FOOD BRANDS:

3 Roses

To keep a relationship going, every young couple needs a little time to talk.

The perfect colour, strength and aroma of 3 Roses creates that perfect tea moment where
couples can spend time talking about the everyday issues that matter to them.

Whether it is playful banter, a little mischief or serious conversation, in the final reckoning,
it’s these little moments and conversations that make relationships stronger.

Key facts

• 3 Roses is a 30 year old regional brand and is the market leader in Tamil Nadu.
• It is one of the largest FMCG brands in Tamil Nadu across categories.
• It has a strong presence in both in home and out of home segments.
• It has two functionally differentiated variants - 3 Roses Natural Care and 3 Roses
Mind Sharp.

Annapurna

Annapurna Atta is aimed at helping the homemaker provide wholesome, tasty nutrition to her
family.

Launched nationally in 1998, Annapurna Atta is aimed at helping the homemaker provide
wholesome, tasty nutrition to her family.

Annapurna Farm Fresh Whole Wheat Atta is made from premium quality wheat grains.
These grains are ground using advanced technology so that the atta absorbs more water while
kneading, makes rotis stay soft for a longer time and retains the nutrition of vitamins and
minerals of the wheat grains.

Annapurna was awarded the prestigious ‘Awaaz Consumer Award” for the most preferred
brand of atta for two successive years in 2006 and 2007
Key facts

• Awarded the prestigious “Awaaz Consumer Award” for the most preferred brand of
atta for 2006 and 2007.

Red Label

The brew that bonds.

The taste of Red Label brings alive the little moments that bring us closer to people we love.
It is the simple act of sharing a cup of Red Label that often adds magic to everyday moments,
strengthening the relationships that matter most to us.

Life is lived in those moments, one sip at a time.

Key facts

• Red Label is a 105 year old brand and has tremendous equity and heritage in the
Indian market.
• It is the second largest tea brand in the country.
• It has both leaf and dust variants, as well as a health and immunity variant -
Red Label Natural Care.
• It is now proven that regular consumption of 3 cups of Red Label Natural Care every
day can enhance one's immunity and help one fall ill less often.
• Red Label holds the Guinness Record for the worlds largest tea party.

Taaza

The great refreshment of Taaza inspires women to have an identity beyond their homes and
to refresh their lives.

Many young women in emerging India live life bound within their roles as a mother, wife
and daughter in law. In the process, they lose their own identity. However, a changing India
and examples of women achievers as portrayed by media, is leading to an awakening of her
desire to carve out an identity for herself. She is however limited by her own inhibitions and a
sense of inertia.

Taaza recognizes this latent need and also believes that every woman has innate talent. The
fresh green leaves in Taaza give her amazing refreshment that inspires her to realize her
talent. Taaza is her ally and confidant.

Key facts

• Taaza is a 20 year old brand with strong presence in North & West India.
• It is the 3rd largest tea brand in the country with a portfolio spanning in both leaf and
dust segments.
• It has a strong presence in the out of home segment in South India.

Taj Mahal

A taste for the finer things in life.

Crafted from carefully selected tender leaves from India’s finest tea gardens, the lingering
aroma of Taj Mahal always has an impact. When a cup of Taj is served, compliments follow.

Taj Mahal is not just a cup of tea, it is a sensory experience.

Key facts

• Taj Mahal was launched in 1966 by Brooke Bond.

• Ustad Zakir Hussain, the tabla maestro was the brands ambassador for almost two
decades, exemplifying both discernment as well as the pursuit of excellence.
• Taj Mahal since 2007 has Saif Ali Khan as its ambassador, a relevant choce for
today’s Indian
• Taj Mahal is the most premium brand of tea in the Indian market.
• It was the first brand to launch tea bags and is the only tea brand in India to be sold in
vacuum sealed packs.

Bru
Some moments in life are special and close to the heart. Bru makes these moments with loved
ones even more magical…Its India’s largest coffee brand that offers a range of products in
Instant coffee, Conventional coffee and premixes....Its rich aroma and unique blend makes
every moment come alive…

In the year 1962 Brooke Bond India creates the branded roast and ground coffee segment
launching Deluxe green label. 1968 gave birth to the first Instant coffee chicory mix under
the brand name Bru…Ever since its inception, Bru has been on a constant endevour to bring
better products and formats to the consumer with every passing year. With the launch of
cappuccino in 2007 Bru was a pioneer to launch instant coffee premixes in India for the
youth. Bru’s specially selected and freshly roasted coffee beans offer a great cup of aromatic
coffee that makes those moments of genuine warmth and happiness even more special…

Key Facts

• Number 1 coffee brand in India

• Unilever’s only coffee brand
• Enjoys a rich heritage, came into existance in 1962 under the brand name Deluxe
green label
• Consistently offering better and newer products to the consumer through improved
packaging solutions and innovative product formats
• Enjoys a strong presence at various out of home locations

Kissan

Kissan acts as a catalyst, easing stressful moments at the dining table. With Kissan, good
food is loved not shoved!

Kissan wants to be the brand which will help dissolve tension between mother and the family
during informal good food moments. Kissan acts as a catalyst, easing stressful moments at
the dining table. With Kissan, good food is loved not shoved!

