marketer can reach their
population, and what costs are appropriate.

36
37
Samples
Management.
Funding Search.
For the funding search, I selected the Outward Bound Denver Center. The center serves the
community through a number of functions ranging from day long experiences to backcountry
trips out for a week or more. Since creating the document for the assignment, I have gained a
new level of understanding about the various centers, wilderness base camps, professional,
and adjudicated youth programs Outward Bound USA delivers. The assignment required
searching for applicable grants and donations that matched the selected organization.

The sample demonstrates an understanding in managing and funding not-for-profit programs.


For a number of large wilderness programs, a non-profit structure is widely common. This
changes the way in which courses, administration, equipment, and a variety of other
elements are funded and managed in the financial realm. Having an understanding of the
related concepts aids in becoming a valuable member of any organization within the
experiential education field.

38
Funding Search
Bryan Hendrick
PRT-5395
Karen Paisley
October 27, 2009

Funding Search
For the funding search, I have selected Outward Bound, Denver. The
school serves the community through a number of functions ranging from day
long experiences to backcountry trips out for a week or more. The mission of
Outward Bound, and centers such as Outward Bound Denver, is a central theme
of using challenge and adventure to develop a person's character and
promote self-discovery. While the centers may not use the wilderness to the
extent of other programs, creative use of the urban landscape, and historical
venues brings about new learning and aids in the achievement of the intended
outcomes. The outcomes of any Outward Bound are relative to the environment
in which they take place, however, the underlying results of instilling values, and
development of an individual's character are the same across all venues.
Specifically, within Outward Bound Denver, students from the surrounding
community can participate in a peer leadership urban expedition. The program
reaches out to middle and high school students. It engages the individuals,
along with personal relationships with peers, in challenging environments.
Through a five day experience, students face challenges that develop
leadership and personal skills that transfer into life at home and school. The
experience of each student has similarities to wilderness based programs of
Outward Bound. Students participate in service projects and stay over night in
unique locations such as museums, along with solo time spent reflecting on the
experiences at hand.
The mission of the program is to develop the character of students
through challenge and adventure. Students are identified through faculty of
participating schools, and invited to attend the five day experience.
Additionally, students are accompanied by faculty members from their school.
The program takes place throughout the school year, and in the summer offers
wilderness based components. The outcomes are achieved through a series of

39
Funding Search
service projects, overnight stays at different locations, and solo time. The
outcomes range from development of leadership skills, to self discovery, and
transferable skills into everyday life.
There are several funding opportunities available for the program, the first
of which comes from the Corporation for National and Community service,
through their Learn and Serve America grant. The corporation seeks to improve
the participants' lives, and strengthen communities, through service learning. The
second source of possible funding is Youth Service America. The organization
serves to promote engagement of youth in issues prevalent in today society.

40
Funding Search
Funding  Source  #1

Date:  November,  1st,  2009 Funder:  Corpora9on  for  Na9onal   Outward  Bound  Denver
Community  Service
1. Name  Address,   ScoS  Richardson
Contact  Person email:  lsacschool@cns.gov
1. Financial  Data:

Total  Assets $1,350,000

Total  Grants  Paid 8  to  10

Grants  Ranges/ $300,000  to  $450,000


Amount  Needed

Period  of  Project  


Funding 1  year

1. Subject  Focus Service-­‐Learning  projects Experiences  that  include  service  


learning  projects
1. Geographical  Limits United  States
1. Type(s)  of  Recipients GMEs,  SEAs GME

1. Popula9on(s)  Served School  Age

1. Type(s)  of  Recipients GMEs,  SEAs GME

1. People  (Officers,  
Trustees,  Staff)
Applica9on  Informa9on

1) Does  the  Funder  Have  printed  guidelines/applica9on  forms?  Yes

2) What  type  of  ini9al  approach  is  required?  Applica)on

3) What  are  the  deadlines?  No  current  deadline  or  next  cycle,  TBD.

4) Board  mee9ng  dates?  N.A.


What  are  the  sources  of  informa9on?  COS  Funding  Opportuni)es  Search
Notes:  hWp://fundingopps.cos.com/cgi-­‐bin/fo2/getRec?id=77581  
Followup:

41
Funding Search
Funding  Source  #2

Date:  November  1st,  2009 Funder:  Youth  Service  America Outward  Bound  Denver
1. Name  Address,   Youth  Service  America
Contact  Person 1101  15th  Street,  Suite  200
WA  DC
1. Financial  Data:

Total  Assets Na

Total  Grants  Paid Na

Grants  Ranges/ $2,000


Amount  Needed

Period  of  Project  


Funding 1  year

1. Subject  Focus Addressing  the  world's  most   Climate  Change


pressing  social  issues
1. Geographical  Limits United  States Denver
1. Type(s)  of  Recipients Na)onal  networked  org. Outward  Bound  USA

1. Popula9on(s)  Served Youth  ages  5-­‐25 Youth  ages  12-­‐18

1. Type(s)  of  Recipients Na)onal  networked  org. Outward  Bound  USA

1. People  (Officers,   Na Na
Trustees,  Staff)
Applica9on  Informa9on

1) Does  the  Funder  Have  printed  guidelines/applica9on  forms?  Yes

2) What  type  of  ini9al  approach  is  required?  Online  comple)on

3) What  are  the  deadlines?  End  of  November.

4) Board  mee9ng  dates?  Na


What  are  the  sources  of  informa9on?  COS  Funding  Opportuni)es  Search
Notes:  hWp://fundingopps.cos.com/cgi-­‐bin/fo2/getRec?id=111506  
Followup:

42
Funding Search
Attn: Scott Richardson
Corporation for National Community Service

In today's communities there is a down turn in the involvement of youth.


Numerous avenues have taken the place in the role youth once took in our
nation. Today, many youth spend time playing video games, browsing the
internet and possible involvement in gangs. I would like to see us reach out to
these youth in the Denver communities and engage them in service learning
opportunities that not only promote a better community in Denver, but,
challenge the students through adventure and service.
Students chosen by faculty at participating schools will engage in our five
day expedition into the city of Denver, and give the students an opportunity to
learn about themselves, encourage leadership amongst their peers, and
develop a sense of ownership and desire to participate in the community
around them. Ultimately, the skills learned, while on the five day expedition, will
transfer into the student’s everyday life, where they can use them at school and
home. Nowhere else in the city of Denver will you find such a unique and
beneficial opportunity that engages students on so many levels. The skills
learned here truly change each student’s outlook on their lives and the
opportunity they have to participate in their communities.
While our program includes involvement in a few other aspects, not
explicitly related to service learning, there is a strong element present amongst
the expedition that takes place a majority of the time. I have attached further
information about our program and a sample itinerary for you. I believe there is
a unique opportunity for the future development of the Denver community
through our program.

