RICHARD TRAKIMAS

Stoneham, MA 02180

781-572-9352 www.linkedin.com/in/richardtrakimas rtrakimas1@yahoo.com

MARKETING MANAGER
Marketing and sales professional with domestic and international experience in new business development,
marketing technical products, managing distributor relationships and strategic alliances with high value-added
businesses. Proven track record in building successful marketing organizations for both Fortune 500 and startup
companies, creating cost-effective promotional programs, training and mentoring staff and clients, and managing
technical customers, consultants, and R&D staff relationships.

New Business Development • Product Management • International Marketing • Strategic Planning

• Marketing Communications • B-2-B • Supply Chain Management
• OEM Account Management • Stage-Gate® • Channel Marketing and Development
Regulatory Compliance • Mentoring • Training

Selected Accomplishments:
- Built new marketing operations for Fortune 1000 company's start up specialty chemical business using marketing
acumen, energy and team involvement.
- Re-invigorated mature product line by energizing sales force, enhancing customers' product experience and
providing superior product support.
- Led multi-functional teams to develop and introduce new products, obtain regulatory approval for new market
penetration programs, and support corporate positioning strategies.
- Developed and managed hazardous materials compliance programs that enabled international and regulated
market penetration.

PROFESSIONAL EXPERIENCE & ACHIEVEMENTS

B2B Marketing and Sales Consultant 2006 - Present

TRAKIMAS & PARTNERS, Stoneham, MA
Created cost-effective promotional programs and supplier and distributor programs for start up companies.
• Designed cost-effective lead generation program for start up promotional products company that that netted
owner six significant accounts in first six months.
• Designed and implemented strategic inventory control system for cleaning products supplier that reduced
costs 11% in first year.

Marketing Volunteer Activities: Marketing Director, Boston Life Science Marketing Association; Editorial Board
Boston Product Management Association.

Senior Product Manager, Chemical Sales 2003 - 2005

KOCH MEMBRANE SYSTEMS INC., Wilmington, MA
Manufactures and supports industrial-scale membrane filtration systems serving the high purity water, industrial
process, and food, dairy & beverage industries.

Recruited into newly created position and charged with establishing systems, procedures, pricing and policies to
accommodate a new growth-by-acquisition strategy. International responsibility for marketing program development
and execution, regulatory compliance and logistics for membrane cleaner and pre-treatment chemicals product line.
• Grew sales 35% in first year, with an additional 25% growth the second year, for product line previously
experiencing negative growth by re-invigorating international supplier, distributor and end-user relationships
• Developed and executed regulatory compliance management system that reduced product time to market
and reduced product line compliance costs
• Developed and managed international business development programs that increased international market
penetration in high value-added markets.
Global Communications Manager 2001 - 2003
Senior Product Manager, Global 1999 - 2001
Senior Product Manager, International 1997 - 1999
ROHM AND HAAS COMPANY, North Andover, MA
World’s second largest specialty chemical company serving the fine chemical and chemical process industries.

Global Communications Manager, 2001 – 2003

Global responsibility for the design and execution of communications strategy for Division’s ten businesses.
• Increased effectiveness of Division’s $350,000 annual marketing communications budget, covering all
media forms, by reducing costs using production synergies and increasing reach with additional web
marketing.
• Developed web strategy and content for ten businesses, to include external (internet) and internal (intranet)
sites.
• Developed and managed international, multi-business trade show programs for the U.S., Europe and Asia.

Senior Product Manager, Global, 1999 – 2001

Managed all internal marketing programs to international pharmaceutical, fine chemical synthesis and process
chemical markets.
• Led global product development teams, to include production, IT, regulatory, sales and marketing, and

logistics (Stage-Gate process), that improved time-to-market and higher new product success rates.
• Led demand planning (S&OP) process that improved order fulfillment time and reduced product inventory.
• Directed global customer service integration into new business groups that increased product line
penetration into new countries and application areas.

Senior Product Manager, International, 1997 – 1999

Developed and implemented new business development for a specialty chemical business, targeting process
chemical and fine chemical markets in Latin America and India.
• Built international agent network in South America that grew area sales by 30% the first year.
• Supported agent network with joint sales calls, product training programs and multi-client seminars.

Marketing and Sales Manager, Multimedia Digital Storage 1993 - 1997

JEMS DATA UNLIMITED, INC., Andover, MA
Start up company provided high speed, high capacity storage subsystems for digital video and audio editing.

Led OEM market expansion and new product introduction programs for high-performance RAID disk products.
• Developed strategic partnerships with leading digital video and audio editing system manufacturers.
Created four significant OEM partners whose reseller channels provided market awareness, credibility and
new sales outlets.
• Developed 1500+ end-user customer database with $2 million sales from 100+ customers in the first year.
• Developed 80+ U.S. and Canada reseller network by targeting digital editing system resellers requiring
large storage subsystem support.
• Designed and directed company web site creation that broadened company marketing reach internationally
and sped new product awareness among targeted customers.

W. R. GRACE & CO., ORGANIC CHEMICALS DIVISION, Lexington, MA 1984 - 1993

Product Manager for Fortune 100 company’s start up business serving pharmaceutical, diagnostic, fine chemical
and industrial chemical markets. Business grew to $20 MM domestically and $40 MM globally within 5 years.

E. I. DUPONT DE NEMOURS & CO., BIOMEDICAL PRODUCTS DIVISION, Boston, MA 1972 - 1984
Chemist, Product Manager and then Strategic Planner for Fortune 100 company’s biomedical business serving
industrial, government and university research markets.

EDUCATION & PROFESSIONAL DEVELOPMENT

M.B.A. - Marketing Management, Boston University Graduate School of Management, Boston, MA 1981
B.S. - Chemistry, University of Massachusetts, Lowell, MA 1972
Selected Executive Training Programs: Koch Membrane Systems – Reverse Osmosis Water Treatment for
Marketing Professionals; Rohm and Haas – Supply Chain Management, Intellectual Property, International Trade
Finance; W.R. Grace – Grace Management Practices, Strategic Partnering, Pricing for Profit: Strategies and Tactics.
Training and Misc. Skills: MS Office, Web publishing, social media marketing, blogs, wikis, podcasts, Google
apps, International business and cultures, Spanish and French familiarity, Special Olympics coach.