Key facts

• Kissan is in its 62nd year of its existence in India.

• Category leaders in Jams with an All India Share of 65%.

Knorr
Knorr helps families make meal times special, nutritious, tasty and healthy.

It is not wrong to say that the category of soups was launched by Knorr in India. The Knorr
range of soups is available in a number of tasty and exciting varieties. There is a flavour to
literally suit every taste palate; the Classic range of soups with flavours like Thick Tomato,
Mixed Vegetable Chicken Delite and Tomato Twisty Pasta, the Oriental range with flavours
like Sweet Corn Vegetable, Sweet Corn Chicken and Hot n Sour and the Indian range with
flavours like Tomato Makhni and Corn Mast Masala

Knorr Ready to Cook helps the consumer make her family's favorite dishes at home and helps
her get restaurant like taste at home itself. It comes in the Indian Ready to Cook range and
Chinese Ready to Cook range

The Knorr portfolio has now expanded with yet another launch; the launch of the Knorr
Soupy Noodles range,a unique product in the instant noodles category. Knorr Soupy Noodles,
for the first time in India brings together the fun of noodles with the health and goodness of
soups. It is loved by the kids and provides mothers a tasty healthy afternoon snacking option
for their children. It comes with 100% real vegetables and carries the ‘Healthy Choice'
Stamp. It is currently available in three variants: Mast Masala, Tomato Chatpata and Chinese
chow.

Knorr as a brand has always set out to empower homemakers and enable them to make
healthy, wholesome and delicious food options. All Knorr products are healthy, completely
preservative free and low on sodium and cholesterol content.

The brand has also played a key role in helping the Indian housewife in more ways than one-
whether it is through the launch of books like Soups and More, through on ground events,
soup demonstrations and sampling or through its website www.CookitUp.in.

www.CookitUp.in is a one stop shop for every single cooking need and a recipe site to
discover and befriend for life! Whether it is authentic recipes for every occasion, a powerful
search engine that helps you churn out any recipe need with ingredients within your reach or
ideas for resourceful and tasteful use of leftovers in the fridge.

Key facts

• Knorr in India is generic to soups.

• Knorr is the largest soup brand in India and has a lion’s share of the soup market in
India – 70%
• All Knorr products have no added preservatives and are a healthy choice option.

Kwality Wall's
Kwality Wall’s, the brand with a big heart, offers a range of delightful frozen desserts that
bring smiles to the faces of millions of Indians – kids, teens and adults. We do so with our
very popular brands - Cornetto, Feast, Paddle Pop, Selection & our award winning parlour
concept, Swirl’s.

In a world of stress, denial and restraint, providing moments of daily pleasure to consumers,
through our delightfully delicious products, is our passion. We believe in spreading happiness
and smiles through every cone, cup, stick and tub we sell. Our biggest satisfaction comes
from the look of bliss and happiness of our consumers faces, as they devour our products.

Our passion is inspired by our love for simple ingredients like Milk, Fruit and Chocolate,
which make our products the best “Pleasure Food” there is.

Mention ice cream, and most people in India think of Kwality Wall’s and the big heart. The
brand with the big heart logo is behind many much-loved ice cream classics - from indulgent
treats like Cornetto & Feast (for teens and young adults), to Moo & Paddle Pop (for kids), to
family favourites like our Selection range of Red Tubs, Italian Gelato and Viennetta.

Key facts

• Unilever is the world's largest ice cream manufacturer with an annual turnover of
more than €5 billion.
• Heartbrand products are sold in more than 40 countries worldwide
• Also sold as Algida in Italy & Turkey, Langnese in Germany, Kibon in Brazil, Streets
in Australia and Ola in the Netherlands
• Kwality Wall’s turnover has doubled in the last 3 years. We strive to keep driving the
business at growth rates significantly ahead of market, and become the number one
frozen dessert/ Ice Cream player in India.

Lipton

•
• Worlds #1 tea brand
• Lipton Yellow Label is a premium, full-bodied tea, made out of the finest teas, perfect
for the ‘healthy’ Indian .Lipton Yellow Label has a unique blend that has high levels
 of natural Theanine, which along with other goodness of tea can help you clear your
mind.
• The range also contains, Lipton Clear Green tea, which combines the goodness of
antioxidants and purifying effect of water to help cleanse your body naturally.

Key facts

• Lipton is the #1 tea brand in the world

HOME CARE BRANDS:

Active Wheel

Active Wheel enables consumers to perform laundry chores, giving “Great Clean” within less
effort.

The new revolutionary Active Wheel gives consumers less elbow effort in their daily laundry
thereby enabling them to enjoy some moments of leisure. With Active Wheel, consumers are
able to balance their role of being an efficient & dutiful housewife as well as a ‘smart
homemaker’, who manages her family budgets with ease by exploring her limited resources
with unlimited resourcefulness.

Key Facts

• Wheel, biggest laundry brand in India, dominates a complex mass market laundry
business in India.
• Sales Turnover of about 1500 crs in 2007 as per AC Nielson Data.
• Wheel powder commands the market with 20 shares as per AC Nielson data.
• Its contribution to HPC business in Value and Volume terms is 17% and 47%
respectively.

