Sie sind auf Seite 1von 3

3RD ANNUAL

SOCIAL MEDIA
MARKETING
CONFERENCE
29 - 30 MARCH 2011
GALLAGHER CONVENTION CENTRE, MIDRAND, JHB

“Enhancing Your Organisational Efficiency by Taking Advantage WORLD-CLASS PRESENTATIONS


of Opportunities Offered by Social Media Networks” FROM THE FOLLOWING SPEAKERS:
Stan Louw, VIRA CONSULTING
CONFERENCE OBJECTIVES: Dr Nikolaus Eberl, BRAND OVATION
This 2 day event will highlight Social Media Issues such as: David Wessels, TOUCHLINE MEDIA
99 Educate delegates on how to effectively engage with online
Jacky Humphries, NEOTEL
communities
99 Imparting necessary skills of managing social network Kenneth Garvey, EURO RSCG
communications
99 Developing online brand management strategies Carla Jones, VIRTUOSA
99 Ensuring that rules of online engagement are understand and Walter Pike, THE DIGITAL
applied
MARKETING ACADEMY
99 Understanding the appropriate media technology for your
marketing Nevo Haddas, KAGISO MEDIA
99 Knowing your target audience and how to access it
99 Examining the pros and cons of social media networks Dianne Bayley, MARKETINGWEB
99 Planning for social media campaigns John Beale, CEREBRA
99 How to use social media to advance your organisational goals
99 Monitoring and evaluating the success of your social media Merlin Naicker, SIEMENS IT
campaigns SOLUTIONS & SERVICES
Helen Dawson, AVUSA MEDIA LIVE
WHO SHOULD ATTEND:
Maggie Verster, SOCIAL MEDIA
The conference will be of great benefit to people working in the SPECIALIST CONSULTANT
following areas, be it in government or private sectors:
99 Communications Calvin Lee Campbell, THE
99 Marketing SOVEREIGN STATE
99 PR & Advertising
99 Branding Early Bird Offer!
99 Business Development Book and pay before
99 Web Development 16 February 2011
99 IT and qualify for a
99 Media Convergence 10% DISCOUNT
99 Digital Communications
99 Operations
Organised by
99 Senior Executive Levels CORPTRAIN

Tel: 011 888 9810


TO REGISTER CALL +27 11 888 9810 Fax: 086 515 3442
or fax the completed registraionform to 0865153442 www.corptrain.co.za
www.corptrain.co.za
3RD ANNUAL SOCIAL MEDIA
MARKETING CONFERENCE

12:30 Lunch
DAY ONE
13:30 Developing Insight into your Target
Market as the Basis for Successful
08:00 Early Morning Tea & Registration Social Media Marketing Campaign
• Identifying your target market
08:30 Introduction and Icebreaker Starter • Understanding your target market
Session by Chairperson- through research
Maggie Verster, Social Media Specialist • The need for creativity in developing
campaigns
09:15 How to Effectively Engage with • Target market information
Targeted Online Communities management
• Understanding the demographics of Kenneth Garvey, CRM & Digital Manager,
target audience EURO RSCG
• Identifying relevant social media
networks 14:15 Afternoon Tea Break
• Packaging of services and products
• Messaging 15:30 Why almost Everything that You thing
Stan Louw, Executive Consultant, VIRA You Know about Brands is Wrong
CONSULTING in the Always Connected World
• How brands and marketing worked
10:00 Morning Tea Break and why you need to ditch your
misconceptions
10:15 Building Your Online Brand: How to • How the internet changed the game
Optimise Your Googlability fundamentally
• Googlability: The New Credit Check • Why if you think that “digital” is just
• When your Google CV spells disaster a channel you just don’t understand
• How to calculate your Googlability what happened
Score • The rules of the game
• What Googlability means for building • How South African companies are
a global brand finding out that they need to learn how
Dr Nikolaus Eberl, Managing Director, to play this game- and fast!
BRAND OVATION Walter Pike, Head, THE DIGITAL
MARKETING ACADEMY
11:00 Rules of Engagement for the Use and
Application of Social Media 14:15 Conference Day1 Summery by
• Latest developments in social media Chairperson
terrain
• Managing consumer expectations 16:30 Close of Day 1
• Determining appropriate tools and
channels
• Understanding Web 2.0 tools
David Wessels, Head: New Media,
TOUCHLINE MEDIA

11:45 The Application of Social Media


Technology in Marketing
• Latest trends
• How technologies impact on
marketing and PR
• Pros and Cons of social marketing
technologies
• Obtaining best results from
technology applications
Jacky Humphries, Chief Marketing
Officer, NEOTEL

REGISTER NOW
Call +27 11 888 9810 or fax the completed registraionform to 0865153442
3RD ANNUAL SOCIAL MEDIA
MARKETING CONFERENCE

12:30 Lunch
DAY TWO
13:30 Evaluating the Success of your Social
Media Marketing Campaigns
08:30 Opening Remarks – By Chairperson • Monitoring traffic
• Level of customer engagement and
08:45 Debunking Myths around the Efficacy interaction
of Social Media Networks in Brand • Determining how decisions have been
Management influenced
• Taking off the social media blinkers • Evaluating feedback
• No, they really aren’t your friends Helen Dawson, Online Marketing
• Why facebook likes don’t mean a thing Manager, AVUSA MEDIA LIVE
• Whoosh; was that you on my twitter
stream? 14:15 How to use your SM profiles
• Authenticity cannot be bought successfully
• Keeping relationships is harder than Carla Jones, Reputation Strategy
making them Specialist, VIRTUOSA
Nevo Haddas, Head: Media Convergence,
KAGISO MEDIA 15:00 Afternoon Tea Break

09:30 Online Reputation Management 15:15 Incorporating Social Media


Strategies for Organisation functionalities into Your Marketing
• Need for sound business or Strategy in order to Improve your
organisational ethics Organisation’s Bottom-line
• Honesty and transparency in business • Evaluating your organisation;s level of
dealings preparedness to use social media
• Incorporating customer feedback into • Planning for successful online strategy
you marketing strategies • Understanding online dynamics
• Management qualities • Determining ROI for your social media
Dianne Bayley, Editor, MARKETINGWEB efforts
Calvin Lee Campbell, Chief Operations
10:15 Morning Tea Break Officer, THE SOVEREIGN STATE

10:30 Aligning your Social Media Campaigns 16:00 Closing Remarks


to Your Organisation’s Objectives
• Defining your objectives 16:15 End of Conference
• Outlining your social media strategy
• Selecting appropriate social media
networks
• Understanding how social media
networks works
John Beale, Account Manager &
Strategist, CEREBRA

11:15 Exploring New Business Opportunities


offered by Online and Mobile
Technologies
• Social media networks for specific
target markets
• Access to wider audience at less
costs
• Interaction helps improve product and
service quality
• Breaking fresh ground on new markets
Merlin Naicker, GM: Media Solutions,
SIEMENS IT SOLUTIONS & SERVICES

REGISTER NOW
Call +27 11 888 9810 or fax the completed registraionform to 0865153442

Das könnte Ihnen auch gefallen