Best Regards,
--
Bryan Hendrick

43
Samples
Evaluation in Parks, Recreation, and Tourism.
University of Utah Climbing Programs, Rock One Evaluation Plan.
This evaluation follows a goal-attainment model, evaluating goals and direct and measurable
objectives agency-wide along with those specific to the rock one program. In addition, this
evaluation gave specific attention to: instructors and their teaching methods, effectiveness of
varying locations, participants competencies in relation to the fundamentals taught in the
program, and, contributors and detractors for each students ability to learn. Each is directly
related to the goals and objectives specific to the rock one program and Climbing Program
in general. Additionally, the evaluation did measure the attainment of the goals through
quantitative methods.

The sample demonstrates a level of knowledge and understanding various evaluation


methods, and application of them. This sample has been included due to the clear example
it provides in my personal ability to design, implement, qualify and quantify data in the
evaluation of educational related programs.

44
Evaluation Plan

University of Utah Climbing Programs,


Rock One Evaluation Plan

Bryan Hendrick

PRT-3780

Mary Wells, Ph.D.

45
Evaluation Plan
Introduction
Mission Statement
The University of Utah Climbing Programs mentor students through the entire
spectrum of climbing, from student to instructor. The program allows the students
and instructors/coordinators to learn from each other through teaching and learning
experiences. This process allows for maximum reward for the students and
instructors/coordinators.

Vision Statement
The University of Utah Climbing Programs strives to make itself sustainable. The
program will expand into the ski and alpine disciplines. During this process the
University of Utah Climbing Programs will continue to value its educational roots,
while drawing from American Mountain Guide Association accredited programs.

! The University of Utah Climbing Program facilitates programs associated with the
university. These programs range from rock climbing courses in the Parks, Recreation,
and Tourism department to mountaineering at destinations such as Mount Rainier
through the Outdoor Recreation Program. The Climbing Program started in the Fall
semester of 2007, seeing a steady growth in students over the past two years. The
unique relationship between the Parks, Recreation, and Tourism department and the
Outdoor Recreation Program has allowed the program to offer a unique and rewarding
experience for every level of students.
! In recent months the Climbing Program has been awarded accreditation from the
American Mountain Guides Association, making the Climbing Program the only
university program to hold such an accreditation. The accreditation serves to provide a
standard to which the program is held to. Several areas in which the accreditation
focuses on include permits, staff, staff training, and operational guidelines. Additionally,
the accreditation informs students along with the general public that the program
adheres to industry standards, and all instructors operate in terrain they have received
formal training to instruct in.
! Another unique aspect of the Climbing Program, is the relationship it shares
between the Parks, Recreation, and Tourism department and the Outdoor Recreation
Program. The relationship has allowed for a unified effort in providing technical climbing
programs at the University of Utah. The unification allowed for the success of the
Climbing Program and its ability to operate beyond the minimum standards set forth by
the international guiding community.
! There are a number of programs offered through the Climbing Program, a large
number are academic course through the Parks, Recreation, and Tourism department.
However, the Climbing Program does offers a number of programs through the Outdoor
Recreation Program not for credit, ranging in length from one day to week long trips. In
the past trips created the opportunity for students to climb a number of Cascade Peaks
in the Pacific North-West, and weekend ice-climbing trips to Ouray Ice Park in Colorado.
Academic courses currently take place in one of several locations; Wasatch Front, St.
George, Moab, and Ourary Ice Park. Course locations are dependent on the time of

46
Evaluation Plan
year and goals and objectives to the specific course.
! The population served by the Climbing Program presents a unique set of
challenges. Each program that takes place through out the year has a surprising
amount of diversity. Initially courses were dominated by white males, in recent
semesters there has been an uptake in white females and several other demographics.
Additionally, the students on each program have a variety of experience levels
regardless of the program offered. The challenge presented is creating a unique and
beneficial learning environment for all students.
! Instructors in the Climbing Program follow the norm within many outdoor
adventure based programs, white female and male instructors. While there is a lack of
diversity within the instructors, there is a large range in experience when exploring
backgrounds within technical climbing and teaching. The majority of instructors a have
experience solely in rock terrain, and come to the program with little experience
teaching. However, the Climbing Program has an excellent mentorship program in
which instructors have the ability to develop.
! Overall, the Climbing Program creates unique and rewarding experience through
its programs offered in the Parks, Recreation, and Tourism department, along with the
Outdoor Recreation Program. The Climbing Program continues to experience growth in
the programs offered. This evaluation explores the entry level rock course offered within
the Parks, Recreation, and Tourism department. The course aims to teach students the
basics of top rope climbing in a single pitch environment.
! In the entry level rock course, listed as "PRTL 1235: Rock 1 Seminar" in the
University of Utah catalogue, students learn the basic movements of climbing, belaying,
rappelling, and how to construct a simple two-point self-equalizing anchor. Rock one in
the past has taken place in one of two locations, the Wasatch front or Moab.

47
Evaluation Plan
Goals and Objectives
! The Climbing Program has a number of goals and objectives that are specific to
each program, and several that are agency-wide. The current set of goals and
objectives are relatively recent, developed towards the end of Summer 2009. While
there is a need for further refinement and development, the current set of goals and
objective adequately serve the current need.
! Agency-wide, two goals are set forth. The first goal is to provide students with a
basic understanding and develop a respect for the environment which surrounds the
student. This outlines the Climbing Programs goal of promoting learning and
understanding of the areas wherein climbers actively engage in the activity, in addition
to the impact each climber can have on the environment they travel in. The Second goal
is to develop and cultivate an educational environment for the student. Rather simple
and very broad, the goal is to ensure students have the opportunity to learn.
! In addition to the agency-wide goals, there are a number of objectives. The first
objective aims for Instructors to demonstrate an understanding and respect for the
environment through modeling and instructional techniques used throughout all
courses. The objective states the need for competent instructors in the practice of
Leave No Trace and the ability to teach students through various methods. The second
objective states that instructors will coach students via one-on-one and group sessions
in specific leadership skills during the course progression. While somewhat nebulous,
the objective outlines the programʼs goal of developing personal leadership skills
applicable to climbing in technical terrain. One such leadership skill is an understanding
of oneʼs own sphere of acceptable risk versus the sphere of other climbing partners.
! The final objectives deal directly with student actions and attitudes, in addition to
those of instructors. Students will demonstrate a basic respect for the environment and
individuals through their own actions and attitude. While self explanatory, the objective
aims to further create a community of climbers who value and respect one another
along with the environment. In regards to instructors, they will model leadership skills
relevant to the University of Utah Climbing Program throughout the duration of each
field day. These include: communication, competence, self-awareness, judgment and
decision making.
! Specific to the rock one program there are two goals. The first goal is to
introduce the fundamentals of top rope climbing. The broad aim of the goal is to educate
students in the basic functions needed to climb in a top rope, single pitch environment.
The second goal is development of basic climbing movements. This goal addresses the
need for each student to develop a basic ability to move on low fifth class terrain.
! Along with the specific rock one goals, there are a number of objectives which
address direct and measurable learning outcomes. The first objectives is that students
will demonstrate an ability to tie in with a figure eight consistently by the end of the
course. Essentially, students will be able to tie themselves in with a figure eight, not
needing to pause or question. The second objective: students will demonstrate an ability
to belay using the B.U.S. (brake, under, slide) system by the end of the course. The aim
of this objective is to ensure that each student understands the advantages and proper
use of the industry standard of belaying with a device such as a Black Diamond ATC.