Cif
Cif- The World’s leading cream cleaner which gives you the power to deal with the toughest
dirt is now in India.

Getting rid of tough stains in your house is not tough anymore. Cif’s unique formula with
micro- particles remove the toughest dirt making your surfaces beautiful and shiny like new.

You can use Cif on all types of surfaces- Kitchen tiles, gas stove, kitchen platform, floor,
mirror, fridge, taps, bath tub and furniture.

Key Facts

• Cif is the number 1 cream cleaner in the World.

• It is the number one cleaner in various countries including France, Germany, Russia.
• It’s a 500 million Euro Brand.
• Cif is Sold in 51 countries around the globe.

Comfort

For most homemakers, ensuring their family's well-being is of utmost importance. Every
task, whether it’s preparing a meal or washing the clothes, is an expression of her love and
affection for the family.

Comfort Fabric Conditioner understands this and has addressed this need by formulating a
fabric conditioner that not only refreshes the clothes but also makes the wearer feel cared for.
It makes the clothes soft, fragrant and also retains the colour of the garment wash-after-wash.
Easy to see why it’s trusted by millions of women across the globe, making it the largest
fabric conditioner brand in the world.

Key facts

• The world’s largest fabric conditioner brand.

• Worldwide sales of over Euro 750 million. (approx. 4,500 crore)
• Comfort is the number 1 in 14 of the 23 countries in which it is sold!

Domex
The sheer power of Domex bleach gives you the confidence you need, eradicating all known
germs. With Domex, you can be absolutely certain that the job is done.

Protecting Families For Nearly 100 Years

Available in 35 countries worldwide, from the Netherlands and India to the Philippines,
Domex has a long history. In the 1920s it was sold door to door in the UK. Originally it was
used by housewives as a cotton and household surface whitener.

Wide Range Of Products

Today, the brand offers a wide range of products, with thick toilet bleach at its core.

Committed To Raising Hygiene Standards

To help improve general hygiene and health standards in communities around the world, we
work closely with scientific bodies and other major organisations. The Domex Red Cross
Alliance, which develops and implements health and hygiene programmes in various
countries, is one example. Our involvement with the International Scientific Forum on Home
Hygiene is another.

Key facts

• Domex is the number 1 or 2 bleach in 9 countries ( Croatia, Greece, Hungary, India,

Ireland, Netherlands, Philippines, Poland, South Africa).
• Domex is sold in 35 countries globally.
• There are more than €250 million sales of Domex every year.
• Domex is also sold as Domestos, Glorix, Klinex.

Rin

Clothes talk for us. Rin plays an integral part in enabling us to look good by providing
demonstrably superior whites, giving us the confidence to realize our ambitions.
Sparkling white - clean clothes not only help us form great impressions on the people we
meet but also provide us confidence to realize our ambitions. Rin understands this need and
strives to deliver best in class whiteness through continuous innovation and product
improvements supported by memorable campaigns like “Uski saari, meri saari se safed kaise”
in the 90s to “Safedi ka Shehanshah” with Amitabh Bachchan. In 2007, Rin introduced the
first ever shade in the laundry category, offering proof of whiteness to consumers with the
“Kya Saboot Hai” campaign with Boman Irani.

In 2008 Rin has been re launched and now provides “Dugni Safedi, Dugni Chamak” as
compared to ordinary powders.

Rin Matic, a specialist washing machine powder, launched in July 2008, is based on the
insight that ordinary powders do not deliver under machine wash conditions, thus requiring
intervention. Hence, leading to a situation aptly articulated in the tagline “Machine kare
maaze, Biwi ghar pe kapde ghise”. Now with Rin Matic consumers can delegate laundry back
to machine, because “Chamkti safedi hai, machine aur Rin Matic ka kaam”.

Key Facts

• Rin was launched in India as a bar in 1969 with the iconic lightning mnemonic.
• Rin powder was launched in 1994 as Rin Power White
• Rin Matic for washing machines, launched in July 2008
• Sold in developing markets in Africa, Asia and Latin America.
• Sold as Brilhante (Brazil), Rin (India) and under other local brand names.

Sunlight

A dash of pink, a splash of yellow, a hint of purple and a bit of orange. Colours can liven
up any wardrobe and can make you look and feel precious and if there’s one
detergent brand that’s committed to colour care, it’s Sunlight.

Sunlight keeps your clothes sparkling clean besides keeping the colours bright for long and
preventing any colour loss. That’s why its patrons haveelevated it to the status of the No. 1
brand in the states it is present in, Bengal and Kerala

Key Facts

• First Brand of unilever in India

• No 1 brand in Kerala and West Bengal

Surf Excel
 • When children go out to play and get dirty, they don't just collect stains. They
experience life, make friends, share with each other and learn from each other. This
helps them get stronger and get ready for the world outside.
• A pioneer in the Indian detergent powder market, Surf Excel has constantly upgraded
itself over the years, to answer the constantly changing washing needs of the Indian
homemaker. Today Surf Excel offers outstanding stain removal ability on a wide
range of stains. This means that mothers now have the freedom to let their kids
experience life without worrying about stains.
• Surf Excel quick wash is powered with a path-breaking technology- it reduces water
consumption and time taken for rinsing by 50%. It is a significant benefit, given the
acute water scarcity in most of India.

