Beruflich Dokumente
Kultur Dokumente
SOCIAL MEDIA
MARKETING
CONFERENCE
29 - 30 MARCH 2011
GALLAGHER CONVENTION CENTRE, MIDRAND, JHB
12:30 Lunch
DAY ONE
13:30 Developing Insight into your Target
Market as the Basis for Successful
08:00 Early Morning Tea & Registration Social Media Marketing Campaign
• Identifying your target market
08:30 Introduction and Icebreaker Starter • Understanding your target market
Session by Chairperson- through research
Maggie Verster, Social Media Specialist • The need for creativity in developing
campaigns
09:15 How to Effectively Engage with • Target market information
Targeted Online Communities management
• Understanding the demographics of Kenneth Garvey, CRM & Digital Manager,
target audience EURO RSCG
• Identifying relevant social media
networks 14:15 Afternoon Tea Break
• Packaging of services and products
• Messaging 15:30 Why almost Everything that You thing
Stan Louw, Executive Consultant, VIRA You Know about Brands is Wrong
CONSULTING in the Always Connected World
• How brands and marketing worked
10:00 Morning Tea Break and why you need to ditch your
misconceptions
10:15 Building Your Online Brand: How to • How the internet changed the game
Optimise Your Googlability fundamentally
• Googlability: The New Credit Check • Why if you think that “digital” is just
• When your Google CV spells disaster a channel you just don’t understand
• How to calculate your Googlability what happened
Score • The rules of the game
• What Googlability means for building • How South African companies are
a global brand finding out that they need to learn how
Dr Nikolaus Eberl, Managing Director, to play this game- and fast!
BRAND OVATION Walter Pike, Head, THE DIGITAL
MARKETING ACADEMY
11:00 Rules of Engagement for the Use and
Application of Social Media 14:15 Conference Day1 Summery by
• Latest developments in social media Chairperson
terrain
• Managing consumer expectations 16:30 Close of Day 1
• Determining appropriate tools and
channels
• Understanding Web 2.0 tools
David Wessels, Head: New Media,
TOUCHLINE MEDIA
REGISTER NOW
Call +27 11 888 9810 or fax the completed registraionform to 0865153442
3RD ANNUAL SOCIAL MEDIA
MARKETING CONFERENCE
12:30 Lunch
DAY TWO
13:30 Evaluating the Success of your Social
Media Marketing Campaigns
08:30 Opening Remarks – By Chairperson • Monitoring traffic
• Level of customer engagement and
08:45 Debunking Myths around the Efficacy interaction
of Social Media Networks in Brand • Determining how decisions have been
Management influenced
• Taking off the social media blinkers • Evaluating feedback
• No, they really aren’t your friends Helen Dawson, Online Marketing
• Why facebook likes don’t mean a thing Manager, AVUSA MEDIA LIVE
• Whoosh; was that you on my twitter
stream? 14:15 How to use your SM profiles
• Authenticity cannot be bought successfully
• Keeping relationships is harder than Carla Jones, Reputation Strategy
making them Specialist, VIRTUOSA
Nevo Haddas, Head: Media Convergence,
KAGISO MEDIA 15:00 Afternoon Tea Break
REGISTER NOW
Call +27 11 888 9810 or fax the completed registraionform to 0865153442