48
Evaluation Plan
The third objective is that students will use the standard communication progression
every climb throughout the entire course. There is a strong element of risk management
present in this objective, however, it teaches students the need for clear and effective
communication throughout a climb as an essential skill in climbing any setting. The
fourth objectives states, students will demonstrate an ability and understanding of how
to build two-point self equalized anchors on fixed protection by the end of the course.
Within the fourth objective, there is question as to the validity of a student needing to
know how to build a two point anchor. However, students within the rock one program
need to understand what a proper anchor should consist of, allowing them to better
manage their own risk while climbing with others after the program. The fifth objective is
directly related to the second goal: students will demonstrate an understanding of basic
climbing movements on easy fifth class climbs by the end of the courses. In relation to
the second goal, this addresses the need for students to develop a base to build future-
advanced climbing movements off of. Finally, in the sixth objective, students will
demonstrate a basic ability to coil climbing ropes using the butterfly method by the end
of the course. Quite simply students need the ability to properly store and coil a rope.
! The program specific and agency-wide goals serve to paint a picture of what the
outputs and intended outcomes are of a given rock one course. Respectively, the
objectives further detail specific learning outcomes. While there is a need for further
refinement, the current goals and objectives adequately serve the current needs of the
University of Utah Climbing Program.

49
Evaluation Plan
The Evaluation

! Before the Fall semester of 2009, a progression was used wherein the
information covered was beyond the ability for students to adequately learn and become
competent. Over the course of the summer semester of 2009, a new progression was
developed. The new progression allows to students to become competent in skills
needed at a particular level. For instance in the previous progression, students learned
sport and tradition lead climbing in one weekend course. Today, the progression breaks
the skill sets of sport leading and traditional leading into two separate weekend courses.
This evaluation aims to examine the effectiveness of the recently implemented
progression. Evaluating the rock one program will establish a baseline, and allow an
assessment in attainment of goals and objectives.
! This evaluation follows a goal-attainment model, evaluating goals and direct and
measurable objectives agency-wide along with those specific to the rock one program.
In addition, the evaluation will give specific attention to: instructors and their teaching
methods, effectiveness of varying locations, participantʼs competencies in relation to the
fundamentals taught in the program, and, contributors and detractors for each students
ability to learn. Each is directly related to the goals and objectives specific to the rock
one program and Climbing Program in general. Additionally, the evaluation will measure
the attainment of the goals through quantitative methods.
! The information collected through this evaluation is of importance to the Climbing
Program administrative staff, as well specific members of the instructional staff. The
individuals with interest are key in future growth and sustainability of the Climbing
Program. To collect the data the instruction staff closest to the age and demographic of
students will be used. The current instructor pool for the Climbing Program provides
easy access to individuals with similarities to the student population. In addition to the
instructors collecting the data, students from rock one courses will be asked to
participate in the evaluation, providing the data need.
! To adequately measure the attainment of the goals and objectives the evaluation
be summative, taking place at the end of each rock one program. Specifically, the
evaluation will take place after all activities have concluded and students have been
debrief. However, students will be asked to participate in the evaluation before any
formal dismissal. In addition to allowing the collection of data centered on the attainment
of goals and objectives, the summative evaluation will allow the instructional staff of
each program to gain insight to whether or not teaching strategies were successful.
! For a successful evaluation, the sample size and composition of those
participating is critical. All students at the end of each rock one course will be asked to
participate in the evaluation. The composition of the sample is a direct result of the
population of currently served by the Climbing Program. The size of the sample will be
effected by enrollment of each course, however, a single semester of rock one courses
will provide an adequate sample size that ensures reliability and validity.
! Finally, the evaluation will use a questionnaire method. A questionnaire ensures
each student is receiving the same questions, over the course of several courses in a
semester. There will be a monetary need, due to photocopies and pens for students. All
other resources need are time based, instructors will need to facilitate the questionnaire

50
Evaluation Plan
on the final day. Additionally, time will be needed to summarize the final report. Several
considerations will need to be taken into account, instructors will need to ensure
students have a quite, spacious environment in which they complete the questionnaire.

51
Evaluation Plan
Rock One Program Pictorial Logic Model

52
Evaluation Plan
Rock One Program Logic Model

! For the rock one program, there are a number intricate elements. Each element
plays a role in the ultimate attainment of the goals and objectives. For instance without
the correct permit, the course would not take place, the result would be no climbing. It is
then apparent that the attainment of the goals and objectives would cease. It is vitally
important at all levels within the Climbing Program to then understand the relationship
between all elements of the logic model, and the individual role each plays in ultimately
attaining the goals and objectives.
! Within the resources and inputs there are the several key elements. These
specific elements are the base for which all takes place, and continues to move forward
from. The first resource is reliable, well maintained equipment. The need for the
climbing program to maintain equipment is critical to managing the risks of each
program that runs. Additionally, in order to maintain the accreditation from the American
Mountain Guide Association, the Climbing Program must maintain equipment used.
! The second resource or in this instance, input, are competent and
knowledgeable instructors. Each instructor plays a vital role in the success of each
program that runs. Their ability to teach in a variety of settings, assess a variety of ability
levels and learning styles and adequately facilitate is a critical input into the program. In
addition to the instructors, there is another input on the part of each student that must
be recognized by each instructor, students goals. Simply, student goals, are what each
student wishes to learn within the context of a given course. The students goals, not
only internally motivate each student, the provide an opportunity for each instructor to
individually coach a student to achieve the maximum learning potential in a course.
! The final resources are two interrelated elements, Permits and climbing sites.
First, permits allow the Climbing Program to operate in an area. Without a permit, both
instructors and students can be held to federal charges. The critical need for a permit
allow the climbing program to access areas, and run a program. Additionally, the
appropriate climbing sites must be used for a given program. In regards to a rock one
course, a number easy fifth class climbs in the same area are needed. In addition to the
availability of easy fifth class climbs, the site also needs to have a ground area suitable
for a large group, and a variety of other factors met. Each of the resources and inputs
play a vital role in the success of the rock one program. Each element has a role in
allowing each rock one course to take place.
! These resources and inputs feed into the next step in the rock one program logic
model, Activities. The activities which take place are the things which the rock one
program must do in order to achieve the intended Outputs, Outcomes, and Impacts.
The resource of competent and knowledgeable instructors, feeds into the activity of
instructor training. The Climbing Programs mentor ship program and each semester
instructor training courses, ensure each instructor has the adequate ability to teach and
perform the vital functions necessary to teach in the single pitch terrain of a rock one
course. In turn, the same input that affects instructor training also plays a role in the
actual instruction of a rock one course.
! In addition to competent and knowledgeable instructors, participants goals also