Key Facts

• Surf Excel was introduced in 1959

Vim

Created in 1885, the Vim brand is still innovating and using the magic of natural ingredients
to create unbeatable results over a hundred years later.

A remarkable history

William Hesketh Lever was determined to revolutionise Victorian England's standards of

cleanliness and hygiene: so he created Vim Soap.

His revolutionary product was the first one ever created by the company that is now Unilever,
and today's hand dishwashing products build on this illustrious heritage.

The power of nature

Whereas other products are only just beginning to realise the importance and power of natural
ingredients, Vim's use of the power of lemons to provide its unbeatable degreasing power is
well-established. We also use other natural products, such as lime, vinegar and green tea to
maximise the results, and minimise the number of chemicals in our products and in the
environment.

Key Facts

• Vim was the original hand dishwashing brand: so we invented the whole category!
• Vim is sold in four continents, is the leading hand dishwashing brand in twenty
countries, and is available to more than 2 billion people around the world.
• Vim began life as a soap (both in England, and in Thailand, where King Rama V
asked Unilever to supply his household with soap), but is now available as a complete
range of hand dishwashing – including bars, powders and liquids.

Personal care brands:

Aviance

Aviance enables women actualize their unique potential through expert customized beauty
solutions.

The Aviance promise

Aviance believes that no two women are alike. A truly beautiful woman is constantly
searching for ways to express and celebrate her own individuality. Aviance was created to
empower this woman. Encourage her. And help her become all she can be.

Total beauty solutions

Aviance is an exquisite range of high technology, high performance expert beauty solutions
for today’s progressive woman. The Aviance range of beauty solutions includes customized
skincare, haircare and a wide range of cosmetics that are developed using Unilever’s
advanced technology to deliver results you can see. What truly sets Aviance apart from other
beauty products is the fact that Aviance products are brought to women with professional
beauty advise from trained Aviance Consultants.

Axe
AXE is a cool, iconic, youth brand available in more than 60 countries. In India, Axe, which
has been launched in 1999, is the largest selling Male Deodorant.

AXE is a cool, iconic, youth brand available in more than 60 countries around the world. It
was launched in India in 1999 and has already become the largest selling Male Deodorant in
India. Apart from the deos, Axe also provides a grooming range for the young Indian male,
viz. Shaving Gel, Foam, After-Shave lotion, and Cologne Talc.

Each fragrance of Axe is a scent of desire, created by the international diva of fragrances;
Ann Gottlieb. The formulation is a base with higher efficacy to help men in attracting the
fairer sex better than ever!

And need we say anything about feminine attraction? You need to be a true Axe man to
handle it all!

The Axe Effect - Gets you more than before!

Key facts

• Number 1 male deodorant brand in India.

• Available in over 60 countries.irst

LEVER Ayush Therapy

Rapid urbanization, booming economy, new job opportunities and high disposable incomes
in India have paved way for an affluent lifestyle. But they also put you at the risk of lifestyle
diseases like high blood pressure, diabetes, obesity, heart diseases etc. Through Ayush, this
new generation of Indians can rediscover everyday health and vitality through customized
Ayurvedic solutions.

LEVER Ayush Therapy is an exclusive range of health care and personal care products born
of the eternal truth of Ayurveda and the proof of performance through modern science.
LEVER Ayush Therapy range comes with some of the Nature’s healing secrets discovered by
Ayurveda, almost 5000 years ago!

Ayush Therapy range is endorsed by Arya Vaidya Pharmacy, one of India’s most reputed
houses of Ayurveda and created by Hindustan Unilever Ltd., India’s leading FMCG
company.

Welcome to a fuller and happier life. Welcome to the world of LEVER Ayush Therapy.

Key Facts

• LEVER Ayush has five categories across health care and personal care range
• LEVER Ayush is a unique combination of the Truth of Ayurveda with the Proof of
Science.
• It is also endorsed by Arya Vaidya Pharmacy, Coimbatore
• Free from harmful levels of heavy metals like Arsenic, Mercury and Lead; Pesticides
and Bacterial contamination.

Breeze

Breeze makes use of a new revolutionary global technology which enhances the impact of
world class perfumes in a much larger way, apart from bringing out the goodness of
glycerine.

New Breeze is filled with the goodness of glycerine, which makes your skin soft and smooth.

Breeze makes use of a new revolutionary global technology which enhances the impact of
world class perfumes in a much larger way, apart from bringing out the goodness of
glycerine.

While Breeze still comes in the 5 attractive variants, we have also introduced a new
outstanding fragrance in the Rose Mallika variant.