53
Evaluation Plan
feed into the instruction of a rock one course. The activity of instructing is a primary
function to archiving the intended goals and outcomes. Instructing require competency,
in understanding the effects the environment, individual learning styles and previous
experience have on the course. In addition, the instructor while teaching needs to
recognize differing learning styles and appropriately adapt to meet the needs of each.
! Next, the students primary activity of climbing, is directly related to the resource
of climbing sites. Without the proper selection of climbing sites students may not obtain
the intended learning outcomes, creating a less the educational environment.
! The final activity is that of logging equipment use. The activity of logging
equipment use, is fed by the the resource of reliable, well maintained equipment. As
equipment is used, it must be tracked and noted for any discrepancies. Not only does
this activity keep the Climbing Program operating in accordance of the accreditation of
the American Mountain Guide Association, it is another critical element in assuring the
management of risk.
! The rock one program has three outputs, each shares a number of activities,
which in turn feed into several outcomes. The first Output is knowledge of the
surrounding environment is shared. This output is fed by the activities of instructor
training and instruction. Each instructor needs to understand and have the ability to
teach on subjects such as; differing rock types, wildlife, and our impact as climbers on
the environment. This output is directly related to the agency-wide goals.
! The next Output is students climb. While very similar to the activity of climbing, it
is additionally fed by the activity of instructor training. For students to climb there is a
need for instructors to have the ability to setup top rope climbs, and coach students on
various movements. This output is a direct result of students putting theory into practice.
! The final output is that of instructors managing risk. Managing risk, ranges from
the equipment to students individual boundaries. In either case, and every where in
between, the activity of logging equipment use and instructor training is critical to the
output of managing risks.
! Similar to the outputs, are the outcomes. Each of which is an critical element in
the success of obtaining the goals and objectives. The first outcome is that of students
learning the fundamentals of climbing. These fundamentals are those stated in the
objectives of the rock one program. The main output affecting this outcome is students
climbing, and using the skills taught. Additionally, as a result of the outcomes, students
climbing and instructors managing risk, Instructors foster an educative environment.
Wherein, student learning outcomes are achieved and a multitude of needs are met.
! The final two outcomes are related; Students develop a respect for the risks
involved in climbing, and, students push their personal boundaries. Respectively, each
is fed by the outputs of; knowledge of surrounding environment is shared, and, students
climb. In each students learn about them selves while developing an understanding and
respect the risks associated with climbing. However, the outcome of students pushing
their personal boundaries, is unique in that it presents an opportunity for evaluation in
the future.
! After outcomes, the logic model describes the long-term impacts the rock one
program has. Each is of importance for the sustainability of the Climbing Program, and
a direct result of the inputs, activities, outputs, and outcomes. The first impact is, three
years after the course students continue to have an increased value for the

54
Evaluation Plan
environment. This impact has long term implications due to the personal experience
students have had in a wilderness area. Additionally, students continue to practice a
form of Leave No Trace, and support the climbing community in access to climbing
areas.
! The other impact is a bit longer in time, five years after a course, students will
continue to have an increased interest in climbing related actives. The long term
involvement of a student is vital in the sustainability of the Climbing Program.
Additionally, this impact is directly affected by the experience a student has on their rock
one course, and their ability to succeed.
! Each part of the logic model represents a critical element to the success in
obtaining the intended goals and objectives, agency-wide and those specific to the rock
one program. Each relates to one another, without the success within one element, the
next step in the logic model is rather difficult if not impossible to obtain.

55
Evaluation Plan

56
Evaluation Plan
Quantitative Methods

! The evaluation primarily uses quantitative methods. In determining the


sustainability of the instrument created to serve for this evaluation, primarily quantitative
results allow for easier coding. There are three primary areas of the logic model that are
measured through the instrument. The areas of the logic model are; outputs, outcomes,
and impacts. In order to collect the data needed for the evaluation a new instrument
was created.
! To create the instrument, the initial problem was defined. The need exists to
measure the attainment of goals and objectives, or rather, are outputs, outcomes, and
impacts are achieved in the rock one program. Unfortunately, each element is rather
unique to the Climbing Program, and a previously existing instrument does not exist.
Next, independent and dependent variables were identified. The primary independent
variables;

! Student goals
! Instructor goals
! Individual student and instructor backgrounds and attitudes
! Instructor use of teachable moments and various teaching strategies

! The previously listed independent variables, highlight several of the elements


which can change from course to course. Each student and instructor has personal
backgrounds and attitudes which are unique, which have the ability to dramatically
impact the dependent variables. Additionally, the ability for each instructor recognize
teachable moments and effectively teach according to group needs has an even greater
impact on the dependent variables. The primary dependent variables;

! Competency
! Educative environment
! Understanding of risks, and risk management
! Understanding of the environment which the student is in

! The dependent variables listed are directly related to the goals and objectives of
the rock one program. All are dependent on the independent variables list earlier. For
example, a students ability to learn is the result of an educative environment. For an
educative environment to exist, instructors need to recognize a teachable moment,
various learning styles present, and even current development of the group.
! However, it is important to recognize the relationship and complexities of an
experience in an adventure based program, such as the Climbing Program. The
variables listed are specific elements that have been identified as relevant to the
evaluation. Conversely, one could argue the need to further include the additional
instrument to take into consideration other elements at play. For this evaluation, focus is
given to variables that affect the attainment of the goals and objectives through the use
of a questionnaire completed by students.
! To measure data related to outputs, outcomes and impacts, the questionnaire
uses series of likert scales, semantic differentials, and a ranking. Elements of the

57
Evaluation Plan
outputs, outcomes and impacts determined to be measured through quantitative means
are;

! Students Climb
! Instructors Manage Risks
! Students learn the fundamentals of climbing
! Students develop a respect for the risks involved in climbing
! Students push their personal boundaries
! Instructors foster an educative environment
! Five years after course students will continue to have an increased interest in
! ! climbing related activities

! Each element was then paired with other elements creating three subcategories;
competency, risk management, and a educational environment. The first series in the
questionnaire is specific to the competency subcategory. Students are asked to rate on
a likert scale from one (unable to perform skill) to five (proficient) their understanding
and ability to effectively use each skill. The items used in the series, are the five skills
outlined in the rock one program objectives. This series and the items within directly
measure the attainment of the objectives.
! The next series contains a set of semantic differentials. This series is specific to
the risk management subcategory. There are six blocks for a student to fill in, the range
is specific to each item, and students are asked to fill in the block closest to their
feelings. Five items are used, two focus on the output of instructors managing risk,
followed by three more items which focus on a students development of respect for the
risk involved in climbing.
! The final quantitative series contains a ranking. This ranking is used to asses the
subcategory of an educational environment. Students are asked to rank from one (the
greatest) to five (the lowest) the influence each item had on their ability to learn. Five
items were identified, each is related to an output or an outcome.
! To ensure an accurate assessment, the validity of the quantitative items is of high
importance. The validity of each item is based on content. Each item relates the the
rock one course, and a subcategory - which in turn is related to a set of outputs,
outcomes, or impacts. Additionally, the questionnaires quantitative series of items are
ensured accuracy through internal consistency in the reliability. Due to the specific goals
and objectives along with each output, outcome, and impact, a trend towards attainment
should be present.