Key facts

• Launched in 1988 as a family beauty soap with the promise of a fresh feeling of
nature
• Comes in 5 attractive variants Lemon Twist, Rose Mallika, Sandal Sparsh, Rajni
gandha & Morning Muskaan

Clear
New Clear. Zero dandruff, Just fabulous hair

The Clinic All Clear brand was launched in 1980 in India. It was known as Clinic Special
then and its name was later changed to Clinic All Clear in 1996.The brand is also present as
Clear in 14 other countries worldwide. To align itself to the international quality standards
this year Clinic All Clear has been relaunched this year as Clear.

The new range of Clear is powered with the dual benefit of Clear tech and essential oils. The
dual action of its advanced formula guarantees Zero dandruff and leaves your feeling
fabulous.

Clear is available in 5 variants, each catering to a specific scalp/hair need.

• Clear Active Care – Provides extra nourishment for a healthy scalp and beautiful hair.
Powered by Cleartech also helps remove dryness which is the root cause of dandruff.
• Clear Ice Cool – Specially formulated with the cleartech advantage it refreshes and
cools the scalp and also reduces dandruff.
• Clear Hairfall Defense –Also powered by Cleartech. It removes dandruff which helps
in reducing hairfall**.
• Clear Soft Gloss – Powered with the twin advantage of Cleartech soft and essential
oils . It not only removes dandruff* but also leaves your hair 4 X softer.
• Clear Radiant Black – Nourishes the scalp and gives a black shine to your dandruff
free hair.

* Free from visible flakes with regular use.

# due to breakage, comparing to non-conditioning shampoo

Key facts

• Presence in countries like Indonesia, thailand, phillipines, vietnam, arabia, russia,

turkey etc
• Clinic is Clear is the only brand that offers specially formulated Anti dandruff
shampoo for men
• Clinic All Clear also has Anti Dandruff Hair Oil that
• Fights dandruff gently and effectively, giving you dandruff free hair.
• Strengthens hair from scalp to give you hair full of health.

Clinic Plus
Clinic Plus understands that healthy hair is an important asset which helps your family
progress in life and empowers you.

For over 20 years, for most Indians, a shampoo means Clinic Plus. Over this period of time
the brand has constantly evolved to meet the hair care needs of millions.

Clinic Plus appeals the most to mothers and daughters who are most concerned about the
health of their hair.

Clinic plus offers 3 types of shampoos:

Clinic Plus Clean and Thick Shampoo:It deep cleans your hair to thoroughly remove dirt,
oil and sweat. It then coats each hair strand with an active milk protein shield thus nourishing
and protecting your hair through the day.

Clinic Plus Anti-Dandruff Shampoo: Gives your family the pride of dandruff-free hair. Its
germ guard formula effectively removes dandruff by attacking dandruff causing germs. It
then coats each hair strand with active milk proteins thus nourishing and protecting your hair
throughout the day.

Clinic Plus Naturals Shampoo:This shampoo has ayurvedic ingredients. Neem extracts
naturally clean your hair and tulsi oil helps maintain your hair’s natural colour

Key facts

• Largest selling shampoo in India.

• Largest distributed shampoo in India
• Its known as ‘Lifebuoy’ in Pakistan, Sri Lanka, Indonesia and Vietnam and in
Philippines its known as ‘Vaseline’
• It’s a huge $200mn brand across the 6 countries where it is present

Closeup

Closeup is synonymous with ‘Freshness’ that gives you the confidence to be close to
someone.
Closeup, since its launch, has been synonymous with ‘Freshness’ that gives you the
confidence to have close physical proximity with someone.

The brand has always had a youthful communication, one that has always been unique and
fun; using music, song and dance to get its message across.It is aimed at every person who is
young at heart.

Key facts

• First HUL offering in the oral care category

• First gel toothpaste in India – launched in 1980
• Market leader in the gel-segment for almost 3 decades
• Making stars out of models (Present-day stars like John Abraham, Deepika Padukone,
Salman Khan, etc. are some of many who have been models of Closeup in the early
days of their careers)

Dove

Since 1993, Indian women have relied on Dove for beautiful skin. Dove is known to be a
keeper of promises and has given real products to women world over. To help you enjoy your
own brand of beauty, Dove provides a wide range of personal care, hair care, skin care and
deodorants. So choose a new way of pampering your skin, everyday, with Dove.

Dove Bar and Skin Cleansing:

Dove is growing very rapidly year after year. This yr, we took a vow to make women
experience the ‘real’ Dove difference. The face test campaign demonstrates the real proof of
its superiority by using face as the torture test. Thousands of women from around the country
put their soap, and dove to the test. And they all ended with the same answer – dove made
their skin soft.

Dove Hair care range:

Dove hair care range was introduced in 1998 in Europe and in 2003 in North America. In
India, Dove hair care range was launched in 2007. Within 15 months of its launch, dove has
become the fastest growing shampoo brand in the country. The range has highly conditioned
formulation which delivers the moisture promise of Dove to the consumer.

Dove has a range of hair care products that repair accumulated damage and protect and care
for the hair.The new Zero Damage System repairs and protects hair from damage that stands
between you and the beautiful hair you desire. The range includes ‘daily therapy’ shampoo
and conditioner, ‘dry therapy’ shampoo and conditioner, ‘breakage therapy’ shampoo,
conditioner, serum and hairmask.
Dove Anti-perspirant Deodorants:

Your delicate, tender underarms need to be looked after with equally tender, loving care.
Meet the new range of Dove Deodorants. Available in 3 variants – Original, Silk Dry & Clear
Touch, each containing ¼ moisturising cream.

For visibly softer & smoother underarms & 24-hr protection from sweat & odour, New Dove
Deodorants.

Dove Lotions and Creams:

Dover Lotions and creams are available for you to pamper your skin with the unique rich
moisturisers and pure silk formula.

Key facts

• Launched first in the US in 1957; is one of the leading brands of Unilever globally.
• Dove has its footprint in 80 countries worldwide with a range of superior products
from bar, lotions, body washes, face care and creams.
• It is the leading bar brand in UK, US and Canada.
• Fastest growing hair category brand in India

Fair & Lovely

World’s No.1 fairness cream, HUL’s largest skin-brand. How Fair & Lovely is that!

Enabling a billion women in Asia/AMET to carve out their destinies that transforms their
lives.

Fair & Lovely’s skin-lightening technology is known to be the best in the world! However,
this hasn’t stopped the brand from innovating further to pioneer the development of cutting-
edge fairness solutions.

Fair & Lovely’s brand-essence of ‘Rescripting Destiny’ has played a decisive role in its
noteworthy presence in over 30 countries. Today, 250 million consumers across the globe
strongly connect with Fair & Lovely as a brand that stands for “beauty that empowers a
woman to change her destiny”. The brand’s commitment towards empowering women has
inspired the initiation of Fair & Lovely Foundation. Time after time the foundation initiates
various education & employment-related programs that give underprivileged women the
power to overcome all barriers & change their lives.
Key facts

Know Fair & Lovely even better!

• Developed in 1975, Fair & Lovely is the world’s first fairness cream.
• It contains no bleach or harmful ingredients. Instead, it provides visible fairness in a
safe and reversible process.
• In 2003, it was rated as the Twelfth Most Trusted Brand in India by ACNielsen ORG-
MARG.
• In 2004, it was identified as a Super Brand.

Hamam

Hamam brings alive the wisdom behind time-less skincare rituals in convenient and
contemporary formats

Launched in 1931 as a ‘mild, family soap’, Hamam soon drew a large natural following long
before it was trendy or fashionable. Perhaps the only Indian-made natural soap at the time,
Hamam was embraced by mothers and doctors alike, for its purity and safety on skin.

Only Hamam brings alive ancient time-tested skincare rituals that have been perfected over
generations in convenient and contemporary formats.
The three variants of Hamam - Sampoorna Snaan, Hamam Scrub Bath and Abhyanga Snaan
embody traditional skincare practices.

Hamam can best leverage this due to its heritage and natural ingredient legitimacy to claim
purification of the body and spirit.

Key facts

• Only 400 crore Herbal soap brand in the personal care segment
• 21.36% market share in the South Indian state of Tamil Nadu

Lakme
“Lakme is the Indian woman’s Beauty Sutra” – inspiring expression of her unique beauty and
sensuality

Lakme brings expert products and services that are borne out of true understanding of the
needs of the Indian woman. They help the Indian woman in expression of her best self –
sensual, original, expressive, alive and intuitive

Lakme inspires her to unleash the potency of her femininity, beauty and sensuality

Key facts

• Lakme was the first major beauty brand in India and takes pride in being the expert on
Indian Beauty for over 50 years.
• It is complete beauty brand spanning colour cosmetics, skin care & hair styling
products and extending to beauty services through the network of Lakme Beauty
Salons.
• Its bond with beauty and fashion is manifested through the Lakme Fashion Week,
which is now the largest fashion event of its kind in the country.
• Lakme has a foot print of over 1200 assisted sales outlets, which is the largest span of
outlets with “Beauty Advisors” in the country.

Lifebuoy

Lifebuoy, an undisputed market leader for 112 years, has a compelling vision “to make 5
billion people across the world, feel safe and secure by meeting their personal care hygiene &
health needs”

Lifebuoy has journeyed from humble beginnings of being a chunky red bar of soap to an
evolved range of general and specialized products across formats, offering solutions in the
health and hygiene space.

Lifebouy has a strong social mission, promoted through its rural hygiene
programme, Lifebuoy Swasthya Chetna, which propogates the practice of hand washing with
soap to reduce diarrheal deaths.

Key facts

• Undisputed Leader in the soaps market of India, with 18.4% share.

• Turnover of €350 million a year globally, € 200 million in India.
• Has a consumer base of 140 Million households in India
• The iconic jingle of Lifebuoy – “tandrusti ki raksha…..” is almost like the health
anthem of India and Indians
 • Recent Awards:Voted in the top 10 most trusted brands in India in the “Brand Equity
Survey” (came in at No. 9 in 2008 as well)Marketing excellence awards for its recent
innovations and activations:
o “Gold” at the Emvies 2008 for best use of media innovation
o ASIA Pacific CSR Award 2007, for Lifebuoy Swasthya Chetna

Liril

Over time, Liril has come to be synonymous with the freshness of limes, active energy and
freedom of expression by its symbolic display of the uninhibited female form.