58
Evaluation Plan
Qualitative Methods
!

! The evaluation has a secondary element, which is rather insignificant in size to


the rest of the questionnaire used. However, the items present in the qualitative data
present the possibility for significant insight into the attainment of the goals and
objectives. Through the process of developing the instrument used in the quantitative
methods, several elements within the outputs and impacts were identified that needed
to be addressed through qualitative methods. These elements are;

! Knowledge of surrounding environment is shared


! Three years after course students continue to have an increase value for the
! ! environment
! Five years after course students will continue to have an increased interest in
! ! climbing related activities

! These elements of the outputs and impacts are addressed through one question,
related to then environment and directed at future involvement.

! Looking back on your course, how do view your role as a climber in the
! ! wilderness in the coming months and years?!

! Additionally, to give further insight into each students goals, identified as a


primary independent variable, two specific questions have been developed.

! What personal goals did you hope to accomplish?


! In response to you previous answer, what contributed to accomplishing your
! ! goals?

! The accuracy of the assessment in the qualitative data is heavily dependent


upon a predictive and convergent validity, in addition to the content. Based upon
answers, and overall enjoyment during the course, there is a relationship to the students
desire to continue climbing. Additionally, the content of the questions is directly related
to specific outputs and impacts. The assessments reliability is based upon internal
consistency, given expected outputs, outcomes, and impacts. Overall a trend should be
present, students describe a future as responsible climbers wherein they minimize their
impact. Further, the additional questions related to student goals is based upon internal
consistency. A trend in goal setting and accomplishment, along with a positive future
involvement in climbing should be present.

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Evaluation Plan
Bibliography
American Mountain Guide Association. (2009). Accreditation Program. Retrieved October 4, 2009, from
! http://amga.com/programs/accreditation.php

Karla A. Henderson, & M. Deborah Baileschko. (2002). Evaluating Leisure Services, making enlighten
decisions (2nd ed.). State College, PA: Venture Publishing, Inc.

University of Utah Climbing Program. (2009). About Us. Retrieved October 2, 2009, from
! http://climbing.utah.edu/aboutus.html

60
61
“Experience: the most brutal
of teachers. But you learn, my
62
god do you learn.”
C S Lewis
Senior
Internship
Internship Rationale, Goals, and Artifacts

63
Senior Internship
Rationale for Internship Placement.
The University of Utah: Parks, Recreation, and Tourism department, has provided a
number of valuable classes, which have contributed to my growth as a professional in
this field. This past summer afforded the opportunity to take a strong academic base in
experiential education (applying knowledge to real situations) and move from theory to
practice. In the summer of 2010 I stated my career with Outward Bound, and have
found the organization to be a perfect fit for my own rationale in using Experiential
Education to teach invaluable lessons. My current position within the organization is
“Assistant Instructor.” Time is spent in the field gaining experience, while being mentored
by senior staff. Unfortunately, it does not allow for much experience to be gained in the
way of the administration aspects of such an organization. However, the internship
opportunity that Outward Bound has provided allows a number of advantages in my
growth academically and professionally;
• Continued opportunity to take numerous theories and other knowledge and
create new learning and practical knowledge
• Learning in the organization and administration at the largest Outward Bound
base camp in the United States
o Gaining insight into land management
o Itinerary writing (managing a large number of separate student groups in
close proximity to one another)
o Staffing courses
o Logistical aspects (gear/vehicle management)
o Gaining further knowledge of the history of Outward Bound (including
possible opportunities to interact with the first Outward Bound staff).
• Management of students in new terrain and environment (snow and ice, winter
conditions)
• Participating in “Winter Skills Training,” December 2010.
I am excited to look beyond the next several years, and to see the potential that is
within myself. The career in front of me has this internship as critical stepping-stone. As I
pass from a student to a professional in the field of experiential education, this internship
will allow me to bridge the gap between my academic experience and practice.

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Senior Internship
Internsip Goals.
1. Actively engage in a number of administrative activities vital to the operation of
the Outward Bound, Rocky Mountain Program.
2. Gain further experience and mentorship within the mission delivery of Outward
Bound on a variety of winter course types.
3. Round-out experience and skill set applicable to year round course work within
Outward Bound.
4. Effectively support winter courses and the LMC administrative team.

The goals listed above hold importance for myself due to a desire to see continued
professional development and growth, within Outward Bound. During my previous
summer working for “OB” in the Rocky Mountain Program, I found it difficult to gain an
understanding of the larger inner workings of the organization, an understanding that
provides insight into the reasoning behind a number of policies, courses flows, food
packing, itineraries, etc. Perhaps more importantly, I have a strong desire to work year
round within the experiential education community, hopefully at Outward Bound. This
internship allows me to not only refine my personal skill set, but also the management of
students in the unforgiving winter terrain we operate in. A positive end result would be
for myself to be viewed as a strong year round instructor for “OB” in Colorado. There are
only a few programs within the industry as a whole that offer winter course work for
instructors. This internship is effectively allowing me to gain a foot-hold in the winter
programming that takes place by Outward Bound in Colorado, an important step in
procuring year round work.

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Senior Internship
Artifact #1 - Course Area Guides.
At Outward Bound, we operate in a number of course areas. In Colorado we have operated
in several ranges since 1962. As one can imagine, decades of valuable information has been
collected, clarified, and bolstered over time. In the mid 1990’s the format for the Course Area
Guide where changed in Colorado, by the Program Director at the time. Some information
was lost, the largest change was clumping information by a large heading such as “Peaks.” In
the last few years, this has created frustrations among field staff - the old CAGs presented
information by drainage.

I have included several pages from the Sangre De Cristo course area guide. Updating course
area guides is a central duty for one of our assistant program directors. It demonstrates my
attainment of engaging in the administrative tasks of the Rocky Mountain Program.

To reorganize the CAG, a sharp learning curve is encountered. All peaks, routes, rock climbing
sites, Tyrollean traverse, and a number of other items, must be located and attached to a
specific drainage. For this task, I grouped information by drainage, added new information
and clarified other pre-existing beta. In addition, a reference map was created, highlighting
and labeling each drainage.