Through history now, Liril has been the choice of many for the most invigorating and
energizing experience in bath.

Key facts

• Liril was launched in 1977. Its 30 years old!

• Liril has been a trendsetter over times. The soap & its advertising have been
considered to be revolutionary!
• The first TV ad dates back to 1985. The Liril expressions, associations & the Liril ads
are recalled even till now!

Lux

Lux stands for the promise of beauty and glamour as one of India's most trusted personal care
brands.

Lux has always believed in taking up ground-breaking endeavors and has always enjoyed
venturing with various brand associations, be it a ‘Coffee Table Book’ or ‘A Lux Couture
Show’ at the Lakme Fashion Week or coming up with a ‘Chocolate seduction soap’. The new
Lux Strawberry & Cream and Lux Peach and Cream have a stronger fragrance, creamier
lather and moisturizing beauty oils which makes your skin soft and smooth “Skin noticeably
softer and perfumed like”
The latest addition in the Lux kitty is the all new Lux Festive Glow with Honey for naturally
radiant and admired skin, with milk cream, ubtan extracts & honey. Not to forget Lux
International which has Swiss Moisturizers in it!

Key facts

• Lux stands amongst India’s top 10 most trusted brands

• Recent Awards: Lux PR campaign(India): Diva Temptation awarded Gold at AME
Awards , Hong Kong, ’09, Reader’s Digest Trusted Brand ‘08, Brand Equity Most
Trusted Brands ‘08, Awards CNBC Awaaz Consumer Awards ‘07, 4Ps Power Brand
Awards ‘07

Pears

Pears launched in India in 1902, exuberates a long heritage of purity. It is so pure that you
can actually see through it!

Pears launched in India in 1902, exuberates a long heritage of purity and has a pristine
quality.

With the goodness of glycerine & natural oils, Pears is gentle enough, even for a baby’s skin
and hence recommended by doctors and pediatricians worldwide. It is so pure that you can
actually see through it!

Pears is available in three variants - the traditional Pure & Gentle variant, a green variant for
oil control and a blue variant for germ protection.

Key facts

• The story of this popular soap was first created in 1789 by a young man called
Andrew Pears. This is from whom it derived its name!
• The most famous Pears 'face' is 'Bubbles', from an original painting by Sir John
Everett Millais in 1866. The painting later came to be the very first advertising on the
brand!

Pepsodent
Pepsodent is a 15 year old brand that offers various oral care solutions to specific need based
solutions.

Pepsodent was launched in 1993 in India and since then the brand has raised the benchmark
on Oral Care solutions in India.

Pepsodent has a range of toothpastes and toothbrushes that could take care of specific oral
care needs. Pepsodent toothpaste fights germs to protect teeth against cavities and gives
strong teeth, fresh breath and healthy gums.

Pepsodent as an oral care expert offers solution to specific problems like bleeding gums and
sensitive teeth.

Key facts

• Endorsed by FDI ( the largest dental association globally)

• Among the most trusted brands in India (Brand Equity, Economic Times, India)
• Also sold as Mentadent, Zhonghua, PS and Signal in other countries

Pond's

•
• Pond’s, has been listening to women’s needs and desires for 150 years and this has
enabled us to deliver new products customised to their needs. Pond’s accompanies
them on their journey to enhance the beauty of their skin.
• For over 150 years, we have helped women, across the world, care for their skin. We
have been at the forefront of skincare technology and usage, and possess decades of
global expertise and research on advanced skin care solutions. We have earned a
reputation for fulfilling a woman’s dreams and ambitions.

Rexona Deodorants
Rexona is the world's leading anti-perspirant brand. It was the first anti-perspirant deodorant
to be launched in India.

Rexona is the world's leading anti-perspirant brand and is number one in more than 40
countries out of the 90 countries it’s present in. It was the first Anti-Perspirant Deodorant to
be launched in India, way back in 1995. Targeted at both men & women, this anti-perspirant
deodorant was the first to talk about body odour as a problem.

Being an antiperspirant deodorant sets it apart from other deodorants in the market.

It controls underarm sweat thereby reducing the growth of bacteria and hence prevents body
odour 24 hrs a day, thus also working as an ‘effective deodorant’.

The product is present in two forms,aerosol sprays and roll-ons, withfour variants Free spirit
and Silk for women, Ice cool and Power for men. It promises unbeatable protection from
underarm sweat and body odour, which keeps you confident all day long.

Rexona, it won’t let you down.

Key facts

• World’s leading Deodorant Brand

• Number one Deodorant brand in more than 40 countries.
• First Deodorant Brand to be launched in India, launched in 1995

Vaseline

•
• Nobody knows skin –and how to keep it at its healthy best –better than Vaseline.
• Do you see skin the way we do?
• Your skin is amazing. It's your waterproof barrier. It's how you sense and adjust to
your surroundings. Constantly growing and replacing itself. It's easy to take skin and
all of its properties for granted, but we never did. For years we've marveled at skin
and have developed products to help keep it amazing.
Sunsilk

For 20-something single girls, hair is often an emotional rollercoaster. Sunsilk understands
and has designed its wash, care and styling collections to enable her to express herself,
through her hair.