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Course Area Guides
Map of the Sangre De Cristo Basins

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Course Area Guides
Creston Peak, 14,294’
Quad: Crestone Peak

The Easy Route


It goes up the south face,
generally staying on the west
side of the big couloir. There
are many possible variations,
and though it is a non-
technical route, it is worth
reconning ahead of time as
there are many dead ends and
cliffs. There are numerous
4th class sections which can
be spotted. Early season
snow may require fixed lines.
As with any 14ers, Crestone
Peak should not be climbed
on a weekend.

North "Red Gully" Route


From the lower South Colony Lake go up the right hand trail from the lower lake to the upper lake and
continue W to the head of the cirque and 13,150’ plateau (the Golf Course). Continue left into a large reddish
or snow-filled trough (NW couloir), a rather slow and dirty passage and a bit loose for a crowd. Continue up
this trough – sand on smoothed rock or ice problems may make this part very slow. From the high saddle
between the summits, climb right to the high point. Descent is the same. Considerations; Staff/student ratio
1:3. Belay rope and 6-8 slings/nuts; ice axes may be needed in this north facing gully; parties above you will be
a great hazard. This is not a frequently used route and would be a serious undertaking. It should only be done
under full snow cover as there are dangerous loose rocks in the gully. There is no runout and so would require
multiple fixed lines. At its steepest, the couloir is 45-50 degrees and sometimes has water ice in it.

Southwest Face Route


From the Chalice climb up the gully and ledge systems that are directly below a steep couloir that leads to a
deep notch south of the summit. On snow you can go directly up a gully underneath a huge overhanging
boulder (the Diving Board); on rock take a sloping ramp up just south of the Diving Board. 1-2 fixed lines are
required either way. Above the Diving Board continue up either on open snow or talus field to the large ledge
that arcs across the southwest face. From here there are two options: 1. Continue on up the couloir to the
notch south of the summit. When under snow this may require a fixed line or two depending on the snow
conditions and ability of the group. When dry there is one short, steep rock section that requires a fixed line.
Once at the notch traverse out onto the south face and continue up the ledge systems to the summit, staying
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Course Area Guides
Routes

Blanca Peak - 14,338’


Quad: Blanca Peak

Blanca Peak as seen from Mt. Lindsay (July).

East Ridge Route – “Gash Ridge”


Leave the Huerfano Trail at or N of the exit for Lily Lake and head SSE up the drainage basin to Iron Cleavage
Pass – left of the ridge point 0.3 miles ENE of the Blanca summit. Go up the drainage to the left of it on
grassy slopes until you reach the ledge 1,000’ above the valley. Go right and get on the prominent N ridge,
which takes you up to the main Blanca ridge. The summit block goes best from 100’ to the left of the ridge
crest. Considerations; 1 to 2 fixed lines may be necessary.

From the northern most Winchell Lake


A route goes up a steep, dirty gully. Belay or fix to the ridge at 13,680'. Fix another line across on an exposed
gash, then 4 more up steep 5th class rock to the summit. This route has climbing up to 5.5(?) and some loose
rock. Maximum of 6 students.

South Ridge
From Hamilton Peak this ridge is airy and beautiful with some scrambling. The last section to the summit of
Blanca may be 4th class.

Ellingwood/NW Ridge Route


From the Huerfano Valley start up the Lily Lake Trail and from the farthest S bend of the trail cut directly W
up the slope to the ridge. The mile and a half of ridge from there is not difficult, despite the loss (gain?)
incurred by going over Ellingwood Peak (14,042’) 0.5 miles short of the summit.

Blanca-Little Bear Traverse


This is a mile long 5th class ridge requiring 11-16 fixed lines. It is extremely exposed and very committing,
with only 2 bailout points into Blanca Basin. The climbing is up to 5.4?, the protection is decent but the rock is
loose in places. Plan to bivy enroute. Maximum of 6 proven students. No water.

69
70
Senior Internship
Artifact #2 - Field Staff Evaluation.
To gain further experience and mentorship within the mission delivery of Outward Bound on a
variety of winter course types, I participated as both trainer and trainee on our Winter Skills
Training, and worked as an instructor on two winter courses: backcountry skiing and
snowboarding, and a Veterans course. These experiences gave the opportunity for me to
facilitate a number of activities and lessons, manage students in avalanche terrain, and work
with students in the hard, unforgiving environment of winter.

This artifact is a field staff evaluation used by Outward Bound nationally. It is from the end of
the Backcountry Skiing and Snowboarding course. All field evals are first completed by the
individual (self-evaluation), then co-instructors and course directors leave additional
feedback. A final feedback opportunity takes place to clarify anything on the evaluation or
to explain thoughts. This evaluation demonstrates the learning and opportunity afforded
towards attaining my second goal: gain further experience and mentorship within the mission
delivery of Outward Bound on a variety of winter course types.

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Field Staff Evaluation

72
Field Staff Evaluation

73
Field Staff Evaluation

74
Field Staff Evaluation

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76
Senior Internship
Artifact #3 - Beacon Fundamentals.
During the three courses I was a part of, I taught a Beacon Fundamentals lesson. Each time, I
was able to adapt the lesson for the specific population and learning styles, and refine form
feedback from co-instructors.

The purpose of this lesson is to teach students a basic level of terminology, in addition to
putting the beacon on and turning it on/off and between search and transmit.

The lesson demonstrates attainment in rounding-out my professional experience. While there


are a number of other lessons and other ways I worked towards this goal, the beacon lesson
clearly demonstrates an ability to work with a winter course format, and design lessons within
the objectives for a course.

77
Beacon Fundamentals
Sample Matching Card Used in
facilitating the beacon search
fundamentals lesson. The top
portion is cut off from the
“mountain horizion” like line, in
total between 9 and 12 cards must
be put back together. The card
amount can change depending
on the goals of the course, and A mode you put the
population.
beacon into, so that you
can look for a buried
beacon.

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79
80
Senior Internship
Artifact #4 - Winter Food Menu and Packing Amounts.
My final goal during the internship was to effectively support winter courses and the LMC
administrative team, was attained through a number of logistical tasks and other assignments
from Veronica, APD of logistics. Supporting the winter program, encompasses everything from
doing post-course laundry to creating documents and resources. During the internship I
created two resources that aided in supporting courses: winter course menus and packing
amounts.

The document lays out a general menu for several course formats, along with packing
amounts based on the number of combined students and staff. To create such a document,
one has to have an understanding of amounts in relation to servings, how different
populations eat in the winter, and a good working understanding of Microsoft Excel.

81
Food and Menu

Winter Food Packing Ski/Ride 8 Day Ski/Ride 10 Day Vets 4 Day


8 People 10 People 12 People 8 People 10 People 12 People 8 People
Dry Food Room
Craisins, lb. 1 1 1 1 1 1 1
Raisins, bag 1 1 2 2 2 3 1
Mixed Fuit, bag 1 1 1 1 1 2 1
Almonds, bag 1 1 2 1 1 1 1
Cashews, bag 1 1 1 1 1 1 1
Peanut Sqaures, bag 1 2 1 1 2 1 1
Peanuts 1(Butter Toffee), bag 1 1 1 1 1 1 1
Peanuts 2(Virginia), bag 1 1 1 1 1 2 1
Gorp, bag 1 1 2 1 1 1 1
Snack Mix - Salty, bag 1 1 1 1 1 2 1
Snack Mix - Sweet, bag 1 1 2 1 1 1 1
Granola, lb. 1 1.5 2 2 3 4 1
Oatmeal, lb. 1 1 1 2 2 2 1
Fruit Bar, ea 48 60 72 64 80 96 64
Pilot Biscuits, ea 24 30 36 24 30 36 24
Peanut Butter, pkt 28 36 44 28 36 44 28
Jelly, pkt 24 30 36 24 30 36 24
Spam, ea 1/4 can /omnivore /meal 1 meal 1 meal 1 meal 1 meal 1 meal 1 meal 1 meal
Crackers, box 4 5 6 6 7 8 6
Rice, lbs 1 1.5 2 1 1.5 2 0.5
Black beans, lbs 1 1.5 2 1 1.5 2 0.5
Pesto Sauce, pkt - - - - - - -
Salsa, pkt 2 3 3 2 3 3 2
Penne Pasta, lbs 2 2.5 3 2 2.5 3 2
Rotini Pasta, lbs - - - 2 2.5 3 2
Thai spice, pkt 1 2 2 1 2 2 1
Cheese Powder, 1/4lb packets 2 3 3 4 4 6 4
Split pea soup, lbs 1 1.25 1.5 1 1.25 1.5 -
Potato Pearls, lbs 1 1.25 1.5 1 1.25 1.5 -
Brown Sugar, lbs 1 1.25 1.5 2 2.5 3 0.5
Dry Milk, lbs 0.5 0.75 1 1 1.25 1.75 0.5
Black Tea, bags 8 10 12 8 10 12 8
Fruit Tea, bags 8 10 12 8 10 12 8
Herbal Tea, bags 8 10 12 8 10 12 8
Drink Mix, 1.5lbs 1 1 1 1 1 2 1
Hot Chocolate, 2 lb bag 1 1 2 1 2 2 1
Ramen, pkts. 12 15 18 12 15 18 12
Hot Sauce, ea 1 1 1 1 1 1 1
Vegetable Oil, Pt. 1 1 1 1 1 1 1
Tamari, 1/2 Pt. 1 1 1 1 1 1 1
Spice Kit, ea 1 1 1 1 1 1 1
Bear Creek Soup, pkt 2 4 4 2 4 4 1
Coffee, jar. (For Vets Only) - - - - - - 1
Cream of Mushroom, pkts 2 3 3 2 3 3 2
Tomato Soup, pkts - - - 2 3 3 2
Other Soup, pkts. - - - - - - -
Grits, oz. (2 oz/person/meal) 16 20 24 16 20 24 16
Mini Candy Bars (1/person/night) 24 30 36 32 40 48 24
Fresh Food Room
Parm, lbs 0.25 0.25 0.5 0.25 0.25 0.5 0.25
Butter, oz (Tubs or sticks fine) 16 16 20 20 20 24 20
Hasbrowns (dehydrated) 1 cup cooked /person /meal 1 meal 1 meal 1 meal 1 meal 1 meal 1 meal 1 meal
Shreded Cheese, lbs 4 4 5 5 5 6 4
Cheese Sticks, ea Add 1 /veggie /lunch 48 60 72 64 80 96 64
Cream Cheese, 8oz tubs - - - 2 3 4 2
Tortellini, lbs 2 2.5 3 2 2.5 3 2
Veggie Sausage Patties, ea 2/veggie/meal 4 meals 4 meals 4 meals 4 meals 4 meals 4 meals 4 meals
Sausage, Links, ea 3/omnivore/meal 1 meal 1 meal 1 meal 4 meals 4 meals 4 meals 2 meals
Bacon, slices 3/omnivore/meal 1 meal 1 meal 1 meal 1 meal 1 meal 1 meal 1 meal
Frozen Cut Chicken, oz. 3oz/omnivore/meal 1 meal 1 meal 1 meal 2 meals 2 meals 2 meals 2 meals
Tofu 4oz/veggie/meal 1 meal 1 meal 1 meal 1 meal 1 meal 1 meal 2 meals
Meatballs, ea 4/omnivore/meal 1 meal 1 meal 1 meal 1 meal 1 meal 1 meal 1 meal
Pepperoni,/Salami 2.5oz/person/meal 40 oz 50 oz 60 oz 60 oz. 75 oz 90 oz 60 oz.
Garlic, ea 1 1 1 1 1 1 1
Frozen Veg - Asian mix, ea 1 1 2 1 1 2 1
Frozen Veg - Broc/Cauli, ea 1 1 2 1 1 2 1
Frozen Veg - Peppers, ea 1 1 2 1 1 2 1
Frozen Veg - Carrot/corn/pea, ea - - - 1 1 2 1
Garlic bread, loaf 2 2 3 2 2 3 2
Pitas, bag (6/bag) - - - 2
Cookie Dough, ea 24 30 36 32 40 48 32
Egg Patties, ea 2/person/meal 20 24 16 20 24 2 meals

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83
In-field menus
Ski/Ride 8 Day Break Fast Lunch Dinner
Day 4 south south sack lunch Appetizer: Bear Creek Soup Pack.
Penne, Thai sauce, Butter, Meatballs or Veggie patties,
Asian Veggies, PB.
Day 5 Granola/Oatmeal (w/ Rasins&Brown sugar) Crackers, PB/J, Salami and Cheeze sticks, Snack Appetizer: Ramen w/cream of mushroom.
bags/Fruit Bars Cheese Tortellini w/ Cheese sauce, Chicken or Tofu,
Broccoli mix & Garlic Bread, Butter.
Day 6 Bacon, Eggs, Hash brown, Shreded Cheese Hot Lunch: Split Peas Soup, Potato Pearls, Appetizer: Bear Creek Soup Pack.
Pepperoni, Shredded Chz, Gravy, Snack bags, Fruit Rice/Beans, w/ Chicken or Tofu , Peppers mix, Salsa,
bars, Cheese Sticks. Shredded cheese, Butter.
Day 7 Scrambled Eggs, Cheesy Grits, Sausage or Veggie Crackers, PB/J, and Cheese Sticks, Snack south
Sausage, Butter, Shredded cheese. bags/Fruit bars