Sunsilk brand was launched in 1964 and is a global brand with its presence across 80
countries. The Sunsilk hair care range provides a complete hair care solution and functions as
a 3-step combination of cleansing, nourishing and manageability that gives a 20 something
girl the confidence to express herself.

Sunsilk Products in India:

The new Sunsilk range comprises of the following variants to suit your hair type:

Sunsilk Thick & long shampoo & conditioner: Make your hair look thicker as it grows
longer with nourishing yoghurt protein energisers.

Sunsilk soft and smooth shampoo & conditioner: Turn rough dry hair to soft smooth hair
from the 1st wash with almond oil energisers.

Sunsilk hairfall solution shampoo & conditioner: Ginseng & soya energisers boost hair
strength to visibly reduce hairfall due to breakage.
Sunsilk damage repair shampoo, conditioner and leave-on: Enriched with olive oil
energisers, it repairs damaged hair & protects against further damage.

Blackshine shampoo & leave-on: Enriched with amla pearl energisers, it gives deeper
shinier hair from the 1st wash.

Anti-dandruff shampoo & scalp lotion: ZPTO enhanced formula combined with citrus
cream energisers starts removing dandruff from the 1st wash without harming your beautiful
hair.

Sunsilk has always been at the forefront of haircare innovations. Recently, Sunsilk has
introduced a styling range of products for the 20 something girl on the go.

There are 3 trendy hairstyles designed by the Sunsilk global hair expert, Andrew Barton
which are in vogue this season. The hairstyles can be achieved with the following styling
products:

Sunsilk Straight n sleek shampoo, conditioner and anti-frizz lotion:

Infused with beeswax straight energisers, it de-frizzes & tames fluffy hair for sleek, straighter
hair.

Sunsilk Curls & waves bounce shampoo, conditioner & mousse:

Infused with beeswax curls energisers, it gives permed hair well defined & bouncy curls and
waves.

Sunsilk layers & texture definition shampoo, conditioner & wax:

Infused with beeswax layers energisers, it makes your hair easy to style & leaves you with
aligned layers that look beautiful.

Key facts

• Number 1 in Asia, Latin America and the Middle East

• Sales of more than €1 billion a year.
• Selling in 80 countries.
• Also sold as Elidor, Hazeline, Seda and Sedal.
• Recent Awards: Holds the Guinness World Record for the most heads of hair washed
and styled in one day.
• Created the largest community for Indian girls which is –
www.sunsilkgangofgirls.com

Sunsilk Products in US:

Hydra TLC:

Combat roughness and give your locks the moisture they need with the Hydra TLC
collection.

• Formula with milk protein and honey hydrates hair, prevents split ends and stops
chronic flyaways.
• Strengthens hair without product build-up.
• Sunsilk® Hydra TLC Styling Creme provides extra moisture to help tame and smooth
rough ends.

Capitivating Curls:
Add definition to curls and tame unruly frizz with the Captivating Curls collection. Then
captivate the hearts of your fans and steal the show.

• Formula with rosemary and chamomile fights frizz by smoothing and calming hair.
• Captivating Curls Styling Creme keeps frizz at bay with conditioners that won’t
weigh hair down.

Daring Volume Collection:

The Daring Volume collection can transform hair from blah to body-ful with bounce and
oomph that’s fit for the runway.

• Formula with a collagen blend of amino acids strengthens and moisturizes hair
without weighing it down.
• Ideal for color-treated hair.

Thermashine:

The Sunsilk® ThermaShine collection sleekifies strands so you can walk the runway (or
sidewalk) with confidence.

Formula with Elastyn-E boosts shine and protects hair from heat damage, keeping strands
soft and healthy looking.

Sunsilk Advantages:

Smoother, straighter hair

There’s a good reason why Sunsilk is the number one hair care brand in Asia, Latin
American and the Middle East, and the fastest-growing in Europe - tip-targeting technology.

Smooth & straight without heaviness

We recently launched a new Sunsilk Silky Straight and Smoothing range especially for those
of you looking for a smooth, sleek and straight look. We saw that older products out there
sometimes just made hair look heavy and greasy, instead of naturally silky.

Technology that knows the difference

So we focused our research on why, and what we could do about it. From our extensive
research on hair fibres, we know that the roots and tips of our hair have different surface
chemistries that, ideally, require slightly different treatment - not an easy thing to do standing
under the shower in a hurry to get to work.

Acting where it is needed

The answer? We developed a new technology that – within one shampoo – can target
conditioning actives to go to work where they are needed most. A bifunctional polymer,
possessing one domain that attaches to droplets of conditioning active and a second domain
that seeks out weathered or damaged hair, is used. Conditioning droplets, covered by these
polymers, deposit preferentially where conditioning is needed – typically the tips –
smoothing kinks and frizz and helping to naturally weight your hair to look silky straight.

Now we also have a Sunsilk Silky Straight conditioner and a Straightening Cream, all helping
your hair to look naturally smooth and sleek, root-to-tip, without heaviness or greasiness. To
help you look good, and feel good