Ski/Ride 10 Day Break Fast Lunch Dinner


Day 5 south south sack lunch Appetizer: Bear Creek Soup Pack.
Penne, Thai sauce, Butter, Meatballs or Veggie patties,
Asian Veggies, PB.
Day 6 Bacon or Veggie sausage, Eggs, Hashbrowns, Crackers, Cream Cheese, Cheese Sticks, Snack Appetizer: Ramen w/cream of mushroom.
Shredded cheese. bags, Fruit bars. Cheese Tortellini w/ Cheese sauce, Chicken or Tofu,
Broccoli mix & Garlic Bread, Butter.
Day 7 Granola/Oatmeal (w/ Rasins&Brownsugar) Crackers, PB/J, Salami and Cheeze sticks, Snack Appetizer: Bear Creek Soup Pack.
bags/Fruit Bars Rice/Beans, w/ Chicken or Tofu , Peppers mix, Salsa,
Shredded cheese, Butter.
Day 8 Scrambled Eggs, Cheesy Grits, Sausage or Veggie Hot Lunch: Split Peas Soup, Potato Pearls, Appetizer: Ramen w/ tomato.
Sausage, Butter, Shredded cheese. Pepperoni, Shredded Chz, Gravy, Snack bags, Fruit Mac and Shredded Cheese w/ Spam or Veggie Sausage,
bars, Cheese Sticks. Cheese powder, Carrot/corn/pea mix, Butter.
Food and Menu

Day 9 Granola/Oatmeal (w/ Raisons & Brown Sugar) Crackers, PB/J, Salami and Cheese Sticks, Snack south
bags/Fruit bars

Vets 4 Day Break Fast Lunch Dinner


Day 3 South Pitas, Cream Cheese, Cheese Sticks, Snack bags, Appetizer: Bear Creek Soup Pack.
Fruit bars. (Eat this lunch first so pitas don't freese Penne, Thai sauce, Butter, Meatballs or Veggie patties,
Asian Veggies, PB.
Day 4 South Crackers, PB/J, Salami and Cheeze sticks, Snack Appetizer: Ramen w/cream of mushroom.
bags/Fruit Bars Cheese Tortellini w/ Cheese sauce, Chicken or Tofu,
Broccoli mix & Garlic Bread, Butter.
Day 5 Bacon or Veggie sausage, Eggs, Hashbrowns, Crackers, PB/J, Salami and Cheese Sticks, Snack Appetizer: Bear Creek Soup Pack.
Shredded cheese. bags/Fruit bars Rice/Beans, w/ Chicken or Tofu , Peppers mix, Salsa,
Shredded cheese, Butter.
Day 6 Scrambled Eggs, Cheesy Grits, Sausage or Veggie Crackers, PB/J, and Cheese Sticks, Snack Appetizer: Ramen w/ tomato.
Sausage, Butter, Shredded cheese. bags/Fruit bars Mac and Shredded Cheese w/ Spam or Veggie Sausage,
Cheese powder, Carrot/corn/pea mix, Butter.
Day 7 Granola/Oatmeal (w/ Raisons & Brown sugar) South
“Mountains should be climbed with as little effort as possible and
without desire. The reality of your own nature should determine
the speed. If you become restless, speed up. If you become
winded slow dow. You climb the mountain in an equilibrium
between restlessness and exhaustion. Then, when you’re no
longer thinking ahead, each footstep isn’t just a means to an end
but a unique even in itself. This lead has jagged edges. This rock
looks loose. To live only for some future goal is shallow. It’s the
sides of the mountain which sustain life, not the top.”
Robert Pirsig

84
Professional
life
Summary of internship, and becoming a professional

85
Professional life
General Internship Summary.
The internship placement was with Outward Bound USA, Rocky Mountain Program in
Leadville, Colorado, From December 2010 to Mid-March 2011. The position I held as a winter
program intern is hard to define, in many respects due to previously working as a field
instructor. Challenges aside, my role during the internship can be simply put as field work and
administrative tasks.
While in the field, I had the same responsibilities as an instructor: Facilitating activities and
lessons, students management, checkin with students pertaining to self care, inspiring self-
discovery and creating the opportunity for character development. During the backcountry
skiing and snowboarding course, I was given a number of opportunities to teach new lessons,
such as beacon fundamentals, along with experimenting with a new metaphor “the layers of
our lives,” using a watered down snow pit lesson in relation to the layers of the snowpack. In
many respects, the winter courses afforded the opportunity to gain further experience
delivering the Outward Bound mission, and instruct 18+ hour days in sub-zero temperatures,
where self-care must be a proficiency in order to take care of students.
In the office, a number of tasks were completed relating to human resources, logistics, land
management, and other miscellaneous areas. The following is a list that highlights particular
projects;
•Reorganization and bolstering of Sangre De Cristo/Marble Course Area Guides.
•Creation of ice climbing checklist
•Creation of Microsoft Access database for course staffing management
•Developing new curriculum for winter courses: beacon fundamentals, snow pit lesson
(layers of our lives), etc.
For all of these projects, I was given outlines, and allowed to create the solution within a few
boundaries. Thus, I had a high level of ownership and responsibility within each. From project
to project various elements present new challenges and the opportunity to develop creative
solutions. As a whole, I was able to present myself as a valuable asset to the administrative
team in Leadville, through independently creating solutions, finishing projects in a timely
fashion, and proving dependable throughout the 3 months.

86
Professional life
Evaluation of Internship.
This opportunity gave me a look into the reality of working in the industry, largely the transient
nature, and instability of field work. That aside administrative positions can allow an individual
to have a stable career, however, I can not see myself working solely as an administrator for
some time. This internship allowed me to put a number of theoretical ideas and other skills
learned during university into practice. The practical knowledge gained adds depth to my
abilities and understanding in delivering courses and the inner workings of administrating such
a large program.
Outward Bound offers a fantastic opportunity to interns. During our summer programs, roughly
twenty interns work over a peak season with three weeks in the field gaining experience. For
the winter, there is not a standard intern program. However, the program still offers a great
opportunity to work closely with various administrators and gain practical experience with
winter programs.
The largest problem I encountered during the internship was the “grey” area I lived in, in other
words, the way in which my role changed from situation to situation based on my past
working history as an instructor. However, this allowed for a tremendous amount of learning
about myself and the ways in which interactions and clarity of roles is helpful.
In learning about myself, there are a few key awarenesses that I have gained: in certain
situations I can discuss quite a bit about myself, missing the opportunity to develop stronger
relationships with other individuals. An academic background in this field can add a large
amount of intention to what is being facilitated, however this same knowledge can be
perceived as threatening by those without such a background - thus I find there to be a
dichotomy in the use of such knowledge and when to share it.
The internship has given a great deal more of practical experience to draw upon. This career
path has me excited to be a part of creating powerful learning experiences for students,
through the mountains. I see myself working in this field for years to come, oddly enough
working with students in the field is a relaxing activity for me, which adds to the sense of
sustainability. I view the largest challenge to be developing a network and reputation within
the field so that I may easily find work year round, and being flexible in working with various
populations, course types, and course areas.

87
“Risk, there is no real living without it. Die we
all must, but try to knock all risk out of our
lives and we lock ourselves tighter and tighter
into a safe, comfortable, deadly box, and we
die too, without ever having lived.”
Willi Onsoeld

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